PRODUCT KNOWLEDGE GUIDE - Hair Salon• sulfate and salt free • concentrated formula • no...
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TRUE HUE ™ ANTI-FADING SHAMPOO description gentle, low pH formula extends the life and vibrancy of deposited hair color for reds and brunettes. why • low pH (3.5-4.5) does not disturb hair cuticle • continuously deposits color intermediates • increases moisture content of dry hair • sulfate and salt free • concentrated formula • no petrochemicals • formaldehyde-free • no animal testing • gluten-free who reds, brunettes & carmels when use daily how Apply to wet hair. Work into a rich lather and rinse. For best results, follow with ColorMoist™ Conditioner. TRUE HUE ™ HIGHLIGHTS SHAMPOO description color brightening agents illuminate highlighted hair why • increases brightness of highlighted hair • keeps highlights and color looking fresh • increases shine by removing dulling deposits • sulfate and salt free • concentrated formula • no petrochemicals • formaldehyde-free • no animal testing • gluten-free who natural & color treated highlights when use daily how Apply to wet hair. Work into a rich lather and rinse. For best results, follow with ColorMoist™ Conditioner. notes: notes: notes: notes: notes: shampoo MAXIMUM FULLNESS SHAMPOO description gentle botanical cleanser adds fullness and shine to finer hair why • rich lathering, gentle formula • will not increase weight or dryness • great for finer textures • sulfate and salt free • concentrated formula • no petrochemicals • formaldehyde-free • no animal testing • gluten-free who fine to medium hair when use daily how Apply to wet hair. Work into a rich lather and rinse. For best results, follow with Maximum Fullness Conditioner. ANTI-FRIZZ SHAMPOO description smooths, silkens and adds shine to curly frizzy or chemically treated hair why • Moraccan Argan controls frizz and smooths cuticle for a smooth finish • adds shine to flat frizzy hair • detangles and improves manageability • increase moisture content of hair • sulfate and salt free • concentrated formula • no petrochemicals • formaldehyde-free • no animal testing • gluten-free who coarse, curly, frizzy hair when use daily how Apply to wet hair. Work into a rich lather and rinse. PRODUCT KNOWLEDGE GUIDE volumizing über moisturizing PURE MOISTURIZING SHAMPOO description intense hydrating formula for dry, damaged or chemically-treated hair why • abundance of moisture without weight • detangles and improves manageability • smooths more coarse textures • sulfate and salt free • concentrated formula • no petrochemicals • formaldehyde-free • no animal testing • gluten-free who dry hair when use daily how Apply to wet hair. Work into a rich lather and rinse.
Transcript of PRODUCT KNOWLEDGE GUIDE - Hair Salon• sulfate and salt free • concentrated formula • no...
TRUE HUE™ ANTI-FADING SHAMPOOdescriptiongentle, low pH formula extends the life and vibrancy of deposited hair color for reds and brunettes.
why •low pH (3.5-4.5) does not disturb hair cuticle
•continuously deposits color intermediates
•increases moisture content of dry hair•sulfate and salt free•concentrated formula•no petrochemicals•formaldehyde-free•no animal testing•gluten-free
whoreds, brunettes & carmels
whenuse daily
howApply to wet hair. Work into a rich lather and rinse. For best results, follow with ColorMoist™ Conditioner.
TRUE HUE™ HIGHLIGHTS SHAMPOOdescriptioncolor brightening agents illuminate highlighted hair
why •increases brightness of highlighted hair•keeps highlights and color looking fresh•increases shine by removing dulling deposits
•sulfate and salt free•concentrated formula•no petrochemicals•formaldehyde-free•no animal testing•gluten-free whonatural & color treated highlights
whenuse daily
howApply to wet hair. Work into a rich lather and rinse. For best results, follow with ColorMoist™ Conditioner.
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shampoo
MAXIMUM FULLNESSSHAMPOOdescription gentle botanical cleanser adds fullness and shine to finer hair
why •rich lathering, gentle formula•will not increase weight or dryness •great for finer textures •sulfate and salt free•concentrated formula•no petrochemicals•formaldehyde-free•no animal testing•gluten-free
whofine to medium hair
whenuse daily
howApply to wet hair. Work into a rich lather and rinse. For best results, follow with Maximum Fullness Conditioner.
ANTI-FRIZZ SHAMPOOdescription smooths, silkens and adds shine to curly
frizzy or chemically treated hair
why•Moraccan Argan controls frizz and smooths cuticle for a smooth finish
•adds shine to flat frizzy hair•detangles and improves manageability•increase moisture content of hair•sulfate and salt free•concentrated formula•no petrochemicals•formaldehyde-free•no animal testing•gluten-free
whocoarse, curly, frizzy hair
whenuse daily
howApply to wet hair. Work into a rich lather
and rinse.
PRODUCT KNOWLEDGE GUIDE
volumizing über moisturizing
PURE MOISTURIZING SHAMPOOdescription intense hydrating formula for dry, damaged
or chemically-treated hair
why•abundance of moisture without weight•detangles and improves manageability•smooths more coarse textures•sulfate and salt free•concentrated formula•no petrochemicals•formaldehyde-free•no animal testing•gluten-free
whodry hair
whenuse daily
how Apply to wet hair. Work into a rich lather and rinse.
COLORMOIST CONDITIONERdescription emollient-rich formula imparts silkiness
and moisture to color-treated hair
why •increases moisture level of color-treated hair
•smoothes cuticle for longer-lasting color
•detangles and improves manageability •no petrochemicals•formaldehyde-free•no animal testing•contains sunscreen•gluten-free
whocolor treated hair
whenuse daily
how Apply to wet hair. After shampooing, massage into hair and rinse.
ELIXIR 11 descriptionanti-aging hair treatment
why • Seals Color• Smoothes Frizz• Repairs Damage• Prevents Split Ends• Moisturizes Dry Hair• Strengthens Fragile Hair• Prevents Flat Iron Damage • Prevents Pool & Sun Damage • Adds Shine Softness & Silkiness• Protects from Blow Drying Dry Out• Improves Texture and Manageability
whoanyone
whenuse daily
howMist hair liberally before blow-drying or swimming.Safe for use with Brazilian straightening systems.
INDULGE MASQUEdescriptionultimate moisturizing treatment
why •intense moisturizing for touchable softness
•won’t weight hair down•replenishes moisture loss during color & chemical treatments
whodry/damaged hair
whenweekly
howOn wet hair distribute quarter size amount to mid-shaft through ends. Allow to remain on hair for one minute and rinse.
MAXIMUM FULLNESS CONDITIONERdescription lightweight formula maximizes strength and shine with keratin and silk proteins
why •keratin protein strengthens fragile hair•silk protein creates smooth, shiny hair •lightweight for finer hair texture•contains sunscreen•no petrochemicals•paraben and formaldehyde-free•no animal testing
whofine to medium hair
whenuse daily
howApply to wet hair. After shampooing, massage into hair and rinse.
conditioning & treatment
conditioners treatments
SILKENING SERUMdescription silkens coarse textures
why•sheer intense shine formula•perfect for flat-ironing•contains sunscreen•no petrochemicals•formaldehyde- & gluten-free•no animal testing
whomedium to thick hair
whenuse daily
how Apply to damp or dry hair and style.Can be cocktailed with Straight & Smooth for extra silkiness.
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CREATIVE VOLUMIZING FOAMdescription Lasting volume and style support, 6 hold
why•humidity resistant for maximum style retention
•firm hold for smooth, shiny long- lasting curls
•builds extra body and volume•non-sticky formula for easy round brushing and styling
•great for scrunching •no animal testing•gluten-free
whofine to medium hair
whenstyling
howFor fullness or volume styles: Apply foam and work through clean, towel-dried hair with fingers. Blow dry or defuse to create desired style. To create curly looks: Scrunch foam in clean, damp hair and finger style.
volumizing
TEXTURE TAFFY description Pliable Styling Paste, 5 hold
why•piecing separating and defining•Provides a semi-matte finish•formaldehyde & gluten-free•no animal testing
whoshort hair
whentextured styles
howEmulsify in palm and apply to damp or dry
hair to finger style.
PASTE WAX description Pliable paste wax formula for definition and structure, 6 hold
why•Imparts form yet flexible•Great to emphasize textured cuts•Gluten Free,
whoshort hair
whentextured styles
howfinger-style a small amount into damp hair.
VOLUME INFUSIONdescription color preserving volumizer or curl definer with shine and control, 7 hold
why•infuses incredible volume without stiffness
•defines curls without the ‘wet or crispy’ look
•preserves color with sunscreen and cuticle protectors
•provides softness and shine without weight
•formaldehyde & gluten-free•no animal testing
whocolor treated hair
whenuse daily
how Spray at roots on damp hair and blow dry
hold index
1 4 72 5 83 6 9 10
FLEX HOLD STYLING GELdescription molding, extra fullness and hold, 5 hold
why•shear, light, clean feeling gel•holds in highest humidity•never stiff or flaky•no petrochemicals•formaldehyde-free•no animal testing•gluten-free
whoanyone
whenfor styling
howApply to damp hair, finger style and dry.
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BRILLIANCEFlat Iron Sealer
description seals cuticle during flat ironing and blow drying, 0 hold
why•Moroccan Argon protects hair from intense heat
•weightless formula adds depth and renewed radiance to color treated hair
•no petrochemicals •formaldehyde-free•no animal testing
whomedium to thick hair
whenuse daily
howApply sparingly to damp hair before blow-drying for extra shine. Lightly mist sections
before flat ironing to seal and protect cuticle.
STRAIGHT & SMOOTHdescription anti-frizz and straightening balm, 3 hold
why•straightens and controls coarse or curly hair
• extremely humidity-resistant• eliminates frizz• no petrochemicals • formaldehyde-free• no animal testing
whomedium to thick hair
whenuse daily
howApply to damp hair, distribute evenly and blow dry.
smoothing & silkening
STYLING CRÉME description works like a gel & mousse, 5 hold
why•defines curls•calms frizz•non-sticky•static reduction
whoanyone
whenuse daily
howApply to damp hair and blow dry for
smooth styles or diffuse for curl defining.
hold index
1 4 72 5 83 6 9 10
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DESIGNER SHAPING SPRAYdescription fast drying, water-free formula, 7 hold
why•non-sticky for design & shaping•always touchable-never crispy or hard•residue-free-completely shampoo soluble
•contains sunscreen to prevent color fade
whoanyone
whenstyling
howFor designing and shaping, hold can 8-10 inches from style and spray. For more concentrated hold: hold can closer and spray in short bursts.
STAY EXTRA HOLD SPRAY description super firm, fast drying, long lasting 10 hold
why•locks in volume, texture & lift•excellent humidity resistance•sunscreen to prevent color fade
•ether, acetone & water free
whoanyone
whenstyling
howFor super hold finish, hold can 8 to 10 inches away, spray in short bursts. To build volume, spray between layers at base. To
secure long hair, apply over finished style.
KERATIN SHAMPOOdescription salt and sulfate free for maintaining keratin
why•salt & Sulfate free for extra gentleness for smoothing and restoreing protein to keep hair healthy
•gluten free, formaldehyde and petrochemical free
•a must for maintaining keratin smoothing treatments
whocolor safe for all hair types
whenuse daily
howApply to we hair. Work into a rich lathe and rinse. For best results follow with Keratin
Therapy Conditioner.
KERATIN CONDITIONERdescription salt and sulfate free for maintaining keratin
why•a must for maintaining keratin smoothing treatments
•salt & sulfate free for extra gentleness
•color safe for all hair types•gluten free, formaldehyde and petrochemical free
whocolor safe for all hair types
whenuse daily
howApply to we hair. Work into a rich lathe and rinse. For best results follow with Keratin
Therapy thermal styling treatment.
smoothing & silkening
KERATIN REPLENISHERdescription penetrates hair to repair, revitalize and smooth during heat styling
why•penetrates hair to repair, revitalize and smooth during heat styling
•a must for maintaining keratin smoothing treatments
•gluten free, formaldehyde and petrochemical free
whocolor safe for all hair types
whenuse daily
howPut a small amount into palms and comb gently through damp ends. Apply to dry hair
to smooth cuticle.
hold index
1 4 72 5 83 6 9 10
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MOROCCAN MIRACLEdescription healing Argan oil intended to moisturize coarse curly dry damaged hair
why•revitalize dry corarse or curly hair•moisturize, soften, smooth and add shine •protects from intense heat and drying•leaves a light beautiful shine without oily residue
whoanyone with dry hair
whenuse daily
howPut one or two pumps into palms and distribute evenly on damp air to speed up blow drying. On Dry hair, apply one pump to mid shaft through the ends to soften and de-frizz.
STAY Spritz and Shine
description humidity resistant styling spritz with thermal ironing protection
why•fine mist for fast drying and lasting hold•non sticky humidity resistant formula•holds hair styled with curling irons•contains sunscreen•formaldehyde and gluten free•no animal testing
whoanyone
whenstyling
howOn dry hair spray desired section liberally and apply curling iron or hot roller. When desired curls are achieved, spray entire style holding bottle 8-10 inches away.
