Professional Styling Taking a Chance – No Styling

Highlights features & disguises flaws

Reduces ‘haggling’ opportunities

Increases buyer interest & in turn, competition for the property

Generally leads to a faster sale – saving vendors time and money and saving agents time and reputation

Less costly than your first price reduction if chancing the sale without professional styling

Will usually cost less than 1% of selling price but Return On Investment (ROI) is between 5-10% in most cases.

Potentially failing to inspire buyers

Poor buyer interest means reduced competition for the property

A vacant property suggests the vendor is already committed elsewhere and desperate for a sale.

Property left open to criticism - giving buyers haggling ammunition

Drawn out sales campaign

Worse case scenario, property fails to sell and vendor forced to drastically reduce price, fork out for an extended sales campaign all while covering mortgage repayments.

Misconception

Property styling is costly.

BUT how costly is it to have a poorly presented property languishing on the market?

Let us illustrate the impact professional styling can have on a sale. The example: an inner city apartment which we transformed from this…

….to this in one day for less than 1% of the selling price!

http://www.allhomes.com.au/ah/act/sale-residential/83-3-london-circuit-city-canberra-balcony-2/14139448649011?lid=168018760&pid=1394486490

http://www.allhomes.com.au/ah/act/sale-residential/83-3-london-circuit-city-canberra-balcony-1/14139448649811?lid=168018760&pid=1394486498

The results:

Within just over 1 week of going to market the property we styled had achieved 6855 hits on Allhomes.

Just over 2500 more hits than an identical unfurnished rival property had received in 5 months.

No less than 10 buyer groups at weekend inspections.

3 serious offers within just over a week.

The property sold for $15K more than the asking price of its identical unfurnished rival on the next floor up.

And guess what? Its rival property is still on the market 8 months later (as at 5 Dec 2011). Which scenario would you prefer?

A bit about us- We have proudly served Canberra for the past 20 years

- We offer tailored pre-sale styling solutions from action plans your vendors can implement through to full styling packages inclusive of professional photography and a virtual online tour.

- We stock our own extensive range of contemporary and high-end designer furnishings

- We can produce custom furnishings in-house for specialised jobs

- We regularly supply furnishings to other stylists however, we keep exclusive furnishings for our own projects

- Our rental furnishings are highly sought by property investors, foreign embassies and senior executives on short or long-term postings.

Our job is to make yours easier

Thumbs Up!

‘I’m sitting in the kitchen looking at a Contract of Sale for $790K. A price we could not have achieved without investing in you. Thank you Monique.’

A.McCallum (property sold for $30K above market expectation)

‘Our property sold for above market expectations. A true illustration of the impact professional property styling can have on the sale of a property. I have absolutely no hesitation in recommending styling to assist in the sale process and especially the exceptional professional service that you (Canberra Furniture Rentals) and Monique provided to Susan and I.’S.Platis, Member, Real Estate Institute ACT (REIACT)

Start with us and finish with a great result!

www.canberrafurniturerentals.com.au