product campaign 2

8/18/2019 product campaign 2

1/23

CONTENTS

SL.NO PAGE NO

Declaration 4

Certificate

Acknowledgement 6

Chapter-1

Product proposal 8-9

Chapter-2

• Introduction 11-15

• e!iew of literature 15-"#

Chapter-3

$et%odolog& ""

Chapter-4

'eed "4

Chapter-5

• $edia c%oices "6

• (c%edule ")

Chapter-6

Conclusion "9

Chapter-7

Campaign *udget +1

1


2/23

DECLARATION

I declare t%at t%e pro,ect work of product campaign is a record of independent pro,ect

work carried out *& me under t%e super!ision and guidance of “Mr. !"a# Sr!$!%a&a$'(

ead of t%e department. Department of !isual communication. And%ra /o&ola College.

0i,a&awada 2%is %as not *een pre!iousl& su*mitted for t%e award of Diploma. Degree.

Associate s%ip or ot%er similar title

A$)hra L*#*+a ,*++ee !"a#a/a)a0

Date

30A'2

Re).N*123217

2


3/23

C E R T I I C A T E

I certif& t%at t%e Pro,ect work entitled product campaign is a record of independent

researc% work carried out *& MR.IA SRINIASAN under m& super!ision and

guidance 2%is %as not *een pre!iousl& su*mitted for t%e award of diploma. degree.

associate s%ip or ot%er similar title

(2A2I7' 0i,a&awada

DA2

$0I:A; (I'I0A(A'<

3


4/23

ACNOLEDGEMENT

I owe m& deep sense of t%oug%t and acknowledgement to “ Mr.!"a# Sr!$!%a&a$'(

/ecturer. Department of !isual communication. And%ra /o&ola College. and 0i,a&awada

for %elping me as a guide t%roug%out t%e Pro,ect work I am also !er& grateful to =r Anil.

0ice-Principal. >? department. and to =r?A3is%ore. Principal. and And%ra /o&ola

College as well of t%e uni!ersit& for t%eir instant and timel& communication of all sorts of

information pertaining to academic progress

I e@press m& unfat%oma*le sense of gratitude and inde*tedness to t%e ead of t%e

department “Mr. !"a# Sr!$!%a&a$'( Department 7f 0isual communication. And%ra

/o&ola College for %is guidance. encouraging tempo and timel& assistance from t%e time

of collecting data I dont %a!e words to t%ank for %is !alua*le time spends to guide me

t%roug%out t%e Pro,ect

30A'2

Re) N* 123217

4


5/23

CAP2-1

5


6/23

PRODCT PROPOSAL

PRODCT NAME “PAIN 8ALM'

PRODCT DESCRIPTION

Pain Balm is Indias 'o 1 pain relie!ing *alm It is an iconic *rand of Pain *alm portfolioand *ecome a generic name for *alms for most of t%e consumers It is a trusted *alm for

o!er a %undred &ears Pain Balm is s&non&mous for %eadac%e. *od& ac%e and cold

remed& and considered as t%e *est in t%e categor&

Pain *alm is one of t%e *iggest pain management *rand and a!aila*le in more t%an 5 Cr

Indian %ouse%old across geograp%ies It is also %ig%l& distri*uted pain management *rand

wit% co!erage of more t%an 1+ /ak%s retail outlets across India

D7(A? Appl& on affected parts and gentl& massage

A&ur!edic e@pertise o!er 1## &ears 'o 1 A&ur!edic remed& for eadac%e. Bod& ac%e

and Cold

TARGET ADIENCE

/D( 7= A? "#&rs-5#&rs<

ADANTAGES AND DISADANTAGES

The Pa!$9:+ Tr:th

• Counter-irritants distract attention from deep pain

• 'o p%&sical c%ange is noted on application

• Dose-response relations%ips are not known

• @act composition and dosage not mentioned

• Contain met%&l salic&late Beware of o!erdoses

6


7/23

CAP2-"

7


8/23

INTRODCTION

Pain Balm P%armaceutical orks /td was named after !enera*le $a%atma Eandu

B%att,i to w%om it owes its origin

Eandu B%att,is real name was 3arunas%ankarF %e was t%e son of legendar& 0aid&a 0it%al

B%att,i. a personal p%&sician to anmal.t%e t%en 3ing of :amnagar e was !er& accurate

in diagnosis of diseases and also intelligent and learned

2%erefore. t%ose w%o learnt A&ur!eda from %im %a!e *ecome famous among

A&ur!edic P%&sicians eg (%ri ag%unat%,i Indra,i. t%e aut%or of 'ig%antoo (angra% and

(%riBawa*%ai Ac%al,i. a !er& well 3nown personalit& among t%e 0aid&as. w%o were co-

students of Eandu B%att,iF all of t%em learnt t%e art of A&ur!eda from 0it%al B%att,i After

:am (a%e*. t%e 3ing of :amnagar was satisfied wit% t%e a&ur!edic medicines Prepared *&

(%ri Eandu B%att,i. %e ga!e t%e latter a piece of land on t%e *ank of angamati i!er in

?u,arat for

Preparing medicines t%ere t%is was t%e oldest factor& manufacturing A&ur!edic drugs.

esta*lis%ed a*out 14) &ears ago from t%is date as-(%ala was esta*lis%ed *& Eandu

B%att,i in August 1864 in :amnagar


9/23

*ooks like C%arak. (us%rut. B%ais%a,&a atna!ali. (arangad%ar etc it% modern

tec%nolog& t%is dream came true wit% t%e *irt% of t%e Eandu P%armaceutical orks.

founded *& %im in 7cto*er 191# as a pri!ate concern

2%e compan& started gaining popularit& wit% its !arious products from t%e !er&

*eginning it%in a decade. it started finding it difficult to meet t%e growing demands of

t%e market. and t%e need for more capital in!estment was urgentl& felt ence on 1#t%

Decem*er1919. Eandu was con!erted into a Pu*lic /imited Compan&

In t%e &ear 19+6. t%e compan& started manufacturing Allopat%ic medicines on a large

scale. including standard galenical preparations. pills. ta*lets. ointments. emplastars and

!arious patent and proprietar& medicines

As part of compan&s programme of e@pansion in 194+. a Biological /a*orator& was

esta*lis%ed In t%is la*orator& !arious important *iological preparations like /i!er

e@tracts. !itamins. %ormones. protein hydrolysate and ot%er useful in,ecta*les. ta*lets and

liGuid items were manufactured 2%us. from a modest *eginning in 191#. t%e compan&

%ad gone on to manufacture more and more products &ear after &ear. meeting t%e growing

needs of people (lowl& t%e compan& started launc%ing wide range of !aried products in

A&ur!edic and Allopat%ic di!isions it% t%e %elp of modern mac%iner& and strict

tec%nical control. t%e compan& *ecame e@pert in mass production of !arious products like

ta*lets and pills. liGuids and solids 2%e compan& graduall& put up few factories at 0api.

(an,an. (il!asa and in >ttaranc%al for %ig%er production

2o di!ersif& t%e production. an associate compan& Eandu C%emical /td was esta*lis%ed

in 199# at Ankles%wer in estern India to manufacture *ulk drugs and intermediates

2%e /eopard In!estments /td. a su*sidiar& of Eandu P%armaceutical orks /td was

esta*lis%ed at 0api to manufacture !egeta*le plant e@tracts to meet domestic and

international market demands

9


10/23

2o promote researc% and %ealt%care t%roug% traditional s&stems of medicines like

A&ur!eda. Eandu =oundation for ealt% Care was esta*lis%ed in 199#

In "##8. mami acGuired ma,or stake in Eandu P%armaceuticals orks /td. from t%e

Parik% famil&. on t%e *asis of %uge *usiness s&nerg& *etween Eandu and mami Post t%e

acGuisition of Eandu P%armaceuticals. a centur& old %ouse%old name in IndiaF some of its

prominent *rands like Eandu Balm. Eandu C%&awanpras%. Eandu 3esari :ee!an. Eandu

Panc%aris%ta. 'it&am C%urna are also under mamis *asket of *rands

2oda&. Eandu is a part of mami /imited

REIE O LITERATRE

Eandu Balm is Indias 'o 1 pain relie!ing *alm It is an iconic *rand of Eandu portfolio

and *ecome a generic name for *alms for most of t%e consumers It is a trusted *alm for

o!er a %undred &ears Eandu Balm is s&non&mous for %eadac%e. *od& ac%e and cold

remed& and considered as t%e *est in t%e categor&

Eandu *alm is one of t%e *iggest pain management *rand and a!aila*le in more t%an 5

Cr Indian %ouse%old across geograp%ies It is also %ig%l& distri*uted pain management

*rand wit% co!erage of more t%an 1+ /ak%s retail outlets across India

BA'D 'A$ 07/I'I

e do some real H*ack-*reaking work all da& long. *e it in kitc%en or *& sitting in front

of computers for long. or *ot% 2%is %as a direct impact on neck. s%oulder and *ack At

times. we end up lifting some %ea!& dut& stuff. w%ic% causes se!ere pain in *ack =or

t%ese kinds of pain and ot%er ,oint pain. w%at comes instantl& to m& mind. and to m&

10


11/23

rescue. is 0olini gel (o we decided to a re!iew of 0olini w%ic% is a pain relief product

manufactured *& an*a@& and m& own famil& doctor prescri*es. as well as endorses its

effecti!eness

1 0olini contains Diclofenac. w%ic% is used to treat acute muscular pain

" /inseed oil %elps soot%e sore muscles

+ $et%&l (alic&late reduces inflammation

4 $ent%ol soot%es and reduces pain

5 0olini %as *een a star *rand for an*a@& and %as recei!ed P%arma Brand award

for two consecuti!e &ears in "#1# and "#11 2%e gel formulation allows for its Guick

a*sorption into t%e skin and %ence pro!ides Guick relief It is also a!aila*le as a

spra& for eas& application

6 Diclofenac Diet%&lamine BP 116J wKw

) /inseed 7il BP +##J wKw

8 $et%&l (alic&late IP 1###J wKw

9 $ent%ol IP 5J wKw

0olini is a scientificall& formulated superior pain relie!er cream *& A'BAL;. It %as a

uniGue Guick a*sor* formula w%ic% gets Guickl& and completel& a*sor*ed into t%e skin to

gi!e Guicker. *etter and longer lasting relief0olini gel spreads easil& and Guickl&

disappears to gi!e real pain reliefIt also gi!es a uniGue cooling sensation. moderate

enoug% so t%at t%eres no feeling of *urning after appl&ing itIndications-Back

pain/ower *ack pain3nee pain(prain M strainsAnkle sprainrist sprain(oft tissuedisorders7steoart%ritis 3nee(pond&losisCer!ical spond&losisIn,ur&Art%ritis3nee

Art%ritis(%oulder lesions=roNen (%oulderProlapsed inter!erte*ral disc2%um*. knee.

s%oulder stiffness%eumatoid art%ritis2ennis el*ow

11


12/23

!er& %ouse and office needs one and& for t%ose cuts and *urns *ut also a life-sa!er in

emergencies A first-aid kit is a must %a!e as &ou go a*out &our dail& c%ores. ma&*e off

on one of &our trips or to manage a safe work place

%ad *een to Del%i to attend conference M after t%at I %ad *een to Agra %ile returning

*ack I %ad se!ere sprain in m& left leg ankle


13/23

CAP2-+

13


14/23

MET;ODOLOG

2%e met%ods adopted *& t%e researc%er or completing t%e pro,ect are called esearc%

$et%odolog& In order words. esearc% met%odolog& is simpl& t%e plan of action for a

researc% w%ic% e@plains in detail %ow data is to *e collected. anal&sed and interpretedDatas *ecomes information onl& w%en a proper t%e date to a relia*le information 2%e

present c%apter attempt to %ig%lig%t t%e researc% met%odolog& adopted in t%is pro,ect

A esearc% design is an arrangement of conditions or collection and anal&sis of

data in a manner t%at aims to com*ine rele!ance to t%e researc% purpose wit% econom& in

procedure 7ut o t%e researc% design said a*o!e t%e researc% design took or t%e stud& wasDescripti!e esearc% design

A researc% design is an arrangement of conditions for collection and anal&sis of data

in a manner t%at aims to com*ine rele!ance to t%e researc% purpose wit% econom& in

procedure 7ut of t%e researc% design said a*o!e t%e researc% design took for t%e stud&was Descripti!e esearc% Design

=or t%e promotion of PAI' BA/$we are going to use all t%e media a!aila*le

so t%at we can reac% ma@imum people e will *e using t%e print. electronic and t%e new

media e will use all t%e new trends in t%ese media so as to get t%e *est result for our

product

PRINT MEDIA

1 As we are t%e leading manufacturers in making (%irts in India. we will pu*lis%

ads in t%e front pages of t%e magaNines and national news paper so t%at we will

get good response" And we will pu*lis% small siNe populates and distri*ute it near *us& areas w%ere

t%ere is lot of crowd

+ Attac%ing fliers near *us stops so t%at people waiting near *us stops can notice

t%em and will %a!e a look on our product

ELECTRONIC MEDIA

1 e will telecast t%ese ads in *etween serials *ecause our product is related toc%ildren

" e will also use cele*rities for t%e ads 2%is is t%e new trend in ad!ertising w%ic%

is *eing followed *& t%e ad!ertisers

NE MEDIA

1 7nline promotion of products %elps us get good result so will uplink t%e !ideo in&ou tu*e 2%e ad will run *efore an& !ideo we *rowse

" Creating a page and uploading t%e updates ma& also *ring some more audience to

our product+ 2witter is also anot%er mode of promoting out product

14


15/23

CAP2-4

15


16/23

NEED TO OLLO T;E MET;ODOLOG

• 2%e need to follow t%e met%odolog& is t%at it clearl& states t%at w%ere and w%&

s%ould we do t%e promotion of our product so t%at it gi!es a clear and perfectanswer for us

• 2%ere are totall& + wa&s we are promoting out product

• /ets see in t%ese wa&s w%& s%ould we need to promote our product

Nee) t* :&e e+e,tr*$!,


17/23

17


18/23

CAP2-5

18


19/23

MEDIA C;OICES

PI'2 $DIA. /C27'IC $DIA

CAMPAIGN OR 2= DAS

CAMPAIGN SC;EDLE

DA2

$DI>$

P/AC

16t% oct."#14 Print media paper ad!ertisement. pomplates.

*ill *oards etc<

1#.###

1)t% oct."#14

lectronic media

ad!ertisements t! ads<15.###

18t% oct."#14 'ew $edia Ad!ertising

=ace*ook.;outu*e. 2witter<

"#.###

19t% oct."#14 2ransport C%arges 1#.###

"#t% oct."#14 Printing product *rouc%ers.fliers<

"#.###

"1st oct."#14Conducting Programmes

4#.###

""nd oct."#14 (ample Pieces "#.###

19


20/23

CAP2-6

20


21/23

TENTATIE 8DGET O OR CAMPAIGN

P7D>C2 /A>'C "#.###

'(PAP AD02I(I'? 1#.###

BI// B7AD( 15.###

AD I' C7$IC B773( +#.###

DAI'?

C7$P2I2I7'(

5#.###

=/;( 5.###

AD02I(I'? I'

$A?AEI'( 15.###

2/0I(I7' "5.###

21


22/23

22


23/23

23

product campaign 2

Documents

Transcript of product campaign 2