Product Service Innovation Last Minute Kim So-Yeon Jung Sang-Chul Hwang Hyeon-In Jung Dumo Product name: Capumbrella Contents Beginning of Idea Things need to be considered Idea Iteration Process Beginning of Idea 1) One people always gets wet when we share umbrella 2) Easy to lose 3) People still get wet even if they are using umbrella 4) Strangle with other peoples umbrella Beginning of Idea 5) Hard to make umbrella stand by itself 6) Hand gets cold during winter 7) Hand gets wet when we fold umbrella8) Bag gets wet even if we use umbrella Beginning of Idea 9) Heavy to carry big one whereas small one easily gets wet 10) Too many same umbrella therefore, customize own umbrella Things that need to be considered Umbrella should be circular shapeSociety acceptance AffordableHandy Brainstroming Cage-like umbrella Obstacles It doesnt look nice Difficult to hold the umbrella Difficult to fold and carry Brainstroming Couple umbrella Obstacles It is heavy It is expensive Difficult to carry around It blocks other peoples path Harms society Brainstroming (Rough one) Idea Iteration Process 1 st Prototype of Capumbrella Obstacles Hard to realize Hard to fold Heavy Not many difference with big umbrella Function 2 nd stage Windshield 3 rd stage Windshield expands 2 nd stage Idea Iteration Process 1 st Prototype of Capumbrella Obstacles Hard to realize Hard to fold Heavy Not many difference with big umbrella Function 2 nd stage Windshield 3 rd stage Windshield expands Wind shield attached to wire3 rd stage with partial expansion Idea Iteration Process 2nd Prototype of Capumbrella Function 2 nd stage Half Windshield 3 rd stage Windshield expands Idea Iteration Process 2nd Prototype of Capumbrella Function 2 nd stage Half Windshield 3 rd stage Windshield expands Idea Iteration Process Final Prototype of Capumbrella Function 2 nd stage Half Windshield 3 rd stage Windshield expands Handle with hotwire Tripod Idea Iteration Process Final Prototype of Capumbrella Function 2 nd stage Half Windshield 3 rd stage Windshield expands Handle with hotwire Tripod Capumbrella The Mechanism Simple mechanism of covering coil surround the handle of umbrella and battery is used for the power Handle with Hotwire Capumbrella The Mechanism Simple mechanism of covering coil surround the handle of umbrella and battery is used for the power Handle with Hotwire Capumbrella The Mechanism To avoid the heat of hotwire escape we add glove Handle with glove or hand cover Capumbrella The Mechanism To avoid the heat of hotwire escape we add glove Handle with glove or hand cover Capumbrella The Mechanism Tripod of umbrella Capumbrella The Mechanism Expansion mechanism Capumbrella The Mechanism Whole part of expansion mechanism Full expansion Capumbrella The Mechanism 90 degrees folded Fully folded * Customers can choose the size of the font, colors, and letters according to their preferences. Targeting the sensitive, who wants to have their own-unique umbrella Capumbrella The Customization Conclusion