Product Launcher Formula Process Map The Beta Launch Process
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Product Launcher Formula Process Map The Beta Launch Process Sta rt Get Partners Team to deal with partners if launch is more than $100,000 Pre-launch Content Promote to partners’ lists Build your list Interact with prospects Create interest Create Commitment Create Communit y Create Reciprocit y Identify expectations through feedback Improve product Crushing offer for a limited time Implied scarcity Anticipation Beta Launch Tell Stories Use Authority Use Multiple message media Get people interested Endorsement s Internet TV/Radio Cell Phone Print media
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Start. Team to deal with partners if launch is more than $100,000. Pre-launch Content. Get Partners. Get people interested. Promote to partners’ lists. Tell Stories. Endorsements. Use Authority. Internet. Build your list. TV/Radio. Use Multiple message media. Cell Phone. - PowerPoint PPT Presentation
Transcript of Product Launcher Formula Process Map The Beta Launch Process
Product Launcher Formula Process MapThe Beta Launch Process
Start
Get Partners
Team to deal with partners if launch is more than $100,000
Pre-launch Content
Promote to partners’ lists
Build your list
Interact with prospects
Create interest Create Commitment
Create Community
Create Reciprocity
Identify expectations through feedback
Improve product
Crushing offer for a limited time
Implied scarcity Anticipation
Beta Launch
Tell Stories
Use Authority
Use Multiple message media
Get people interested
EndorsementsInternet
TV/Radio
Cell Phone
Print media
Product Launcher Formula Process MapThe Launch and Post-Launch Processes
Beta Launch
Interested prospects for the main launch
Customers Controversy
Collect Feedback Collect Stories Create case studies Create videos
Fix Price Review/Improve product
Make product ready
Create Social Proof Publicize using media
Keep interacting – Refer to the Beta launch processGrowth in listShare with list
Momentum
Launch
New Customers New Partners
Offer Continuity Programs
Collect Feedback
Use partners to grow list
Continue interaction with list
Remove Offer Review Price
Trained List
Keep the Price
Does the existing price
optimize revenue?
Change Price
Prepare for Re-launch
Repeat process for Re-launch
Benefits achieved, catastrophe avoided, money made, wish fulfilled, etc.
NoYes
