Light – can be connoted many

ways, actual light represents hope, feeling

good and brightness. However, if we look at

the type of light (desk lamp) then that

could represent hard work.

PIXAR – connoted

could be ‘pixels’ as

all of their films are

animated.

Animation Studios

– denotes what type

of production

studio they are.

Colour of Background – the

blue/grey colour connotes

peacefulness and a general happy

feel about the company.

Furthermore it contrasts well with

the font.

Boy – connotes

innocence, youth

and happiness .

Colour – the purple and

white combination

represents a

calm, peaceful feel to the

company.

SKG – are the

initials of the owners

(Spielberg,

Katzenberg and

Geffen).

DreamWorks - connotes that the films

that they make are ‘dreams’ and unrealistic

. Alternatively, it could mean that they

represent where they create dreams.