VIDEOS THAT CREATE A-HA MOMENTS.

EDUCATIONAL VIDEO

EDUCATIONAL VIDEOWHAT IS IT? A short, animated video that delivers an a-ha moment. It quickly

unpacks an idea in a fun, charming, and disarming way,

opening people’s minds to thinking about something in a fresh

new way or for the first time.

WHO IS IT FOR? Well, we can tell you who it’s not for: people going for the hard

sell. Educational Videos are for those moments when the main

thing is, you guessed it, educating people. Often that’s nonprofits.

But many forward-thinking for-profit companies see the value of

Educational Videos, too. They play a vital role in building trust,

goodwill, and credibility as an industry leader.

TOP 3 USES1. AMPLIFY AN EXPERT If you’ve got a rockstar thought leader, don’t let that opportunity

go to waste. Amplify and export their expertise with an

Educational Video.

2. HIGHLIGHT TRENDS & CURRENT EVENTS People are hungry for insightful perspective on trends in your

industry and helpful commentary on recent news. An Educational

Video is a great way to shape the conversation.

3. ADDRESS COMMON MISCONCEPTIONS Sometimes people just don’t see the bigger picture. They draw the

wrong conclusions based on incomplete data. Your Educational

Video could be the thing that causes them to consider another

point of view.

A LOOK AT SOME OF THE KEY ROLES AND CORE CAPABILITIES OF EPIPHEO

TEAM AND CAPABILITIES

THE CORE PROJECT TEAM

CREATIVE DIRECTION It’s important to have someone keeping an eye on the big

picture and making sure all the pieces are coming together

to create the right epiphany for your audience. The Creative

Director is the guardian of the vision.

ART DIRECTION The right visuals can exponentially improve the educational

experience. Our Art Directors are not only skilled technicians

who create beautiful images and sharp design but also

conceptual thinkers who translate complex ideas into

clear visuals.

PROJECT MANAGEMENT Every client has a Producer, a single point of contact who is

an expert at managing complex creative projects. They ensure

that you have a fantastic client experience and a video you

love. Every project is managed with precision to make sure

it’s on-time and on-budget. Producers always keep you

informed about what is happening with your project.

WRITING & MESSAGING

WRITING You’re the subject matter expert, but writing for video is

a discipline all its own—and few people have as much

experience as we do. We love translating your expertise into

an engaging video script. Each of our Creative Directors is

an expert scriptwriter with years of experience in optimizing

content for maximum impact in the video medium.

MESSAGING STRATEGY Sometimes, you already have your messaging worked out.

And that’s great! We’ll be sure your video script is consistent

with that. Other times, it’s still in process—or maybe not

even that far along. As we develop video concepts, we’re

more than happy to share our thoughts on how to hone your

messaging even beyond the video.

VISUAL CRAFTANIMATION Epipheo is one of the world’s largest animation studios

dedicated to educational content. Our in-house and full-time

freelance animators can execute any style you believe will

work best for your content, including 3D, motion design, and

character animation.

ART STYLE DEVELOPMENT Developing an art style that fits your brand, your message, and

your audience is a huge challenge. Oh, and don’t forget to

make it appropriate for animation. This takes a team of people

who know how to work together and rely on each other’s skills

to produce something that will work beautifully for you.

ILLUSTRATION Your style determines the look and feel of every element in

every video. Our technicians have skills in a wide range of

styles, so no matter what your style may be, our team can

bring it to life. We’ll create a visual experience that’s consistent

across your content and aligned with your brand.

AUDIO

VOICE TALENT Low-pitched, high-pitched, gentle, authoritative. Whatever

voice you need, we’ll source it and coach them for just the

right delivery.

MUSIC COMPOSITION Music can make or break a video. The script might tell a

viewer what they need to know, but the soundtrack tells them

how to feel. It’s the emotional engine. Our composers are

masters of constructing the right track for your message.

SOUND DESIGN Of course, it has to all come together in the end. Our engineers

and sound designers will mix, master, and perfecting your

video’s entire sonic environment.

LIVE ACTION PRODUCTIONWhen it’s time for a little “Lights! Camera! Action!”, we’ve got the

team to make it happen. With in-house expertise and a long list of

stellar production partners, we can guide your project from

inception to completion while delivering a cohesive experience.

STRATEGY

CAMPAIGN DEVELOPMENT What are you ultimately trying to achieve? We want everything

we produce to meet and exceed your organization's goals. The

more complex the project, the more we’re careful to illustrate

the strategy and keep the whole team focused on agreed-upon,

measurable outcomes. Spoiler alert: there’s sure to be a bar

graph in there somewhere.

BRANDING & IDENTITY Brand is everything. But what if you don’t have a brand yet? Or

are looking to rebrand? No problem. We’ve developed branding

from scratch for many a client—including logos, colors, fonts,

brand books, and asset libraries.

CONTENT PLANNING “Fire, ready, aim,” is a dangerous way to approach any sort of

video campaign. To effectively educate your target audience,

you need to thoughtfully sequence your content from the start.

That’s why our team zooms in to get a detailed understanding

then zooms out to construct the right order for an effective

video series.

MARKETING TECHNOLOGY

PLATFORM & LMS With experience and expertise on all the major video platforms

and learning management systems, we can build the optimal

experience for your audience to work through your educational

material. In addition, we can design and develop custom

landing pages for your content, making every element on-

brand and optimized for engagement.

AMPLIFICATION Even the best piece of content needs a little push. We can help

you get the return you’re looking for by managing ad buys or

bringing new and different technologies/methodologies to the

table.

WEB DEVELOPMENT Whether it’s a simple landing page, or a robust website

complete with e-commerce, we can help you bring the web

portion of your video project to life.

A BEHIND-THE-CURTAIN GLIMPSE OF EACH STAGE OF OUR PROCESS AND HOW MUCH IT COSTS

PROCESS AND PRICING

STAGE 1. DISCOVERY

SEEK FIRST TO UNDERSTAND. Every project starts with questions. Lots of questions. What are

you trying to achieve? Why does your thing matter? What a-ha

moment does your audience need to have? It’s okay if the

conversation is a little messy. We like these kinds of messes.

It’s all about getting down to the raw material—the good stuff

that will make up the meat of your message.

Once we understand you and your message, we can help others

do the same.

STAGE 2. PLANNING

CAST THE CREATIVE VISION. The Planning stage is about getting your eyes on the creative

vision we have for your project.

Our Art Directors and Creative Directors work in tandem to

develop a story arc and visual concept that is both effective and

on-budget. Using reference images, sample narration, and lots

of hand waving, we work with you to set an agreed upon

direction for your video.

STAGE 3. PRE-PRODUCTION

MEASURE TWICE. CUT ONCE. Now that the creative direction is set, it’s time to start making

the nitty-gritty decisions. We’ll write the script, create a

custom illustration style sample, and then storyboard each

scene. Typically this is delivered in the form of an animatic—

a set of moving storyboards timed to a rough voiceover

recording. This allows us to fine tune language, timing,

framing, and action before moving into the Production stage.

STAGE 4. PRODUCTION

EXECUTE WITH EXCELLENCE. The vision has been cast. The decisions have all been made.

Now it’s simply time to execute. This is when animators

animate, illustrators illustrate, and directors direct the shoot.

It’s when editors edit, composers compose, and narrators

narrate. It’s when audio engineers mix and master, art

directors push for excellence, and creative directors

champion clarity.

And then it’s finished.

STAGE 5. DEPLOYMENT

REACH YOUR AUDIENCE. How are people going to watch your video content? Will they

even be able to find it? Simply creating a video is not enough.

You have to factor in things like platform, media buys, and ad

management to get the engagement you need.

In some cases, this could mean we’re building out the host

website, landing pages, or LMS (learning management system).

In other cases, it could mean we’re purchasing media on

various social platforms and managing the day-to-day

operations of the campaign.

EDUCATIONAL VIDEO

s THE 4 BIGGEST PRICING FACTORS

ROUNDS OF REVISION

PRODUCTION VALUE RUNTIME

TIMELINE

Achieving a highly polished

look usually means a higher

price tag.

Typically, the longer the

video, the more expensive

it is to produce.

The number of possible

revision cycles for each stage

is determined before project

kickoff.

Expediting the standard

process requires more

resources and, therefore,

increased budget.

PROCESS AND PRICING Here’s a stage-by-stage flow of the process

and the factors that affect cost.

On the right, you’ll see the 4 most significant

pricing factors regardless of stage.

Below, you’ll find a map of the process

with an itemized description of each stage.

PRICING FACTORS

PRE-PRODUCTION

PRODUCTION & POST

DISCOVERY & CONTENT STRATEGY

DEPLOYMENT

• Complexity of Style

• Look/Feel/Tone

LIVE ACTION PROJECTS • Days of Filming

• Number of Locations

• Size of Crew

• Acting Talent

ANIMATION PROJECTS • Animation Technique

• Complexity of Motion

• Music licensing

• Voice Talent

• Travel

• Extended Research

• Advanced Audience Analysis

• In-Depth Brand Development

• Ad Campaign Management

• Media BuyOPTIONAL ADD-ON

STAGES

$10K–$18K Pricing per video minute. Flex terms.

AVERAGE COST

EDUCATIONAL VIDEO

OTHER PARTS OF THE PROCESSA DELIVERABLE FOR EVERY STAGE Every stage of our process has an accompanying deliverable.

They’re our way of creating checkpoints for your approvals

as we go along.

In Content Strategy, we’ll deliver a Strategy Plan: a PDF document

containing an articulation of the objectives and metrics for the

series, topics and titles for each video, a proposed sequence, and

sample artwork to define the look and tone.

In Planning, we’ll deliver a Story Plan: a PDF document containing

a written description of the messaging arc, reference visuals,

and a video of your Creative Director pitching the creative vision.

In Pre-Production, we’ll deliver a Production Plan: a PDF document

containing a written script, art style, voiceover recommendation,

and a video of storyboards timed to rough narration (an animatic).

In Production & Post, we’ll deliver the final video. This is the

finished, full-res version of the video.

REVISION CYCLES ARE NORMAL One of the reasons we provide deliverables at each stage of the

process is because we want your feedback. If we nail it the first

time, great! On to the next stage. But if it still needs a little work,

no problem. That’s built in to the process and timeline.

We take your feedback and return with a revised version for your

feedback or approval. Rest assured we won’t march ahead to the

next stage of the process without your sign-off.

APPROVALS ARE FINAL We work hard to give you everything you need to make a

thoughtful and informed decision at each milestone of the

process. But once the decision is made, it’s onward and upward!

In other words, moving backward in the process is not part of

the process. For example, if you sign off on the Story Plan, then

decide in Pre-Production you’d like us to come up with an entirely

new concept or messaging arc, then alarm bells will go off.

That’s not to say that we can never go backwards. It’s just that

we’ll have to have a money conversation.

EMAIL: BizDev@epipheo.com

PHONE: 888.687.7620

MAIL: Epipheo

700 West Pete Rose Way

Cincinnati, OH, 45203

CONTACT US