Product Marketing PartSamsung IT Solutions Business 2010. 12

CLP-325W vs CP1025nw

Background

Samsung has been leading the market trend of

“The world’s smallest laser printer” for several years.

But hp launched new color products – CP1025 series

with smaller size, multi-pass, 16/4 ppm (same as Samsung).

Why hp launched CP1025 series with exactly same as Samsung?

They targeted Samsung CLP-325 series and want to get back M/S?

If so, how can Samsung beat hp in the entry CLBP segment

without advantage of “the world’s smallest size”?

What product hp CP1025nw is?

New multi-pass color entry model after ’04 CLJ2550 series

Size : 22% Smaller than previous CP1215 Key point

Built-in-Wireless with WPS button

Auto-On/Auto-Off feature

Smaller toner yield (1.2K/1K)2008~1

02010~1

2CP1515n/1518ni12/8ppm, PCL5c/6/PS3, N/W150sh paper input2.2K/1.4K TonerMemory Card Slot (1518ni)[’08.04]

CP1525nw12/8ppm, PCL5c/6/PS3 10.100 Ethernet & 802.11b/g/n wire-less150sh paper in-put2K/1.3K toner[’10.11]

• Wireless built-in• ePrint support• Toner yield -0.2K/0.1K• No Memory Card Slot

CP121512/8ppm, GDI150sh paper input2.2K/1.4K Toner[’08.04]

12/8

CP1025nw16/4ppm, GDI10.100 Ethernet & 802.11b/g/n wire-less150sh paper input1.2/1K toner[’10.11]

12/8

12/8

New Multi-pass

• New Multi-pass (16/4ppm)• Wireless built-in with WPS

button• Auto-on/Auto-off feature• Toner yield -1K/0.4K• 22% Size ↓

16/4

Why CLP-325W?

Space Sav-ing

Easier to use

Quieter

Faster wire-less

printing

Based on “Volume”, CP1025nw is smaller than CLP-325W

But CLP-325W’s “footprint” is smaller than CP1025nw

- Footprint : CLP-325W 98% vs. CP1025nw 100%

Much easier, faster to replace 4 color toners

- CLP-325W 3 steps vs. CP1025nw 16 steps

Mobile printing

CLP-325W’s noise level is 2~4dBA less than CP1025nw

- CLP-325W 47/45 dBA vs. CP1025nw 49 dBA CLP-325W is 39~44 sec. faster than CP1025nw

for wireless printing

- receiving data : CLP-325W 6sec vs. CP1025nw 45sec

- 1 page printing : CLP-325W 31sec vs. CP1025nw 70sec

- 5 page printing : CLP-325W 83sec vs. CP1025nw 127sec

CLP-325W supports “Galaxy Tab printing” and

“Mobile printing” which CP1025nw doesn’t.

CLP-325W is “Space saving”

☞ Based on “Volume”, the answer is ‘Yes’.

　CLP-325W CP1025nw

Dimension Volume %　 Dimension Volume %　

Inc. CST 388 x 403 x 243 mm 38ℓ 100% 399 x 400 x 223 mm 36ℓ 94%

Ex. CST 388 x 313 x 243 mm 30ℓ 100% 399 x 287 x 223 mm 26ℓ 87%

☞ But based on “Foot print”, it is not true.

Users can save 2% desk space when use CLP-325W.

388 mm

40

3 m

m

156,364 mm2

399 mm

40

0 m

m

159,600mm2

CLP-325W CP1025nwSmaller Foot-print!

Question : Is CP1025nw really smaller than CLP-325W?

CLP-325W is “Easier to use”

When it comes to toner replacement, CLP-325W is much easier.

- CLP-325W : just 3 steps to replce 4 color toners !! 1. Open the cover 2. Change 4 toners at once 3. Close the cover

- CP1025nw : 16 steps to replce 4 color toners !!

1 2 3

1. Click toner button 2. Open the cover Change 1 toner Close the cover1 2 3 4

For 4

colorton-ers

Easy han-dle

Narrow handle -> hands get

dirty

Wait till running

X 4

EasyQuickSave time

CLP-325W is “Quieter”

CLP-325W is built for a better working environment ,

its noise level is 2~4dBA less than CP1025nw.

CLP-325W CP1025nw

49 dBAMono : 47 dBAColor : 45 dBA

30 dBA 40 dBA 50 dBA 60 dBA45 49

CLP-325W is “Faster wireless printing”

CLP-325W doesn’t keep you wait to print with wireless,

it is 39~44 sec. faster than CP1025nw

on data receiving / wireless printing.

• Test result can be changed based on Access Point’s performance / wireless environment• Test condition : Word document

　　　

　　　　　　　　　　　　　　　　　　　　　　　

　　　　　　　　　　　　　　　

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　1 2 3 4 5 6 7 8 9 # # # #10 20 30 40 50 60 70 80 90 100 110 120 130

1 page

5 page

Send printing job~ Engine running

* Under Wireless Environment

Time

6 sec.

45 sec.

70 sec.

31 sec.

83 sec.127 sec.

CLP-325W

CP1025nw

39 sec faster

39 sec faster

44 sec faster

FastSave time

CLP-325W is “Better for mobile printing”

- Galaxy Tab Printing

No Apps required. Just touch ‘Print’ button

Works with both wired and wireless Samsung Printer/MFP

Touch ‘Print’ buttonIn each application

Web page Image Gallery

Memo pad E-mail

Office Doc**

No Apps

Required

- Smartphone Printing

Android OS (‘11 Apr), iphone/pad (’11 Apr), Window mobile7 (‘11 3Q)

Photo, Web, PDF document printing

Printable Contents

PhotoWebpagePDF

PrinterAuto

Discovery

CLP-325W provides more mobile printing options from Galaxy Tab

and Smartphone, not CP1025nw.

Spec Comparison – CLP-325W vs CP1025nw

Samsung CLP-325W[‘10.July]

HP CP1025nw[‘10.Nov]

   

Speed (A4) 16/4ppm = 16/4ppm

FPOT (M/C)14/26 sec

(from Ready mode) > 27.5 sec (from Ready mode)

Memory 256MB > 64MB

Resolution Up to 2400 x 600 dpi = ImageREt 2400

Emulation PLC5c/6 > GDI

Interface STDUSB 2.0

10/100 Base TX Ethernet802.11 b/g/n wireless

=USB 2.0

10/100 Base TX Ethernet802.11 b/g/n wireless

CPU 360MHz < 400MHz

Paper Ca-pacity

STD 130 CST=

150 CST *Output 80 sh. 50 sh.

UI LED = LED

Max. Monthly Duty 20K > 15K

Noise 45/47dBA (C/M) > 49dBA

Toner (M/C) 1.5K/1K > 1.2K/1K

Size (except. CST) (mm)

388 x 313 x 243 (30ℓ) < 399 x 287 x 223 (26ℓ)

EtcAnyweb PrintingMobile Printing > -

* Base on CLP-325W paper capacity standard, CP1025nw is 130CST. in conclusion CLP-325W / CP1025nw capacity is same