Product Designerdocshare04.docshare.tips/files/21294/212940157.pdfSkills Visualisation Skills...

Product Statement

Education

Work Experience

Whilst at University, I gained considerable knowledge in my subject area, providing me with skills that can now be transferred to a working environment. Including the design based skills gained, I have completed tasks that have improved my confidence and provided experience in working out of my comfort zone. The benefits of this are, I now engage in all given tasks with an open mind and a positive attitude. My individual and group activities, both at work and education has given me a taste of different working environments, which I now feel comfortable in. It is a huge aspiration of mine to further my knowledge in design and marketing. By securing a job in an industry I am passionate about, I am confident I will address all tasks with enthusiasm and dedication, adding immediate value to an organisation. The desire to enhance my skills in design was the fundamental reason for furthering my education at Masters level. Since leaving University I have furthered my design experience by working as a Graduate Trainee Manager in a design department within a family run business. My role has been to take responsibility of Production manuals and customer installation instructions aswell as attending management training courses.

– Dunster House Ltd (Oct 13 -Present, Graduate Trainee Manager)– Homebase Ltd– Stocks Golf Club (School Work Experience)– Four Years Experience in Retail, working as shop floor assistant, window layout design, till reconciliation, stock management, customer service and mentoring new to UK staff– Sick UK (Optic Electronics), Summer clerical work, telephone sales and shadowing verious roles– Computer training at elderly sheltered housing in summer– University live projects with Herman Miller and Razed Roof. This experience included developing a product for Herman Miller and a marketing communications plan for a charity in which both projects received positive feedback from the client.

Ashlyns School Berkhamsted 2004-2007 – GCSE English Language – GCSE English Literature – GCSE Maths – GCSE Double Science – GCSE Art – GCSE Graphics – GCSE ICT – GCSE P.E– GCSE German

West Herts College Watford 2007-2009– National Diploma 3D Design

Ross ReevesCurriculum VitaeDOB| 10/11/1990

[email protected]

17 Coppins Close, Berkhamsted, Hertfordshire,HP4 3NZ | +447850961160

University of Hertfordshire 2009-2012-BA (Hons) Product Design with Marketing (Graduating with a 2:1) Modules covered include: Human Centred Design Marketing Planning and Communications Cultural Studies Product Reality and Commercial Viability

Brunel University 2012-2013-Master of Science (MSc) Integrated Product Design (Graduating with a Merit) Modules covered include: Sustainable Design Computer Aided Design and Manufacturing Human Factors in Design Strategic Design Management and Research

Skills Visualisation Skills

Achievements

Interests

Full UK Driving License

Mac OS XWindows PlatformsAdobe PhotoshopAdobe IllustratorAdobe InDesignMicrosoft OfficeSketch Book ProSolidworksAutoDesk InventorAutoDesk Inventor VaultAuto CADKeyshot RenderingRhinoSiemens Jack Human Virtual SoftwareSimaProCES EduPackMold FlowPrezi Presentation Software

I am a season ticket holder at a football club and I also enjoy watching my local club Berkhamsted.

I play Golf regularly and I am a member of Berkhamsted Golf Club where I participate in regular competitions.

Time permitting I take great pleasure from helping the disabled at a social club in Berkhamsted.

I also enjoy travelling around the world.

– Won 3 golf competitions, including a schools cup.– Qualified for my black belt in Taekwondo– Shortlisted for BP Schools Art Competition

- Basic Hand Sketching- Digital Sketching- Model Making by hand and rapid prototyping

Character InhalersPlastic Innovation Project

Character InhalersPlastic Innovation Project (BA)

The project involved considering the use of plastics when designing for individuals who have and suffer

with a physical disability. The product would also need to be suitable for a mass market.

The chosen disability was asthma, and the aim was to create inhalers that encouraged children to carry them with

them and eventually recycle them.

Brief

Brief

Material

Colour

The inhalers would be made using a two part injection mould. Each tool would cost approximately £2900, this resutling in tooling costs estimated at £6000. Each product would then be manufactured at a cost of £0.62.

Polyoxymethylene (POM), also known as acetal, polyacetal, and polyformaldehyde, is an engineering thermoplastic used in precision parts that require high stiffness, low friction and excellent dimensional stability.

Although the inhalers were initially designed toresemble their character, research showed thatthe majority of inhalers are identified by being eithera turquoise or brown inhaler.

Character InhalersPlastic Innovation Project

Character Inhalers Student StoragePlastic Innovation Project (BA) Herman Miller Live Project (BA)

Modular System

Colours

Materials

As a request of Herman Miller’s to maintain a modular system, additionalparts were made to incorporate a system that creates a storage and desk space for students.

The shells provided from Herman Miller were made available in three colours.

Therefore, the suitcases would come in white, cream and black.

The cover that goes over the shell would be madefrom fibreboard and covered with coloured melamine

foil. The case and drawer would be made from polycarbonate withstainless steel handles and runners.

Student StorageHerman Miller Live Project (BA)

Ross Reeves Page 17

Initial Idea for larger TARDIS

The suitcase cupboards would eliminate the time students spend transferring their belongings from cupboards to suitcases before travelling.

Product Purpose

Design Restriction

SketchesBrief

Drawer SystemAs part of Herman Millers request, the shell could not be changed and came in a series of sizes. The two cases would slide into the product shell.

All sketch ideas were generated using illustrator. This was the sketch that developed a pull out wash bucket into a suitcase where the idea originated from,

The suitcase storage space would be similar to a standarddrawer on runners. This would ensure it’s functional for bothin the cupboard and portable.

This was a live project with Herman Miller. The companyprovided a modular system outer shell and asked what

else this could be used for. I chose to design a modular system for students living in accommodation

Student StorageHerman Miller Live Project (BA)

Brief

Research Findings

Brief

Initial Research

Football CommunicationsFinal Major Project (BA)

Many companies and agencies were contacted to get an in depth understanding of this task. All football league clubs were contacted asking for an explanation on their current methods of promoting to families. A survey with over 200 football members also aided the research of this project.

The most beneficial information was supplied by the ‘fans experience company’, who explained the success of Cardif City’s focus groups run with supporters to provide an experience that fans wished for.

The aim of my final degree project was to investigateand resolve how a football match day experience

could be improved for families.

The findings of extensive research showed that many supporters have a blind loyalty to their club. Many supporters shared that their match day could be improved, however, they would not take their business elsewhere to seek this. This enabled clubs to be slightly lazy and continue to provide the same experience they had done for many years. With this in mind, Cardiff City organised family focus groups enabling them to ask their supporters how they could improve the Cardif experience.

Although this was a revolutionary idea that Cardif had implemented, a further survey showed that many supporters would not have time for a focus group and don’t see why they should have to give up their time for one either. This lead me to think that before a family match day experience could be improved, firstly a product or service would need to be designed to make communications between club and supporters a much easier and less time consuming operation


To complete this project a series of hand sketches werecompleted. Other sketch methods included many

computerised sketches and quick solidworks renderings

Sketching

Idioms

Design Restrictions

To give the product a meaning, idioms were researched to find suitable ones thatwould explain to fans the product purpose. Initially, idioms such as ‘turn over a newleaf’ and ‘talking to a brick wall’ were considered, however, these had no associationto football, therefore, the two final idioms chosen were, ‘message in a badge’ (changed from message in a bottle) and ‘light at the end of a tunnel’.

When research was being completed, many clubs identified that although they supported the idea of the project any product designed would need to be

budgetable due to insufficient funds that are made available to football clubs.



Sketching

Badge Explained FDM Models

Tunnel Explained

Project Summary

The bottom half of the feedback badge would remain fixed to the seat. However, thetop half (pictured above) would pull out to reveal a feedback card holder. Inside this would be a card used to communicate between both parties. To enable the club to return their response to the correct seat, a row and seat number would be present on the front.

To provide a more efficient way for the club and their supporters to communicate better, each season ticket holders seat would be fitted with a feedback product. This would provide fans with an efficient way to share their opinions on how their match day experience could be improved.

The larger badge pictured on the right would accomodate 80 feedback products for the club to latercollect. This badge would be located at the end of the tunnel (pictured further right).

The tunnel would be located in the stadium concourseand depending on how many supporters the club has would determine how many tunnels may be required.

During the design stages, many computer generated models weremade to test the product against stadium chairs and user

interaction.

These models were then painted the correct colour and presented to the club to get a professional opinion

Marketing CommunicationsPomegranate Cafe (BA)

This was another live project with a charity cafe.The charity required a corporate sponsor to ensure they can continue

to offer their services to the general public. To achieve thisthey required a direct mailer to be sent to a specific market.

Brief

Market

Mouse Mat

Personal Delivery

The chosen business sector was health and beauty. This was chosen due to the association a Pomegranate has with healthy eating. To offer something in return, the leaflet promotes the charities premises as an area that the sponsor can use to run event days. These days would provide a chance forthe business to sell itself to cafe members.

Due to the economic climate and many companies not having the funds to support a charity the leafletcame as two parts. The vital information would be included on a mouse mat. This would be somethingthat stays with the business and reminds themof the charity when the recession has improved.

The decision was made to include a carry case for the leaflet and mouse mat.This case would then be personally delivered by a cafe member. By doing thisthe appeal becomes more personal and gives the member a change to further promote the charity.

Marketing CommunicationsPomegranate Cafe (BA)

The task of this project, set by Husky Products, was to develop a new appearance for their mini fridge prior to Christmas 2012. The existing designs available were either a Union Jack design, or alternatively a branded fridge incorporating the logo and colours of a well known drinks brand. Husky Products wanted their customers and the product placement to be considered when developing a design.

Having considered the research regarding convenience, tactile warmth and focal points, the decision was made to design the fridge so it had warm characteristics to accommodate the cold weather around the Christmas period. The fundamental purpose of redesigning it this way is to make the mini fridge the focal point of a room and to discreetly hide its primary use.

According to Mary Leslie, a interior designer, people in the UK see contemporary fireplaces as a focal point of a room to arrange seating areas around.

The fireplace adds visual and tactile warmth. Cold beer in a chiller is often associated with cooling down in the middle of the summer.

More and more people are starting to entertain friends at home by drinking and socialising in the living room. This requires a place to store cold drinks.

Brief

Focal Point

Tactile Warmth

Convenient

Brief

Outcome

The chosen business sector was health and beauty. This was chosen due to the association a Pomegranate has with healthy eating. To offer something in return, the leaflet promotes the charities premises as an area that the sponsor can use to run event days. These days would provide a chance forthe business to sell itself to cafe members.

Due to the economic climate and many companies not having the funds to support a charity the leafletcame as two parts. The vital information would be included on a mouse mat. This would be somethingthat stays with the business and reminds themof the charity when the recession has improved.

Professional Design StudioHusky Fridge Project (MSc)

Professional Design StudioSocial Insurance RSA (MSc)

Research

Project Aim

Outcome

How works

Research found that advertisement signs cause approximately 10% of all road accidents. These advertisements can often draw attention away from important road signage. With young drivers being inexperienced and having less developed brains, these factors could increase the likeliness of them becoming distracted at the car wheel.

The design objective was to design a product that aided young drivers in being less distracted from advertising signs. The design needed to consider that most young drivers own cheap cars, therefore, the product had to be easily and cheaply integrated into many older cars.

The product would work in conjunction with blackbox technology and would relay information about driving habits back to the driver immediately. Currently drivers have to check their black box information online at home. This allows them to see the informations and address it whilst still driving.

The outcome of the project was a portable dashboard projector that would assess how successfully young drivers were responding to road signs, encouraging them to focus on signs rather than advertisements. British councils are starting to audit their road signs, therefore, GPS would determine which road signs a young driver was approaching.

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Premiums

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Professional Design StudioSocial Insurance RSA (MSc)

Brief

Testing Skills

Model

Computer Aided DesignCAD Representations (MSc)

The aim of this project was to replicate a product using Solidworks or Rhino CAD Software. The eventual product had to include a combination of solid and surfacing techniques. A further requirement was that the CAD model was rendered using either Keyshot or Photo360.

The final CAD model was transferred into an STL file to be 3D printed and tested for correct and accurate measurements and hinge mechanisms.

RenderThe CAD model was designed in a number of different parts and included in a design assembly to add the correct materials and finishes to. To ensure that the selected materials were correct, a stress analysis was performed. The final render of the Beats Headphones was completed using Keyshot.

To test the surfacing skills further, a secondary product was chosen to compare results. The Sky Remote Control was the chosen product and the render was completed using Photo360.

Dissertation ProjectAssistive Car Jack Design (MSc)

Research

Project Aim

Futher Findings

Design Considerations

The purpose of this dissertation study was to determine how car maintenance could be improved for an ageing population, considering inclusive design theories. The aim was to find an area of car maintenance that could be improved by the introduction of an inclusive product whilst considering the needs of various other user groups.

Britain is one of many countries that is experiencing an ageing population. This is having an impact on the number of elderly drivers on British roads. The elderly drivers that are currently on British roads are believed to be the most enthusiastic about automobiles (Mintel, 2013). They are also living more energetic and busy lives than any previous generation; therefore, the availability of a vehicle is important to their well-being. To ensure that drivers remain safe in their vehicles, periodic tyre checks are proven to be influential. Drivers are currently neglecting their tyres by driving on under inflated tyres and failing to repair a punctured tyre themselves. This study looked at how product design can improve the likeliness that elderly drivers will perform car tyre maintenance, which could have an impact on the safety of vehicles.

The area selected to focus on in this study was making replacing a punctured tyre easier for elderly drivers, using inclusive design principles. This was achieved by creating an assistive product that allowed users to operate their car jack without needing to position themselves on the floor. A further discovery found in this study was how many drivers were unable to replace a punctured tyre due to inadequate instructions

The developed assistive product was designed to attach onto the BMW scissor jack and stabilises the product to be wheeled and used from a standing position. The development of this product was achieved by communicating ideas with a number of British drivers. A key request from elderly drivers was to produce an assistive product that was cheaper to purchase than a new car jack.



Why Assistive?

Ergonomic Testing

Research showed that an assistive approach was similar to an inclusive one if aesthetics are considered. This is what influenced the design decision and resulted in the product being something that attached to an existing jack, rather than a new jack.

Observations conducted found that the majority of drivers either couldn’t position themselves low enough to place the jack or preferred not to be kneeled on a roadside. This along with ergonomic testing using virtual human software is why the product was designed with wheels and a long handled crank stick.


Promotional

Colour Psychology

Logo Design

The image to the right showed how the product could be incorporated and edited so that it would work on letter heads, posters or other promotional material.

The colours orange and black were maintained throughout all aspects of the design.

Having decided on a name for the product, the next stage was to produce a series of logo designs. These designs were produced using a number of different typefaces. To ensure that the logo communicated the brand value as well as the name, a picture of a scissor jack was included in every logo design.

To establish which colour was most suitable for the product shell, research was conducted on colour psychology. The findings of this research found that the colour orange was the most suitable due to what it communicates with its consumers. In psychology the colour orange suggests quality at an affordable price. This message would meet the needs of the elderly drivers who said they would only purchase an assistive product if it were cheaper than a new car jack.

Hand Jack

Hand Jack

Hand Jack

Hand Jack

Handy Jack

1 2

3

4 5

6 7


Hand Jack

Included in the box

Quick guide

1 Install the jack

5 Position Handy Jack

6 Rotate the crank handle Assembly

2 Install the Knob

3 Close the Handy Jack

4 Attach Wheels

Use from a Standing position

Wheel Bolts (x2)

Wheel Washers (x2)

Wheels (x2)

Wheels Bolt (x1)

Crank Knob (x1)

Handy Jack (x1)

99

8

41

123456789

WheelsScissor Car JackHandy JackWheel WashersWheel BoltHinge BoltCrank KnobWheel NutCrank Knob Screws

52

3

7

Screw the wheelsto the wheel

bolt usingthe nut

Line up the Handy Jack press studs

Rotate the crank handle to lower or raise the scissor

jacks arm.

Refer to your car’s manual for further

instructions on how to use the jack

Clip the scissorjack into the Handy Jack

Improved

CAD Instructions

Research and observations found that many drivers, both young and old, were unable to change a punctured tyre due to their lack of knowledge regarding the procedure. This lack of knowledge was not assisted by current instructions that were provided with the car’s equipment. To help make using the HandyJack easier for elderly and other car drivers, an improved colourful instruction manual was designed to assist with the process and prevent intimidating them.

Current instructions were black and white line drawings that a number of elderly drivers failed to correctly interpret. Therefore, to create clearer and more intuitive instructions, CAD visualisations were used to give the user a more realistic idea of the procedure.

Product Designerdocshare04.docshare.tips/files/21294/212940157.pdfSkills Visualisation Skills...

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