INTRODUCTIONWHAT IS CORPORATE PROFILE?Corporate profle is concise description which, among other items of information, includes frm's history, number and quality of its human, fnancial,andphysicalresources, organizational and management structure,past, current and anticipated performance, and its reputation, andthe standing of its goods or services.CORPORATE APPLE INC.- INTRODUCTION/ HISTORY OF APPLE INC Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best!nown hardwareproducts are the "ac line of computers, the i#od media player, the i#hone smart phone, and the i#ad tablet computer. Its online services include iCloud, the i$unes %tore, and the App %tore. Applewas founded by %teve &obs, %teve 'oznia!, and (onald 'ayne on April ), )*+,, to develop and sell personal computers. It was incorporated as Apple Compute! Inc. on &anuary -, )*++, and was renamed as Apple Inc. on &anuary *, .//+, to re0ect its shifted focus towards consumer electronics.HISTORY OF APPLE INC. "#$%& 'o() *n+ Wo, Foun+ Apple - Apple Computer Company is founded in a residential garage by %teve &obs and %tephen 'oznia!, both college dropouts. 1earing fnancial ruin,the third cofounder2(onald 'ayne2relinquishes his )/ percent sta!e in the partnership for only 34// less than two wee!s later. "#$$& Apple II Into+uce+ - Incontrast to the 3,,, Apple I, a !itcomputer with limited appeal, the3),.*4 Apple II is the frst personalcomputer designed for the massmar!et, than!s to its attractive lowslung case that was complete withstandard !eyboard, power supply,and color graphics capability. "#$.& Apple D/)0 II Into+uce+ - $he Apple 5is! II e6ternal drive stores))/7 on 8..8inch 0oppy dis!s. At39*8, 'oz:s creation is half ase6pensive as competitive 0oppydrives, and much more reliable thancassette tape storage systems. )te1e 2o() *n+ )te1e 3o,- "#$% *pple II - "#$$Apple +/)0 II- "#$. 455"& F/)t/Po+ S6/p)- ;obodyrealizes it at the time, but the tiny3-** i#od with its 8 ./)) ./).Aintelligent software assistantAnamed %iri, and cloudsourced datawith iCloudBthe third and fourth generationi#ads. Apple also released a thirdgeneration )-inch "ac=oo!#ro with a (etina display andnew i"ac and "ac "ini computers.In Cctober 8, ./)), Appleannounced that &obs had died,mar!ing the end of an era for AppleInc. "#.9& O/;/n*l 8*c Into+uce+the muchanticipated "acintosh, Dthecomputer for the rest of us,E fnallyships. It comes with ).47 ofmemory and a price tag of 3.,9*8. "#.OLUTION OF APPLE LO:O AND HISTORY T6e Ne3ton Ce)t& "#$%-"#$%$he frst Apple logo was designed in )*+, by (onald 'ayne, sometimes referred to as the third cofounder of Apple. $he logo depicts Isaac ;ewton sitting under a tree, an apple dangling precipitously above his head. $he phrase on the outside border reads, Newton A Mind Forever Voyaging Through Strange Seas o Thought A!one"#T6e R*/n(o3 Lo;o& "#$%-"##. -;ot surprisingly, the above logo only lasted a year before %teve &obs commissioned graphic designer (ob &anoI to come up with something. &anoI:s eventual design would go on to become one of the most iconic and recognizable corporate logos in history.According to &anoI, the DbiteE in the Apple logo was originally implemented so that people would !now that it represented an apple, and not a tomato. It also lent itself to a nerdy play on words GbiteJbyteH, a ftting reference for a tech company. T6e 8onoc6ome Lo;o& "##. Pe)ent$in!ering with one of the most recognizable logos in the world wasn:t done simply because %teve &obs is always loo!ing to change things up. 'hen &obs returned to Apple in )**+, the company was bleeding money, and &obs and Co. realized that the Apple logo could be leveraged to their advantage. DEPTH! =READTH AND WIDTH ?PRODUCT8I@A OF APPLE DEPTH& IC% ../J-./J9J8J,J+J4 C% F KLC#A(5J%;C', KLC#A(5JKIC;J"CM;$AI;KIC;J"ANL(IC7%JOC%L"I$L. I#PC;L 4 paid , nonpersonal, audio and visual...#ublicity paid, nonpersonal, signifcant-.#ersonal selling personal, facetoface, communication9. %ales promotionpaid, nonpersonal.8ARCETIN: 8I@ OF IPHONE PRODUCT 8I@ #roducts T6e IOS ope*t/n; )B)tem - $he frst and foremost quality which people loved in the Iphone was access to the world renowned Apple ios operating system. As android and 'indows operating systems came later on smart phones, Applewas able to spellbound its customers with its mobile operating system. Poce))/n; )pee+ - Cnly the operating system was not enough to !eep customers attracted, it required processing speed as well. Iphone hardware was very much compatible withthe software and the C% used to run smoothly. Apple to *pple comp*/)on Iphone does not compare itself with other companies, though it is !nown to trash competition from time time. $hus, on the product level, Apple does not enter competition with other smart phones. And rather it calls other smart phones a copy cat. W**ntB *n+ ;u**ntB Apple product Gi#honeH gives ). months warranty with some of the terms and conditions applied. - PRICE 8I@ S0/mm/n; p/ce - $here is little e6planation required for the price of Apple Iphone. 'ith a premium target, and with the product and promotions to support the targeting, Iphone has a s!imming price. It is of higher price as compared to most phones in the mar!et. %amsung has recently introduced many phones to rival with Iphone. Powever, Apple customers are not budging and they are very much loyal to the Apple brand and to Iphone. Pem/um p/ce )t*te;B - A premium pricing strategy involves setting the price of a product higher than similar products. $his strategy is sometimes also called s!im pricing because it is an attempt to Ds!im the creamE oI the top of the mar!et. It is used to ma6imize proft in areas where customers are happy to pay more, where there are no substitutes for the product, where thereare barriers to entering the mar!et or when the seller cannot saveon costs by producing at a high volume. Apples i#hone pricing strategy includes t6e HeF/(/l/tB to lo3e t6e p/ce) if consumers response dictates such action. $he price is set from ..8// to ,.8// (s. 5epending upon the 'ea!nesses C Cpportunities $ > $hreats'hen determining each of the sections it is really important thattheright questionsareas!ed. A%'C$analysisthat doesnotproduce or help towards producing realistic and achievable goalsis useless. Pave a loo! at the DsampleE questions that you couldas!for eachsection. $heseare@ust ashort selectionandwilldiIer fromob@ective to ob@ective and fromorganisation toorganisation. SWOT ANALYSIS OF IPHONE APPENDI@ ?CONTRO>ERSYONIPHONE %JAApple's new i#hone , and , #lus, whichboast aluminum shells for lightness,apparently live up to that othercharacteristic of aluminum? malleability.(eports of bent i#hone , and , #lushandsets are popping up on socialmedia, and one product reviewerposted a video showing how far thelarger frame can bend if one really,really tries.$he bent i#hone , #lus problem hasstirred up a storm of coverage online,but Apple claims it:s not common andthat only nine people have actuallycontacted the company to complainabout a bent i#hone , #lus. $he i#hone , #lus will bend if enoughpressure is applied to a certain area. Infact, a lot of phones will bend whene6treme pressure is applied. Lverythinghas a wea! point. "uch of the medianoise surrounding bent i#hones hasdied down since then, but Apple hassold tens of millions of i#hone , and ,#lus smartphones, and it's very li!elythat more customers have e6periencedthe issue. In fact, I was @ust one ofthem.Iphone 4 5 According to Consumer (eports, it too! */ pounds of pressure to bend Gor deformH the i#hone , #lus. 7eep in mind, this was right in the center of the device. Pad they applied force in the same Dproblem area,E as described several times in a couple of Pilsenteger:s videos, the #lus would have folded under the pressure.$hough, even when bent right in the center, the i#hone , #lus showed problems at the same fracture point Pilsenteger had previously described.$wo cases which were published and supports the statement iphone Rbends?). 5ane purchased an i#hone , the frst day it was available and have been using it as my main device for the past si6 wee!s. Kastnight, while sitting on my couch, I noticed that it seemed li!e the Apple leather case my phone lives in had some obvious curvatureto it. Mpon removing the case, I realized that the phone itself had a very apparent bend, and it could easily be roc!ed on a 0at surface. I also noticed there was a dent on the bac! of the phone. ;either issue impaired usability, but neither could have been chal!ed up to normal wear and tear, either... (ussell Polly, .*, decided to e6amine his new, silver i#hone , after seeing online reports of bent i#hones.Pe noticed it wobbled on a 0at surface. $hen he compared it to the other i#hone , he bought. $he bend was unmista!able. Pis confdence in the i#honesha!en, the mobile editor for EN =Y APPLE INC.Cur i#hones are designed, engineered and manufactured to be both beautiful and sturdy. i#hone , and i#hone , #lus feature a precision engineered unibody enclosure constructed from machining a custom grade of ,/// series anodized aluminum, which is tempered for e6tra strength. $hey also feature stainless steel and titanium inserts to reinforce high stress locations and use the strongest glass in the smartphone industry. 'e chose thesehigh quality materials and construction very carefully for their strength and durability. 'e also perform rigorous tests throughout the entire development cycle including -point bending, pressure point cycling, sit, torsion, and user studies. i#hone , and i#hone , #lus meet or e6ceed all of our high quality standards to endure everyday, real lifePoor Labor Conditions in ChinaA darker underside of the iPhone began emerging in2010 when reports started trickling out of Chinaabout poor conditions at factories owned byFoxconn, the company Apple uses to manufacturemany of its products there. The reports wereshocking: low wages, extremely long shifts,explosions, and even a rash of more than a dozenworker suicides. Focus on the ethical implications of iPhones andiPods, as well as on Apple's responsibility as one of the world's most successful companies, became intense and began to damage Apple's image as a progressive company. The AftermathIn response to the charges, Apple instituted a wide-ranging reform of its suppliers' business practices. These new policiesamong the most stringent and transparent in the tech industryhelped Apple improve working and living conditions for the people buildings its devices and stamp out some of the most egregious issues.Advertisement of i#hone , , concentrating on teenagers as a target mar!et for Apple Inc. L6ecutive summary$his pro@ect contains reliable and valid sources of information on corporate profle and on the analysis. It contains the review of corporate profle, product life cycle , product planning and the mar!eting mi6 of productline. =ased on what information was collected, I conducted the survey questionnaire of about )/ respondents in order to gather information from them for the purpose of understanding. $he questionnaire survey on the quality of products provided by apple inc.I used only one method by which the respondents answered the questionnaire > mailing interview method."AIKI;< I;$L(NIL' "L$PC5 > when the data collected by mail, the questionnaire is sent to each individual by mail or social media with a request to complete and return it by the given date. All the )/ respondents, answered the survey . PRO'ECT CONCLUSION $he main conclusion that can be drawn that is , most interesting about Apple is how they are very innovative and early adapters. Apple is usually the frst company to come out with a new productline before anyone else. $his is very ris!y but it seems to be wor!ing to Apples advantage. $his shows that ta!ing ris!s can sometimes ma!e or brea! you and Apple has great potential and has a lot to improve. Currently, Apple is demonstrating negative aspects of $;Cs, contributing to international debt crisis through e6ploitation of wor!ers. In a way, Apple is promoting debt crisis in K5Cs by accessing theirlabour and raw materials on the cheapest possible terms. If it is willing to play the role of a benefcial $;C, the global economy can certainly beneft. 1urthermore, people in the least developed countries, and the environment, will beneft as well. $his requires a change from all sta!eholders? the company itself, the consumers, the shareholders, and the wor!ers. It is important for a $;C to progress towards benefcial behaviour because this can determine people's view on progressing towards further globalization, as in0uenced by neoliberalism.'ith that, we end with mi6ed feelings. 'hile the i#hone is @ust remar!able in what it does, the lac! of !ey features may be a turnoI for some users. =I=LIO:RAPHY-I#PC;L%I$L, L5'A(5., D$he =est or =ad $hings of Iphone.E Iphone Communication stlye GCct../).H? ./ &an. ./)- W http?JJwww.techradar.comJreviewsJphonesJmobilephonesJiphone8)/*,//9Jreview X- www.slideshare.comJmar!etingmi6ofappleinc .- www.google.comJcompetitorsofphone- www.appleinc.com- www.wi!ipedia.comJapple- www.wi!ipedia.comJiphone- www.google.comJbendofphone, CO8PETITORS$A=KL C1 CC;$L;$%).L6ecutive summary..Introduction -.5epth, breadth and width of the product mi6Giphone H9.#roduct life cycle of i#hone8."ar!eting strategies of I#hone,.#roduct planning of i#hone+."ar!eting mi6 theory and of i#hone4.%'C$ analysis theory and iphone*.Vuestionnaire)/.Analysis)).%urvey conclusion)..#ro@ect conclusion)-.appendi6)9.=ibliography DEPTH ! =READTHAND WIDTH OF PRODUCT 8I@ - Dept6 assortments of size , color and models oIered in each item of product line.- =e*+t6 total number of items in the product mi6 of the company.- W/+t6- number of diIerent products lines that the company carries.- Con)/)tencB it refers to the relationship of various product line either product line either in their end use or product requirementsSu1eBe+ people 3/t6 *n)3e)