Production Process

First I loaded a Photoshop document and set the page to international paper measurements.

I then loaded the picture in, resized the image to suit the rule of thirds to make the image look more aesthetically pleasing and it also benefited with text placement.

I then added the text and changed the colour to suit with the image and other colours in the picture and on model.

I then added Brightness and contrast to brighten up the image due to weather on the day being bellow par. Although the grittiness radiates more when the image is darker but I believe the brightness increase brings out the colours in the image.

I then loaded a new photoshop document for the second photoshoot under black bear path.

I loaded the image in and cropped it down to size. I positioned the model in a central position to please the aesthetics.

I then changed the brightness and contrast to make the image more crisp.

I then added the text and placed it where it is most visible.

I then changed the colour of the text to a darker red.

I then sharpened up the edges to make the image look more gritty and it brought out his face and the light cast upon him and most importantly the clothing.

Here is the completed fashion portrait

I then loaded another landscape photoshop document.

I then cropped down the image to best suit the rule of thirds and also have leading lines direct to the model, prop and clothing.

I then added the text and placed it where I thought was best to appeal to the audience.

Here is the finished fashion spread landscape.

I then loaded a fresh photoshop with page rotation being portrait.

I loaded the image in and resized the image to fit.

I changed the brightness and contrast to bring out the colours.

I then added text to the image. I then realised there was nowhere where text would look good so I unconventionally placed it on the main prop. This is gives an edgy effect to the spread. I coloured the text blue to fit with the mise-en-scen being the clothing. The text placement makes the audience turn their head to see what the model is wearing, this will make them engage with the spread and make them look back at the clothing.