Product promoted kz august
6
2012 August MOST PROMOTED PRODUCT IN AUGUST In all promotional leaflets in KZ for the month of August, it appears that the most promoted PRODUCT was: Масло Подсолнечное Олейна 1л This product was promoted 6 times during this period Масло Подсолнечное Олейна 1л
Transcript of Product promoted kz august
2012 August
MOST PROMOTED PRODUCT IN AUGUST
In all promotional leaflets in KZ for the month of August,
it appears that the most promoted PRODUCT was:Масло Подсолнечное Олейна 1л
This product was promoted 6 times during this period
Масло Подсолнечное Олейна 1л
CALENDAR OF PROMOTIONS
The strongest campaigns for this brand have been made
August 2012
2012 August
CONSUMER ADVANTAGESThe mechanism that was used for 6 promos are
4 Crossed price, 1 Loyalty Card Price, 1”+Seasoning”
2012 August
PRICE ANALYZE
2012 August
MARKET ANALYZEMarket selection: Подсолнечное масло
From August 2011 until August 2012 the share of voice of this market is
74,2%; with progression, from all categories Растительное масло.
For the category Подсолнечное масло most
promotions were done in February, March, April, August,
October
41% of promotions in this category are with a
Consumer Advantage mechanics
2012 August
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2012 August
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