ENGAGING CONSUMERS THROUGH MOBILE GAMING

Mobile is becoming the consumers 1st screen

Brands want a presence on mobile where they can engage and connect to consumers

Consumers want engaging and rewarding app experiences which they value and retain

By 2016, revenues from mobile games will reach $28.9bn – a growth of over 38% on 2014’s $20.9bn*

32% of time on mobile devices is spent playing games†

Everyone is playing mobile games‡

Proelios develops mobile games that engage and connect consumers to brands

Fanta Fruit Slam delivered over 250,000 new Fanta Facebook followers in its first 3 months

Sports Car Challenge 2 delivered 25,000+ VW dealership enquires in its first 10 weeks

Sports Car Challenge secured over 35,000,000 virtual test drives from 14,000,000+ downloads@

@and 100,000+ VW Dealership enquires & test drives 12m+ hours (or 1,598 years) of VW brand engagement

3m+ unique website visits, 10m+ in-game car photos shared12.3m+ views of in-game car data, 2 international marketing awards**

and with over 4,000 downloads every day globally, averages 85,000 DAUs

• Launched in 2013, Proelios (Pro-eli-os) is a brand gaming agency

• Globally, gaming is now the most popular consumer activity on mobile devices

• Formed by the founders of award-winning videogames studio Fishlabs Entertainment GmbH, Proelios develops high quality mobile gaming apps for brands

• As a marketing tool, brands can engage, inform, educate, measure and entertain through bespoke high quality gaming – it’s communication through play

• For each game we develop, we secure on average 3,000,000+ hours of brand engagement and maintain consumer interaction and retention for 6 months+

• Through data analytics, we measure the behavioural, locational and purchasing patterns of every single player globally against client objectives and KPIs

• Connecting to consumers of particular age groups and demographics is achieved through specific game design, features and game-play mechanics

• Discoverability of each gaming app is paramount, so in addition to developing our clients games we devise and implement promotional campaigns

• Mobile games have global reach - one single brand game can be localised for language and cultural nuances and used across multiple territories

• To date, our mobile brand games have delivered over 100,000,000 downloads and 22,000,000+ hours of brand engagement for our clients

• But ultimately, what makes a successful & engaging brand gaming experience?

The game must be of high quality

Must be easy to access – 4 clicks maximum to begin playing

The player must be rewarded within the first 30 seconds

Easy to learn, hard to master

Thank you for your engagement.

Contact Kristien Wendt - Partner & Head of Client Services

kristien.wendt@proelios.com

Main +44 (0)1376 322621Mobile +44 (0)7876 252811

www.twitter.com/Proelios

www.linkedin.com/company/proelios-brand-gaming

www.proelios.com

APPENDIX

Data links

Slide 3* http://www.juniperresearch.com/viewpressrelease.php?pr=458Slide 4† http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Web-Just-Lives-in-ItSlide 5‡ http://www.proelios.com/mobile-gaming-appeals-to-everyone-report/

Awards

Mobile Excellence Awards 2012 Best Entertainment Related Marketing Campaign - Sports Car Challenge**

Digital Communication Awards 2012 Best Corporate Game - Sports Car Challenge**

German Game Developer Awards 2011 Best Studio - Fishlabs Entertainment GmbH German Video Game Awards 2011 Best Mobile Game - Galaxy on Fire 2 7th International Mobile Gaming Awards Best Sport Game & Operator's Choice for Snowboard Hero German Game Developer Awards 2007 Best German Mobile Game for Blades & Magic