Product Stories Wacarra Yeomans, Director of Creative Services December 8, 2015 1.

Product Stories

Wacarra Yeomans, Director of Creative ServicesApril 21, 2023

1

AgendaWhat we heardDynamic contentCompelling product stories

2

What we heard— Currently sending 4 creative versions of every campaign for

segmentation— Looking for guidance on imagery to enable dynamic content— Can only offer products at full-price, need a way to show the

value from the inbox

3


4

REI: Brooks FPIDynamic Content

5

—Same primary message to entire list

—Women’s version featuring sports bras

—Default received Fitness Watches

—Both received Outlet banner

REI: NewsletterDynamic Content

6

—Majority of content the same across segments

—Preferred store address – dynamic personalization module

—Outdoor school class - dynamic personalization module

—New store hiring – dynamic banner (in file 2)

Animoto WelcomeDynamic Content

7


8

REI: FlashbackCompelling Product Stories

9

—Marketing drivenproduct story

—Animation to sell features

Burton: Sidescroll CampaignCompelling Product Stories

10

Thanks!Wacarra YeomansDirector, Creative [email protected]

Tonja StottCreative Director, [email protected]

11

Product Stories Wacarra Yeomans, Director of Creative Services December 8, 2015 1.

Documents

Transcript of Product Stories Wacarra Yeomans, Director of Creative Services December 8, 2015 1.