Productivity Tips For the Busy Search Marketer - SMX West 2009
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Transcript of Productivity Tips For the Busy Search Marketer - SMX West 2009
Productivity Tips For The Busy Search MarketerSMX West – Santa Clara 2009
Presented by David WallaceCEO, SearchRank
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SMX West 2009Santa Clara, CA
Copyright SearchRankw w w . s e a r c h r a n k . c o
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SMX West 2009Santa Clara, CA
Copyright SearchRankw w w . s e a r c h r a n k . c o
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Run full service SEM
Write for 7 blogs
Manage 3 directories
Follow 100+ blogs in RSS reader
Active on Twitter/ social media
Respond to all RFPs
Liaison for all clients
I AM VERY BUSYDaily Duties
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ROUTINE
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Take care of new emails that require little or no response right away
By categorizing blog feeds, I can sift through new ones quickly
Open new posts in separate tab that I want to write a post about
Click on TwitterFox icon and look for DMs or @ replies only
Process usually takes 30 – 60 minutes, depending on volume
ROUTINEBegin Day With Email, Bloglines & Twitter
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5 of 7 blogs I write for cover industry-related news
Creative or resourceful posts can be scheduled anytime
Posts covering industry news need immediate attention
Read, write & publish
This process can run anywhere from 30 minutes to several hours
ROUTINEWriting New Posts
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The remainder of the day can be filled with multiple tasks including…
– Working on client projects– Dealing with clients– Responding to RFPs– Dealing with finances– Developing new business– Managing employees– Writing more blog posts– Running errands– Etc. etc., etc.
Without having a routine, at least to start the day, I’d fail to be productive
ROUTINEEverything Else
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I use Outlook Express
Utilize extensive category structure
Only keep ‘pending’ emails
Important non-pending emails saved to hard drive
Non-important, non-pending emails are discarded
Outlook Express Backup Genie
EMAILEffectively Managing Email Overload
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Inbox- PendingClients- Complete Projects- Current Projects- SEM MaintenanceThis & That- Conferences & Meet-ups - SMX West - SEMpdx Searchfest- Copyright Infringement - Copyright Infringer Folder- Travel
EMAILMy Outlook Express Category Structure
Prospects- Advertising/Lead Gen - Hot - Leads - Processing - Shelved- SearchRank - Hot - Leads - Processing - Shelved- Etc.SEM Maintenance
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– Bookmark items I’m interested in
– Bookmark items people ask me to
– Bookmark our own stuff
Managing the chaos:
– I do not visit individual blogs
– I use Bloglines to manage feeds
– I use categories within Bloglines
SOCIAL BOOKMARKING3 Forms of Social Bookmarking
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Anthem (feeds related to the community I live in)
Christian StuffDisney/Amusement ParksGeneral NewsAffiliate/ContextualBloggingConferencesSearch Engines(official blogs of search engines)
Search/Social Media News(Search Engine Land, Mashable)
SOCIAL BOOKMARKINGMy Bloglines Category Structure
SEM/SMM(individual bloggers I follow)
Social News & ForumsClients(feeds from Client’s blogs)
Company Blogs(feeds from our own blogs)
Friends(personal blogs)
Yahoo! Answers(open question feeds)
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– Limit activity on social sites
– Avoid time wasters (i.e. Facebook)
– When submitting content, submit where you will derive most benefit.
– If submitting to multiple locations, SocialMarker is one of many tools
http://www.socialmarker.com
SOCIAL BOOKMARKINGBe Selective Where You Are Involved
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– TwitterFox (PC)- Post, reply and direct message- Updates every 3 – 30 min.- Plays sound on updates- Switch between multiple accts.
– TwitterBerry (mobile phone)
– Many other apps as well!
– Key is to use for benefit and not allow Twitter to rob you of productivity
TWITTERBeneficial or Time Waster?
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Let somebody else respond to them (I’m not there yet)
Give each one careful consideration (i.e. listen to goals and needs, evaluate site and current visibility) but…
Use form letters and inserts
RFPsRFPs Can Be Huge Time Wasters
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With 2 business sites, 7 blogs, and 3 directories to manage, it is difficult to find time to work on these, not to mention the countless additional internal projects we have brewing. You either allow client work to suffer or your own stuff is constantly being placed on the backburner.
SEM MANAGEMENTEveryone Is On a Schedule
Make sure all regularly scheduled work is complete by 20th of each month.
Still have to respond to client emails/calls, respond to RFPs, etc. but…
We typically have a whole week (sometimes more) to…- Work on internal projects- Develop new projects- Develop new business- Write lots of content
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SEM MANAGEMENT
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Have some kind of a routine
Deal with email wisely
Be selective when social bookmarking
Make Twitter beneficial and not a time waster
Simplify the RFP process
Leave room for yourself when scheduling maintenance tasks
FINAL THOUGHTS
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SMX West 2009Santa Clara, CA
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David Wallace
SearchRankwww.searchrank.com
Search & Social Media Marketing Since 1997
THANK YOU!