Locus Energion Instant Energy…Memory booster…

Locus Energion is an Indian company Pvt Ltd.

Location : Peenya, BangaloreWebsite:www.locusenergion

@theadmaster.netPh no: 9589839011

Marketing Mix

Marketing Mix is

the combination of 4

marketing tools-

product, place, price

and promotion.

Products & Packaging :

Energion Milk Powder Instant Energy…Memory booster

Fuel- speed, Endurance, Strength .

Maintaining concentration.Calcium fortified & Low

Glycemic Index. Contains Prebio.High in protein. Prices / Rates :1.800 gm – Rs.7852.5 kg – Rs.1021 Also

Packaging

Energion Milk Powder :Aluminum can-Longer shelf

life.Aluminum foil-plastic

laminates-prevents contamination, O2 barrier.

Reusable container.

Energion Flavoured Milk

Calcium fortified, Vitamin D and Phosphorous.

Prevents heart ailment, colon cancer, type-2 diabetes, and obesity.

5 variants- original,strawberry,chocolate,mango and badam.

Price/ Rates:1 Ltr = Rs.40500 ml = Rs.22250 ml = Rs. 14

Energion Cheese I want my cheese…..

Instant energy.Memory Booster. Three flavors.Great tasting recipes. Price/ Rate200 gm = Rs.60500 gm = Rs.150

Packaging

Wax paper- Prevents spoilage and demoisturization.

Recycled cardboard box- Allows to breathe, develop flavor.

Energion Butter Melts in your Mouth……Not in your Hand….

Cooking condiment.Control of body fat levels. Immune function.2 variants –salted and

unsalted.

Price / Rates :100 gm = Rs.16400 gm = Rs.64500 gm = Rs.75

Packaging

Heavy duty

aluminum foil-

prevents molding.

Plastic freezer

zipper bag- better

storage.

Energion Bread Spreads Have it your way…..

Low fat Bread spread.Omega-3 fats4 Variants- Original, Lite m

Lemony,Chilli, Pineapple.

Price / Rates : 100 gm = Rs.18 250 gm = Rs.54 500 gm (tin ) = Rs.110

Packaging

Aluminum foil flap- prevents contamination.

Glass bottle- Air tight container; reusable.

Why should customer consume Locus Energion products..? Essential component of diet.Lactose aides' diabetics.Lean muscle growth.Health drink on its own. Energion Nutritional facts :

Vitamin A is beneficial for your vision, Reproductive system & aides in cellular growth. Vitamin D helps your bones, Joints,& Heart. Vitamin K aides in proper blood clothing. Vitamin E is an antioxidant that protect cell membrane & stimulate your body’s immune responses to disease.

Sources of finances : Initial investment of Rs.6.5 Cr. IDBI = 3.0 Cr Proprietors Fund= 3.5 Cr TOTAL CAPITAL = 6.5 Cr Note : ( Bank charges Interest @ 14 p.a % for 5 years )

SUPPLY CHANNELS OF OUR PRODUCTS :

PlaceOur main target areas

are:KarnatakaGoaMumbai

Schools and collegesLocal retailersLocal restaurantsAirport

Competitors

At present- 4 maincompetitors :Amul IndiaNestleAmwayNandiniOthers

45

35

8 74

Market Share

AmulNestleAmwayNandiniOthers

PromotionSocial media.Low cost outdoor

banner.Tie up with local

sports committees and local sports authority.

Newspaper, magazines and pamphlets.

Mid-day meals programme.

Marketing Segmentation Milk powder and tetra

pack milk: Young

children, Athletes, Senior

citizens, Expecting

mothers.

Cheese, Butter and

Bread spreads: Young

children, Eateries,

Canteens of schools and

colleges.

Marketing strategiesPull Strategies:

Word of mouth

Add value to products

Social Media Marketing

Guerilla marketing

Creating a niche

Presented by:Sheikh Raheel

Hari Priya

THANK YOU