Product... Designer / Manager / Owner
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PRODUCT… DESIGNER – MANAGER – OWNER
Peter Otto UX Camp London
22 March 2014
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HELLO
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I’M BECOMING A PRODUCT MANAGER?!
HELP!
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Product Designer – Manager – Owner…
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Image credit: flickr.com/100330598@N07
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Product
Designer – Manager – Owner…
Image credit: http://pt.wikipedia.org/wiki/Ficheiro:HungUpFresno.jpg
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WELL IT AIN’T AS EASY AS THAT…
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Image credit: flickr.com/nathangibbs
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“More than 88 percent of product managers I surveyed said that there isn’t a carefully thought-out plan for them when they start their jobs. They
get caught up in the whirlwind of seemingly urgent tasks that act like a riptide in an ocean.”*
* Steven Haines: The product manager’s survival guide
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……
Image credit: flickr.com/stuartpilbrow
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Help!!! Image credit: elisson1.blogspot.co.uk
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So what do I need to do?
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TAKE CONTROL!
Check this: http://benhorowitz.files.wordpress.com/2010/05/good-product-manager.pdf
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Image credit: flickr.com/nathangibbs
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What is a product manager?
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If your role is now:
Design the right product for your users (and company)
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It will become:
Help your team (and company) ship the right product to your users*
* Josh Elman https://medium.com/what-i-learned-building/63c09a43d0ec
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Technology
Business Users
You are here...
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Technology
Business Users
Product managers are here too...
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Technology
Business Users Product manager
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A few key things that I’ve learned so far...
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Listen & Learn
Services
Finance
Sales
Marketing
Support
Analytics
Design
Development
QA
Users
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Understand the market and the buyers
Image credit: olddesignshop.com
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Articulate the vision Image credit: ffffound.com
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Articulate the vision
Market insight
User insight Competitors Market foresight
Technology foresight
Product strategy
Sales strategy Business case
Business strategy
Image credit: nationalmuseum.af.mil
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“I skate to where the puck is going to be, not where it has been.”
Wayne Gretzky
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Create useful communications CENTRAL REPOSITORY
PRODUCT SHOW & TELL
PRODUCT FAQ’S
RELEASE OVERVIEW DOC WITH KEY BENEFITS
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Prioritise.
1.
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Ship.
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“You miss 100% of the shots you don't take.”
Wayne Gretzky
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Now over to you…