Online and Print | August 2019

Product PhotographyStandards

South Island Limited

Images must be provided for new products, when there are changes to packaging/logo/design and/or changes to sizes.

Our preferred supplier is GS1. The GS1 photography studios provide affordable and professional digital product photography. They specialise in retail photography and their images are used by many major retailers. Engaging GS1 will ensure your images are accepted by Foodstuffs. www.gs1nz.org | info@gs1nz.org | 0800 10 23 56

If you choose not to use GS1 for your photography please use a professional photographer and ensure they follow these specifications carefully.

Alternatively, we also accept 3-D rendered images modelled on these specifications.

By providing images, you allow Foodstuffs to use the images within our Support Centre and stores within the North Island and South Island.

Please ensure that these specifications are strictly adhered to. Failure to do so could result in your images being rejected for use.

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South Island Limited

Viewed from aboveNOT TO SCALE

Fill Light 1

Product

CameraUse a DSLR digital camera. Using a mobile phone to take your photos is not acceptable.

Using a tripod will assist in capturing sharp and clear images. A fixed focus macro lens is also recommended.

Shoot using an uncompressed format or high resolution jpeg.

Lighting

Use studio/photography lights to create an equal, balanced level of lighting that evenly covers all of your subject. Do not use household lightbulbs, fluorescent tubes, LED lights, or energy saver light bulbs.

Position soft fill lights to the left and right of your subject as per the diagram on this page.

Reflections are to be avoided/minimised.

Background Use a clean white background or backdrop behind your setup.

Calibrate your camera’s white balance to this white background.

Avoid creating strong shadows on the background.

Fill Light 2

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Photography setupSouth Island Limited

Product positioning

Straight on Use this style of photography for products that are flat or round.

Viewed from side

Prod

uct

OverheadUse this style of photography for products in soft/flexible packaging, or products that are thin and flat and have no depth to them.

Viewed from side

Product

We require all product images to be shot front on. There are two different approaches depending on the type of packaging, either straight on or overhead.

Product is not angled, rotated or tilted. Boxed products need two images. The product beside the closed box and the product by itself. Remove any additional packaging (e.g. cellophane).

Product is photographed on its own. There are no props or lifestyle shots. The only exeption is for Wholesale products in plain unbranded packaging (e.g. cardboard boxes), lifestyle shots are acceptable in these instances.

Image 1 Image 2

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South Island Limited

Please check off these points while positioning your product

The branding and product name are clearly visible, not twisted or otherwise cut off.

Straighten out soft packs and flatten appearance.

Labels should be straight, not twisted, rotated or bent.

Ensure product name is not hidden.

Product and label is positioned so that information is clearly visible and product looks appealing.

Photograph against a white background only

Specific dates (e.g. wine vintages) or Best Before dates are not visible or removed. This can be done in post production.

Photographed to show largest product label/panel.

Avoid strong reflections. Do not add stylistic effects (e.g. water droplets)

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Product positioningSouth Island Limited

Print 300ppi jpeg file with clipping path

Must be 300ppi.

Must be supplied with a clipping path.

Highest resolution/size possible (max file size 10mb).

Files must be supplied as a .jpg file (keep the compression level as low as possible).

Preferred colour profile is Adobe RGB (1998).

Online 72ppi png file with transparent background

Must be 72ppi.

Must be clearcut with transparent background.

Files must be 800px wide along the shortest edge.

Files must be supplied as a .png file with transparent background (keep the compression level as low as possible).

Landscape image

Portrait image

Width:

Width:

Print = MAX pixels

Print = MAX pixels

Clear cutting should be accurate against the product outer edge. No feathering or effects to be used.Drop shadows are not added.

Wine vintages and references to specific dates are removed (Best Before dates etc).

2017

No additional product details are to be added to the image. No promotional or seasonal images should be supplied.

You must supply 2x image files for each product: one for print and one for online usage. Print = MAX pixels

Height:

Online = Proportional to width

Print = MAX pixels

Height:

Online = 800 pixels

Online = 800 pixels

Online = Proportional to height

2017

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Post Production

30% OFF HEALTHERIES

RANGE

UP TO

South Island Limited

Non-barcoded products (e.g. PLU) currently do not require images.

File naming Use barcode (GS1 GTIN) based naming conventions:

Retail Barcode (GTIN). Example 09400000000000_C1N1

For any products supplied to Gilmours, we would appreciate the INN/CAS image too. Example 19400000000000_C1NB or 29400000000000_C1NA

Non-barcoded products should be named with the Foodstuffs Article Number (FAN). Example 5000000

Supplying files to us Please provide both the print and online images (jpeg and png) to us using ONE of the following methods (in order of preference):

1. Using GS1’s Media Library (https://medialibrary.gs1nz.org)

2. Provide us the link, username and password to your image library of choice.

3. Email images to: images@foodstuffs.co.nz (maximum 10MB per email).

Email Gilmours images to: Gilmours.images@foodstuffs.co.nz (maximum 10MB per email).

If you have any questions, please contact images@foodstuffs.co.nz

By providing images, you allow Foodstuffs to use the images within our Support Centre, stores and marketing channels within the North Island and South Island.6

Final file supply

Please include any relevant meta data to your imagery.

South Island Limited