Professional Diploma in Floral Design
Transcript of Professional Diploma in Floral Design
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Professional Diploma in
Floral Design
Lesson 1: Types & Styles of Floral Displays
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Understand the history and characteristics of floral design styles
Lesson 1
Identify types of floral displays
Familiarize yourself with notable designers and their works within the floral design industry
Objectives
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A brief round-up of floral design history
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Content
European floral design styles
French floral design styles
English floral design styles
American floral design styles
Japanese Ikebana design styles
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European floral design styles
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Italian Renaissance 1400s – 1600s
• Symbolism, rich textures, small & bright
• Triadic colour harmonies
• Classical or basic shaped containers
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• Uncluttered
• Symmetrical
• Combinations of dried & fresh flowers
• Use of fruits & vegetables
• Equal or twice the height of its container
• Triangular, arc or elliptical shapes
Image: “Italian Renaissance Style”https://www.flickr.com/photos/gcvirginia/4502634519/in/album-72157634027359492/
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Dutch/ Flemish 1600s – 1700s
• Extremely tall
• Portrayed abundance & opulence
• Symmetrical
• Oval masses
• Beauty and nature from any angle
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• Little regard to seasonal compatibility
• Interspersed “exotic” tropicals, wildflowers & fruits
• Round formed fruits more suited to the oval shaped arrangements
• Usage of accessories to denote wealth
• Vibrant jewel tones for colour with highlights
• Blue was preferred Exotic, round- formed fruits
Image: “Dutch/ Flemish Style”https://www.flickr.com/photos/gcvirginia/287417
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Designers during the period of Dutch/ Flemish floral design style avoided the use of shiny metal containers.
No shine for me!
Did you know?
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Biedermeier
• Uses Pavé Technique
• Slightly conical or round forms
• Low bowls or footed compotes used
• Contrasting with plant types in adjacent rings
• Concentric rings containing one flower type
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Originating from Austria & Germany during post-war years this periodic style of floral design is associated with the furniture style that went by the same name.
Furniture & florals
Biedermeier
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French floral design styles
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Baroque: Louis XIV 1661 - 1715• Schedule, container, plant
material & concept determine design
• Semi-ovoid masses
• Lacking focal points
• To communicate opulence and magnificence
• Accessories used to add to the design
Image: “B
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Rococo: Louis XV 1715 - 1774
• A soft & feminine style
• Oval, S-curve and other curvilinear forms are usually used
• Taller than wide
• Don’t always aim for symmetry
• Rhythm
• One dominating colour Dominating colour
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Neoclassical: Louis XVI 1774 - 1793• Also airy & feminine
• Tall & slender vessels
• Arrangements have flame-like shapes
• White fragrant blossoms alongside cool tones preferred
• Gold highlights
Tall & slender vessel
White fragrant
blossoms
Cool tones
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Empire: Napoleon 1804 - 1814• More militaristic & masculine
• With subtle references to Napoleon himself
• Dense & compact triangular masses
• Mainly used period flowers
• Primary colours, whites & golds
Dense placement
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English floral design styles
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Early Georgian 1714 - 1760• Embraces contrasts between
warm & cool colours
• Opting for monochromatic colour harmonies
• Tall triangular compositions
• 1-2 times the vessel height
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Late Georgian 1790 - 1830
• Triangular compositions
• Symmetrical
• Texture was what determined how plant materials were selected
• Use of harmonious & soft hues of colour
Elements of texture
Hues of light green, light yellow & white
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Victorian 1830 - 1901• Early, Mid and Late Victorian era
• Globular or circular forms
• Proportion – plant material: size of vessel
• Lacks a focal point
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Tussie Mussie
• Aromatic value
• Symbolism (“language of flowers”)
• Designed as concentric rows of fragrant flowers/ leaves
• A symbolic fragrant flower at the centre
Scented geranium
foliage
Scented flowers
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Art Nouveau 1890 - 1915• Influenced by Japanese art
• Asymmetrically balanced compositions
• Dominance of Line
• “whiplash” curvilinear form
• Avoided unnecessary excess of previous styles
• Preference for subdued colours
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Plant material 1
Plant material 2
Plant material 3
Tones of yellow, green and brown
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American floral designs
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Early Colonial 1607 -1699• Reflective of the people’s lifestyle
• informal arrangements
• Rounded form
• Use of common household items as vessels
• Use of common or cultivated native wild floral elements
• Fresh and dried florals sometimes used in the same arrangements
Household item
Image: “Early Colonial Style”https://www.flickr.com/photos/gcvirginia/7039712213/in/album-72157629301232614/
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Late Colonial (Williamsburg) 1700 - 1780• Typically fan- & triangular- shaped
• Fruits & flowers laid around base
• Focus on achieving symmetry & sophistication
• 1-3 times the height of their containers (extremely tall)
Image: “Late Colonial Style”https://www.flickr.com/photos/gcvirginia/2874414155/in/album-72157626020944351/
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Federal 1780 - 1830• “Upside-down cone” form, elongated
horizontally
• Tall flame-like arrangements, tall vessels
• Ancient world referenced in plant material used
• Matte or greyed colour schemes
• White or ivory peripherals
Image: “Federal Style”https://www.flickr.com/photos/gcvirginia/3970136301/in/album-72157629514456235/
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Martha & George Washington are credited as the founders of the Federal Style of floral arrangement.
Founding father… and mother
Federal
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American geometric designs 1901 - 1950• Rise of garden clubs & flower
shows
• A need for organization and a set of categories
• 3 Categories: Line, Line-Mass & Mass
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Traditional line design• Linearity and line emphasised
• Influenced by Asian styles
• Common forms are the Horizontal Line & Hogarth Curve
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Traditional line-mass• Blend of European & Japanese
• Impressions of depth created
• Presence of a focal point/ centre of interest
• Gradation & tradition = rhythm & balance
Image: “Traditional line-mass”https://www.flickr.com/photos/gcvirginia/9152838992/in/album-72157634025408285/
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Traditional mass
• Typically round/ oval/ triangular/ fan-shaped
• Consisting of full, dense plant materials
• Avoid crowding the presentation
• Central focal point
Image: “Equilateral Triangle” pg 15; Types of Floral Design- Powerpoint PPT Presentationhttps://www.slideserve.com/manning/types-of-floral-design
Full & dense
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Japanese Ikebana Style
Image: “Ikebana cover”https://pixabay.com/photos/flower-ikebana-floral-bloom-4644654/
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Ikebana
• A spiritual exercise through art
• Minimalistic style
• Balanced asymmetrical triangle
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Ikebana: Substyles
Moribana
• Simple
• Naturalistic
Nageire
• Expressing elements “as is”
• Avoids manipulation
Free Style
• Less contained designs
• Radiating form
• More than one focal point
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Floral display types
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• Hand-held
• Varied assembling techniques
01 02Bouquets
• Downward loose-trailing flow
• In a container or hand-held
Cascade/ waterfall
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• Usually a table setting
Centrepieces
• Flat on the floor
• Parts of flower, coloured rice, coloured sand, etc
• “Rangoli”
Floor designs
03 04
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• Minimalist
• Suspended in a frame
Framed spatials
• Kinetic or still
• Eye level or little above
Hanging designs
05 06
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• Light incorporated WITHIN
• Conceal mechanics
• LED lights, rope lights, coloured lights & string lights
Illuminary
• Importance of scale & proportion
• Ratio for heights & widths to vessel 1: ½
Miniature arrangements
07 08
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• Worn around wrist
• Worn as an accessory
Corsages
• Small wreaths or crowns
• Worn as an accessory
Headpieces
09 10
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• Miniature spray of flowers for a buttonhole
• Commonly used as an accessory
Boutonnières
• Cylindrical forms
• Metal, cardboard, glass or fabric
Pillars & Arches
11 12
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13. Wreaths
• Commonly for sympathy or seasonal holidays
• Ring-shaped
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Notable designers in the industry
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• Daniel Ost
• Junichi Kakizaki
• Paula Pryke
• Phil Rulloda
• Catherine Conlin
• Constance Spry
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Jennifer McGarigle Judith Blacklock
Stanlee Gatti Irene Hayes
Julia Clements Azuma Makoto
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In conclusion…
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#ShawFlorals
ChallengeResearch and then recreate one of the
works of a designer that inspired you the
most. Photograph your recreated floral
masterpiece and upload it to social media
using the tag below and a short
description of your work.
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Completed lessons
1 2 4
5 6 7 8
3 See you soon forL e s s o n 2