Prof. Daniele Gualdi

Università degli Studi di Bologna

Docente del corso di Simulimpresa

Bologna 15 aprile 2014

DepliantENG17_10_2012

The Laboratory for Enterprise

Simulation in Forlì and the performance

of Perting Ltd

2001 -2014

erting

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Project “Collaborative Reformation of Curricula on

Resilience Management with Intelligent Systems in Open

Source and Augmented Reality”. (RESINT)

540096-LLP-1-2013-1-IT-ERASMUS-EKA

In October 2001, with the creation of Perting

Ltd Simulated Enterprise was launched the

activity of Simulated Enterprise Laboratory in

connection to the course of Business

Management (Prof. Massimo Bianchi),

Simulimpresa was created to

overcome the limits of the

traditional teacher-student

dialectic and to try to anchor

knowledge by engaging

students in more active roles

It is required to learn not only knowledge, but

know-how and practical skills. It is important

to develop the ability to work in groups,

problem solving, effectively communication,

and the ability to orientate in increasingly

complex contexts which are constantly

changing and characterized by great

unpredictability.

Our goal is the development of

skills that are directly targeted at

rapid and easy integration into

the job world

It is a shared opinion that it is necessary to widen

the sphere of students’ knowledge and skills by

introducing a new type of learning in University

career. This could accompany the traditional

methods founded upon frontal lecturing, in order

to encourage a more active and participative role

for students.

We believe that learning is much more

effective when it occurs in situations

that simulate reality, that reproduce it

and force students to deal with

problems. Students can rely on the

knowledge they have acquired in

traditional courses, apply

methodologies, and make responsible

management choices.

The Practice firm course aims at

providing direct knowledge of how a

company works through a realistic

reproduction of its management,

administrative and organizational

methods and procedures.

The aim is to increase students’ skills and

knowledge as well as to consolidate their

knowledge of business subjects already

dealt with in other courses.

In this way we can move from a merely

theoretical learning approach to a more

practical and active one.

In the simulation of a business, students are

required to actively participate in the

company activities. They are required to be

responsible for them by playing a central role

in all the aspects relating to the company

management:

•accounting and drawing up of a balance sheet;

•organization;

•administrative and fiscal duties;

• internal and international trade management;

•financing, investments, relations with banks;

• application of Information, Comunication

Technology

•to allow students to experience the working

climate within a company in order to reduce the

gap between theory and practice,

• to improve students’ behavioural skills,

•to help students become more aware of their skills

and roles,

• to allow students to apply the knowledge

acquired, and to develop new skills that could be

used later on in their university career

To realize an immediate link between theoretical knowledge received during studies and its applied practice founded on action–oriented learning, where knowledge and know how represent the basis of the learning process.

What is the goal of an experimental enterprise?

Practical experience

Facing responsabilities

Personal training

Self achievement

Company culture

Interdisciplinary skills

Didactical goals

In a classroom-laboratory that reproduces the main managerial functions, students carry on operative management with scheduled activities, bureaucratics burdens and legal constraints and fiscal duties.

How to create an experimental enterprise?

founding

Virtual business of goods and services

Accounting management

Annual accounts and budget

Close down

The phases of an experimental enterprise

Staff accounting

and human

resources

Accounting

Marketing

Main organizational functions

Foreign

affairs

Company meeting

Board of directors

Board of advisors

There are also social organs as :

Staff accounting

and

human r. Accounting Marketing

Job rotation

Foreign

Affairs

MORE THAN 400 EXPERIMENTAL COMPANIES IN ITALY

MORE THAN 5000 EXPERIMENTAL ENTERPRISES IN THE WORLD WIDE NETWORK EUROPEN

What is the experimental enterprise network EUROPEN ?

Professional Schools

Italian Network Simulimpresa

Employers unions

Chambers of Commerce

Universities

Business companies

Tecnical and accounting schools

• Non profit association

(fonded in 27.10.1997)

•World wide network

•More than 5000 experimental companies in 40 Countries

Network EUROPEN

North America: Canada, USA South America: Argentina, Brasile Western Europe : Austria, Belgio, Danimarca, Finlandia, Francia, Germania, Grecia, Irlanda, Italia, Olanda, Norvegia, Portogallo, Spagna, Svezia, Svizzera, Regno Unito Eastern Europe: Bulgaria, Rep. Ceca, Ungheria, Lettonia, Lituania, Polonia, Romania, Russia, Rep. Slovacca, Ucraina, Slovenia Asia /Pacific: Australia, Cina, Giappone, Vietnam Africa: Senegal, Marocco, Tunisia

The extention of EUROPEN

Women Magazine 2005 – BOSNIA (Sarajevo)

Publishing sector

L.R. project “Social Work and Long Life

Learning for weak categories in Bosnia ”

Prov. Forlì - Cesena

NoRisk s.r.l.

2006 – ITALY (Parma)

Consulting Services Simulated Enterprise Program

Europen Network

Siberian Business Consulting

2004 – RUSSIA (Novosibirsk)

Consulting Services

TEMPUS project “Life Long Learning

Siberian Structure Development”

KK Personal Robe

2004 – ALBANIA (Shkoder)

Textile sector

L.R. project “Education to European

Managerial Culture” Prov. Forlì-Cesena

Smile Guard

2007 – KAZAKHSTAN (Almaty)

Services

TEMPUS Project “Implementing

ECTS at Kazakhstan University”

Exotica Siberian Tourism

2004 – RUSSIA (Novosibirsk)

Tourism Sector

TEMPUS project “Life Long Learning

Siberian Structure Development”

AIPO’S - AIVO

2010 – ITALY (Forlì) - RUSSIA (Astrakhan)

Project MIUR “ Exploratory seminar on

the models and methodologies for the

entrepreneurial and touristic development of low

Volga. Interuniversity international cooperation”

Elbasan Renaissance Tour

2009 – ALBANIA (Elbasan)

Cultural – Tourism sector

L.R. Project “ Start up of professional

Education in Elbasan with particular

regard to weak categories”

The network ties

New start ups

University of Prishtina - School of Economics, Kosova

University American College Skopje

TEMPUS DOCSMES - Regional Joint Doctoral

Programme in Entrepreneurship and SME

management for Western Balkan Countries

TEMPUS CHTMBAL - Network for Post Graduate

Masters and PhD in Cultural Heritage and Tourism

Management in Balkan Countries.

ALSO IN THE VIRTUAL WORLD OF

SECOND LIFE

Previous researches Gualdi D. (2001), L’impresa simulata, Paramond ed., Torino

Bianchi M. (2003), Il progetto della Università di Bologna per lo sviluppo delle P.M.I. in Albania. 2 Relazione alla conferenza internazionale: università: Ieri, Oggi, Domani, Tirana 13-15 Novembre 2003, Ambasciata d’Italia in Tirana, Crui-Conferenza Rettori Università Italiane, Krush-Conferenza Rettori Università Albanesi, Accademia delle scienze di Albania.

Bianchi M. ( 2004), I Progetti dell’Università di Bologna ed il ruolo del Porto di Durres per lo sviluppo del Corridoio 8. Intervento al Convegno “ Il Corridoio 8 – Una sfida per la costruzione di un “sistema di reti”di sviluppo nell’Area Balcanica”, Ambasciata D’ Italia In Tirana, Accademia delle scienze di Albania.

Bianchi M. (2004), La simulazione d’impresa negli interventi di sviluppo dei paesi in transizione. 5° Workshop dei Docenti Ricercatori di Organizzazione Aziendale, Roma 5-6 Febbraio 2004

Tampieri L. (2005), La Perting s.r.l impresa simulata e i progetti di sviluppo imprenditoriale nei Paesi in Transizione; in M. Bianchi, L. Tampieri “Life Long Learning and Managerial development in transition countries (Cases on strategy, management and performance control)”; I l Ponte Vecchio ed., Cesena.

Bianchi M., Tampieri L. (2007), Clustering e networking nella creazione di nuove forme organizzative. I risultati del laboratorio di Simulazione d’impresa nei progetti di sviluppo dei Paesi in Transizione, in Atti del Convegno “Relazioni di lavoro e forme organizzative: nuovi modelli progettuali”, VIII Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale (8-9 Febbraio 2007).

Tampieri L. (2009), Simulazione in Second Life e business virtuale nello start up d’impresa del sistema moda CLUEB – Bologna

Tampieri L. (2009), The enterprise simulation in Second Life. The case of Perting Ltd, in Proceedings S. Newell; E. Whitley; N. Pouloudi; J. Wareham; L. Mathiassen (Eds) Information Systems in a globalising world: challenges, ethics and practices; Università di Verona-Facoltà di Economia; 8 - 10 June 2009 Verona, Italy, pp.1-12; www.ecis2009.it

Bianchi M., Tampieri L. (2010), “La Simulazione della creazione d’impresa attraverso la stabilizzazione dei rapporti clienti e fornitori”. Intervento al XI WOA Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale “Creatività, Incertezza e razionalità Organizzative”, 17-18 Giugno 2010, Bologna

Bianchi M., Tampieri L. (2010), “Second Life and Enterprise Simulation in SMEs’ start up of fashion sector. The cases of ETNI, KK Personal Robe and NFP. Intervento al VII conference of the italian chapter of AIS “information technology and innovation trends in organizations, 8-9 Ottobre, Napoli.

Tampieri L. (2010), The simulation by Second Life of SMEs start up. The case of New Fashion Perspectives, in D’Atri A., De Marco M., Braccini A.M., Cabiddu F., (Eds), Management of the Interconnected World, Physica-Verlag, Springer, Heidelberg. pp. 267-274.

Tampieri L. (2011) Second Life and enterprise simulation in SME’s start up of fashion sector: the cases ETNI, KK Personal Robe and NFP, in D’Atri A., Ferrara M., George J.F., Spagnoletti P (eds), Information Technology and Innovation trends in organizations, Physica-Verlag, Springer (pp. 523-530).

Tampieri L. (2011) The enterprise simulation in small business start up. The case of cooperation projects between Italy and Albania. 3^ Workshop I processi innovativi nelle piccole imprese. La sfida altre la crisi. Urbino 16-17 Settembre 2011, pp.1-21.

Bianchi M., Tampieri L. (2012) Simulated Management in the start up of new Public Organizations. The case of AIVO, Agency for the Governance of the Volga River. Paper submitted to RUC Sunrise Conference, October29-31 2012.

Tampieri L. (2012) Second Life as Educational Space for the Simulation of Enterprises’ Start Up and for Managerial Culture Development, in Nada Bates-Brkljac (Ed) Virtual Reality, ISBN: 978-1-61470-246-7, NOVA Science Publisher, NY, USA, Chapter 1 (pp. 1-49).

Bianchi M., Gualdi D., Tampieri L. (2013) The Laboratory for Enterprise Simulation in Forlì and the performance of Perting Ltd. 2001 - 2012. In S. Santoro (Ed) Skills and tools to the cultural heritage and cultural tourism management. Edizioni D’Errico, pp. 291 – 298.

Bianchi M., Tampieri L. (2013) Simulated Management in the start up of new Public Organizations, Journal of US-China Public Administration, May 2013, Vol. 10, No. 5, pp. 475-487.

Bianchi M., Tampieri L. (2013) Effects of Networking Activities by Internet on the Creation of a Business Network: Experimental Results of Simulimpresa Laboratory. In P. Spagnoletti (eds) Organizational Change and Information Systems. Working and Living Together in New Ways. Springer Berlin Heidelberg, pp.119-128.

Tampieri L. (2014) The Network of ties in practice firms for the education to entrepreneurship. The case of Perting Ltd. In Procedia-Social and Behavioral Journal (ISSN: 1877-0428) (in progress of publication).

Semester dates and module

structure Simulimpresa Course

The module is intended to be taught

during the autumn semester

(October – December). The module

is structured in 7 weeks and usually

6 hours per week for a total of 40

hours.

Module credits: 6 ECTs

Simulimpresa

Laboratory is

waiting for You !

http://perting.poloforli.unibo.it

Perting srl

virtual enteprise

Perting S.r.l. is the virtual enteprise introduced in

Economic Faculty of Forlì since 2001

Perting was the first practice firm in Italian

University

Perting operates in the informatics sector : trade

goods and provides services, like: personel

administration, accounting and enterprise

organization

Perting’s Departments

Administrative

Commercial

Consulting

International projects

Administrative Department

Is composed of the following offices:

Accounting

Treasury and financial management

Budgetary control

Human Resources administration

Executive secretary

Accounting office

Formation of accounting plan

General accounting with software OS1

Special accounting

Cost accounting

Balance sheet

Income tax return

Treasury and financial office

Banking operation on current account, like:

Money transfers: invoices, taxes, wages

Receivables

Financial planning

Financial report

Budgetary control

Preparing 3 years business plan with

software “Cartesio”

Preparing annual budget

Auditing: accounting and worker

productivity

Executive secretery

Comunication with other companies

Comunication with internal offices and

departments

Keeping corporate books

Director’s report

Personel Office

Labour contracts

Pay Books

Montly salaries

F24 preparation: monthly payment of

employment taxes

Consulting department

It is composed by these offices:

Accounting consulting

Personell Consulting

Companies organization

Accounting consulting office

Preparing Business Plan for other

companies

Preparing annual budget

Budgetary control

Start up

Company shake up

Personel and Organization

consulting office

H-R administration

Redeployment of labour

Corporate structure

Commercial department

Marketing office

International trade office

National trade office

Web site office

Marketing office

Updating catalogue

Sales promotion

Advertising promotion

Market research

Customers and suppliers analisis

Advertising promotion research

International office

International trade: import and

export

Drawing up standard documents

for EU and non EU commerce:

Invoice, Packing list, CMR, DAU

WEB SITE Office

Updating web site

E Commerce

Record keeping

In the Europen net system now work more than

5000 practice firms. Trades happen among

enterprises which belong to different and

heterogeneous formative institutions, such as high

school and universities.

The question is: Is it possible and useful to create a

network among VE which trade inside Europen

network universities?

Today the level of sharing of this experience is

very limited and restricted to a few countries.

But this phenomenon could increase if

simulation experiences now living in Faculties

of Economics will put themselves in the

network, in order to develop relations and

share way of working and knowledge.

The difference between university and high

school formation requests in fact a very

different management and a more accurate

target selection.

In college case, we need to utilize a more

developed knowledge of enterprise

management with a way of working which

prefer problem solving.

In sum, we need a management much closer to

problem solving than to operational exercises.

Targets such as direction, planning, control,

marketing, finance, budget, fiscal management

need to be central in the leading process of a

virtual enterprise.

Also in the way of working and in trades of goods

or services, we need to choose instruments,

solutions and procedures very closer to the

enterprise professional reality.

This way of working can be shared among all

enterprises in the network, with a special attention

to those that don’t refer to a university. They are

the majority, and this strategy could increase the

level of their work.

We do not think to a network close only to

university enterprises: we’d prefer a narrower

relation between academicals experiences. This

argument could make a decisive improvement of

the virtual enterprise system, which could become

a point of reference for both university courses and

real external enterprises.

How to proceed?

1) Analyze and calculate the existing situations:

how many VE work in the European universities

and how many in the rest of the world?

2) Establish direct relations with professors to

create occasions of work sharing: actually we

could begin with a 20-enterprises-core working

together.

How to proceed?

3) Plan common stages in order to consolidate

relations among university VE

4) Plan a college VE meeting; a challenge on

case study; a school formation on methodology.

Italy could organize the first edition.