Professional Business Catalogue (Autumn 2014)

P R O F E S S I O N A L B U S I N E S S

Palgrave Macm

illan Professional Business July to Decem

ber 2014

CONTENTS

INTrOduCTION 2

buSINESS, SOCIETy & CulTurE 3ENTrEprENEurShIp & INNOvaTION 7

GlObal buSINESS 11

humaN rESOurCES & OrGaNIzaTIONal bEhavIOr 15

markETING, braNdING & advErTISING 19

maNaGEmENT & STraTEGy 25

prOFESSIONal FINaNCE 35

SalES INFOrmaTION 46

INdEx 48

papErbaCkS 29

palGravE pOCkET CONSulTaNTS 32

FINaNCIal ENGINEErING ExplaINEd 42

GlObal FINaNCIal markETS 44

buSINESS IN ThE dIGITal ECONOmy 33

baCklIST 34

applIEd QuaNTITaTIvE FINaNCE 43

2

Introducing Professional Business from Palgrave Macmillan

How we can Help… To receive all the latest news, information on our forthcoming books, author interviews, videos, discounts, and more, follow us on Twitter at @palgravebiz or sign up to our monthly e-newsletter at: www.palgrave.com/professionalbusiness.

If you are a bookseller and are interested in receiving advanced reading copies, bespoke leaflets, or promotional material please feel free to get in touch at: [email protected]

The professional business team

wHo we are… Palgrave Macmillan publishes innovative and influential books for business professionals. Written by the best minds in business, Palgrave’s professional program combines topical writing, cutting-edge research, and strong industry case studies, giving professional readers a head-start, whatever their needs.

Key to Symbols

World rights, all standard subrights including first serial, audio, and translation

North American rights only, including first serial, audio, and translation

English language rights, subrights including first serial, and audio

Professional discount

Trade discount

For more information please contact Kerry Nordling in the rights department

W

NA

ENG

P

T

BUSI

neS

S, S

oc

IeTY

& c

UlT

Ure

3

Business, Society &

Culture books explore the

current issues and emerging

business trends that will affect

our work, leisure, and outlook on

the future.

4

The Social licenseHow to Keep Your Organization Legitimate

John Morrison

a unique and expert guide to a new global standard of business operation – legitimacy

Business and government leaders need to understand how they gain and how they might lose legitimacy in order to operate both at home and in the emerging economies and new forms of democracy of tomorrow. Based on thirty years of first-hand experience, this distinctive and direct guide to legitimacy in business focuses on the new benchmark of a “Social License to Operate.”

Drawing on examples of what is and isn’t working in the field of corporate responsibility around the world, readers will be offered an insight into how the social license to operate is transforming power relationships.

JoHn MorrISon is a leading practitioner and thinker on issues relating to the social responsibilities of government, business, and civil society. He is currently the Executive Director of the Institute for Human Rights and Business (www.ihrb.org) and has advised a number of governments on related issues, as well as the European Union, OECD, and the United Nations. He has been a Harkness Fellow, member of a number of advisory boards, and chaired the Jury of the Dutch Government’s Human Rights Award in 2013. Morrison has written a range of articles, speeches, and contributed to documentaries on human rights, international migration, and corporate responsibility.

9781137370716 Oct US I Sep ROW$35.00 I $40.00 CAN I £22.99 Hardback I 216x138mm I 216pp

PW

5

recasting IndiaHow Entrepreneurship is Revolutionizing the World’s Largest Democracy

Hindol Sengupta

a vivid exploration of the mutiny of enterprise occuring in the world’s largest democracy, where only local entrepreneurship is preventing the violent break-up of the Indian nation-state

From Dalit entrepreneurs who are buying mobile phones and motorbikes to the green shoots of enterprise in insurgency-ridden Kashmir, Hindol Sengupta describes an India rarely seen by the larger world or even spoken of among Indians themselves – the millions of ordinary, enterprising people who are redefining the world’s largest democracy.

HInDol SenGUpTa is the Senior Editor of For tune magazine (Indian Edition) and founder of the Whypoll Trust.

9781137279613 Nov US I Dec ROW$28.00 I $32.00 CAN I £17.99 Hardback I 234x156mm I 336pp

TW

9781137278869 Jun US I Jul ROW$27.00 I $31.00 CAN I £17.99 Hardback I 234x156mm I 256pp

TW

The Inevitable CityThe Resurgence of New Orleans and the Future of Urban America

Scott Cowen with Betsy Seifter

The incredible story of how new orleans came back after Hurricane Katrina stronger than before, and how its success can be replicated in other cities and organizations

The Inevitable City is the story of the reinvention of New Orleans after Hurricane Katrina. Ordinary citizens empowered to actively rescue their own city after politicians and government officials failed them used ten principles that changed the city, and, if adopted, can alter the curve for any business, endeavor, and community.

ScoTT cowen is president of Tulane University.

Criminal CapitalindexaT

How and Why the Finance Industry Facilitates Crime

Stephen Platt

an accessible account of how the modern financial system is being used to facilitate financial crime and how firms and regulators should address it

In the first book to uncover the role played by the international financial services industry in facilitating crime and laundering criminal property, one of the world’s leading regulatory investigators examines the vulnerability of banks, brokerages, trust companies, and investment funds to criminal abuse.

STepHen plaTT is a highly respected practitioner in financial crime prevention and the conduct of related regulatory investigations. He is an English barrister and an Adjunct Professor at Georgetown University in Washington D.C.

9781137337290 Nov US I Oct ROW$30.00 I $34.50 CAN I £19.99 Hardback I 234x156mm I 256pp

PW

6

Entrepreneurship & Innovation

books are about driving growth,

development, and creativity. With

advice from experts that have been there

and done it, these books provide the

tools to help you and your organization

lead, be flexible, and break boundaries.

enTr

epr

eneU

rSH

Ip&

Inn

ov

aTIo

n

8

The Seven Sins of InnovationA Strategic Model for Entrepreneurship

Dave Richards

presents a framework for implementing and improving the success rates of entrepreneurial endeavors in organizations

The Seven Sins of Innovation offers a psychology-based strategic model for bringing together the hard and soft skills and ideas required to achieve entrepreneurial innovation in an organization. Readers will be guided through applying the model in the workplace, finding the right external resources, and encouraging entrepreneurial innovation.

Featuring case studies from Nortel, 3M, and the MIT Innovation Hub, this book demonstrates how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.

Dave rIcHarDS is a globally recognized thought and practice leader on the intersection of strategy, innovation, and leadership. An experienced and highly successful serial entrepreneur, innovator, and master strategist, he is an Honorary Visiting Fellow with the Faculty of Management, Cass Business School and City University, London; cofounder and honorary lifetime member of the Massachusetts Institute of Technology Innovation Lab; and Fellow of the Institute of Directors.

9781137432513Dec US I Nov ROW$36.00 I $41.50 CAN I £22.99 Hardback I 216x138mm I 288pp

PW

9

The Innovation auditUsing the 6 Box Leadership Model to Engage, Innovate and Create

Vlatka Hlupic

will your business pass the innovation audit?

A new tried and tested model for leadership to help managers improve engagement, remove barriers to innovation, and uncover the hidden strengths of every company’s greatest asset: their workforce.

vlaTKa HlUpIc is an internationally renowned Leadership and Change Management Consultant, and Founder and CEO of the Drucker Society, London. She is also a Professor of Business and Management at the University of Westminster, and Adjunct Faculty member at London Business School.

9781137352941 Dec US I Nov ROW$45.00 I $52.00 CAN I £29.99 Hardback I 216x138mm I 224pp

PW

9781137279224 Jul US I Aug ROW$25.00 I $29.00 CAN I £16.99 Hardback I 234x156mm I 224pp

TW

The Curve aheadDiscovering the Path to Unlimited Growth

Dave Power

How do you sustain growth in a company and become as successful as Google or Facebook?

Why do most growth companies stop growing? What can leaders do to overcome the barriers to growth? The Curve Ahead tackles these questions using examples from brands like LoJack and Myspace which experienced a similar decline. This book will help small and medium sized companies overcome the growth hump by providing tools to succeed and thrive.

Dave power, president of Power Strategy, has guided growth companies as an operating executive, board member, and advisor for over 25 years.

10

Innovation in the Family businessSucceeding Through Generations

Joe Schmieder

an insightful look at how family businesses must innovate in order to remain competitive and viable throughout generations

Innovation must occur for businesses to remain competitive. Family businesses, the backbone of most economies, have varying degrees of success in inspiring innovation, and in this book Schmieder shows family enterprises why, and most importantly how, to innovate their traditional business model to keep their company thriving into the next generation.

Joe ScHMIeDer is a principal consultant of the Family Business Consulting Group, Inc. He is an expert in the areas of sibling groups, strategy, and growth.

9781137386236 Nov US I Dec ROW$23.00 I $26.50 CAN I £14.99Paperback I 235x155mm I 126pp

PW

9781137370082 Nov US I Oct ROW$40.00 I $46.00 CAN I £22.99Hardback I 216x138mm I 200pp

PW

The Trend management ToolkitA Practical Guide to the Future

Anne Lise Kjaer

This groundbreaking step-by-step guide will help organizations to prepare for the future and implement effective and visionary strategies for leadership and innovation, in response to changing market needs

In a fast-moving world, businesses need to keep up with data analysis and pattern recognition to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting, along with practical tools and approaches to help companies and organizations analyze how societal changes will influence and determine the way ahead.

anne lISe KJaer is a renowned futurist, and founder of trend management consultancy Kjaer Global.

Glo

Ba

lBU

SIn

eSS

From small startups to

multinational corporations, our Global Business

books provide clear insight and

practical advice for professionals

looking to work with and develop in

global markets.

12

Corporate reputation in asiaHow to Build and Manage Corporate Brands in the World’s Most Dynamic and Networked Region

Michael Netzley

Bridging a gap in management literature, Michael netzley explores how asian companies manage their reputation with key stakeholders, internally and strategically

Asia presents corporations with unique communication dynamics and challenges that professionals need to understand to get the most from their Asian business.

Corporate Reputation in Asia examines how Asian companies manage their reputation with stakeholders, focusing on the client-side and discussing how best to manage this function with an eye towards strategy. This accessible and engaging book draws on case studies and the latest research to highlight discussion points and varying perspectives, with contributions from leading experts.

MIcHael neTZleY serves on the faculty of Singapore Management University and was named a 2010-11 Fellow to the Society for New Communications Research. In 2011 he was awarded a Champion’s Prize from the Central and Eastern European Management Association (CEEMAN) for innovative course design and execution. An enthusiastic teacher, Michael leads executive, MBA, and undergraduate courses in leadership and corporate communication.

9781137004215 Sep US I Aug ROW$45.00 I $52.00 CAN I £29.99 Hardback I 216x138mm I 208pp

PW

13

The New Chinese TravellerBusiness Opportunities from the Chinese Travel Revolution

Gary Bowerman

an expert insider account of the explosive growth of chinese tourism, and how international businesses can benefit from the china travel revolution

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires, and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

GarY BowerMan is Director of Scribes of the Orient, an Asia-based marketing and communications agency.

9781137397287 Dec US I Nov ROW$24.00 I $27.50 CAN I £14.99 Paperback I 198x129mm I 208pp

PW

9781137433213 Nov US I Oct ROW$27.00 I $31.00 CAN I £16.99 Paperback I 198x129mm I 244pp

PW

risky business in China A Guide to Due Diligence

Jeremy Gordon

a timely guide to due diligence for any company moving into or already with a presence in china

Risk is a major reason that companies fail in, or fail to enter, China. This unique book demonstrates how correctly applied due diligence can not only reduce business risk in China, but also provide excellent business intelligence to support negotiations and business relationships. Packed with real-world case studies of failures and successes, Risky Business in China provides a valuable and detailed road map to avoiding the most high-profile pitfalls of business in China.

JereMY GorDon is the Director of China Business Services Limited.

asian brand Strategy How Asia has Built and Will Continue to Build Strong Brands

2nd Edition

Martin Roll

Updated and revised edition of the bestselling guide exploring how strong and aspiring asian brands continue to gain share-of-voice and share-of-market

A new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge, and perspectives supported by brand new research and case studies.

praise for the 1st edition:

“Highly readable... sprinkled with interesting case studies that will appeal to the layman as much as the expert.” - The Telegraph

MarTIn roll is a world-renowned global consultant and speaker. He brings more than 20 years of management experience as a senior advisor to corporate boards, and is a senior advisor to Burson-Marsteller Global Strategy Team. He holds an MBA from INSEAD, and travels extensively to speak at top-level conferences. He is a frequent guest lecturer at INSEAD; Nanyang Business School; and CEIBS; amongst others. He is a weekly business columnist for Forbes.

9781137359162 Aug US I Jul ROW$45.00 I $52.00 CAN I £29.99 Hardback I 216x138mm I 280pp

PW

14

Human Resources &

Organizational Behavior books

help managers and HR professionals

develop, retain, and inspire staff, and revolutionize the

running of their businesses.

HU

Ma

n r

eSo

Urc

eS &

o

rGa

nIZ

aTIo

na

l Be

Ha

vIo

r

16

measuring and maximizing Training ImpactBridging the Gap between Training and Business Result

Paul Leone

an impactful training guide that will generate tangible business results

For decades, organizations have struggled to connect training events to tangible business results. This book puts an end to that, showing trainers how to create building blocks, construct the right linkages, and measure the impact of training programs from the first step (Level 1 – reaction) to the final destination (Level 5 – ROI). Including a new groundbreaking Level 6 exploring training sustainability. This is a must-read for HR professionals.

paUl leone is an organizational psychologist and consultant with over 10 years of experience delivering impact studies and training results for organizations around the world. Paul is a renowned speaker and has been invited to present his results at industry conferences across the US and Europe (including SIOP, ASTD, Corporate Executive Board, Chief Learning Officer, Knowledge Advisors, First 90 Days Forum with Michael Watkins, and several Ken Blanchard Client Conferences). Paul has written and published articles in Training Industry Quarterly, Business Finance, Corporate Training and Development, Talent Management, Leadership Roundtable, and the Corporate Executive Board.

9781137414793 Sep US I Oct ROW$30.00 I $34.50 CAN I £19.99 Hardback I 235x155mm I 190pp

TW

17

attracting and retaining TalentBecoming an Employer of Choice

Tim Baker

a practical guide for Hr professionals for becoming an “employer of choice,” enabling them to attract the most talented workforce

Many companies are striving to adopt an “employer of choice” strategy in an attempt to attract and retain quality staff, although few do this well. This book offers a practical roadmap for developing a more productive workplace culture; one that reflects the changing needs of the modern employee and the progressive organization.

TIM BaKer is an international consultant and Managing Director of WINNERS-AT-WORK Pty Ltd.

9781137411730 Jun US I May ROW$24.00 I $27.50 CAN I £14.99 Paperback I 198x129mm I 264pp

PW


PW

revealedUsing Remote Personality Profiling to Influence, Negotiate and Motivate

John Taylor, Adrian Furnham & Janet Breeze

a practical guide to using remote personality profiling for business purposes

It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made; they may be business competitors or candidates for an important leadership role. Revealed is a book for those who need to assess others and make decisions about people, without being able to meet and interview them.

JoHn TaYlor works as an independent consultant with international companies.

aDrIan FUrnHaM is Professor of Psychology at University College London.

JaneT BreeZe is a consultant and trainer.

do We Need hr?Repositioning People Management for Success

Paul Sparrow, Martin Hird & Cary Cooper

an important assessment of the role and challenges of Hr departments in the modern organization

Written by a leading team of authors, this book explores the position of HR, asking pivotal questions such as: does making HR a separate business function still make sense? Should HR return to a narrower personnel role? Should key areas like talent management be relocated to leadership and management units outside of HR? Drawing upon exclusive research and interviews with HR directors, this expert author team examines the challenges facing HR departments and provides actionable advice for managers contemplating the nature of HR in their own organizations.

paUl Sparrow is Director of the Centre for Performance-Led HR and Professor of International Human Resource Management at Lancaster University Management School.

MarTIn HIrD is a Fellow at the Centre for Performance-Led HR at Lancaster University Management School.

carY cooper is Distinguished Professor of Organizational Psychology and Health at Lancaster University Management School. He is the author of over 125 books, 400 scholarly articles, and a frequent contributor to national newspapers, TV, and radio.


PW

18

Marketing, Branding &

Advertising books are essential reading for

professionals in the field, exploring

innovative concepts with an international

scope, covering issues from consumer

behavior to brand building and digital

marketing. Ma

rK

eTIn

G, B

ra

nD

InG

&

aD

ver

TISI

nG

20

Twitter is Not a StrategyRemastering the Art of Brand Marketing

Tom Doctoroff

a leading executive at J. walter Thompson breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement practiced by the top brands in the world

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don’t embrace “Big Data” they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of “digital” branding leads companies to abandon the tried and true aspects of marketing for the flash of the new.

In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can’t stand without the traditional foundation.

ToM DocToroFF is Asia CEO for J. Walter Thompson, and the author of What Chinese Want.

9781137279309 Nov US I Dec ROW$27.00 I $31.00 CAN I £16.99 Hardback I 235x155mm I 272pp

TW

21

Engaging Customers using big dataHow Marketing Analytics is Transforming Business

Arvind Sathi

everything marketers need to know about Big Data from an IBM executive

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.

arvInD SaTHI is the World Wide Communication Sector Architect for Big Data at IBM.

9781137386182 Jun US I Jul ROW $30.00 I $34.50 CAN I £19.99 Hardback I 235x155mm I 256pp

PW

9781137386298 September $28.00 I $32.00 CAN I £18.99 Hardback I 235x155mm I 224pp

PW

The mindful marketerHow to Stay Present and Profitable in a Data-Driven World

Lisa Nirell

a guide to incorporating mindfulness alongside big data to help companies create a meaningful and lasting brand

The Mindful Marketer lays the groundwork for any leader who wants to deepen relationships with their customers, drive more demand, harness digital trends, and create more customer evangelists. In this revealing book, Lisa Nirell shares practical and counter-intuitive strategies that every marketing leader can implement immediately.

lISa nIrell is Chief Energy Officer of EnergizeGrowth LLC.

22

Connecting with CustomersMaking the Most of the Networked World

Jed Hallam

a unique combination of business strategy, technological insights, and cultural understanding that results in innovative guidance on connecting with your customer

Dispelling the myth that brands are at the center of a consumer’s universe, this groundbreaking book combines business strategy with technological insights and cultural understanding to explore how businesses can connect with consumers while still achieving business goals. Featuring interviews and practical case studies.

JeD HallaM is head of social strategy at Mindshare, a leading marketing and communications agency delivering marketing and strategy solutions and advanced analytics services. His clients include Ford, HSBC, and Unilever.

9781137397195Oct US I Sep ROW $45.00 I $52.00 CAN I £29.99Hardback I 216x138mm I 224pp

PW

9781137375452 October$45.00 I $52.00 CAN I £29.99Hardback I 216x138mm I 200pp

PW

measuring Customer ExperienceHow to Develop and Execute the Most Profitable Customer Experience Strategies

Phil Klaus

a methodical approach to understanding, measuring, and implementing successful customer experience strategies, in order to gain and retain your customers in an increasingly competitive market

Now more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

pHIl KlaUS is Professor of Customer Experience (CX) and Marketing Strategy, and founder of Dr. Klaus and Associates Consulting.

23

brand media Strategy Integrated Communications Planning in the Digital Era

2nd Edition

Antony Young

a bestselling book on media strategy — this revised edition will include two new chapters on big data and social media

This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the use of non-paid and non-traditional media. Includes updated case studies, data, and statistics, and outlines how to build this new data into your media planning.

anTonY YoUnG is President of the Water Cooler Group. He is the former CEO of Mindshare and Optimedia International US Inc., and has developed media campaigns for Sony, Coca-Cola, McDonald’s, Nokia, and Procter & Gamble.

9781137279569 Aug US I Sep ROW$30.00 I $34.50 CAN I £18.99 Hardback I 235x155mm I 256pp

TW

9781137358165 July$35.00 I $40.00 CAN I £22.99 Hardback I 216x138mm I 216pp

PW

Why marketing to Women doesn’t WorkUsing Market Segmentation to Understand Consumer Needs

Jenny Darroch

argues that marketing directly to women is ineffective, and offers an alternative approach to reaching the largest, most lucrative market of all

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender alone, in order to reach female customers.

JennY DarrocH is a Professor of Marketing at the Drucker School of Management at Claremont Graduate University, US, and the founder of Mollior, a consulting firm specializing in market segmentation.

24

all ThumbsMobile Marketing that Works

Michael Dru Kelley

a guide for marketers and business owners to build campaign-driven, successful mobile brand experiences, from small businesses to multinational corporations

Mobile devices are now in the hands of nearly half of the world’s population. However, 80% of mobile marketing either doesn’t work and has a high abandon rate, or doesn’t fit into a brand’s overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.

MIcHael DrU KelleY is the cofounder of Unconventional Partners, a firm that specializes in three areas: producing multi-platform video properties; creating branded content; and designing the mobile experiences for the world’s leading brands.

9781137279279 Aug US I Sep ROW$26.00 I $30.00 CAN I £16.99 Hardback I 210x140mm I 224pp

TW


PW

The luxury manifestoReviving and Protecting Your Luxury Brand in the Face of Change

Misha Pinkhasov & Rachna Joshi Nair

an expert guide for professionals in the luxury business that offers a framework for transforming the future of luxury brand management

The Luxury Manifesto examines what a “luxury brand” is from economic, sociological, and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new approach aimed at reviving and protecting luxury brands, based on the authors’ hands-on experience in the sector.

MISHa pInKHaSov is a brand strategy expert and former communications manager at the OECD.

racHna JoSHI naIr is a consultant, speaker, and trainer in the fields of luxury, apparel, and hospitality.

From the aspiring leader to

the experienced CEO, our Management &

Strategy books enable readers of all professional

backgrounds to learn, earn, and lead in the

21st century.M

an

aG

eMen

T &

STr

aTeG

Y

26

all InWhy Every Organization Needs Big Risks, Bold Characters and the Occasional Spectacular Failure

Deborah Perry Piscione

Bestselling author Deborah perry piscione explains why risk tolerance is the new harbinger of success, for established businesses and startups alike

In today’s stock market-driven economy, too many companies are focused on short-term gains, and not enough on lifetime potential. As a result, Western businesses have begun to lag behind the rest of the world in innovation, and growth has stalled – except when creative venture capitalists and bold entrepreneurs come together to invent products, services, and process improvements that no one had ever dreamed of before.

But this doesn’t happen without breaking a few eggs. In All In, Deborah Perry Piscione explores the most innovative new companies, and the role risk-taking and failure tolerance play in their success. Drawing on case studies from a wide range of now-famous giants (Amazon, Netflix) and successful startups (Kiva, Box), she distills lessons for both new entrepreneurs and established companies whose risk aversion has cost them market share.

DeBoraH perrY pIScIone is The New York Times bestselling author of Secrets of Silicon Valley, and CEO of Alley to the Valley and BettyConfidential.

9781137279286 Oct US I Nov ROW$27.00 I $31.00 CAN I £16.99 Hardback I 235x155mm I 256pp

TW

27

The Family business mapAssets and Roadblocks in Long-Term Planning

Morten Bennedsen & Joseph Fan

an expert framework for running a family business over the long-term, packed with illustrative global case studies

Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Featuring engaging and insightful case studies and interviews, analytical frameworks, and hands-on applications, this is the ultimate guide for family businesses pursuing long-term success.

MorTen BenneDSen is the André and Rosalie Hoffmann Chaired Professor of Family Enterprise and Professor of Economics at INSEAD.

JoSepH p. H. Fan is one of the most cited finance experts in Asia.

9781137382351 Aug US I Jul ROW$45.00 I $52.00 I £29.99 Hardback I 216x138mm I 232pp

PW

9781137437792 Oct US I Sep ROW$45.00 I $52.00 I £29.99 Hardback I 216x138mm I 304pp

PW

doing more With less Measuring, Analyzing and Improving Performance in the Public Sector2nd Edition

James Creelman & Bernard W. Marr

an expert guide to creating and managing public service value

Written in an accessible and practical style, Doing More With Less addresses the efficiency drive using models, tools, and ideas more commonly found in the corporate world. This fully updated edition also includes case studies from Audit Scotland, Belfast City Council, Civil Service College (Singapore), FBI, NHS, Ministry of Works (Bahrain), and many more.

JaMeS creelMan is an author, practitioner, and advisor specializing in the Balanced Scorecard and enterprise performance management.

BernarD w. Marr is a leading global authority and bestselling author on organizational performance.

28

data mining for managersHow to Use Data (Big and Small) to Solve Business Challenges

Richard Boire

a comprehensive guide to data mining for managers

Big Data is a growing business trend, but there is little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers, and IT professionals understand how to capture and measure data for their purposes and solve business challenges.

rIcHarD BoIre is a recognized authority on predictive analytics and founder of the Boire Filler Group. He has chaired numerous full-day conferences on behalf of the CMA (Canadian Marketing Association).

9781137406170 Oct US I Nov ROW$35.00 I $40.00 CAN I £23.99Hardback I 235x155mm I 256pp

PW

9781137357762 Aug US I Sep ROW$40.00 I $46.00 I £24.99 Hardback I 229x152mm I 256pp

PW

destined to leadThe First Executive Coaching Case Book

Karol M. Wasylyshyn

a stunning treasure trove of real coaching cases, essential reading for all managers

Destined to Lead merges business challenges and psychological insights into applicable doses of wisdom and problem-solving to help build expertise. Anyone interested in the human side of leadership and how to harness leadership behavior as a competitive force will learn something from the tools and coaching techniques revealed in this book.

Karol M. waSYlYSHYn runs the Leadership Development Forum, a private consulting practice serving blue chip global companies. She has worked with Johnson and Johnson, GlaxoSmithKline, The MasterCard Foundation, PriceWaterhouseCoopers, Revlon, and The Vanguard Group, among others.

papE

rbaC

kS

marketplace 3.0Rewriting the Rules of Borderless BusinessHiroshi Mikitani

Hiroshi Mikitani, founder of e-commerce giant Rakuten, offers an alternate online model that benefits vendors, customers, and communities alike by empowering players at every step in the process. Marketplace 3.0 is an exciting new vision for global commerce, from a company that’s challenging all the accepted wisdom.

9781137279187 | July | $17.00 I $19.00 CAN I £10.99 Paperback I 235x155mm I 272pp

breakpointWhy the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your BrainJeff Stibel

Brain scientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet. Featuring examples such as startups using crowdsourcing to create something much “smarter” than the sum of their parts, Stibel offers a fresh and engaging look at the future of business and technology.

9781137279392 | Sep US I Oct ROW | $17.00 I $19.00 CAN I £10.99 Paperback I 235x155mm I 256pp

Startup risingThe Entrepreneurial Revolution Remaking the Middle EastChristopher M. Schroeder

In the midst of the Arab Spring, another revolution emerged which promises to reinvent the region as a center of innovation and progress: entrepreneurship. Seasoned investor Christopher Schroeder met with thousands of talented, successful entrepreneurs and the companies willing to invest in them to understand this fertile business ground.

9781137279446 | Nov US I Dec ROW | $17.00 I $19.00 CAN I £10.99Paperback I 235x155mm I 256pp

Environmental debtThe Hidden Costs of a Changing Global EconomyAmy Larkin

In Environmental Debt, award-winning environmentalist Amy Larkin issues a call to recalculate financial contributions of the natural world and the hidden costs of environmental damage. As companies struggle to strategize in these uncertain times, this important book will transform how leaders approach the future of commerce.

9781137279200 | Aug US | Sep ROW | $17.00 I $19.00 CAN I £10.99 Paperback I 235x155mm I 256pp

30

T

T

T

T

Work with meThe 8 Blind Spots Between Men and Women in BusinessBarbara Annis & John Gray

For the first time, two of the world’s foremost authorities on gender relations, Barbara Annis and John Gray, reveal survey results of over 100,000 in-depth interviews of men and women executives in over 60 Fortune 500 companies and expose the Eight Gender Blind Spots that cause our miscommunications, mistrust, and frustrations at work.

9781137279118 | May US | $17.00 I $19.00 CAN Paperback I 235x155mm I 272pp | NA rights only

T

Secrets of Silicon valleyWhat Everyone Else Can Learn from the Innovation Capital of the WorldDeborah Perry Piscione

In New York Times bestseller Secrets of Silicon Valley, entrepreneur Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley’s exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in America for business.

9781137279170 | July | $17.00 I $19.00 CAN I £10.99 Paperback I 235x155mm I 256pp

T

The Wealth ChoiceSuccess Secrets of Black MillionairesDennis Kimbro

Based on a study of 1,000 of the wealthiest African Americans, The Wealth Choice offers a trove of sound and surprising advice about climbing the economic ladder, even when the odds seem stacked against you. Readers learn how business leaders, entrepreneurs, and celebrities like Bob Johnson, Spike Lee, and L.A. Reid found their paths to wealth.

9781137279149 | Jun US I Jul ROW | $17.00 I $19.00 CAN I £10.99 Paperback I 235x155mm I 304pp

Nice Companies Finish FirstWhy Cutthroat Management Is Over — and Collaboration Is InPeter Shankman

In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world.

9781137279156 | Jun US I Jul ROW | $17.00 I $19.00 CAN I £10.99 Paperback I 235x155mm I 256pp

31

T

T

32

ATTRACTING AND RETAINING TALENTBecoming an Employer of ChoiceTim Baker 9781137411730 | Jun US | May ROW | $24.00 | $27.50 CAN | £14.99Paperback | 198x129mm | 240pp

THE NEW CHINESE TRAVELLERBusiness Opportunities from the Chinese Travel RevolutionGary Bowerman9781137397287 | Dec US | Nov ROW | $24.00 | $30.00 CAN | £14.99Paperback | 198x129mm | 304pp

MYTH-BUSTING CHINA’S NUMBERSUnderstanding and Using China’s StatisticsMatthew Crabbe 9781137353191 | May US | Apr ROW | $24.00 | $27.50 CAN | £14.99 Paperback | 198x129mm | 304pp

MANAGING ONLINE REPUTATIONHow to Protect Your Company on Social MediaCharlie Pownall 9781137382290 | Oct US | Sep ROW | $24.00 | $27.50 CAN | £14.99 Paperback | 198x129mm | 176pp

CREATING A RELIABLE WORKFORCEHealth and Wellbeing for a Competitive AdvantageIvan Robertson & Cary L. Cooper 9781137383754 | Feb 2015 US | Jan 2015 ROW | $24.00 | $27.50 CAN | £14.99 Paperback | 198x129mm | 208pp

P

P

P

P

P

9781137379276 | July | $45.00 | $52.00 CAN | £29.99 Hardback | 216x138mm | 280pp

PW

BUSINESS IN THE DIGITAL ECONOMY SERIESDigital technologies are revolutionizing the business world by challenging existing practices and enabling a new generation of business models. What are the key businessimplications of this change?

This accessible new series of professional books tackles the business impacts of technology for the emerging digital economy. Aimed at non-technical, mid-senior executives and business managers, this series will help inform choices and guide decision-making on all major technological trends and their implications for business. Subjects covered will include: big data, open innovation, mobile technology, cloud computing, cyber security and business architecture.

33

This in-depth guide provides managers with a solid understanding of analytics and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.

STeven FInlaY is one of the UK’s leading experts on predictive analytics and its application within Big Data environments. He is currently Head of Analytics at HML, the UK’s largest provider of mortgage administration services.

digitizing public ServicesindeNew Business Models for Consumer-Focused Public Services

Alan Brown & Mark Thompson

9781137443625 | September | $47.00 | $52.00 CAN | £29.99 Hardback | 216x138mm | 256pp

MYTHS, MISCONCEPTIONS and METHODSSteven Finlay

COM

ING

SO

ON

!

Professional Finance books

provide practitioners, researchers, and

students with the latest knowledge,

tools, and techniques required to

understand modern finance as it is

applied in practice.pr

oFe

SSIo

na

lFI

na

nc

e

36

millennial moneyHow Young Investors Can Build a Fortune

Patrick O’Shaughnessy

a motivational guide inspiring Millennials to invest now in order to build their future

As Millennials begin to enter their prime earning years, this is a timely guide to understanding how to create an investment strategy. Packed with targeted advice, and exploring common investment mistakes that damage long-term returns, this book lays out a strategy to help Millennials become the most successful investing generation in history.

paTrIcK o’SHaUGHneSSY is a Portfolio Manager at O’Shaughnessy Asset Management, which manages $5 billion for clients. He is a contributing author to the fourth edition of the bestselling What Works on Wall Street.

9781137279255 Oct US I Nov ROW $26.00 I $30.00 CAN I £15.99 Hardback I 235x155mm I 256pp

TW

INVESTING

9781137278814 Sep US I Oct ROW $27.00 I $31.00 CAN I £16.99 Hardback I 235x155mm I 256pp

TW

The Education of a value InvestorGuy Spier

a winning approach to value investing from investment guru Guy Spier

Exploring the perils of investing, the benefits of strategic game playing, and the importance of creating good (and useful) partnerships, this book provides self-directed investors and investment professionals alike with the tools to tackle the emotional and confusing world of value investing.

GUY SpIer has run Aquamarine Fund for the last 14 years, during which he has had only three down years, and has beaten the stock market by six percentage points. Widely recognized for his public speaking, he has presented talks at the Value Investor’s Congress (Tilson Schwartz), Robert Miles Value Investment Conference, and TED India.

37

The Women’s Guide to Successful InvestingAchieving Financial Security and Realizing Your Goals

Nancy Tengler

Geared toward the female market, this book will provide women with the insights to managing their investment portfolio

Providing proven wealth accumulation strategies, tailored advice, and a comprehensive market analysis, this book is a must-read for female investors who want to master volatile markets with long-term success.

nancY TenGler is a recognized expert in wealth accumulation and personal investing.

9781137403346 Aug US I Sep ROW $28.00 I $32.00 CAN I £17.99 Hardback I 234x156mm I 256pp

PW

9781137279316 Jul US I Aug ROW $28.00 I $32.00 CAN I £17.99 Hardback I 235x155mm I 256pp

TW

pragmatic CapitalismA Macroeconomics Look at Money and Finance

Cullen Roche

an insightful and original look at why understanding macroeconomics is essential for all investors

Uncovering market myths and explaining the rise of macroeconomics and how it impacts the portfolio construction, Pragmatic Capitalism is essential for any sophisticated investor who wants to be successful in the modern world of finance.

cUllen rocHe is the founder of Orcam Financial Group, a San Diego based financial consulting firm that works with individual investors and institutions.

38

GENERAL FINANCE

managing risks in the European periphery debt CrisisLessons from the Trade-off Between Economics, Politics and the Financial Markets

Edited by George Christodoulakis

a full diagnosis and analysis of the european periphery debt crisis

The European periphery debt crisis (EPDC) has its roots in the structural characteristics of the individual economies affected. This book offers a comprehensive diagnosis of the EPDC, its association with the national and international structural characteristics, and a full analysis from a risk management point of view of the available policy options.

GeorGe a. cHrISToDoUlaKIS is Associate Professor of Finance at Manchester Business School, University of Manchester, and Former Secretary of State for Asset Restructuring and Privatizations of Greece.


PW

9781137358752 Nov US I Oct ROW$60.00 I $69.00 I £39.99 Hardback I 234x156mm I 222pp

PW

bubbles & Contagion in Financial marketsEva R. Porras

provides, for the first time in one volume, a quantitative treatment of bubbles and contagion, two key precursors to financial crashes

Asset bubbles and contagion have had a profound effect on the financial markets after the financial and sovereign debt crises. This book takes a quantitative approach to examining these phenomena and will appeal to practitioners who need to understand the repercussions of these events on trading exchanges and the markets.

eva r. porraS is a financial and business consultant, providing financial expertise to numerous multinational businesses. She is based in Budapest, Hungary.

39

Transaction banking and the Impact of regulatory ChangeHow and Why the Finance Industry Facilitates Crime

Ruth Wandhöfer

an insider’s guide to the impact of regulation on the transaction banking business

A wave of regulatory requirements is significantly impacting the transaction banking business. This book focuses on the global and regional regulatory developments that are impacting, or going to impact the transaction banking services industry.

rUTH wanDHÖFer is Global Head of Regulatory and Market Strategy for Citi’s Transaction Services business covering the payments, trade finance, securities, and funds space. She is based in London.


PW

9781137389350 Jul US I Jun ROW$50.00 I $57.50 CAN I £29.99 Hardback I 234x156mm I 184pp

PW

The Executive Guide to Corporate restructuringFrancisco J. López Lubián

a practical guide to the essentials of corporate restructuring for busy professionals

In recent years the continuity of many firms has been achieved by restructuring, a task which takes up a great deal of senior management’s time. Written for busy managers and executives, this book is a practical guide to the process of restructuring, covering both debt and operational restructures.

FrancISco J. lÓpeZ lUBIÁn is a Professor and Head of the Finance Department at IE Business School. He has been a financial analyst at Hewlett-Packard, financial director for Sarrió Tisú, and general financial director for the Isolux Group. He is a regular contributor to the Financial Times, Forbes India, the Journal of Applied Corporate Finance, and the Journal of Financial Education.

40

private Equity unchainedA Private Equity Strategy Primer for the Institutional Investor

Thomas Meyer

The first book that provides investors with a robust strategy for investing in illiquid assets – an essential part of any investment portfolio

There are significant returns to be made from private equity, infrastructure, real estate, and other illiquid investments, but a competitive strategy is essential for investment success and for meeting objectives. This book takes readers through all the considerations of planning and implementing an investment strategy in illiquid investments.

THoMaS MeYer is Partner and Co-Founder of LDS Partners, a venture capital and private equity consultancy business specializing in strategic decision systems, program structuring, corporate governance, and risk management solutions for institutional investors in private equity. He lives in Brussels.


PW

9781137354075 November$70.00 I $81.00 CAN I £40.00 Hardback I 216x140mm I 256pp

PW

Quantitative Trading with rA Practical Guide to Financial Mathematics and Statistical Computing

Harry Georgakopoulos

learn how to research, analyze, backtest, and code up a successful trading strategy using the r programming language.

Quantitative Trading with R offers a winning strategy for devising expertly-crafted and workable trading models using the R open source programming language. This book provides readers with a step-by-step approach to understanding complex quantitative finance problems and building functional computer code. Accessible for those without prior programming knowledge.

HarrY GeorGaKopoUloS is a Professor of Quantitative Finance at Loyola University, Chicago, and Quantitative Trader at XR Trading, LLC.

GENERAL FINANCE

41

IpO banksPitch, Selection and Mandate

Philippe Espinasse

a guide to the business behind Ipos, providing readers with everything they need to know

Former banker Philippe Espinasse, offers advice for the interview, selection, and appointment of lead banks, as well as for the execution of an IPO. The book includes case studies from around the world and explains negotiation techniques through which issuers can save considerable time, effort, and costs, and also limit their potential liabilities.

pHIlIppe eSpInaSSe spent more than 19 years working as a senior investment banker, including as a Managing Director, Head of Equity Corporate Finance and Head of Equity Capital Markets. He now works in Hong Kong as an independent consultant and writer.

9781137412935 Jul US I Jun ROW$50.00 I $57.50 CAN I £29.99 Hardback I 216x138mm I 184pp

PW


PW

The handbook of Global agricultural marketsThe Business and Finance of Land, Water and Soft Commodities

Luc Nijs

a multidisciplinary reference to the global agriculture markets

This book is a one-stop reference for practitioners and academics in finance, business, and economics, providing a holistic reference to the international agriculture business. It takes a multidisciplinary approach, looking at the issues, opportunities, and investable themes in the global agricultural space, combining research and practical tools.

lUc nIJS is the founder, chairman, and group CEO of The Talitha Group. He is based in Riga, Latvia.

9781137360069 | Sep US I Aug ROW | $45.00$52.00 CAN I £26.99 | Paperback I 216x138mm I 150pp

Interest rate products ExplainedVolume 1: Fixed Income Products

Jörg Kienitz

Aimed at practitioners who need to understand the current fixed income markets and learn the techniques necessary to master the fundamentals, this book provides a thorough but concise description of fixed income markets, looking at the business, products and structures, and advanced modeling of interest rate instruments.

9781137335715 | Sep US I Aug ROW | $40.00$46.00 CAN | £26.99 | Paperback I 216x138mm I 150pp

Smile pricing ExplainedPeter Austing

This book provides a clear but thorough explanation of the concepts of smile modeling that are at the forefront of modern derivatives pricing theory. Furthermore, it is unique in containing modern approaches to multi-asset on-smile modeling and will be an invaluable reference for practitioners in banks and other financial institutions.

9781137346308 | Dec US I Nov ROW | $30.00$34.50 CAN I £19.99 | Paperback I 234x156mm I 150pp

dependence modelling in Finance ExplainedMatthias Scherer & Jan-Frederik Mai

This is a succinct guide to the application and modeling of dependence models or copulas in the financial markets. First applied to credit risk modeling, copulas are now widely used across a range of derivatives transactions, asset pricing techniques, and risk models, and are a core part of the financial engineer’s toolkit.

Financial Engineering Explained is a new series of concise, practical guides to modern finance, focusing on key technical areas of risk management and asset pricing. The series covers specific, technical topics and is aimed at busy practitioners who need to understand a complex area or technique in a short amount of time.

P

P

P

9781137408327 | November$100.00 I $115.00 CAN I £60.00 Hardback I 216x140mm I 192pp

zero lower bound Term Structure modelingA Practitioner’s Guide

Leo Krippner

Nominal yields on government debt in several countries have fallen very near their zero lower bound (ZLB), causing a liquidity trap and limiting the capacity to stimulate economic growth. This book provides a comprehensive reference to ZLB term structure modeling in an applied setting.

9781137322173 | Nov US I Oct ROW$80.00 I $92.00 CAN I £50.00 Hardback I 234x156mm I 288pp ]

modern Corporate FinanceA Field Guide for Practitioners

Hans Tallis

The modern practitioner of corporate finance finds surprisingly few tools at his or her disposal. Modern Corporate Finance presents a new approach that respects the messy realities of corporate performance and exasperating variability of capital markets. In the end practitioners will be prepared to answer the question: How should I finance my firm?

9781137414496 | Jan 2015 US I Dec ROW$65.00 I $75.00 I £39.99 Hardback I 234x156mm I 130pp

Quantitative FinanceindexaTindexTA

Back to Basics

Adil Reghai

The series of recent financial crises have thrown open the world of quantitative finance and financial modeling. This book brings together proven and new methodologies from finance, physics, and engineering, along with years of industry and academic experience to provide a cookbook of models for dealing with the challenges of today’s markets.

Applied Quantitative Finance is a new series developed to bring to readers the very latest market tested tools, techniques, and developments in quantitative finance. Written for practitioners who need to understand how things work “on the floor”, the series will deliver the most cutting-edge applications

in quantitative finance in areas such as asset pricing, risk management and financial derivatives.

P

P

P

GLOBALFINANCIAL

MARKETS SERIES

44

9781137383365 | Nov uS I Oct rOW | $110.00 | $127.00 CaN I £70.00 hardback I 234x156mm I 350pp

International Loan Documentation2nd Edition

Sue Wright

This new edition provides a highly practical and comprehensive resource for bankers and lawyers, at all levels of experience, involved in international lending. The author covers the terms of international loan documentation with comprehensive explanations of the purpose of the provisions, and of areas that may require negotiation.

9781137400383 | Sep uS I aug rOW | $80.00 I $92.00 CaN I £50.00 hardback I 234x156mm I 222pp

Private Equity Fund Investments

Cyril demaria

This book presents new, advanced, evidence-based guidance on investing in private equity funds: fi rst by assessing the investor’s environment and motivations; then by looking into the risks, returns, and overall performance of funds, and fi nally, by offering practical solutions to the illiquidity conundrum.

9781137335623 | Nov uS I Oct rOW | $110.00 I $127.00 CaN I £65.00 hardback I 234x156mm I 300pp

Advanced Portfolio AnalyticsNew methods for measuring, analyzing and managing Investment performance and risk

andreas Steiner

This is a comprehensive guide to the latest tools and techniques available to the modern investor for analysis of an investment portfolio. It provides new tools for practical portfolio analytics, helping to fulfi ll the increased expectations of clients and regulators in the post-crisis world and contributing to better-informed investment decisions.

P

P

P

9781137371669 | dec uS I Nov rOW| $50.00 I $57.50 CaN I £29.99 paperback I 234x156mm I 260pp

Option Pricing and Delta Hedging

Jawwad Farid

This book provides a hands-on, practical guide to understanding derivatives pricing. aimed at the less quantitative practitioner, it provides a balanced account of options, Greeks, and hedging techniques, avoiding the complicated mathematics inherent to many texts, and with a focus on modeling, market practice, and intuition.

9781137428394 I dec uS I Jan 2015 rOW I $80.00 I $105.00 CaN I £49.99hardback I 216x140mm I 240pp

Applied Financial Macroeconomics and Investment Strategya practitioner’s Guide to Tactical asset allocation

Tim mcGee

The absolute and relative performance of various asset classes is systematically related to macroeconomic trends. In this new book, robert mcGee provides a thorough guide to each stage of the business cycle and analyzes the investment implications using real-world examples linking economic dynamics to investment results.

9781137371638 I Jan 2014 uS I dec 2013 rOW I $70.00 I $81.00 CaN I £45.00hardback I 234x156mm I 656pp

Models at Worka practitioner’s Guide to risk management

Jawwad Farid

This book provides a much needed “middle ground” for risk practitioners who need an in-depth understanding of risk management without excessive formulae or theory. Written to appeal to a broad but fi nancially-minded audience, it provides coverage of risk management and the frameworks commonly applied in the fi nancial services industry.

45

Written across a range of disciplines, the Global Financial Markets series provides comprehensive but practical coverage of key topics in finance.This series will appeal to practitioners across the financial services industry, including areas such as institutional investment, financial derivatives, investment strategy, private banking, risk management, corporate finance, M&A, financial accounting, governance, and many more.

GLOBAL FINANCIAL MARKETS

P

P

P

46

rIGHTS

kerry NordlingSubsidiary Rights DirectorEmail: [email protected]

UK & eUrope

palgrave macmillan Brunel Road Houndmills Basingstoke Hampshire RG21 6XS

united kingdomLaura ParsonsTel: +44 (0)1256 302577Fax: +44 (0)1256 330688Email: [email protected]

uk dIrECT OrdErSTel: +44(0)1256 302866Fax: +44(0)1256 330688Email: [email protected]

uk lECTurEr OrdErSTel: +44(0)1256 302794Fax: +44(0)1256 330688Email: [email protected]

uk TradE OrdErSTel: +44 (0) 1256 302577Fax: +44(0)1256 812558Email: [email protected]

uk prESS ENQuIrIESEmail: [email protected]

uk markETING ENQuIrIESEmail: [email protected]

EurOpE (except areas listed )Laura ParsonsTel: +44 (0)1256 302577Fax: +44 (0)1256 330688Email: [email protected]

Central & Eastern Europe Except russiaJacek LewinsonTel /Fax: +48 22 6283956Mobile: +48 (0)502603290Email: [email protected]

austria, Germany & SwitzerlandAnnika FeschTel: +49 71112157184Mobile: +49 17661358876Email: [email protected]

Italy & FranceDavid PickeringMare-NostrumTel: +39 348 3183884UK Mobile: +44 798 6559391

denmark, Norway, Sweden, Finland & IcelandCaroline SummersTel: +44 (0)1256 30 2717Email: [email protected]

Greece & CyprusZitsa SeraphimidiTel: +210 5245 798Fax: +210 9816816Mobile: + 0030 6944 441184Email: [email protected]

Netherlands, belgium & luxembourgCaroline SummersTel: +44 (0)1256 30 2717Email: [email protected]

russiaEmail: [email protected]

SpainTrinidad LopezTel/Fax: +34 91 3528349Email: [email protected]

laTIn aMerIca & carIBBean

palgrave macmillan limitedTel: +44 (0)1256 329242Fax: +44 (0)1256 330688Email: [email protected]

ColombiaGRUPO K-T-DRA LtdaTel: +2570895/2187629Fax: +2187629Email: [email protected]

47

norTH aMerIca

uSa & CaNada Palgrave MacmillanTel: +1 800 221 7945Fax: +1 212 777 6359

aUSTralIa & new ZealanD

auSTralIaPalgrave MacmillanTel: +61(0)3 9825 1111Fax: +61(0)3 9825 1010Email: [email protected]

aFrIca

SOuThErN aFrICaIncluding Botswana, Lesotho & SwazilandCory VoigtTel: +00 27 11 731 3300Fax: +27 11 731 3569Email: [email protected]

all areas not listedPalgrave Macmillan LimitedTel: +44 (0)1256 329242Fax: +44 (0)1256 330688Email: [email protected]

aSIahong kong, philippines,Thailand, vietnam & IndonesiaMacmillan Education East AsiaTel: +852 2811 7176Fax: + 852 2811 0743Email: [email protected]

koreaMacmillan PublishersTel: +82-2-723-8422~3Fax: +82-2-723-8424Email: [email protected]

TaiwanMacmillan Taiwan Ltd.Tel: +886 2 2388 3208Fax: +886 2 2375 6882Email: [email protected]

Singapore & bruneiPansing Distribution Pte LtdTel +65 6319 9939Fax +65 6459 4930Email: [email protected]

malaysiaUBSD DISTRIBUTION SDN. BHD.Tel: +603 80763042Fax: +603 80763142Email: [email protected]

ChinaMacmillan LtdTel: +86 (10) 8881 1358Fax: +86 (10) 8881 1359Email: [email protected]

JapanPalgrave Macmillan LimitedTel: +44 (0)1256 329242Fax: +44 (0)1256 330688Email: [email protected]

IndiaPalgrave MacmillanMacmillan Publishers India Ltd.Rajdeep MukherjeeSr.Vice PresidentPan Macmillan India3A, DLF Corporate ParkMG Road, GurgaonPh: 9810128134

pakISTaNM. Anwer IqbalBook Bird,Tel: +92 42 35956200Fax: +92 42 35956161Mobile Tel. +92 313 8464747Email: [email protected]

MIDDle eaST

Palgrave Macmillan LtdTel: +44 (0)1256 329242Fax: +44 (0)1256 330688Email: [email protected]

Annis, Work with Me 31Austing, Smile Pricing Explained 42

Baker, Attracting and Retaining Talent 17, 32Bennedsen, The Family Business Map 27Boire, Data Mining for Managers 28Bowerman, The New Chinese Traveller 13, 32

Christodoulakis, Managing Risks in the European Periphery Debt Crisis 38Cooper, Creating a Reliable Workforce 32Cooper, Do We Need HR? 18Cowen, The Inevitable City 5Creelman, Doing More With Less 27

Darroch, Why Marketing to Women Doesn’t Work 23Demaria, Private Equity Fund Investments 44Doctoroff, Twitter is Not a Strategy 20

Espinasse, IPO Banks 41

Fan, The Family Business Map 27Farid, Models at Work 45Farid, Option Pricing and Delta Hedging 45Finlay, Predictive Analytics, Data Mining and Big Data 33

Georgakopoulos, Quantitative Trading with R 40Gordon, Risky Business in China 13Gray, Work with Me 31

Hallam, Connecting with Customers 22Hird, Do We Need HR? 18Hlupic, The Innovation Audit 9

Kelley, All Thumbs 24Kienitz, Interest Rate Products Explained 42Kimbro, The Wealth Choice 31Kjaer, The Trend Management Toolkit 10Klaus, Measuring Customer Experience 22Krippner, Zero Lower Bound Term Structure Modelling 43

Larkin, Environmental Debt 30Leone, Measuring and Maximizing Training Impact 16Lubián, The Executive Guide to Corporate Restructuring 39

Mai, Dependence Modelling in Finance Explained 42Marr, Doing More With Less 27McGee, Applied Financial Macroeconomics

and Investment Strategy 45Meyer, Private Equity Unchained 40Mikitani, Marketplace 3.0 30Morrison, The Social Licence 4

Nair, The Luxury Manifesto 24Netzley, Corporate Reputation in Asia 12Nijs, The Handbook of Global Agricultural Markets 41Nirell, The Mindful Marketer 21

O’Shaughnessy, Millennial Money 36

Pinkhasov, The Luxury Manifesto 24Piscione, All In 26Piscione, Secrets of Silicon Valley 31Platt, Criminal Capital 6Porras, Bubbles & Contagion in Financial Markets 38Power, The Curve Ahead 9Pownall, Managing Online Reputation 32

Reghai, Quantitative Finance 43Richards, The Seven Sins of Innovation 8Robertson, Creating a Reliable Workforce 32Roche, Pragmatic Capitalism 37Roll, Asian Brand Strategy 14

Sathi, Engaging Customers Using Big Data 21Scherer, Dependence Modelling in Finance Explained 42Schmieder, Innovation in the Family Business 10Schroeder, Startup Rising 30Seifter, The Inevitable City 5Sengupta, Recasting India 5Shankman, Nice Companies Finish First 31Sparrow, Do We Need HR? 18Spier, The Education of a Value Investor 36Steiner, Advanced Portfolio Analytics 44Stibel, Breakpoint 30

Tallis, Modern Corporate Finance 43Taylor, Revealed 17Tengler, The Woman’s Guide to Successful Investing 37

Wandhöfer, Transaction Banking and the Impact of Regulatory Change 39Wasylyshyn, Destined to Lead 28Wright, International Loan Documentation 44

Young, Brand Media Strategy 23

InDeX

Trusted. Practical. User-friendly.

St. James’s Place Tax Guide 2014-201543rd edition

Walter Sinclair with E. Barry Lipkin9781137411921 | July 2014 | £34.99 | $53.00 $61.00 CAN | Hardback | 216 x 138mm | 472pp

The annual St. James’s Place Tax Guide is a reliable, comprehensive and user-friendly guide which explains in simple terms how the UK tax system works and how best to minimise tax liabilities. It is designed both for private individuals needing advice on self-assessment and tax saving, and for professionals needing to check the latest rules.

Reviews of Previous editions

‘Acknowledged among consumers and professionals alike as the best

book on the subject.’ - The Independent

‘The bestselling tax guide is back and it’s as authoritative as ever...gives

practical guidance on tax issues, which would benefit both professionals

and students alike.’ - David Man, Accounting Technician

‘No other manual compares... the complete A-Z on Tax.’

- The Times

‘The best book ever written on taxation.’ - The Daily Telegraph

The 43rd edition of the leading guide to taxation in Britain

Special pre-publication offer of just £21.99!*

* Special price only available until 31st July 2014. Price thereafter: £34.99

P R O F E S S I O N A L B U S I N E S S

Palgrave Macm

illan Professional Business July to Decem

ber 2014

ISBN: 9780230395909www.palgrave.com/professionalbusiness

@palgravebiz | @palgravefinance

Professional Business Catalogue (Autumn 2014)

Documents

Transcript of Professional Business Catalogue (Autumn 2014)