Product Ownership - a shared sport! by Rasmus Runberg and Mirza Asfaar Baig
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Product Ownership A shared sport A shared sport
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Transcript of Product Ownership - a shared sport! by Rasmus Runberg and Mirza Asfaar Baig
Product OwnershipA shared sportA shared sport
GOLD SPONSORS
SPONSORS & PARTNERS
BRONZE SPONSOR SUPPORTER
MEDIA PARTNERS
Who here is aProduct Owner?Product Owner?
Two Examples of a Product Owner
Mirza Asfaar Baig Rasmus Runberg• Product Owner at Teletronics
• +10 years of project experience
• Product Dev & Agile Consultant
• 10 years of experience
How would you define aProduct Owner?Product Owner?
The Reality of a Product Owner
The “SCRUM” definition of a Product Owner
The Reality of a Product Owner
The Reality of a Product Owner
The Reality of a Product Owner
The Reality of a Product Owner
The Reality of a Product Owner
Expectations
Create a shared vision and helps builds consensus
The one person ultimately responsible for the return on investment (ROI)
• Value thinking
• Analytical skills
• Trust building
and Skills
Must have a firm understanding of the business domain
Be able to prioritize work based on business values
Liaison between the stakeholders (Dev Team, clients, management etc.)
•
• Facilitation
• Decision making
• Leadership & alignment
• Communication at all levels
It’s a shared sport …
In order to succeed as a
SM
Market
Trends
Customer
Luckily the PO Isn’t Alone
In order to succeed as a Product Owner, it is essential that he/she utilize the entire business
POOrg.
Dev Team
Other PO’s
Partners
Other factors that will affect the PO
• The organization size and culture
• Size of the product
• Stage of product (lifecycle)
Real Life Example
PO Functions
Product Functions
• Ownership
• Prioritization
• Value Delivery
Behavioral Functions
• Enactment of Agile framework
• Enactment of Agile values
• Team Empowerment (forget “cover-your-ass” games)
• Collaboration!
• Only by standing together and utilizing skills from the development teams, the organization, the clients etc. the PO will stand a chance
• The Product Owner should see himself more as a facilitator, that
Mindset of a Successful PO
• The Product Owner should see himself more as a facilitator, that ensures things get done, and dots are connected, rather than the single entity (single point of failure) that has to do it all
• Value-driven
• Focusing on the vision and the value to deliver, by asking “why” and telling “what” and “when” - Never “how”!
• Delivery-driven
So can you truly be a PO if you’re not empowered? (Being the Product CEO)?
Question for the audience …
Are you as a PO ready to be the fire of your product?
