Product Map
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Transcript of Product Map
Data as the new platform
Basic Analytics
Joanne
Sue
Children
Community DC (friends, work, neighbors, etc.)
Retailer
CPG company
Gov’t
Insurance Company
Fishbowl
Legend: Existing Opportunities Business Model Extension opportunities Possible threats/opportunities
Real time Insurancepremiums
Educational Institution
(PERCEIVED)EMPOWERMENT
FISHBOWLPERSONAL DC*
PUBLIC DC*ENABLER
COMMUNITY DC*
REGULATIONSOCIAL NETWORKS
SEARCH
KNOWLEDGE
WIKIPEDIA
TRUST
SHARING HAVING CHOICE
TRANSPARENCY
RELATIONSHIPS
(A)LIVE
TARGETTING
ANALYTICS
SEMANTICS
TAGGING
DATA AS CURRENCY
DATA MARKETPLACE
TRENDS.me
REAL TIME INSURANCE PREMIUMSPULLED DATA
DATA CENTER
SELF ACTUALIZATION
CONTROL
AUGMENTED REALITY
SMARTER PLANET
LESS WASTE
ALWAYS ON
PERSONAL BRANDUBIQUITOUS
SELF CORRECTING
WEB 3.0
TRADE OFFS/UP
ON MY TERMSOMBELICO DEL MONDO
ON DEMAND
3G
DATA WARS
WISDOM OF THE CROWDS
MATCH MAKING
RECRUITING
CUSTOMER IS THE PRODUCT
AVATAR
ORACLE
OUTSOURCING
VOYEURISM
FIND
MARKET OF 1
Twine.com
*Digital Context
THERAPIST
PERSONALIZED
MOM & PAP STORE TREATMENT
Value Proposition
“Trust that you don’t need to waste time searching as the things/people you are looking for will find you”
“Pay the price as if you were a market of one”
“Know your customers like a mom and pap would”
Fishbowl Business Model Canvas
Customers
Retail level- “on-the-go” ppl- lethargic shoppers- value shoppers- large families / volume shoppers
Commercial level- CPG- Insurance Co.- Product Designers- Healthcare industry- Electronics / Appliances mfrs- Governments-Educational institutions-Big box stores wanting to move product quickly
Relationship Mgmt
- Unique Database- Customized kits- Software / hardware service and support
Distribution Channels
- partnership network (CPG, Insurance)- mobile carrier (Sprint)- own store- social networking- online purchases / virtual store
Revenue Flow
- Subscriptions- Selling data- Selling platform to value add developers (dating, match-making, recruiting)- Consulting services in analytics- hardware
Key Activities
-Software / hardware development-Analytics- Semantic search- User relationships- Data security- Transparency- Seamless transactions- User “controlled” data upload
Partnership
-Fishbowl platform extension developers- Banks- Oracle-Google- Anti-virus / Mal-ware / Anti-spam
Key Resources
- Software-Data center- Data Analysis- User Trust Builders- Backup System- Smart tags
Cost Structure
- Network- Software development- Infrastructure- Marketing
Results
The “thoughtless” shopping/production experience