Product launch
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Transcript of Product launch
DO YOU FEAR ALL THIS ??????
• Bacterial Diarrhea • Hepatitis A&E • Typhoid• Japanese encephalitis • Dengue • Malaria • Letospirosis • Rabies
NOT ANYMORE WE HAVE THE BEST SOLUTION FOR YOUR PROBLEM
Natures own gift to you . One healthy drink for all
problems ……
PRODUCT INTRODUCTION
“VIDAL TEA” An product from SargaA herbal health drink which can be included in daily diet Its also an alternate to the normal tea……
INGREDENTS • Dried Oregon grape
root• Green tea leaves • Serendipity berries • Dried Blackberry
roots Nutrient content Antioxidants: 0.2gms Fruit protein :3gmsVitamin C :0.5gmsCarotenoids : 0.10gmsIron :15.0gms Calcium : 20gms
S.W.O.T ANALYSIS
STRENGTH • Focus on all age group of
people • Improves national health • ECO – friendly packing and
product .• DOSENT Taste bitter . • Attractive packing • Uses and health benefits
higher than any other drinks
• Instruction printed in all regional language as per the distribution
WEAKNESS • LESS buyers as it a
entirely different product from a new company
S.W.O.T ANALYSIS
OPPORTUNITY • Expand in more
variety and flavors• Eventually tie up
with large organisation and food chain
THREATS • Making rural people
understand the benefits of the product
SEGMENTATION
GEOGRAPHIC DEMOGRAPHIC PHYSOGRAPHIC
INDIA
RURAL PEOPLE
ALL AGE GROUP
MIDDLE-LOW INCOME GROUP
NON-WORKING PROFESSIONAL
LIFE STYLE & BELIEF
TO PREVENT & TO PROTECT
PRODUCT • Our product would
be offered in 150gms well as in 10gms sachets
• The design of the product would be traditional
• It’s a tea as well as a health drink with medicinal properties which can be consumed even by children
PRICE • VIDAL TEA would be
introduced in market at a price of Rs-99/- for 150grms and Rs-6/- for 10grms sachets
• A margin of 10% would be kept for the wholesalers and a margin of 25% would be kept for the retailers.
PLACE
• Our product VIDAL TEA would be launched in small village shops and all pharmacy
PROMOTION
Our product would be promoted with :
• NEWSPAPER • RADIO• TELEVISSION • HOARDINGS• GLASS DISPLAY • POSTERS • WORD OF MOUTH
PROMOTION • PAMPLETS (printed in
regional language )
CHANNELS OF DISTRIBUTION
We would use traditional channel i.e. unorganised stores. Our distribution channel length would two level distribution that will include manufacturer, wholesaler, retailer, customer
WHOLESALER RETAILER CUSTOMERMANUFACTURER
PACKAGING Attractive packing with eco-friendly biorisin plastic & aluminum container for 150grms and card board sachets for 10grms Providing health tips to maintain hygiene It would have the details written in regional language as per the distribution of the product
PROMOTION STRTEGY
By choosing shopping and market district, our brand sarga will encourage customer to buy tea while they are shopping and the stores would be located in a location with heavy foot traffic. These location will help the brand to sell its product actively. And also we provide “sample tea” to the people passing by therefore to raise awareness of the product and brand .
MARK UP PRICE
Total Investment = Rs.25,00,00,000
Total Production in One Year = 10,00,000 Units
Fixed Cost = 40% of Investment = Rs.10,00,00,000
MARK UP PRICE MARKET SUGGESTED RETAIL PRICE Rs.99/-RETAILERS MARK UP PRICE (25%) Rs.25/-
WHOLESALERS PRICE Rs.80/-MANUFACTURESES MARK UP PRICE (10%) Rs.8/-
MANUFACTURING COST Rs.60/-
CONTIGENCY PLAN
• In case if the product fails to do well in the rural market it would be re-launched using the same raw material (expect for the green tea leaves) in the urban market as healthy herbal and berry flavors of oats