Production log ridgeway mavzimavi .ashx

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St. Paul’s Catholic College Center Number: 64770 Candidate Number: 6811 Candidate Name: Ridgeway Mazvimavi

A2 Media Studies

Unit G324: Advanced Portfolio in Media –

Production Log

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Evidence of Planning & Research

Aims and Objectives

• AO2 – Assess candidates’ application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created.

• AO3 – Assess candidates’ ability to plan and construct media products using appropriate technical and creative skills.

• AO4 – Assess candidates’ ability to undertake, apply and present appropriate research.

Brief Chosen

A 45 second – 1 minute 30 second trailer for a NEW Soap Opera that will be exhibited on BBC 3 at 8:30pm (after Eastenders) that will appeal to a Male and Female audience.

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Contents

Textual Analysis

• Eastenders -‐ Soap Opera Codes & Conventions -‐ Multi Strand Narrative

• Coronation Street

“..the home, the family, domestic tribulations and the strong woman, and as such, it has long been said to appeal to the female viewer”

‘Masculinity and Popular television’ – Rebecca Feasey (2007)

-‐ Is this evident and how is this presented to the audience? Research

• Purpose of a Trailer • Multi-‐Platform promotion • Textual Analysis – Coronation Street and Hollyoaks

Deadlines – Production Work Filming Dates: Wednesday October 23rd 2013 Edited Trailer – Complete: Friday February 14th 2014 Promotional Poster – Complete: Friday February 14th 2014 Promotional Magazine Cover – Complete: Friday February 14th 2014 Evaluation – Complete: Friday February 14th 2014 Production Work

• Director • Producer • Institution research – BBC Three

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Soap Opera Codes & Conventions – Lesson 2 1) What are some of the Codes & Conventions of this genre?

• Cliff Hanger • Antagonism • Family Relationships • Working class characters • Pregnancy/Teenage mums • Community • Tragedy • Conflict • Romance • Funerals/Death • Adultery • Wedding • Community setting • Realism • Multi-‐stranded narratives

2) Codes & Conventions of the Soap Opera Genre The Soap Opera genre can be categorized by the ‘repeated’ (Steve Neale) elements of:

1. Multi-‐stranded Narrative 2. Family Relationships/conflict 3. Working Class Characters 4. Romance 5. Disequilibrium

Eastenders (1985 – Present)

Key information regarding this text:

• Exhibited on BBC1 and repeated on BBC 3 • One of the UKs highest rated programmer-‐ 8 million viewers per week • Set in the ‘kitchen sink’ setting of fictional Watford, East London

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Textual Analysis Task http://www.youtube.com/watch?v=Ye51O8WBVVM&feature=related -‐ You MUST complete the Table below whilst watching the TWO promotional trailers for the BBC Soap Opera Eastenders. You SHOULD aim to identify key examples (Verbal, Non-‐Verbal, Technical) from each trailer that demonstrates your understanding. You COULD apply relevant audience theory to explain what impact these key examples would have on the target demographic. In your opinion, according to Hartley’s Seven Subjectivities, what is the target audience for Eastenders? Age 30+

Gender Both, Male and Females

Nationality UK, British

Trailer 1) What is the Focus of this trailer? Max and Stacie committing adultery and conflict between Family relationships.

Code &

Convention

Evidence

(Verbal, Non-‐Verbal, Technical)

Impact on the Audience

(Katz, Maslow, Hartley)

Romance

“Boyfriend?” –Bradley “I love you”-‐ Stacie (Verbal codes)

Personal identification (Katz) -‐ the audience can relate to the characters.

Family relationships and/or conflict

“I know you’re dirty little secret” –Tonya (wife) likes father?” “likes son?”

Family -‐ (Harley’s Seven Subjunctive’s) Stacie is cheating ion her boyfriend with his dad and Tonya finds out, then confronts Max. This all keeps the s Audience entertained so then they can build a personal relationship with the different characters.

Focus on working class communities

Police officer – working class Personally identify -‐ working class (Katz uses and gratification) the audience might have been/ are in a similar situation as the characters. Therefore they can also use the soap to not only personally identify but to escape their reality.

“Multi-‐Stranded Narrative”

Different characters within the text

Gender (Harley’s Seven Subjunctive’s) Having different characters and a multi stranded narratives it makes it easier for the audience to personally identify with charters in the soap.

‘Disequilibrium’ (Todorov)

Adultery that is being kept a secret

Diversion (Katz uses and gratification) Audience members can use the soap as a way to distract them from reality and personally identify with characters.

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Trailer 2) What is the Focus of this trailer? Adultery and death

Code &

Convention

Evidence

(Verbal, Non-‐Verbal, Technical)

Impact on the Audience

(Katz, Maslow, Hartley)

Romance

The body language Stacey (the maid) walking towards Max (the main character) and also the facial expression.

Immerse themselves into Stacey and Max’s situation of them having an affair.

Family relationships and/or conflict

Tanya’s (wife) facial expression

Audience can escape from own reality and maybe build a personal relationship with Tanya as some members may be able to sympathise with her (Caregivers – Maslow). Members might also want to be informed and educated about why she’s feeling like this.

Focus on working class communities

Stacey’s outfit as the maid > not a well-‐paid job, working class job.

Some members may be able to ‘personally identify’ with Stacey’s outfit as they may have similar or the same job as a maid/cleaner. From this they may be able to build a personal relationship with Stacey.

“Multi-‐Stranded Narrative”

The shot of Stacey as the maid then cuts to his wife.

Members may be able to ‘personally identify’ with the amount of situations carried out. The audience can also relate to the busy lifestyle.

‘Disequilibrium’ (Todorov)

Low key lighting “You can run home” “Judgment day”

Audience members want to be ‘informed’ (Katz) and educated about the situation going on between these multiple characters.

Multi-‐stranded narrative

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A Multi-‐stranded narrative can be defined as….. A text having more than one main story with different characters involved. You MUST deconstruct the 10-‐minute extract from Eastenders and identify where the following elements are presented to the audience:

• Multi-‐stranded narrative • Family relationships and/or conflict • Focus on working class communities • ‘Disequilibrium’ (Todorov) • Romance

You SHOULD write down x1-‐2 examples for EACH of the elements above that are presented. Code & Convention Evidence Impact on the audience

• Multi-‐stranded narrative

Story with Lauren and then cuts to Alice’s story

‘Diversion’ – Can immerse in different situations.

• Family relationships and/or conflict

Tanya on Abi: “You’re my special little girl” “Oh, I’m sorry, are you apart of this conversation?”

Younger members may be able to ‘personally identify’ with Abi and older with Tanya. Or families all together.

• Focus on working class communities

Working on market stalls and the ‘cockney’ East London accent.

Audience members can ‘personally identify’ with the location and or the accent presented in the show.

Disequilibrium’ (Todorov) Max storming into Tanya’s house, which would cause chaos and impact the audience as this would shock them and they would be surprised by such aggressive behavior.

• Romance “Are you okay?” – Peter texts Lauren (Teenagers)

Younger members can immerse themselves into this relationship and build a personal relationship with these two characters.

Soap Opera Codes & Conventions continued – Lesson 3 Textual Analysis According to Rebecca Feasey in ‘Masculinity and Popular television’ (2007), the Soap Opera genre tends to focus on:

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“…The home, the family, domestic tribulations and the strong woman and as such it has long been said to appeal to the female view.”

1. – Do you agree? http://www.youtube.com/watch?v=F8_ApPT6isY (First 5 minutes)

You MUST deconstruct the opening 5 minutes of a sequence from the popular ITV Soap Opera Coronation Street (1960 – Present) to identify examples of where this ideology is presented to the target audience. You SHOULD also try and identify, to demonstrate your knowledge and understanding of the genre, any Codes & Conventions associated to the Soap Opera genre.

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Code & Convention Evidence Impact on the audience

Rebecca Feasey (2007) Ideology:

1. Home: Opening scenes focus on houses

2. Family: Mum, father, son – Dropping him at school and also giving lunch.

3. Domestic Tribulations: Issue on going to work when a loved one is ill.

4. Strong Women: Red Coat – Resilient, Mum: being the provider and standing up from nudges from kid.

• Multi-‐stranded narrative

“What’s the local gossip” Wedding and relationship

Diversion – Can immerse in different situations.

• Family relationships and/or conflict

“I could wedge it down your throat” “What would I do without you?”

Some members may be able to sympathise with the character being targeted. Members may be able to build a personal relationship with these two characters.

• Focus on working class communities

“What you need is a drink” Language used: Dosh (local talk).

Personally identify with the accent and slang being used in the show.

Disequilibrium’ (Todorov) “She’s defiantly up to something”

Diversion, can immerse themselves in the up-‐and-‐coming problem. Audience wants to be informed and educated.

• Romance Flowers in hand. Personal identification and or sympathise with the character.

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Soap Opera Codes & Conventions continued – Lesson 4 Textual Analysis

1. What is the purpose of a trailer? To promote and advertise a certain episode or series of episodes and to hopefully sell to a target audience. Promote and advertise a new series or season before its release to inform the audience on what it is about, without giving too much away. It generates interest by showing the plot points and having a point of call on display.

2. What are the benefits of Multi-‐Platform promotion of a media text? • To promote the film or television program series to a wider audience.

• A cheap effective way to promote to a mass audience. To be able to access a large group of viewers/Mass audience New e-‐media allows viewers to gain information in different formats-‐ in whatever format they prefer. Ultimately, some form of Convergence is important when promoting a text to the target audience.

3. Textual Analysis –

You MUST make notes on the following areas when deconstructing this sequence from Coronation Street:

• Multi-‐stranded narrative • Character dilemmas • ‘Personal Identification’ (Katz)

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• Multi-stranded narrative indicated within the tension between Steve’s mum and a young boy Jason

• Friday the 13th – notorious for a day of bad luck, this is ironic as is the opposite of a

lucky day

• The bakers facial expressions (Non-verbal) denotes her unhappiness about the wedding, this may indicate hat there is something wrong with them getting married.

• Eileen crossing the fingers – this cold is to say it could go either way.

• Good luck-Repetition “this is my lucky day”- Non diegetic lyrics

http://www.channel4.com/programmes/hollyoaks/4od

The above link will take you to some of the latest episodes of Hollyoaks.

1. What are the connotations of the Ident for the popular Channel Four Teen

Soap Opera Hollyoaks (1995 – Present)? It possibly represents the battle of the sexes within the soap and could connote the female characters are more dominant. With the blue representing the males and pink the females it is aimed at both genders. Furthermore the name “Holly” is a common name for women, holly the plant is visually appealing however if you get too close it can injure you. This could provide some insight to the females within the text. Moreover Oak is a tree that is hard and rough, also this could provide insight to the males within the soap.

Hollyoaks – “White Wedding Trailer” -‐ http://www.youtube.com/watch?v=Bu2sW-‐r9Vb4

2. You MUST make notes on the following areas when deconstructing this sequence from Hollyoaks:

• Binary opposition of the non-‐diegetic music • Symbolism of the non-‐verbal code of the tear • Representation of Pregnancy • Any other examples that would impact the audience

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A black tear – connotes fear she could be crying because of guilt “What have you done” “It’s a nice day for a white wedding” -‐ Lyrics are the Binary opposite or the text Baby bump looks Fake because its so big Dead flower could connote death Production Work

1. What is the role of a Producer? A producer overlooks all aspects of the production across the 3 stages the pre-‐production, production, post production. Manage everyone and ensure everyone is in place in order for the text to look fit for purpose.

2. What is the role of a Director? Oversee the creative aspects of the production direct people in front and behind the camera.

3) Institution research –

• Launched 9th February 2003.

• The live Eastenders episode in 2010 gained 4,537,000 viewers.

• The channels target audience is 16 – 34.

• Replaced BBC choice

• Available on freeview

Production log ridgeway mavzimavi .ashx

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