Product Title :

Product/Service Name:

Team Leader:

Faculty / Research Alliance:

Email:

Mobile Tel:

Gap Identification

• Identify the current customer problems

Product/Service Description

• Key feature, benefits

• Patent strength

• Shelf life of the product/service

• Invention status: – Proof of concept – Prototype lab scale– Pilot plant or model– Commercial production plant , industrial model

Market Analysis• Market needs• Customer Value Proposition

Customer’s problem / want / need How customer satisfaction will be met Why customer will be compelled to buy from you Equalise the value / price equation CVP examples:

Small corner shop – small selection of goods, convenient location, convenient opening times, local friendly & personal service

IT company – cost efficiency, robustness, secure, speed

Market Competitiveness• New market or penetration of existing

market?

• Is the market in uprising or declining?

Competitive Strategies • Inventor attempt to develop a sustainable

competitive advantage i.e cost differentiation, product differentiation & niche strategy

Technology Plan • Sustainable technology road map being

proposed for the product

Management Plan • Team’s activities & motivation to

commercialise the invention

Funding Plan

• How are you being funded so far?

• How much required for future?

• Further Funding is required for what type of activities/purpose?

Financial Plan Forecast - Start-up costs - Sales per year - Revenue per year - P & L per year - Current Assets - Fixed Assets - Shareholder Equity / Proposal

Business Model

• How does the business make money? Direct sales? Lease?

Why invest in me

• Besides good ROI, demonstrate your:

– Passion

– Belief

– Confidence

– Commitment

Summary -• Re-state your needs / requirements• Action Plan/Way Forward for this Project:

Pursue for commercialization i.e. Finding Partners, Pilot Plant, Need Venture Capital

Need for innovation value add i.e. Business Plan, Prototype Development, Product testing/validation, Packaging

Need further research i.e. Collecting more data, Time to complete the research more than 6 months

• Request for: follow up meeting / permission to send more information / arrange for demo / visitation to site, etc

• Acknowledge / thank for input