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Transcript of Product Bundling Guide - lazada - Product Bundling Guide.pdf  ... Lazada Highlight Page...

  • Product Bundling Guide

    16th November 2017

  • Bundle types

    Why must I create a bundle?

    Sales uplift

    Top 10 Bundled SKUs by clusters

    How to save your shipping fee?

    Pricing Strategy

    Products Exposure: Lazada Highlight Page

    Return Policy

    How do I create a bundle? LIVE DEMO

    Frequently asked questions

    2

    Agenda

  • Bundle Types

    A tool that allows seller to package multiple products into one bundle for a special price

    3

    What is a Product Bundle?

    What are the types of Product Bundling?

    Quantity Buy 1 Get 1 Free Free GiftCombo

    Sell multiple items of a single SKU for a special discount

    Sell different SKUs together as a set with

    one (or more) item with a discount

    Sell one SKU and give one extra item at 100%

    discount.

    Sell two items by price of 1

    Bundle same SKUs Bundle different SKUs

    1 2 3 4

  • Product Bundling with the same SKUs

    Quantity

    4

    Single package shipping fee making products more affordable for customers

    Increase profit margins for low priced items

    Increase in assortment variety and sales volume

    Sell multiple items of a single SKU for a special discount

    Product price below RM30

    Benefits

    Buy 3 toothbrushes with extra 5% discount

    Examples

    Buy 3 toothbrushes with extra 5%

    discount

    Definition

    Sell two items by price of 1

    Give extra of the same item when a customer buys a product.

    Definition

    Buy1 Get1 Free

    Benefits

    Increase profit margins for bundling with a single package shipping fee charged

    Encourages the stock clearance at the same time by increasing sales

    Increase the sales on product with low views / no sales

    Examples

    Buy 2 shavers, pay for 1

  • QuantityBundle

    Add items to see the

    deal!

    Quantity bundle is a form of promotion that offers discounted pricingwhen a customer purchases multiple quantities at the same time

    Customers select one of the bundle

    promotions that you setup

    We limit of 1 bundle promotion for each item

    purchased!

    5

    Example: Quantity BundleWhat is a Quantity bundle?

  • Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1

    We limit of 1 bundle promotion for each item

    purchased!

    6

    Example: Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle?

  • Product Bundling with Different SKUs

    Combo

    7

    Increase profit margins for low priced/low views/no sales items through bundling

    Increase in assortment variety, sales volume and conversion rates

    You get to bundle more items (same category) together and enjoy more sales with every order.

    Sell supplementary products to your main products as well (eg. Mobiles + Powerbank + Charging cable)

    Sell different SKUs together as a set with one (or more) item with a discount

    Product with high views & conversion rate mix with product low view & no sales

    Benefits

    Buy 3 toothbrushes with extra 5% discount

    Examples

    Buy a drone, camera bag &

    DSLR with discount

    Definition

    Sell one SKU and give one extra item at 100% discount.

    Include free gift in product with low views and no sales

    Definition

    Free Gift

    Benefits

    Able to utilize this particular sales promotion technique to increase sales

    Giving a free gift with the item increases conversion rates

    Examples

    Buy a phone and get a

    case for free

  • Example: Combo BundleWhat is Combo bundle?

    Sell different SKUs together as a set with one (or more) itemwith

    a discount. We limit of 1 bundle promotion for each item

    purchased!

    Customers can customize the combo bundle by removing

    some items

    Add to cart to get all

    items

    8

  • Sell one SKU and give one extra item at 100% discount.

    Example: Free Gift BundleWhat is buy free gift bundle?

    We limit of 1 bundle promotion for each item

    purchased!

    9

  • Bundle types

    Why must I create a bundle?

    Sales uplift

    Top 10 Bundled SKUs by clusters

    How to save your shipping fee?

    Pricing Strategy

    Products Exposure: Lazada Highlight Page

    Return Policy

    How do I create a bundle? LIVE DEMO

    Frequently asked questions

    10

    Agenda

  • Increase your sales by driving a better overall customer experience!

    Cater to what customers want

    Differentiate your deals from competitors, especially in highly price competitive categories

    Bring new, lower item price assortment to Lazada as part of a bundle

    Clear out your inventory for select products of your choice

    11

    Why must I create a bundle?

  • Bundle types

    Why must I create a bundle?

    Sales uplift

    Top 10 Bundled SKUs by clusters

    How to save your shipping fee?

    Pricing Strategy

    Products Exposure: Lazada Highlight Page

    Return Policy

    How do I create a bundle? LIVE DEMO

    Frequently asked questions

    12

    Agenda

  • 13

    Sales uplift after bundling11.11 OR Sales Uplift

    1.9 times

    0

    10000

    20000

    30000

    40000

    50000

    60000

    6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

    Pageviews of Lazada Bundle Page

    10 times

    Top 10 Categories

    Health & Beauty

    Motors

    Fashion

    Watches Sunglasses Jewelry

    Bags and Travel

    TV, Audio / Video, Gaming & Wearables

    Tools, DIY & Outdoor

    Mobiles & Tablets

    Sports & Outdoors

    Bedding & Bath

  • Bundle types

    Why must I create a bundle?

    Sales uplift

    Top 10 Bundled SKUs by clusters

    How to save your shipping fee?

    Pricing Strategy

    Products Exposure: Lazada Highlight Page

    Return Policy

    How do I create a bundle? LIVE DEMO

    Frequently asked questions

    14

    Agenda

  • 15

    HomeTop 10 SKUs

    Quantity Combo Buy1Free1 Free Gift

    Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

    Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser & Toothbrush Holder

    Robot Floor Cleaner + Card Holder Case

    Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

    Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

    Shower Soap Dispenser

    3 Seater Sofa + TV Cabinet/ Coffee Table Holder Socket Mattress + Pillow

    Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

    Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

    Drawing Pen Crafting Sofa + Bean Bag/ Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

    Knee Guard Rainfall Shower + Washing Machine Tap/ Water Hose Pipe

    Water Bottle Bladeless Fan + Garbage Bag

    Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

  • 16

    Home: Selling vs Not SellingP

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    Quantity Combo Buy 1 Get 1 Free Gift

  • 17

    Electronics Top 10 SKUs

    Quantity Combo Buy1Free1 Free Gift

    Wireless Bluetooth Desktop +1Yr Local Accidental Damage & Theft

    Camera Lens Cap Desktop + Backpack

    Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

    USB Cable Camera + Memory Card/ Extra Battery

    Adapter Phone + Phone Casing

    Blended Food Processor Sport Action Camera + Monopod/ Memory Card

    Monopod Charger Stand + USB Cable

    Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

    Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

    USB Cable Speaker Headset + USB LED Light

    Pressure Cooker Laptop + Laptop Bag/ External Hard Disk

    Headphones Earphone + Earphone Case Bag

    Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

    Night Motion Camera Smart TV Box + High Speed Cable/ HDMI to AV Converter

    Phone Casing Printer + Earphone

    Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

  • 18

    Electronics: Selling vs Not SellingP

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    Quantity Combo Buy 1 Get 1 Free Gift

  • 19

    FashionTop 10 SKUs

    Quantity Combo Buy1Free1 Free Gift

    Lingerie Luggage + Travel Cover/ USB Adapter/Luggage Cover

    Panties Watch + Phone Ring Holder

    Panties Luggage + Travel Pillow/ Laptop Bag Earrings Luggage + Neck Pillow

    Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

    LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

    Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

    Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

    Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

  • 20

    Fashion: Selling vs Not SellingP

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    Quantity Combo Buy 1 Get 1 Free Gift