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![Page 1: Product Logotype](https://reader035.fdocuments.net/reader035/viewer/2022071814/55a6372b1a28ab661e8b4586/html5/thumbnails/1.jpg)
FA102a, Research and Brand Development
Love via technology Casey Madsen
![Page 2: Product Logotype](https://reader035.fdocuments.net/reader035/viewer/2022071814/55a6372b1a28ab661e8b4586/html5/thumbnails/2.jpg)
“Can technology help us find love?”http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen
Assignment One, Research
![Page 3: Product Logotype](https://reader035.fdocuments.net/reader035/viewer/2022071814/55a6372b1a28ab661e8b4586/html5/thumbnails/3.jpg)
“…loneliness is an important
issue. Eliminating disease,
poverty, death only deals with
the lower rungs of Maslow’s
hierarchy of needs.”http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen
Assignment One, Research
![Page 4: Product Logotype](https://reader035.fdocuments.net/reader035/viewer/2022071814/55a6372b1a28ab661e8b4586/html5/thumbnails/4.jpg)
“Contemporary theoretical perspectives allow
us to advance our understanding of how the
age-old process of mate-finding is transformed
through online strategies and behaviors.”http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full
Love via technology Casey Madsen
Assignment One, Research
Photo Source: http://tipsofdivorce.com/common-
obstacles-to-online-dating-success/
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“Online dating can be very fun, as long as you take
the positive step so you can eliminate the negative
ones that come into your life.”http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html
Love via technology Casey Madsen
Assignment One, Research
http://www.midlifebachelor.com/askmlb/when-to-
take-down-your-online-dating-profile.html
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Love via technology Casey Madsen
Assignment One, Description of Future Product or Service
Love via technology
![Page 7: Product Logotype](https://reader035.fdocuments.net/reader035/viewer/2022071814/55a6372b1a28ab661e8b4586/html5/thumbnails/7.jpg)
Mate Finding
MateFinder
Find Your Mate
M8
Date
Date Smart
Impressive
ImpressMEnow
Luck
Lucky
Final choice
MateFinder
Name Justification
Self-explanatory, catchy, simple
Assignment Two, Naming Process
Love via technology Casey Madsen
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Assignment One, Brand Character Diagram
Love via technology Casey Madsen
Character/Persona Tone
PurposeLanguage
Inviting
Romantic
Attentive
Enchanting
Personal
Direct
Innovative
Effortless
Fun
Simple
Intriguing
New
Engage
Enable
Locate
Entertain
MateFinder
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Love via technology Casey Madsen
Assignment Three, Logotype Research, Intriguing
![Page 10: Product Logotype](https://reader035.fdocuments.net/reader035/viewer/2022071814/55a6372b1a28ab661e8b4586/html5/thumbnails/10.jpg)
Love via technology Casey Madsen
Assignment Three, Logotype Research
http://www.fritolay.comhttp://www.gotinder.com http://www.heineken.com
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Love via technology Casey Madsen
Assignment Three, Finished Logotype