Professor Horst Cerjak, 19.12.2005 1 DI Jörg Koppelhuber | TU Graz ID:wood | workshop Belgrade –...



agendaintroduction & mission

definitions & strategic process

innovation – management, processes & masterplan

innovation – best practice

example 1

example 2

summary ______________________________________

workshop innovation with timber



„It is our challenge,to give something to our client,which he wants to have,but where he never knew,that he was actually searching for and where he says,that he wanted to have it,if it would be available.“

quotation of BMW

translation from german

© Fotocredit:1000 new eco designs and where to find them, by Rebecca Proctor, 2009



aims and missionto generate innovation with the material timber

to establish timber as high-tech building product

to motivate the wooden industry for innovative thinking so that their ideas are implemented into their processes

to convince agents and contractors to use timber as THE building material

to force interregionalisation und internationalisation

to install international competitive economic structures

to create future-orientated qualification structures

_________________________

increase the use of timber to solve the CO2-problem







example 1

example 2

summary ______________________________________




definitions 1|2idea an new image or a new thought. If ideas become real, then it is an invention.idea is not innovation!

inventionan invention is an insight, which didn‘t exist before. However it is not

completely new. in most cases inventions are achievements in technical fields

innovationtranslated: alterations [lat. novus – new, innovatio – something new created]

= innovation is an idea, which is applied as new solution on the market as a product, service or method.

invention is not innovation. Inventions are ideas, which are realised until the prototype or concept stage.



definitions 2|2

innovation management

strategic planning, supervision and controlling of innovations within an organisation. The application and implementation of ideas.

in comparison: creativity is the development of ideas.

to be innovativto create an appropriate culture within a company, to establish a strategic plan and the systematic use of adequate instruments to allow innovation.

_________________________

IDEA IS NOT INNOVATION !



reaching the targetKISS – keep it short and simple with innovation reaching simplification

one-stop solutioneverything out from one hand

SMART timbertimber is more innovative and intelligent than any other material

logic and consequenceconstructive and constant development

establishing a brand – timber is coolbeing part of a trend that started already

_________________________WHY ? to push IDEAS to generate success to drive the wooden branch with

innovation STRATEGICALLY into the future !







example 1

example 2

summary ______________________________________




innovation managementthree phases

impulse phasemonitoring trends, identifying new technologies

assessment phaseverify the practicability for the branch

technologie transferseries-production



areas of conflict within the innovation process

IDEA IS NOT INNOVATION !

ideas existing

but dozing

translator waits for ideas unvailing

creatives little access to economy

economy has ideas – no time for transformation



innovation process

generating ideas / collecting ideas – various methods for brainstorming

feasibility of ideas – rating of ideas

product development

manufacturing of products – prototyping

marketing of new product



innovation process

generating ideas / collecting ideas – various methods for brainstorming

feasibility of ideas – rating of ideas

product development

manufacturing of products – prototyping

marketing of new product

workshop



innovation master plan 1|2

eight practical steps

1) to be accurately timedproper time for good & new ideas

2) to have a strategywhere do we want to go? what is saving capacity?

3) to take all aboardstaff, customers, partners, consultants

4) to use the right toolsprocesses and equipment



innovation master plan 2|2

eight practical steps

5) to be responsibleproject planning, decision making

6) to stay turned onpush the projects which are you convinced of!

7) to keep eyes and ears openthe customer comes first!

8) communicationbring together the right team







example 1

example 2

summary ______________________________________




innovation – best practiceexample 1 – innovation lounge

enhance creativity in the field of wood product innovations

held by Jörg Koppelhuber – former innovation manager at woodcluster Styria

example 2 – structural timber designers regulars table [Holzbau Statikstammtisch]

force ideas in the area of timber building innovations

held by Jörg Koppelhuber – as external timber specialist for proHolz Sytria







example 1

example 2

summary ______________________________________




example 1 – innovation lounge

generating ideas

push creativity

approaches for future implementations

„insane timber“

awareness for the material wood | timber

_________________________

innovation is courage to risk !

innovation

is courage

to risk



five innovation lounges – 2010 | 2011 initiated by the woodcluster Styriahosted by Willi Ehrenhöfer | Jörg Koppelhuber

wide range of participants within the wooden branch

held at the Engineering Center Wood [ECW] – Zeltweg | AT

input, discussion and workshop on various specific topics

questions: what is the image of the branch?what is possible with wood?which areas / scopes can be interesting for wood in future?what needs to be done to increase the use of wood in future?

_________________________

„…the innovation lounge is an unconventional possibility for generating ideas, for a discussion of practicability with people from different

professions to gain a new perspectice on my own view….“



five topics | innovation lounges – 2010 | 2011 „creative business meets reality business“

„timber in a spotlight“

„facade – skin in timber“

„competition – wood & design – virtual ideas become real concepts“ „multistorey timber buildings“



online design competition within the innovation lounge

„wood & design | virtual ideas become real concepts“

online plattform for generating ideas – www.neurovation.com

awarding by the online jury (crowd) and separate experts jury

62 submissions in 6 categories

3 winners

2 appreciations







example 1

example 2

summary ______________________________________




example 2 – structural timber designers regulars table

from practioners for practicioners

exchange of experiences

habitat of detailed knowledge

issue of standardisation

structural visions

intersection of constructive ideas

_________________________

to establish a structural timber designers community



ten structural timber designers regulars tables – 2011 | 2012 | 2013

initiated by the proHolz Styriahosted by Helmut Stingl | Jörg Koppelhuber

participants from the entire Austrian timber engineering community

held at the Engineering Center Wood [ECW] – Zeltweg | AT

input, discussion and workshop on various specific engineering topics

questions: which problems do we have in / with the standardisation – EC?what is possible with structural timber?what needs to be done to increase the use of timber in the building industry from a structural point of view?

_________________________

„…the structural timber designers regulars table is one of the best regular performances in the last years which I do benefit most of it….“



ten topics at the structural timber designers regulars tables 1|2

„visionary timber construction“

„cross laminated timber“

„second order theory“

„shear panels vs. bracing“ „extraordinary timber towers“



ten topics at the structural timber designers regulars tables 2|2

„timber bridges“

„high performance connections in timber structures“

„timber concrete composite“

„multistorey housing with timber“

„serviceability in timber design – oscillation“



future structural timber designers regulars table

„5 recent remarkable projects“ | planned for 20.11.2013

many untreated topics for future regulars tables

future timber connection systems standardisation acc. to ECeducation of young engineersbusiness models for structural engineering officesminimum standards & four-eyes principle in statical calculationsengineering design in international context….







example 1

example 2

summary______________________________________




innovation with timber a concept for the future

_________________________


VISIONSTRATEGY

TEAMWORKINNOVATIONMOTIVATIONLEADERSHIP

PARTNERSHIPMANAGEMENT

+ COMMUNICATION

SUCCESS







example 1

example 2

summary______________________________________




workshop innovation with timberafter input – practical experience

working together makes it easier to bring ideas into reality

general question„…many products / processes or services have been invented and succesfully innovated already but I am always wondering why they do not exist in my specific field…“

in most cases the less complex the idea is the easier it is to develop it into an effective innovation

______________________________________

motto: KISS – keep it short and simple



workshop methodology„worldcafe“ | brainstorming in discussion – 15 minutes in 2 groups

to do‘s

discussion within the group

write down the ideas

select a presenting person

5 – 10 mins explain & discuss it with the auditorium

woodproduct

innovation timberbuilding

innovation

group 1

group 2



source: http://motoren-blog.de

wood product innovation



source: http://top.trnd.com/




source: http://fudder.de




source: http://www.detail.de




source: http://www.wiehag.com

timber building innovation



source: http://www.creebyrhomberg.com




source: http://www.rubner.com





source: http://www.arup.com



workshop methodology„worldcafe“ | brainstorming in discussion – 15 minutes in 2 groups

five questions for each group

1. which idea do I have – in the field of products | buildings – to develop a product innovation, a process innovation and a service innovation?

2. why is it not realised as innovation so far? what helps / blocks me?

3. what needs to be done to develop the idea into a successful innovation?

4. which steps are required and whom do I need for the development of the product | process or service?

5. which market does exist or do I need to develop one?

woodproduct

innovation timberbuilding

innovation

group 1

group 2

to do‘s

discussion within the group

write down the ideas

select a presenting person

5 – 10 mins explain & discuss it with the auditorium



workshop results„worldcafe“ | group 1 | wood product innovation

new product

new process

new service



workshop results„worldcafe“ | group 2 | timber building innovation

new product

new process

new service



innovation with timber a concept for the future

_________________________


take the risk and try it – it is definetely worth it !!!

VISIONSTRATEGY

TEAMWORKINNOVATIONMOTIVATIONLEADERSHIP

PARTNERSHIPMANAGEMENT

+ COMMUNICATION

SUCCESS



Dipl.-Ing. Jörg KOPPELHUBER

Lessingstraße 25/II

8010 Graz

Tel +43 (0) 316 873 – 4252

Fax +43 (0) 316 873 – 6752

[email protected]

thanks for your attention !

Professor Horst Cerjak, 19.12.2005 1 DI Jörg Koppelhuber | TU Graz ID:wood | workshop Belgrade –...

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