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product overview Content Marketing - Sprinklr...integrated content marketing strategy. According to...
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Content Marketing Achieve strategic, efficient content marketing from one collaborative workspace product overview ©2016 Sprinklr Inc. All rights reserved. sprinklr.com [email protected] the problem 70% of marketers today lack a consistent or integrated content marketing strategy. According to Altimeter, “ad hoc tools...result in overlapping workflows and a hodgepodge of tools that are fragmented and often redundant.” The lofty goals of content marketing to constantly produce share-worthy content at the right time, while aligning with strategy, have been hindered by technology. Separate teams using single-purpose tools creates silos and counteracts the urgent needs of effective content marketing: • Strategy: Data, strategy, and process workflow must be seamless. When planning longer-range campaigns, how can you be thoughtful and strategic when you’re piecing together metrics, tasks, and spreadsheets? • Efficiency: Time is of the essence when producing relevant, on-brand content. Switching screens and locking data in siloed tools soaks up unnecessary time. • Collaboration: Multiple teams, departments, and agencies are typically involved to create and distribute the best content. Instead of operating in silos and emails, technology should allow teams to partner together at each stage in the content planning process. the solution Content should be a reliable source to fuel the brand forward. Gartner suggests that content marketers “think like manufacturers” to produce “a replenishing pipeline of engaging content–a content supply chain–that helps feed the beast every day.” Content strategy should drive and align the brand’s content planning efforts. An agile process in one content factory makes this possible. Sprinklr’s Content Marketing empowers large brands to deliver on-brand, contextual content at scale that drives measurable results to: • Plan and collaborate effectively across your teams and agencies • Rapidly deliver brand-appropriate content • Streamline production
Transcript of product overview Content Marketing - Sprinklr...integrated content marketing strategy. According to...
Content Marketing Achieve strategic, efficient content marketing from
one collaborative workspace
product overview
©2016 Sprinklr Inc. All rights reserved. sprinklr.com [email protected]
the problem70% of marketers today lack a consistent or integrated content marketing strategy. According to Altimeter, “ad hoc tools...result in overlapping workflows and a hodgepodge of tools that are fragmented and often redundant.”
The lofty goals of content marketing to constantly produce share-worthy content at the right time, while aligning with strategy, have been hindered by technology. Separate teams using single-purpose tools creates silos and counteracts the urgent needs of effective content marketing:
• Strategy: Data, strategy, and process workflowmust be seamless. When planning longer-rangecampaigns, how can you be thoughtful andstrategic when you’re piecing together metrics,tasks, and spreadsheets?
• Efficiency: Time is of the essence when producingrelevant, on-brand content.Switching screens and locking data in siloed toolssoaks up unnecessary time.
• Collaboration: Multiple teams, departments,and agencies are typically involved to create anddistribute the best content. Instead of operatingin silos and emails, technology should allowteams to partner together at each stage in thecontent planning process.
the solutionContent should be a reliable source to fuel the brand forward. Gartner suggests that content marketers “think like manufacturers” to produce “a replenishing pipeline of engaging content–a content supply chain–that helps feed the beast every day.” Content strategy should drive and align the brand’s content planning efforts.
An agile process in one content factory makes this possible. Sprinklr’s Content Marketing empowers large brands to deliver on-brand, contextual content at scale that drives measurable results to:
• Plan and collaborate effectively across yourteams and agencies
• Rapidly deliver brand-appropriate content
• Streamline production
©2016 Sprinklr Inc. All rights reserved. sprinklr.com [email protected]
PLAN AND COLLABORATE EFFECTIVELY ACROSS YOUR TEAMS AND AGENCIES
• Omnichannel campaign and content planning
• Share your Marketing Calendar of Record with agencies and across the organization
• Visualize key events and holidays alongside planned campaigns for context
• Align teams and agencies with campaign marketing briefs
• Create draft posts for an inventory of content placeholders
• Delegate to-do items with tasks and task Lists
• Collaborate and share team notes with comments
STREAMLINE PRODUCTION
• Plan, design, approve, and publish content in one integrated workspace
• Autoscheduling finds best times to publish simplifying large volume content production
• Develop reusable templates for campaign tasks and assignments
• Automatically alert assigned individuals of upcoming deadlines
• Monitor the status of content and tasks to keep campaigns on track
• Publish content to more than 20 social channels and digital properties
• Track content approvals for compliance and audit purposes
RAPIDLY DELIVER BRAND-APPROPRIATE CONTENT
• Centralize guidelines and briefs to communicate standards
• Detect and verify if content meets brand and campaign guidelines to ensure quality
• Discover and request approvals for UGC
• Quickly source assets from third party content providers such as Shutterstock, Getty Images, Flashstock, and Giphy
• Gain inspiration from Twitter real-time trends, news, sports, listening insights, and other content sources
• Govern on-brand content through approval workflows and rules
Sources:Content Marketing Institute, Content Marketing in 2014: The State of the Enterprise, July 2014Altimeter, The Content Marketing Software Landscape, May 2014 Gartner, Building a Content Supply Chain, June 2013
© 2016 Sprinklr, Inc. All rights reserved.
CONTACT US
tel: (917) 933-7800 email: [email protected] web: www.sprinklr.com twitter: @sprinklr
LOCATIONS
New York City (HQ) Austin San FranciscoWashington, D.C. London Paris Bangalore Delhi HamburgTokyo
Content Marketing
