Product launch

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PRODUCT LAUNCH

Transcript of Product launch

PRODUCT LAUNCH

DO YOU FEAR ALL THIS ??????

• Bacterial Diarrhea • Hepatitis A&E • Typhoid• Japanese encephalitis • Dengue • Malaria • Letospirosis • Rabies

People Prone to Various Diseases

71%

29%

RuralUrban

NOT ANYMORE WE HAVE THE BEST SOLUTION FOR YOUR PROBLEM

Natures own gift to you . One healthy drink for all

problems ……

PRODUCT INTRODUCTION

“VIDAL TEA” An product from SargaA herbal health drink which can be included in daily diet Its also an alternate to the normal tea……

INGREDENTS • Dried Oregon grape

root• Green tea leaves • Serendipity berries • Dried Blackberry

roots Nutrient content Antioxidants: 0.2gms Fruit protein :3gmsVitamin C :0.5gmsCarotenoids : 0.10gmsIron :15.0gms Calcium : 20gms

S.W.O.T ANALYSIS

STRENGTH • Focus on all age group of

people • Improves national health • ECO – friendly packing and

product .• DOSENT Taste bitter . • Attractive packing • Uses and health benefits

higher than any other drinks

• Instruction printed in all regional language as per the distribution

WEAKNESS • LESS buyers as it a

entirely different product from a new company

S.W.O.T ANALYSIS

OPPORTUNITY • Expand in more

variety and flavors• Eventually tie up

with large organisation and food chain

THREATS • Making rural people

understand the benefits of the product

SEGMENTATION

GEOGRAPHIC DEMOGRAPHIC PHYSOGRAPHIC

INDIA

RURAL PEOPLE

ALL AGE GROUP

MIDDLE-LOW INCOME GROUP

NON-WORKING PROFESSIONAL

LIFE STYLE & BELIEF

TO PREVENT & TO PROTECT

POSITIONING STATEMENT

ONE HEALTH DRINK FOR ALL PROBLEMS AND ALL AGE GROUPS WITHOUT SIDE EFFECTS

MARTEKING MIX PRODUCT, PRICE, PLACE & PROMOTION

PRODUCT • Our product would

be offered in 150gms well as in 10gms sachets

• The design of the product would be traditional

• It’s a tea as well as a health drink with medicinal properties which can be consumed even by children

PRICE • VIDAL TEA would be

introduced in market at a price of Rs-99/- for 150grms and Rs-6/- for 10grms sachets

• A margin of 10% would be kept for the wholesalers and a margin of 25% would be kept for the retailers.

PLACE

• Our product VIDAL TEA would be launched in small village shops and all pharmacy

PROMOTION

Our product would be promoted with :

• NEWSPAPER • RADIO• TELEVISSION • HOARDINGS• GLASS DISPLAY • POSTERS • WORD OF MOUTH

PROMOTION • PAMPLETS (printed in

regional language )

CHANNELS OF DISTRIBUTION

We would use traditional channel i.e. unorganised stores. Our distribution channel length would two level distribution that will include manufacturer, wholesaler, retailer, customer

WHOLESALER RETAILER CUSTOMERMANUFACTURER

PACKAGING Attractive packing with eco-friendly biorisin plastic & aluminum container for 150grms and card board sachets for 10grms Providing health tips to maintain hygiene It would have the details written in regional language as per the distribution of the product

PROMOTION STRTEGY

By choosing shopping and market district, our brand sarga will encourage customer to buy tea while they are shopping and the stores would be located in a location with heavy foot traffic. These location will help the brand to sell its product actively. And also we provide “sample tea” to the people passing by therefore to raise awareness of the product and brand .

MARK UP PRICE

Total Investment = Rs.25,00,00,000

Total Production in One Year = 10,00,000 Units

Fixed Cost = 40% of Investment = Rs.10,00,00,000

MARK UP PRICE MARKET SUGGESTED RETAIL PRICE Rs.99/-RETAILERS MARK UP PRICE (25%) Rs.25/-

WHOLESALERS PRICE Rs.80/-MANUFACTURESES MARK UP PRICE (10%) Rs.8/-

MANUFACTURING COST Rs.60/-

CONTIGENCY PLAN

• In case if the product fails to do well in the rural market it would be re-launched using the same raw material (expect for the green tea leaves) in the urban market as healthy herbal and berry flavors of oats

EFFORT BY :-

JYOTHI FRANCIS , SUKANYA SUDHAKAR