Production Function On Parle Products

LordsUNVERSALCollege

Parle – G Biscuits

Topic :- Production Function

Stream :- S.Y.BMS

Division :- B

Faculty :- Ms. Angira Narvekar

Made by: -

Devendra C. Sonawane

INTRODUCTION

The Biscuit

Story

The Strength Of The Brand

Over the years, Parle has grown to become a multi-million US Dollar company.

Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India.

The Marketing Strength Parle has nearly 1,500 wholesalers, catering

to 4,25,000 retail outlets directly or indirectly.

A two hundred strong dedicated field force services these wholesalers & retailers.

Additionally, there are 31 depots and C&F agents supplying goods to the wide distribution network.

The Quality Commitment ¤ All Parle products are manufactured under

the most hygienic conditions.

¤ Great care is exercised in the selection & quality control of raw materials, packaging materials & rigid quality standards are ensured at every stage of the manufacturing process.

¤ Every batch of biscuits are thoroughly

checked by staff, using the most modern equipment.

Parle G – The Evolution!!! Parle-G is the world’s largest selling brand

of biscuits.

Parle-G has been a strong household name across India. The great taste, high nutrition, and then international quality, makes Parle-G a winner.

Parle-G grew bigger by the minute. It wasn’t a biscuit anymore. It had become an icon.

Import & Export ♠The immense popularity of Parle products in

India was always a challenge to their production capacity.

♠Parle biscuits and confectionaries are fast gaining acceptance in international markets, such as, Abu Dhabi, Africa, Dubai, South America and Sri Lanka.

♠Even the more sophisticated markets like USA & Australia now relish Parle products.

Raw MaterialsΩ Wheat flour Ω SugarΩ Partially hydrogenated edible vegetable oilsΩ Invert syrupΩ Leavening agents (503 Baking powder)Ω Milk solidsΩ SaltΩ Emulsifiers and Ω Dough conditioners and contains added

flavours.

Machinery Used In Manufacturing

Multipack Wrapping Machine

This machine helps in wrapping the biscuits on the particular wrapper fixed on the roller of the machine. The wrapper is feed into the machine and sealing of the wrapper is done by four heater roller, which is fitted on the machine. This heater roller heat up the plastic and seals the packet. The packets coming out from the wrapping machine in a minute is programmed in computer and can be changed as per the need.