Product mix of cadbury..by Pootul Biswas
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PRODUCT MIX OF BY-POOTUL BISWAS BBA 4 TH SEM
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Transcript of Product mix of cadbury..by Pootul Biswas
PRODUCT MIX OF
BY-POOTUL BISWASBBA 4TH SEM
ABOUT CADBURY• Started by John Cadbury in
Birmingham in 1824 in family grocery store.
• Expanded by sons – Richard and George. They also established a town Bournville as a part of expansion.
• HQ – London, England.• Available in 60000 countries.• 50,000 worldwide
employees
CADBURY IN INDIA• In India since 1948 – with
importing chocolates.• 4 plants - Thane, Pune,
Gwalior, Baddi (HP)• Head Office – Mumbai• 4 Regional Offices - New Delhi,
Kolkata, Chennai, Mumbai.• 74% Market Share in
Chocolate in India.• Sells 22,000 tonnes worth Rs.
650 crores.
PRODUCT MIX
PRODUCT DEPTH
THANK YOU….
