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Detailed and systematic way of planning and executing a product launch including various areas to pay special attention to like product, price, place, promotion etc. It also mentions how one should take care of market segmentation, targeting customer base and positioning strategies to be adopted.

Transcript of Product Launch

Presentacin de PowerPoint

Chewing gum with Protein Oxidants and Vitamins

JWC

Nowadays, people spend a lot of time working and dont have time to eat People work hard 24*7

But do they WORK HARD for their HEALTH

People work hard 24*7

But do they WORK HARD for their HEALTH OHH..So you got a systematic Life-Style .

But are your P-O-Vs stable ?

Therefore,we got a new way to be healthy without spending much time,even while youre working.

Flour layer coatingA squared gum with fruit flavours and gel inside.The gel contains 3gms of protein , anti oxidant and Vitamin C and EThe gel has other flavours to hide the protein flavor that is not really good and to offer a better experience with this product.Vitamin C - ESparkles of Green Leafs

While chewing a gum you dont miss out on the supplementary nutrients.Why Chewing GumThe chewing gum market is growing at the fastest speed among all segments of the Indian confectionery market.

According to a recent report by RNCOS, "Indian Confectionery Market Analysis", the chewing gum market is growing at a CAGR of more than 30% during 2012-2015, which is amazingly much higher than the other segments of confectionery industry.Chewing Gum was assumed as a children's product.New players came in and they change the perception of people .The focus was shifted from children to adult as a dental care gum like Wrigley's ORBIT

Now we will change the focus from dental care to dietary supplement gum.Children EraAdult Era and focus on dental careChildren and adult Era and focus on dental and vital nutritionery supplementsChe - Pro Gum

ProductWeight 35 gms FlavoursMINTORANGESTRAWBERRY

Flour layer coatingVitamin C E in Liquid formSparkles of Green LeavesPlaceOur reach is area with mass population busy population

Focusing on URBAN area.

Rural area is Exempted in short-run.

Citys like Mumbai Delhi Bangalore Chennai will be our prime cities to focus on.

Where can you find our product? Dietary supplement Shops

Local Shops(General Stores) Channels Public WarehouseDistributorsSalespersonsShopsPrice@15@17Promotion MixAdvertising:

TV Ads

Print Media news paper like BT , TOI etc

Digital OHH

Store Display

Posters

Web Pages

A CHEWING GUM A DAY WILL KEEP YOU HEALTHY

Now my mom doesn't shout at me

Moreover my Tiffin adds CHE PRO

Thank you CHE PROSales promotionEvents

School/Colleges

Marathon

Free Samples

SWOTUSP.

Multi supplement under one gum.

Easily available.

Promoted as a healthy gum.

People believe chewing gum not good for health.

We will change their perception.

Go Global in long-run

Later on introducing gum as a substitute for toothpaste.

Other competing gum brands.

Power bars

Imitation of our uniqueness

PTGEOGRAPHIC Mumbai, New Delhi , Bangalore , Chennai

PSYCHOGRAPHICLifestyle : Health conscious and value for money.

DEMOGRAPHICAge : 10 + yearsGender : Male and Female

Children and youth

middle and upper class people

We position our self as a brand for people who are working hard and cant give their body a balanced diet

SThe D PillarWe differentiate from that of our competitor

USPBUDGET ESTIMATION (in Lakhs)Market ResearchPrimary research40.50Secondary research11.21Market Research Total51.71Marketing CommunicationsBranding60.60Advertising120.35Web sites13Internet marketing8Press relations9.54Analyst relations4.8Events48.98Marketing Communications Total265.27ChannelsChannel communications and training22.89Channel promotions and incentives34.40 Channel commissions/bonuses39.75Channels Total97.04

TOTAL 414.02MEMBERS :-

KHAN ABDUL RAHIMHIMANSHU KUMAR SINGHHEMEND CHANDRANDILLI KUMARK SANDEEPKRITIKA SHRIVASTAVADEVARAJMANOJGUNJAN SINGHG. SUNITA