Professional Business Catalogue

P r o f e s s i o n a l B u s i n e s s

J a n u a r Y - J u n e 2 0 1 3

CONTENTS

BUSINESS CULTURE 3

HUMAN RESOURCE MANAGEMENT 11

INTERNATIONAL BUSINESS 17

LEADERSHIP& MANAGEMENT 23

MARKETING & BRANDING 27

INDEX 42

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Morals and MarketsA Dangerous Balance

2nd Edition

Daniel Friedman & Dan McNeill

An updated book on markets and morals that includes new insights into the 2008 financial crash from a historical and ethical economic perspective

Economist and evolutionary game theorist Daniel Friedman, and his co-author Dan McNeill demonstrate how our moral codes and our market systems, while often in conflict, are really devices evolved to achieve similar ends, and that society functions best when morals and markets are in balance with each other. Revised to include the historical development from ancient, morals-stunted markets to the freewheeling semi-morality that led to the 2008 crash.

“Anyone interested in markets and morals, perhaps the central issue of our time, should read this very interesting and thoughtful book.” - Tyler Cowen, Professor of Economics, George Mason University, USA DANIEL FRIEDMAN is Professor of Economics at UC Santa Cruz, USA. DANIEL MCNEILL is an author with an international reputation. His bestselling Fuzzy Logic (Simon & Schuster, 1993) won the Los Angeles Times Book Prize in Science and Technology.

Related Titles

Crisis and Recovery9780230252141

When Money Was In Fashion 9780230114050

The History of Work9780230238930

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9781137282583May$17.00 | $19.00 CAN | £10.99Paperback9.25”x 6.125” | 235x156mm256 pp

World rights; all languages; all standard sub-rightsRights contact: Elisa Risquez

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The Wealth ChoiceSuccess Secrets of Black Millionaires

Dennis Kimbro

Best-selling personal finance author Dennis Kimbro reveals how prominent black millionaires got to where they are and offers insights for those struggling to reach the next level

Based on a seven-year study of 1,000 of the wealthiest African Americans, The Wealth Choice offers a trove of sound and surprising advice about climbing the economic ladder, even when the odds seem stacked against you. Readers will learn about how business leaders, entrepreneurs, and celebrities like Bob Johnson, Spike Lee, L. A. Reid, and Tyrese Gibson found their paths to wealth; what they did or didn’t learn about money early on; what they had to sacrifice to get to the top; and the role of discipline in managing their success. Through these stories, which include men and women at every stage of life and in every industry, Dennis Kimbro shows readers how to:

• Develop a wealth-generating mindset and habits

• Commit to lifelong learning

• Craft goals that match your passion

• Make short-term sacrifices for long-term gain

• Take calculated risks when opportunity presents itself DENNIS KIMBRO is the author of four books, including Think and Grow Rich: A Black Choice, and a certified Napoleon Hill Science of Success trainer and leadership coach.

Related Titles

Black is the New Green9780230616844

Conscientious Equity9780230108929

Transformative Entrepreneurs9780230340268

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9780230342071 February$25.00 | $29.00 CAN | £16.99Hardback9.25”x 6.125” | 235x156mm304 pp

World rights; all languages; all standard sub-rightsRights contact: Kerry Nordling

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Secrets of Silicon ValleyWhat Everyone Else Can Learn From the Innovation Capital of the World

Deborah Perry Piscione

An inside account of the unique world of Silicon Valley, and a call to replicate the culture that makes it an incubator for entrepreneurship and innovation throughout the world

While the global economy languishes, one place just keeps growing despite failing banks, uncertain markets, and high unemployment: Silicon Valley. In the last two years, more than 100 incubators have popped up there, and the number of angel investors has skyrocketed. Today, 40 percent of all venture capital investments in the United States come from Silicon Valley firms, compared to 10 percent from New York. Drawing on interviews with investors, entrepreneurs, and community leaders, as well as a host of case studies from Google to Tesla to Paypal, Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley’s exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business. DEBORAH PERRY PISCIONE is CEO of Alley to the Valley, an organization that networks the world’s most influential women for dealmaking. She has won numerous awards, including the 2009 Silicon Valley Women Business Owner of the Year, and a distinguished award from The White House Project.

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9780230342118 April$27.00 | $31.00 CAN | £16.99Hardback9.25”x 6.125” | 235x156mm256 pp


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Creating Good WorkThe World’s Leading Social Entrepreneurs Show How to Build a Healthy Economy

Ron Schultz

The bible for social entrepreneurs in which experts share their experience, knowledge, and wisdom

A rich guidebook that recounts the stories of some of the most successful social entrepreneurial programs operating today, with real life examples of how they overcame both physical and societal barriers to create a lasting impact on the world. The lessons contained in Creating Good Work are an asset to any social entrepreneur looking for new and innovative ways to have a positive impact and change the world around them, be they at their initial concept phase or a successful venture looking to expand their sphere of influence. Including contributions from some of the world’s best social ventures including Brac-USA, Root Capital, and Youth Build. RON SCHULTZ is the founder and Executive Director of the microfinance/microenterprise lending program, Entrepreneurs4Change, the Social Enterprise Zone, and Lending4Change, providing entrepreneurial education as well as a neighbor-to-neighbor lending program for social businesses. He is the author of over twenty books.

Related Titles

Consider9780230106079

Cracking the Carbon Code9780230109506

Merchants of Virtue9780230106604

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9780230372030 January$35.00 | $40.00 CAN | £22.99Hardback9.25”x 6.125” | 235x156mm256 pp


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Confronting MistakesLessons from the Aviation Industry in Dealing with Error

Jan Hagen

Using examples from the high risk aviation industry, Confronting Mistakes examines how active error management can work and lead to success

In most organizations, errors, although common and unavoidable, are rarely reported bottom-up. Confronting Mistakes assesses how active error management can work best, using examples from ten real life aviation accidents. JAN HAGEN is a member of the European School of Management and Technology’s (ESMT) faculty as well as Head of Practice Group Financial Services, ESMT Customized Solutions.

Risk-Based PerformanceThe New Strategic Executive Paradigm

James Creelman & Andrew Smart

Accepting and managing risk is necessary for business success, but how much risk can an organization take before it becomes unstable?

Pulling together into a single framework the two separate disciplines of strategy management and risk management, Risk-Based Performance is a practical guide that shows organizations how to shape and execute sustainable strategies with a full understanding of how much risk they are willing to accept in pursuit of strategic goals. JAMES CREELMAN Fellow at the Advanced Performance Institute (API). ANDREW SMART Managing Director & Founder of Manigent, UK.

9780230301320 | May US / April ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 234x156mm | 256 pp

Rights contact: Elisa Risquez

9781137276179 | March US / February ROW$40.00 | $46.00 CAN | £26.00 | Hardback9.25”x 6.125” | 234x156mm | 256 pp


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Nice Companies Finish FirstWhy Cutthroat Management Is Over - and Collaboration Is In

Peter Shankman

The founder of “Help a Reporter Out” explains the strategy behind the “nice” CEOs that helm some of today’s most successful companies

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn’t pay to be a jerk to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue’s Dave Needleman, Tony Hseih of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line. PETER SHANKMAN is the founder of “Help a Reporter Out” (HARO), the largest free source repository for journalists in the world, as well as the founder and CEO of The Geek Factory, Inc., a boutique social media, marketing, and PR strategy firm with clients worldwide.



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BUSINESS CULTURE BACKLIST

9781137003065$26.00|$30.00 CAN|£18.99

9781137006219$32.00|$37.00 CAN|£19.99

9780230343436$32.00|$37.00 CAN|£20.00

9780230341227$25.00|$29.00 CAN|£16.99

9780230243958$37.00|$42.50 CAN|£28.00

9780230252868$44.00|$50.00 CAN|£26.99

9780230339941$17.00|$19.00 CAN|£9.99

9780230377288$30.00|$34.50 CAN|£18.99

9780230605305$16.95|$18.95 CAN|£12.99

9780230304499$40.00|$46.00 CAN|£26.00

9780230342699$40.00|$46.00 CAN|£26.00

9780230289222$42.00|$48.50 CAN|£30.00

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Blind Spots in the BoardroomHow Gender Intelligence is Redefining the Roles of Men and Women

Barbara Annis & John Gray

John Gray, the bestselling author of Men are from Mars, Women are from Venus, turns his attention to the world of work

Utilizing 40 years of combined experience, Barbara Annis and John Gray explain the reasons for gender misunderstandings in the workplace. More importantly, they provide a framework to help the sexes work together. Blind Spots in the Boardroom teaches men and women how to understand, respect, value, and include their differences in their day-to-day work and fully appreciate what the other gender brings to the table. BARBARA ANNIS is founder and CEO of Barbara Annis & Associates, Inc., a consulting firm that has facilitated over 8,000 lectures, workshops, and coaching sessions on gender in the workplace. JOHN GRAY is the author of 16 books, including the bestselling Men are from Mars, Women are from Venus, which USA Today ranked as one of the top 10 most influential books for the last 25 years.

Related Titles

Women In Business9780230282803

Rising Stars 9780230294011

Where Have All The Senior Women Gone?9780230301290

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North American Rights Only

9780230341906 May$27.00 | $31.00 CAN Hardback9.25”x 6.125” 272 pp

Rights contact: Kerry Nordling

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The New Workforce ChallengeHow Today’s Leading Companies Are Adapting for the Future

Andrés Hatum

A guide to incorporating Millennials into the workforce of the future

A new generation of technologically savvy, educated and independently minded young people are entering the workplace, but how will established organizations cope with the arrival of the Millennials? Andrés Hatum offers a survival guide for companies based on practical exampes and case studies from: Wikipedia, BMW, Salesforce.com, Deloitte, Accenture, L’Oréal, Clif Bar & Co, Lastminute.com, Rabobank, Pernod Ricard, Frisse Blikken, and FC Barcelona. ANDRÉS HATUM is Associate Professor at IAE Business School, Universidad Austral, Argentina, specializing in organizational flexibility and talent management.

Building Resilience for SuccessCary Cooper, Jill Flint-Taylor & Michael Pearn

A toolkit to help managers deal with stressed out staff and support individual resilience

When it comes to workplace pressure a manager’s response can mean the difference between improving or permanently damaging individual resilience. The authors explain the main sources of work related stress, providing the reader with an understanding of how individuals can improve their resilience. CARY COOPER is Distinguished Professor of Organizational Psychology and Health at the Lancaster University Management School, UK. JILL FLINT-TAYLOR is a Director with workplace well-being specialists, Robertson Cooper Ltd. MICHAEL PEARN is Founder and CEO of Pearn Consulting LLC.

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9780230361287 | February $40.00 | $46.00 CAN | £26.00 | Hardback9.25”x 6.125” | 235x156mm | 256 pp


9781137302984 | July US / June ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 235x156mm | 256 pp


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The Role and Future of HRPaul Sparrow, Martin Hird & Cary Cooper

Is the Human Resources department doomed? Or are HR directors about to take on a level of responsibility previously unheard of?

HR could be facing diffusion or even disintegration as a result of new types of organizational design, business knowledge, and cross functional networks. The authors explore the position of HR in an era where its classic role is threatened and create a picture of what a new lean HR structure might look like. PAUL SPARROW is Director of the Centre for Performance-Led HR and Professor of International Human Resource Management at Lancaster University Management School, UK. MARTIN HIRD is Executive Director at the Centre for Performance-Led HR at Lancaster University Management School, UK. CARY COOPER is Distinguished Professor of Organizational Psychology and Health at the Lancaster University Management School, UK.

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9781137002327 April US / March ROW$40.00 | $46.00 CAN | £30.00Hardback9.25”x 6.125” | 235x156mm256 pp


Related Titles

Leading HR9780230222595

Innovations in Stress and Health9780230251915

Organizational Stress Management9780230203921

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RevealedUsing Remote Personality Profiling to Influence, Negotiate, and Motivate

Adrian Furnham, John Taylor, & Janet Breeze

A practicle guide to using remote personality profiling for business purposes

It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be business competitors or future candidates for an important leadership role. They may live abroad and be very high profile individuals. Revealed is a book for those who need to assess others and make decisions based on these judgments about people without being able to meet and interview them. ADRIAN FURNHAM is Professor of Psychology at University College, London and Adjunct Professor at the Norwegian School of Management. JOHN TAYLOR works as an independent consultant with international companies and government organizations in Europe, the US, Africa and Asia. JANET BREEZE is a consultant and trainer to international business, government, multilateral development agencies and NGOs.

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9781137291981July US / June ROW$40.00 | $46.00 CAN | £26.00Hardback9.25”x 6.125” | 235x156mm256 pp


Related Titles

Bad Apples9780230584747

The Talented Manager9780230369740

Managing People in a Downturn9780230298545

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HUMAN RESOURCE MANAGEMENT BACKLIST

9780230280229$40.00|$46.00 CAN|£26.00

9780230271548$42.00|$48.50 CAN|£26.00

9780230235601$32.00|$37.00 CAN|£20.00

9780230283701$42.00|$48.50 CAN|£26.00

9780230249950$42.00|$48.50 CAN|£27.00

9780230276949$40.00|$46.00 CAN|£26.00

9780230298446$30.00|$34.50 CAN|£18.99

9780230314276$30.00|$34.50 CAN|£18.99

9780230289208$40.00|$46.00 CAN|£27.00

9780230291256$40.00|$46.00 CAN|£26.00

9780230284227$30.00|$34.50 CAN|£18.99

97802302435212$40.00|$46.00 CAN|£26.00

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Global GrowthNancy Hubbard

Interviews from forty top CEOs providing insight into what works well and what to avoid in Mergers and Acquisitions

Global Growth examines the role of senior leadership in the M&A process, and addresses the issues central to the M&A debate. These include top line revenue growth, alternatives to acquisitions, China M&A and joint ventures, and buying in the current economic climate. In addition, subjects specific to each geographic area are highlighted and discussed, including case studies of those acquisitions/mergers that were successful and those that were less so. NANCY HUBBARD is Director of Hubbard & Associates, a specialist mergers and acquisitions firm.

Global Luxury TrendsInnovative Strategies for Emerging Markets

Jonas Hoffmann & Ivan Coste-Manière

Luxury is booming, but where is the industry going and what trends will the future bring?

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. Global Luxury Trends charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School, France. IVAN COSTE-MANIERE is Associate Professor of Marketing at SKEMA Business School and the Director of the Master of Science in Luxury and Fashion Management.

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9781137287380 | January US / December ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 235x156mm | 224 pp


9780230293557 | March US / February ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 235x156mm | 256 pp


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Marketplace 3.0Rewriting the Rules of Borderless Business

Hiroshi Mikitani

The CEO of Rakuten, the e-commerce giant which owns Kobo and play.com, offers a revolutionary collaborative model for global business

Hiroshi Mikitani has seen the next battleground in the fight for the future of the Internet. Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model that benefits vendors, customers, and communities alike by empowering players at every step in the process. Rakuten is already pioneering this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (for instance, by requiring all its employees to speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that’s challenging all the accepted wisdom. HIROSHI MIKITANI is the Founder and Chief Executive of Rakuten, one of the world’s leading e-commerce platforms, which recently purchased Kobo, Play.com, and Buy.com. He is ranked at No. 182 on the Forbes 400 list with a net worth of $5.6 billion. An internet evangelist, he has more than 400,000 Twitter followers.

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9780230342149 March$27.00 | $31.00 CAN | £16.99Hardback9.25”x 6.125” | 235x156mm272 pp

World English language rights; Rights contact: Kerry Nordling

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Vested Outsourcing 2nd Edition

Kate Vitasek

The best-selling model for improving outsourcing procedures, with updated case studies

Kate Vitasek identifies the top ten flaws in most outsourced business models and shows organizations how to rethink their outsourcing relationships in a way that will lower costs, improve service, and increase innovation. This new edition includes updated case studies, and new chapters on Dell and on negotiation. KATE VITASEK is Lead Researcher and Faculty Member for Vested Outsourcing at the University of Tennessee’s Centre for Executive Education, USA.

Rolling Out the Red CarpetStrategies for Multinational Corporations To Succeed In China

Saurabh Sharma

A leading expert on Asian business dispels myths and misunderstandings about China’s economic and cultural development and gives advice on how multinationals can thrive in China

Based on a report written for Ogilvy, award-winning marketer Saurabh Sahrma tells the story of China’s global development filled with facts, figures, anecdotes, and stories to guide MNCs through the misunderstandings and confusion surrounding China. Rolling Out the Red Carpet puts forth a practical model for MNCs to achieve success in one of the world’s biggest, and most challenging, business markets. SAURABH SHARMA is a Planning Partner at Ogilvy and Mathers, Beijing.

9781137286758 | June US/ May ROW$40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 235x156mm | 256 pp


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9781137297198 | January$45.00 | $52.00 CAN | £28.00 | Hardback 9.25”x 6.125” | 235x156mm | 240 pp


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The ReckoningDebt, Democracy, and the Future of American Power

Michael Moran Foreword by Dr. Nouriel Roubini

The Reckoning examines how America’s runaway debt and wayward foreign policy threaten its place on the world stage.

The Reckoning explores the forces that are converging to challenge US global leadership, a shift that will have serious consequences for the wider world. Countries that depend on the US will have to fend for themselves, and revolutions will succeed or fail unaided.

MICHAEL MORAN is Editor-in-Chief of Renaissance Insight, the thought-leadership arm of the global investment bank Renaissance Capital.

Borderless EconomicsChinese Sea Turtles, Indian Fridges and the New Fruits of Global Capitalism

Robert Guest

The Global Business Editor of The Economist looks at how today’s international diasporas are accelerating and diversifying the flow of ideas, technology, wealth, and improving lives across the globe

Robert Guest observes how migrant networks create wealth, spread ideas, and foster innovation. From how Chinese people studying abroad bring home democratic ideas to why the brain drain reduces poverty, Borderless Economics is a fascinating look at how migration makes the world wealthier and happier.

ROBERT GUEST is the Global Business Editor at The Economist.

9780230342019 | February$17.00 | $19.00 CAN | £10.99 | Paperback 9.25”x 6.125” | 235x156mm | 256 pp


9781137278333 | June$17.00 | $19.00 CAN | £10.99 | Paperback 9.25”x 6.125” | 235x156mm | 256 pp


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INTERNATIONAL BUSINESS BACKLIST

9780230293571$40.00|$46.00 CAN|£26.00

9780230354548$40.00|$46.00 CAN|£26.00

9781137270665$40.00|$46.00 CAN|£26.00

9780230284869$40.00|$46.00 CAN|£26.00

9780230222656$40.00|$46.00 CAN|£26.00

9781137008084$30.00|$34.50 CAN|£20.00

9780230285484$42.00|$48.50 CAN|£28.00

9780230219960$53.00|$61.00 CAN|£30.00

9780230285453$42.00|$48.50 CAN|£27.00

9780230248182$40.00|$46.00 CAN|£26.00

9780230348769$40.00|$46.00 CAN|£26.00

9780230230781$42.00|$48.50 CAN|£28.00

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9781137290267 | March US/ February ROW $40.00 | $46.00 CAN | £26.00| Hardback 9.25”x 6.125” | 235x156mm | 256 pp


9781137282224 | April$30.00 | $34.00 CAN | £18.99 | Hardback9.25”x 6.125” | 235x156mm | 256 pp


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Untapped TalentUnleashing the Power of the Hidden Workforce

Dani Monroe

A new action plan that will help executives and managers recognize and develop the hidden strengths in those they lead

A practical guide packed with examples of organizations that have successfully tapped into the hidden talents of their workforce. After reading Untapped Talent, readers will:

• Recognize and act on things they can do better as leaders.

• Have filters for spotting and developing untapped talent around them.

• Have new strategies for competing in today’s global marketplace.

• Realize and be able to act on new insights about heir personal talents and abilities.

DANI MONROE is president and founder of Center Focus International.

The Proactive LeaderHow to Overcome Procrastination and Make Decisions Now

David De Cremer

Procrastination is a manager’s worst enemy, but it is most damaging when if affects the ability to lead

Too many decisions are taken too slowly or not at all, because of the dithering behavior of our leaders, often leading to the failure of a project, or worse, an organization. See how procrastination has led to major contemporary leadership failures and learn how to recognize and resolve the problem in yourself and others. DAVID DE CREMER is Professor of Behavioral Business Ethics at Rotterdam School of Management, Erasmus University and Scientific Director of the Erasmus Centre of Behavioral Ethics, the Netherlands.

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Getting to WeWhy Getting to Yes Is No Longer Good Enough for 21st Century Business

Kate Vitasek & Jeanette Nyden With Tim Cummins and Jacqui Archer

Negotiation is no longer about the one-time deal; it’s about the continuing conversation

In the new economy, negotiations are more broadly defined to apply to business conversations that range the spectrum from getting the deal done (what we traditionally think of as a negotiation) to the day-to-day interactions between two companies’ representatives. Best-selling author Kate Vitasek and negotiation expert Jeanette Nyden show how companies can work together to create value in the market place. Getting to We flips conventional negotiation on its head, shifting the perspective from a tug of war between parties to a collaborative partnership where both sides effectively pull against a business problem. Drawing on best practices and real examples from companies who are achieving record setting results using these techniques, this book will offer practical and sound advice that applies to any strategic partnership. KATE VITASEK is Lead Researcher and Faculty Member for Vested Outsourcing at the University of Tennessee’s Centre for Executive Education, USA. JEANETTE NYDEN, J.D. is an author, educator and attorney.

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Related Titles

Making Negotiations Predictable9781137024787

The Art of the Pitch9780230120518

The Campaign9780230605312

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LEADERSHIP AND MANAGEMENT BACKLIST

9780230319455$42.00|$48.50 CAN|£26.00

9780230297890$40.00|$46.00 CAN|£26.00

9781137273864$40.00|$46.00 CAN|£26.00

9780230337510$35.00|$40.00 CAN|£22.50

9780230308169$40.00|$46.00 CAN|£26.00

9780230113657$35.00|$40.00 CAN|£22.99

9780230120556$27.00|$31.00 CAN|£16.99

9780230112179$50.00|$57.50 CAN|£27.50

9780230355156$40.00|$46.00 CAN|£26.00

9780230611313$16.95|$18.95 CAN|£13.99

9780230391277$30.00|$34.50 CAN|£18.00

9780230584747$40.00|$46.00 CAN|£27.00

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9780230342248January$27.00 | $31.00 CAN | £17.99Hardback9.25”x 6.125” | 235x156mm288 pp


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The EdgeFifty Tips from Brands that Lead

Allen P. Adamson Foreword by Steve Forbes

A leading expert explains how global brands stay at the top and demonstrates how to follow their lead to maintain and advance your brand’s identity

In the digital age, the old rules of marketing and branding are in desperate need of an overhaul. Word-of-mouth has evolved to word-of-type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message becomes a catastrophe for companies, hurting a brand’s image and integrity. In The Edge, Allen Adamson examines how the leading brands of today maintain their dominance in the market. Adamson succinctly accounts specific challenges facing the biggest brands of today, from major companies like Apple and General Mills to celebrity brands like Lady Gaga and Jay Z. He reveals the guiding principles employed to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market. ALLEN P. ADAMSON is Managing Director of the New York office of Landor Associates, one of the world’s leading strategic brand consulting and design firms. He is author of BrandDigital and BrandSimple. He is a sought-after industry commentator, appearing on CNBC, FOX Business Network, and The Today Show, and quoted in The New York Times, The Wall Street Journal, Advertising Age, and USA Today.

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Related Titles

Brand Digital9780230617629

Brandstorm9780230341685

Brand Simple9781403984906

9781137024817 June US / May ROW $27.00 | $31.00 CAN | £16.99 Hardback 9.25”x 6.125” | 235x156mm 192 pp


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Making Social Media WorkHow to Implement Successful Social Media in the Workplace

Ronan Gruenbaum

A comprehensive overview of all the ways businesses can make use of social media, and how to implement the strategies successfully and sustainably

Embracing social media is not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities in your company where social media activities could be applied to improve your business, from marketing, customer relations, and sales to supply chain management and operations. This comprehensive and practical book looks at how to implement the most effective social media strategies in your business and how to manage and sustain these successfully. Based on new research and a survey of practitioners and organizations, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social media in business.

RONAN GRUENBAUM is a Digital Specialist based in London, UK, with over twelve years’ experience designing, developing, and delivering the online presence for organizations.

Related Titles

e-shock 20209780230301306

The Social Media Manifesto9781137271419

We First9780230341630

Hit BrandsHow Music Built Value for the World’s Hottest Brands

Daniel Jackson, Richard Jankovich & Eric Sheinkop

How to create a successful music strategy for brands

A practical guide from three pioneers of music branding that demonstrates how to use music to promote a brand with coherence and consistency, whilst remaining relevant to the target audience. Case studies include: Nokia, Nestle, Coca Cola, Universal Music, Warner Music, Barclays Bank, Live Nation, and Pepsi. DANIEL M. JACKSON is Managing Director of CORD worldwide. RICHARD JANKOVICH is a 10-year music branding and licensing veteran. ERIC SHEINKOP is the Co-Founder and President of Music Dealers.

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Online Video RevolutionHow to Reinvent and Market Your Business Using Video

John Cecil

A practical guide for developing and implementing successful video marketing

A marketer’s guide to the online video revolution. This book explains how media technology and professional video delivery can work together, to provide the key to generating an impressive return on investment. Drawing on examples from companies at the cutting ege of video marketing, Online Video Revolution will share their methodologies and creative secrets, updates and upgrades for the new video age. Case studies include: Zappos, Capital Records, Golfsmith, and more. JOHN CECIL is co-founder of Innovate Media.

9781137003072 | December US / January ROW $30.00 | $35.00 CAN | £20.00 | Hardback9.25”x 6.125” | 235x156mm | 256 pp


9781137271471 | May US / April ROW $40.00 | $46.00 CAN | £26.00 | Hardback 9.25”x 6.125” | 234x156mm | 256 pp


p

p

Customer SenseHow the 5 Senses Influence Buying Behavior

Aradhna Krishna

A guide to unlocking the secret world of sensory appeal in order to craft unique products and advertisements

As scientists and managers begin to recognize the importance of the senses in product design and marketing, more and more products and advertisements have become sensory in nature. Accepting the importance of the senses brings about a change in how a manager views his or her products. What changes can be made in the packaging, branding, and advertising to captivate the consumer’s senses? What changes can be made to the product itself? Krishna helps managers to understand how customers relate to products on a sensory level, detailing the specific interactions unique to each sense and showing them how small sensory changes can make a huge impact. Customer Sense allows managers to unlock the secret world of sensory appeal and to craft unique products and advertisements for their businesses. ARADHNA KRISHNA is the Dwight F. Benton Professor of Marketing at the Ross School of Business, University of Michigan, having previously served as a faculty member at Columbia University, New York University, and the National University of Singapore.

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9780230341739 February$30.00 | $34.50 CAN | £18.99Hardback9.25”x 6.125” | 234x156mm208 pp


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Happy Customers Everywhere 9780230116450

Unconscious Branding9780230341791

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9781137276612July US / June ROW$27.00 | $31.00 CAN | £16.99Hardback9.25”x 6.125” | 234x156mm256 pp


Brand BreakoutHow Emerging Market Brands Will Go Global

Nirmalya Kumar & Jan-Benedict E.M Steenkamp

Brand Breakout sets out a plan for emerging market brands to succeed in international markets and how to overcome the challenges they will face.

Marketing experts Nirmalya Kumar and Jan Steenkamp examine how companies, from what are now considered emerging markets, will successfully reach, and in some cases are already competing with the developed world as consumer brands. Brand Breakout outlines eight strategies that these brands can pursue to become recognized global consumer brand names. While some emerging companies and brands will fail (as is also the case for Western brands), the strategies and their underlying strategic brand-building principles are here to stay. The authors also highlight how quickly the market is changing and warn that Western brands need to be prepared for the new competition and changes. NIRMALYA KUMAR is Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School. In 2010, The Economist referred to him as a “rising superstar,” and in 2011 he was included in Economics Times Thinkers 50 list and received their “Global Village Award.” JAN-BENEDICT E. M. STEENKAMP is the C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair at the Kenan-Flagler Business School, University of North Carolina, USA.

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All Eyes East9780230120624

Billions9781403976635

What Chinese Want9780230340305

T

Masters of DisasterThe Ten Commandments of Damage Control

Christopher Lehane, Mark Fabiani & Bill Guttentag

PR gurus Mark Fabiani and Chris Lehane show how to bulletproof any marketing campaign, and clean up any crisis

Whether you’re a politician in the spotlight, a multinational corporation, or just the guy in the corner cubicle who has inadvertently pushed “reply all,” a crisis is often a make-or-break moment and must be addressed carefully and immediately. Based on work they have done with scandal-dogged clients like Bill Clinton, Goldman Sachs, and Lance Armstrong, Chris Lehane and Mark Fabiani show how to get the media on your side, meet your detractors head-on, and emerge from a setback looking better than ever. CHRISTOPHER LEHANE and MARK FABIANI run a crisis communications firm, Fabiani and Lehane, that has represented global Fortune 500 companies, high profile CEOs, elected officials, celebrities and athletes. Both authors were previously Deputy Campaign Manager for Al Gore’s presidential campaign in 2000 and Special Counsel to the President during the Clinton administration. BILL GUTTENTAG is a two-time Oscar-winning documentary and feature film writer-producer-director. His 2003 Oscar was for the documentary Twin Towers.

9780230341807 December 2012 US / January ROW$27.00 | $31.00 CAN | £16.99Hardback9.25”x 6.125” | 234x156mm256 pp


33

Related Titles

Brand Resilience9780230392182

Defending Your Brand 9780230340343

Rethinking Reputation9780230338333

T

T

34

Mobile RevolutionThe Power of the Consumer in the Marketplace

Chuck Martin

A roadmap for businesses to transition and excel in the next step in the evolution of the consumer mindset, the mobile market

From Facebook and Twitter to interactive blogs and videos, businesses have clamored exploit new ways of reaching their customers. For all their effort, many have failed to realize that the issue is not where their customer is, but where they are going. With the staggering growth in use of mobile technology as both product research tool and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model. Based on Chuck Martin’s in-depth research at MediaPost Communications and the Mobile Future Institute, Mobile Revolution identifies the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin’s model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market. CHUCK MARTIN is the CEO of The Mobile Future Institute, a US-based think tank focusing on business strategies and marketing tactics for the mobile market, and director of the Center of Media Research at MediaPost Communications Inc.

9781137278500 December 2012 US / January ROW$27.00 | $31.00 CAN | £16.99Hardback9.75”x 6.125” | 234x156mm256 pp


p

From Chinese Brand Culture to Global BrandsWu Zhiyan, Janet Borgerson & Jonathan Schroeder

An exploration of the global growth of Chinese brands

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China’s greatest brands are poised for global dominance. Case studies include: Jay Chou, a successful Chinese music artist, the 2008 Beijing Olympics opening ceremony, and Shanghai Tang, a global fashion brand with aesthetic roots in Chinese historical culture ZHIYAN WU is currently teaching at the School of Business, Shanghai Institute of Foreign Trade. JANET BORGERSON is Adjunct Professor at Saunders College of Business, Rochester Institute of Technology, New York. JONATHAN SCHROEDER is the William A. Kern Professor at Rochester Institute of Technology, New York.

35

9781137276346 May US / April ROW $40.00 | $46.00 CAN | £26.00Hardback9.25”x 6.125” | 234x156mm256 pp


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China Counting9780230234031

Myths About Doing Business in China9780230551183

Rice Wine with the Minister 9780230232952

36

SERIES

MARKETING AND BRANDING BACKLIST

9780230620568$17.00|$19.00 CAN|£12.99

9780230613881$18.00|$20.00 CAN|£13.99

9780230111653$27.00|$31.00 CAN|£18.99

9780230576575$53.00|$61.00 CAN|£28.00

9780230220324$42.00|$48.50 CAN|£27.00

9780230340336$25.00|$29.00 CAN|£16.99

9780230105720$26.00|$30.00 CAN|£16.99

9780230247819$42.00|$48.50 CAN|£28.00

9780230232501$47.00|$54.00 CAN|£28.00

9780230237308$44.00|$50.00 CAN|£28.00

9780230104747$29.00|$33.50 CAN|£20.99

9781137019486$40.00|$46.00 CAN|£26.00

Family businesses are unlike other businesses. ey have their own unique challenges, including strategic growth, succession planning, and communications. Palgrave Macmillan and the Family Business Consulting Group come together to provide knowledge for all family business enterprises — whether small entrepreneurial start-ups or mid-sized entities with over 5,000 employees. e authors of these books are experts in the � eld—giving practical, e� ective, and time-tested insights.

FAMILY COUNCIL HANDBOOKJust as a Board of Directors is a governance structure for shareholders, a Family Council oversees a family on everything from educating the family for their

future responsibilities as owners to settling disputes within the family. Using the common term family council to refer to family governance, the book is a practical manual for all business families seeking structure to manage how their family governs itself

and relates to their business.

9780230112193 | Hardback

$55.00 | $63.00 CAN | £30.00 | Professional

For further details on the full series visit: www.palgrave.com/FamilyBusinessPublication

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SERIES

Palgrave Macmillan is delighted to announce the launch of a new list of professional finance books aimed at practitioners, researchers and students of finance, who need to understand modern finance as it is applied in practice. As well as stand-alone titles covering the latest issues in finance from the leading practitioners in the industry, we will also be launching three exciting new series:

APPLIED QUANTITATIVE FINANCE - developed to bring to readers the very latest market tested tools, techniques, and developments in quantitative finance.

FINANCIAL ENGINEERING EXPLAINED - concise, practical guides to modern finance, covering a range of topics in a non-mathematical but highly intuitive way.

GLOBAL FINANCIAL MARKETS - practical guides to the latest financial markets, products, tools, techniques and strategies. Each volume in the series will focus on a specific area (e.g. Market Risk Management), and will appeal to a broad readership, from new entrants to experienced practitioners across the financial services industry.

Commercial and Investment Banking & the International Credit and Capital MarketsHardback |$50.00 | $127.00 CAN | £29.999780230370470

Discounting, Libor, CVA and FundingHardback | $60.00 | $69.50 CAN | £39.999781137268518

PROFESSIONAL FINANCE FROM PALGRAVE MACMILLAN

PROFITING FROM MONETARY POLICY investing through

the business cycle

THOMAS AUBREYTHOMAS AUBREY

The Executive’s Guide to Financial ManagementHardback$85.00 | $98.00 CAN | £55.00 9780230341951

Investor Relations for the Emerging CompanyHardback$65.00 | $75.00 CAN | £42.50 9780230341968

Risk CultureHardback$55.00 | $63.00 CAN | £34.99 9781137263711

The International Banking SystemHardback$70.00 | $81.00 CAN | £45.00 9781137275127

PROFESSIONAL FINANCE FROM PALGRAVE MACMILLAN

Profiting from Monetary PolicyHardback$30.00 | $34.50 CAN | £19.99 9781137289698

Options for Risk Free PortfoliosHardback$55.00 | $63.00 CAN | £35.50 9781137282576

Follow us on twitter to keep up to date with our new titles publishing throughout 2013 @PalMacFinance

Sign up to our new newsletter for exclusive content, news and new title updates www.palgrave.com/mypalgrave

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42

INDEX

AAdamson, Allen P. 28

Annis, Barbara 12

Archer, Jacqui 25

BBenedict, Jan 32

Blind Spots in the Boardroom 12

Borderless Economics 21

Borgerson, Janet 35

Brand Breakout 32

Breeze, Janet 15

CCecil, John 30

Confronting Mistakes 8

Cooper, Cary 13, 14

Coste-Manière, Ivan 18

Creating Good Work 7

Creelman, James 8

Cummins, Tim 25

Customer Sense 31

DDe Cremer, David 24

EEdge, The 28

FFabiani, Mark 33

Flint-Taylor, Jill 13

Friedman, Daniel 4

From Chinese Brand Culture to Global Brands 35

Furnham, Adrian 15

GGetting to We 25

Global Growth 18

Global Luxury Trends 18

Gray, John 12

Gruenbaum, Ronan 29

Guest, Robert 21

Guttentag, Bill 34

HHagen, Jan 8

Hatum, Andrés 13

Hird, Martin 14

Hit Brands 30

Hoffmann, Jonas 18

Hubbard, Nancy 18

IIndividual Resilience 13in the Workplace

JJackson, Daniel 30

Jankovich, Richard 30

KKimbro, Dennis 5

King, Jeanne 20

Krishna, Aradhna 31

Kumar, Nirmalya 32

43

LLehane, Christopher 33

MMandrodt, Karl 20

Making Social Media Work 29

Marketplace 3.0 19

Martin, Chuck 34

Masters of Disaster 33

McNeill, Dan 4

Mikitani, Hiroshi 19

Mobile Revoluton 34

Monroe, Dani 24

Morals and Markets 4

Moran, Michael 21

NNew Workforce Challenge, The 13

Nice Companies Finish First 9

Nyden, Jeanette 25

OOnline Video Revolution 30

PPearn, Michael 13

Piscione, Deborah Perry 6

Proactive Leader, The 24

RReckoning, The 21

Revealed 15

Risk-Based Performance 8

Role and Future of HR, The 14

Rolling Out the Red Carpet 20

SSchroeder, Jonathan 35

Schultz, Ron 7

Secrets of Silicon Valley 6

Shankman, Peter 9

Sharma, Saurabh 20

Sheinkop, Eric 30

Smart, Andrew 8

Sparrow, Paul 14

Steenkamp, Jan-Benedict E.M 32

TTaylor, John 15

UUntapped Talent 24

VVested Outsourcing 20

Vitasek, Kate 20, 25

WWealth Choice, The 5

ZZhiyan, Wu 35

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ISBN: 9780230395367

Professional Business Catalogue

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Transcript of Professional Business Catalogue