Building a Personal Brand for Professional Social Media Networking
Professional Social Networking
description
Transcript of Professional Social Networking
Created by: Stephanie Marro
Build Online Presence and Personal Brand Network with personal and professional
connections Job Search Access resources and information in
specific career field Expand skill set with technology world
LinkedIn world’s largest professional network with over 100 million members connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Facebook largest social networking site with over 400 million accounts intended to connect friends, family, and business associates.
Twitter an information network, with real-time information that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.
Know Your Platform
Customize Everything
Ask for Something Specific
Take it Offline Whenever Possible
Say Thank You
60 million professionals 200,000+ organizations Over 150 industries 2.1 million students 37,000 university groups
Connect with classmates, faculty, and family professionally
Find new opportunities for internships and full time positions
Manage what potential employers learn about you from the Internet
LinkedIn is NOT...
…A place for party photos
…A place to update the status of your cat
…A traditional job board
LinkedIn IS…
… A Professional Social Networking Site
…A network that allows you to make the most out of trusted professional networks
How do I get Experience without a Job? How do I get a Job without Experience?
Building Your Professional Brand
What Kinds of Jobs Do I Want? Finding and Pursuing Your Career Passion
How Can I Network if I Don’t Know Anyone?
Building and Maintaining a Professional Network
How does this Help me Get a Job? Turning Relationships into Opportunities
How can I stand out from the crowd? Researching and Prepping for Interviews and other opportunities
Ensure your profile is complete and up-to-date.
Your connections should represent your “real world” network
Search on LinkedIn Jobs
Message Key Network Contacts
Demonstrate Your Expertise on LinkedIn Answers.
Example 1Hi Laurie…A friend of yours, [insert name here] suggested I connect with you as I am new to LinkedIn and just learning the ropes. I would appreciate any help you may offer.Thanks[insert your name]
Example 2Hi Laurie…Last September I had the pleasure of meeting you at the Web 2.0 Conference in NYC. While I knew no one you took the time to talk with me and offered some places to visit while I was in your town.Thanks so much and I look forward to reconnecting.[insert your name]Brief is fine, just make it PERSONABLE!- Beyond Social Media
• The generic invitation to connect• Shows lack of effort into building a relationship
• Lack of Sensitivity• Like a resume, a profile should be brief and targeted
• Spelling/grammatical errors, inconsistencies• Just as you would carefully review your resume, you should
check your profile• Weak Headline
• Clearly identify yourself and your career interest • No Recommendations
• Recommendations serve as a powerful resource for potential employers to see previous colleagues endorse you.
Began as a social networking experience for college students. Has grown into an experience for everyone including those who seek a professional networking experience
BranchOut career networking. LinkedIn profile can be imported. Browse and share jobs that
people within your career network have posted. Virtual Business Cards – personalize your card and attach to facebook messages.
CareerBuilder Updated job and internship postings delivered directly from CareerBuilder to
profiles Location and career interest is used to send relevant information Follow links to apply Search by keyword, location, and category
Hire My Friend Promote your friends who are job searching to your other Facebook Friends with
the Hire My Friend App. You can include a brief description of their skills and link to their LinkedIn Profile
IngBoo Select advanced search options (keyword, location, category) on Monster, Simply
Hired, Career Builder and other job sites. Get LinkedIn and Twitter updates
Inside Job allows you to be in a network of professionals. Search for other professionals based on
places they work, have worked or have interviewed. Upload resume and previous work experience. Search by keyword, location, organization or job titles
Professional Profile Similar to facebook profile, but you become part of a network Post resumes and recommendations that can be imported for LinkedIn accounts. Browse other profiles and see resumes that are public.
My LinkedIn Profile Badge to connect your LinkedIn account to your Facebook Profile
LinkUp Facebook App Companies publish jobs from their corporate websites onto their Facebook Fan pages.
Work with Us by Jobvite Displays jobs on profile or fan pages. Browse opportunities at companies where your friends work, apply and send Jobvites
to contacts. You must be invited to use this application by authorized users.
Decide if your Facebook Page will be social or professional
Choose what information on your profile business contacts or prospective employers should see
Create a simple profile (or clean up existing one)
Limit the photos you post
Post content relevant to your job search or career
Use Facebook e-mail to build relationships with your Friends
Choose your Friends wisely
Helps build connections with interesting and relevant people around the world who are working and talking about topics related to your interests.
A way to get the latest information on your interest
Twitter for Personal
Twitter for Business
Tweeting
Make your profile public Choose a Twitter name Fill in your location with your real location Create a strong bio Choose a photo that is more of your face Start a following slowly Don’t just follow anyone Pay attention to other’s tweets Retweet Judiciously
Professional Social Networking is a tool to assist in your job search and networking experience.
Recruiters still expect candidates to apply with a resume and a cover letter via the company web site or a job board site.
In order to have a well-rounded search, you still need to search for jobs and take time to apply.
Center for Career ServicesSouthern Connecticut State University
Room 102, Schwartz Hall203-392-6536
www.careers.southernct.edu