Products are Services, how ubiquitous computing changes design

69
Mike Kuniavsky Interactions South America Belo Horizonte December 3, 2011 PRODUCTS ARE SERVICES HOW UBIQUITOUS COMPUTING CHANGES DESIGN

description

As more products, from tablets to bathroom scales to washing machines go online, our relationship to them changes. We start to think of them as representatives of online services, and to think of services as represented by products. Ubiquitous computing changes our understanding of where the boundaries of a hardware product and a service stop, and fundamentally challenges how we design both.

Transcript of Products are Services, how ubiquitous computing changes design

Page 1: Products are Services, how ubiquitous computing changes design

Mike KuniavskyInteractions South America

Belo HorizonteDecember 3, 2011

PRODUCTS ARE SERVICESHOW UBIQUITOUS COMPUTINGCHANGES DESIGN

Page 2: Products are Services, how ubiquitous computing changes design

1994

Page 3: Products are Services, how ubiquitous computing changes design
Page 4: Products are Services, how ubiquitous computing changes design

1997

Page 5: Products are Services, how ubiquitous computing changes design

2001

Page 6: Products are Services, how ubiquitous computing changes design

2003

Page 7: Products are Services, how ubiquitous computing changes design

2006

Page 8: Products are Services, how ubiquitous computing changes design

2007-2011

Page 9: Products are Services, how ubiquitous computing changes design

2005-2010

Page 10: Products are Services, how ubiquitous computing changes design

2009

Page 11: Products are Services, how ubiquitous computing changes design

2009-2011

Page 12: Products are Services, how ubiquitous computing changes design

2010

Page 13: Products are Services, how ubiquitous computing changes design
Page 14: Products are Services, how ubiquitous computing changes design
Page 15: Products are Services, how ubiquitous computing changes design
Page 16: Products are Services, how ubiquitous computing changes design
Page 17: Products are Services, how ubiquitous computing changes design
Page 18: Products are Services, how ubiquitous computing changes design
Page 19: Products are Services, how ubiquitous computing changes design
Page 20: Products are Services, how ubiquitous computing changes design
Page 21: Products are Services, how ubiquitous computing changes design
Page 22: Products are Services, how ubiquitous computing changes design
Page 23: Products are Services, how ubiquitous computing changes design

SERVICE

AVATARS

Page 24: Products are Services, how ubiquitous computing changes design
Page 25: Products are Services, how ubiquitous computing changes design
Page 26: Products are Services, how ubiquitous computing changes design
Page 27: Products are Services, how ubiquitous computing changes design
Page 28: Products are Services, how ubiquitous computing changes design
Page 29: Products are Services, how ubiquitous computing changes design
Page 30: Products are Services, how ubiquitous computing changes design
Page 31: Products are Services, how ubiquitous computing changes design
Page 32: Products are Services, how ubiquitous computing changes design
Page 33: Products are Services, how ubiquitous computing changes design
Page 34: Products are Services, how ubiquitous computing changes design
Page 35: Products are Services, how ubiquitous computing changes design
Page 36: Products are Services, how ubiquitous computing changes design
Page 37: Products are Services, how ubiquitous computing changes design
Page 38: Products are Services, how ubiquitous computing changes design

EXAMPLE: Everything by subscription

Page 39: Products are Services, how ubiquitous computing changes design
Page 40: Products are Services, how ubiquitous computing changes design
Page 41: Products are Services, how ubiquitous computing changes design
Page 42: Products are Services, how ubiquitous computing changes design
Page 43: Products are Services, how ubiquitous computing changes design
Page 44: Products are Services, how ubiquitous computing changes design
Page 45: Products are Services, how ubiquitous computing changes design
Page 46: Products are Services, how ubiquitous computing changes design
Page 47: Products are Services, how ubiquitous computing changes design

Service Avatar interaction challenges

Page 48: Products are Services, how ubiquitous computing changes design

VS

Page 49: Products are Services, how ubiquitous computing changes design
Page 50: Products are Services, how ubiquitous computing changes design
Page 51: Products are Services, how ubiquitous computing changes design
Page 52: Products are Services, how ubiquitous computing changes design
Page 53: Products are Services, how ubiquitous computing changes design
Page 54: Products are Services, how ubiquitous computing changes design
Page 55: Products are Services, how ubiquitous computing changes design
Page 56: Products are Services, how ubiquitous computing changes design

VS

Page 57: Products are Services, how ubiquitous computing changes design
Page 58: Products are Services, how ubiquitous computing changes design
Page 59: Products are Services, how ubiquitous computing changes design
Page 60: Products are Services, how ubiquitous computing changes design

The shape of avatars

Page 61: Products are Services, how ubiquitous computing changes design
Page 62: Products are Services, how ubiquitous computing changes design
Page 63: Products are Services, how ubiquitous computing changes design
Page 64: Products are Services, how ubiquitous computing changes design
Page 65: Products are Services, how ubiquitous computing changes design
Page 66: Products are Services, how ubiquitous computing changes design
Page 67: Products are Services, how ubiquitous computing changes design

VS

Page 68: Products are Services, how ubiquitous computing changes design
Page 69: Products are Services, how ubiquitous computing changes design

Mike [email protected]