Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return...

38
Product Bundling Guide 16 th November 2017

Transcript of Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return...

Page 1: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Product Bundling Guide

16th November 2017

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

2

Agenda

Bundle Types

A tool that allows seller to package multiple products into one bundle for a special price

3

What is a Product Bundle

What are the types of Product Bundling

Quantity Buy 1 Get 1 Free Free GiftCombo

Sell multiple items of a single SKU for a special discount

Sell different SKUs together as a set with

one (or more) item with a discount

Sell one SKU and give one extra item at 100

discount

Sell two items by price of 1

Bundle same SKUs Bundle different SKUs

1 2 3 4

Product Bundling with the same SKUs

Quantity

4

bull Single package shipping fee making products more affordable for customers

bull Increase profit margins for low priced items

bull Increase in assortment variety and sales volume

bull Sell multiple items of a single SKU for a special discount

bull Product price below RM30

Benefits

Buy 3 toothbrushes with extra 5 discount

Examples

Buy 3 toothbrushes with extra 5

discount

Definition

bull Sell two items by price of 1

bull Give extra of the same item when a customer buys a product

Definition

Buy1 Get1 Free

Benefits

bull Increase profit margins for bundling with a single package shipping fee charged

bull Encourages the stock clearance at the same time by increasing sales

bull Increase the sales on product with low views no sales

Examples

Buy 2 shavers pay for 1

QuantityBundle

Add items to see the

deal

Quantity bundle is a form of promotion that offers discounted pricingwhen a customer purchases multiple quantities at the same time

Customers select one of the bundle

promotions that you setup

We limit of 1 bundle promotion for each item

purchased

5

Example Quantity BundleWhat is a Quantity bundle

Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1

We limit of 1 bundle promotion for each item

purchased

6

Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle

Product Bundling with Different SKUs

Combo

7

bull Increase profit margins for low pricedlow viewsno sales items through bundling

bull Increase in assortment variety sales volume and conversion rates

bull You get to bundle more items (same category) together and enjoy more sales with every order

bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)

bull Sell different SKUs together as a set with one (or more) item with a discount

bull Product with high views amp conversion rate mix with product low view amp no sales

Benefits

Buy 3 toothbrushes with extra 5 discount

Examples

Buy a drone camera bag amp

DSLR with discount

Definition

bull Sell one SKU and give one extra item at 100 discount

bull Include free gift in product with low views and no sales

Definition

Free Gift

Benefits

bull Able to utilize this particular sales promotion technique to increase sales

bull Giving a free gift with the item increases conversion rates

Examples

Buy a phone and get a

case for free

Example Combo BundleWhat is Combo bundle

Sell different SKUs together as a set with one (or more) itemwith

a discount We limit of 1 bundle promotion for each item

purchased

Customers can customize the combo bundle by removing

some items

Add to cart to get all

items

8

Sell one SKU and give one extra item at 100 discount

Example Free Gift BundleWhat is buy free gift bundle

We limit of 1 bundle promotion for each item

purchased

9

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

10

Agenda

Increase your sales by driving a better overall customer experience

Cater to what customers want

Differentiate your deals from competitors especially in highly price competitive categories

Bring new lower item price assortment to Lazada as part of a bundle

Clear out your inventory for select products of your choice

11

Why must I create a bundle

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 2: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

2

Agenda

Bundle Types

A tool that allows seller to package multiple products into one bundle for a special price

3

What is a Product Bundle

What are the types of Product Bundling

Quantity Buy 1 Get 1 Free Free GiftCombo

Sell multiple items of a single SKU for a special discount

Sell different SKUs together as a set with

one (or more) item with a discount

Sell one SKU and give one extra item at 100

discount

Sell two items by price of 1

Bundle same SKUs Bundle different SKUs

1 2 3 4

Product Bundling with the same SKUs

Quantity

4

bull Single package shipping fee making products more affordable for customers

bull Increase profit margins for low priced items

bull Increase in assortment variety and sales volume

bull Sell multiple items of a single SKU for a special discount

bull Product price below RM30

Benefits

Buy 3 toothbrushes with extra 5 discount

Examples

Buy 3 toothbrushes with extra 5

discount

Definition

bull Sell two items by price of 1

bull Give extra of the same item when a customer buys a product

Definition

Buy1 Get1 Free

Benefits

bull Increase profit margins for bundling with a single package shipping fee charged

bull Encourages the stock clearance at the same time by increasing sales

bull Increase the sales on product with low views no sales

Examples

Buy 2 shavers pay for 1

QuantityBundle

Add items to see the

deal

Quantity bundle is a form of promotion that offers discounted pricingwhen a customer purchases multiple quantities at the same time

Customers select one of the bundle

promotions that you setup

We limit of 1 bundle promotion for each item

purchased

5

Example Quantity BundleWhat is a Quantity bundle

Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1

We limit of 1 bundle promotion for each item

purchased

6

Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle

Product Bundling with Different SKUs

Combo

7

bull Increase profit margins for low pricedlow viewsno sales items through bundling

bull Increase in assortment variety sales volume and conversion rates

bull You get to bundle more items (same category) together and enjoy more sales with every order

bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)

bull Sell different SKUs together as a set with one (or more) item with a discount

bull Product with high views amp conversion rate mix with product low view amp no sales

Benefits

Buy 3 toothbrushes with extra 5 discount

Examples

Buy a drone camera bag amp

DSLR with discount

Definition

bull Sell one SKU and give one extra item at 100 discount

bull Include free gift in product with low views and no sales

Definition

Free Gift

Benefits

bull Able to utilize this particular sales promotion technique to increase sales

bull Giving a free gift with the item increases conversion rates

Examples

Buy a phone and get a

case for free

Example Combo BundleWhat is Combo bundle

Sell different SKUs together as a set with one (or more) itemwith

a discount We limit of 1 bundle promotion for each item

purchased

Customers can customize the combo bundle by removing

some items

Add to cart to get all

items

8

Sell one SKU and give one extra item at 100 discount

Example Free Gift BundleWhat is buy free gift bundle

We limit of 1 bundle promotion for each item

purchased

9

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

10

Agenda

Increase your sales by driving a better overall customer experience

Cater to what customers want

Differentiate your deals from competitors especially in highly price competitive categories

Bring new lower item price assortment to Lazada as part of a bundle

Clear out your inventory for select products of your choice

11

Why must I create a bundle

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 3: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Bundle Types

A tool that allows seller to package multiple products into one bundle for a special price

3

What is a Product Bundle

What are the types of Product Bundling

Quantity Buy 1 Get 1 Free Free GiftCombo

Sell multiple items of a single SKU for a special discount

Sell different SKUs together as a set with

one (or more) item with a discount

Sell one SKU and give one extra item at 100

discount

Sell two items by price of 1

Bundle same SKUs Bundle different SKUs

1 2 3 4

Product Bundling with the same SKUs

Quantity

4

bull Single package shipping fee making products more affordable for customers

bull Increase profit margins for low priced items

bull Increase in assortment variety and sales volume

bull Sell multiple items of a single SKU for a special discount

bull Product price below RM30

Benefits

Buy 3 toothbrushes with extra 5 discount

Examples

Buy 3 toothbrushes with extra 5

discount

Definition

bull Sell two items by price of 1

bull Give extra of the same item when a customer buys a product

Definition

Buy1 Get1 Free

Benefits

bull Increase profit margins for bundling with a single package shipping fee charged

bull Encourages the stock clearance at the same time by increasing sales

bull Increase the sales on product with low views no sales

Examples

Buy 2 shavers pay for 1

QuantityBundle

Add items to see the

deal

Quantity bundle is a form of promotion that offers discounted pricingwhen a customer purchases multiple quantities at the same time

Customers select one of the bundle

promotions that you setup

We limit of 1 bundle promotion for each item

purchased

5

Example Quantity BundleWhat is a Quantity bundle

Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1

We limit of 1 bundle promotion for each item

purchased

6

Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle

Product Bundling with Different SKUs

Combo

7

bull Increase profit margins for low pricedlow viewsno sales items through bundling

bull Increase in assortment variety sales volume and conversion rates

bull You get to bundle more items (same category) together and enjoy more sales with every order

bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)

bull Sell different SKUs together as a set with one (or more) item with a discount

bull Product with high views amp conversion rate mix with product low view amp no sales

Benefits

Buy 3 toothbrushes with extra 5 discount

Examples

Buy a drone camera bag amp

DSLR with discount

Definition

bull Sell one SKU and give one extra item at 100 discount

bull Include free gift in product with low views and no sales

Definition

Free Gift

Benefits

bull Able to utilize this particular sales promotion technique to increase sales

bull Giving a free gift with the item increases conversion rates

Examples

Buy a phone and get a

case for free

Example Combo BundleWhat is Combo bundle

Sell different SKUs together as a set with one (or more) itemwith

a discount We limit of 1 bundle promotion for each item

purchased

Customers can customize the combo bundle by removing

some items

Add to cart to get all

items

8

Sell one SKU and give one extra item at 100 discount

Example Free Gift BundleWhat is buy free gift bundle

We limit of 1 bundle promotion for each item

purchased

9

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

10

Agenda

Increase your sales by driving a better overall customer experience

Cater to what customers want

Differentiate your deals from competitors especially in highly price competitive categories

Bring new lower item price assortment to Lazada as part of a bundle

Clear out your inventory for select products of your choice

11

Why must I create a bundle

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 4: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Product Bundling with the same SKUs

Quantity

4

bull Single package shipping fee making products more affordable for customers

bull Increase profit margins for low priced items

bull Increase in assortment variety and sales volume

bull Sell multiple items of a single SKU for a special discount

bull Product price below RM30

Benefits

Buy 3 toothbrushes with extra 5 discount

Examples

Buy 3 toothbrushes with extra 5

discount

Definition

bull Sell two items by price of 1

bull Give extra of the same item when a customer buys a product

Definition

Buy1 Get1 Free

Benefits

bull Increase profit margins for bundling with a single package shipping fee charged

bull Encourages the stock clearance at the same time by increasing sales

bull Increase the sales on product with low views no sales

Examples

Buy 2 shavers pay for 1

QuantityBundle

Add items to see the

deal

Quantity bundle is a form of promotion that offers discounted pricingwhen a customer purchases multiple quantities at the same time

Customers select one of the bundle

promotions that you setup

We limit of 1 bundle promotion for each item

purchased

5

Example Quantity BundleWhat is a Quantity bundle

Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1

We limit of 1 bundle promotion for each item

purchased

6

Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle

Product Bundling with Different SKUs

Combo

7

bull Increase profit margins for low pricedlow viewsno sales items through bundling

bull Increase in assortment variety sales volume and conversion rates

bull You get to bundle more items (same category) together and enjoy more sales with every order

bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)

bull Sell different SKUs together as a set with one (or more) item with a discount

bull Product with high views amp conversion rate mix with product low view amp no sales

Benefits

Buy 3 toothbrushes with extra 5 discount

Examples

Buy a drone camera bag amp

DSLR with discount

Definition

bull Sell one SKU and give one extra item at 100 discount

bull Include free gift in product with low views and no sales

Definition

Free Gift

Benefits

bull Able to utilize this particular sales promotion technique to increase sales

bull Giving a free gift with the item increases conversion rates

Examples

Buy a phone and get a

case for free

Example Combo BundleWhat is Combo bundle

Sell different SKUs together as a set with one (or more) itemwith

a discount We limit of 1 bundle promotion for each item

purchased

Customers can customize the combo bundle by removing

some items

Add to cart to get all

items

8

Sell one SKU and give one extra item at 100 discount

Example Free Gift BundleWhat is buy free gift bundle

We limit of 1 bundle promotion for each item

purchased

9

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

10

Agenda

Increase your sales by driving a better overall customer experience

Cater to what customers want

Differentiate your deals from competitors especially in highly price competitive categories

Bring new lower item price assortment to Lazada as part of a bundle

Clear out your inventory for select products of your choice

11

Why must I create a bundle

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 5: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

QuantityBundle

Add items to see the

deal

Quantity bundle is a form of promotion that offers discounted pricingwhen a customer purchases multiple quantities at the same time

Customers select one of the bundle

promotions that you setup

We limit of 1 bundle promotion for each item

purchased

5

Example Quantity BundleWhat is a Quantity bundle

Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1

We limit of 1 bundle promotion for each item

purchased

6

Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle

Product Bundling with Different SKUs

Combo

7

bull Increase profit margins for low pricedlow viewsno sales items through bundling

bull Increase in assortment variety sales volume and conversion rates

bull You get to bundle more items (same category) together and enjoy more sales with every order

bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)

bull Sell different SKUs together as a set with one (or more) item with a discount

bull Product with high views amp conversion rate mix with product low view amp no sales

Benefits

Buy 3 toothbrushes with extra 5 discount

Examples

Buy a drone camera bag amp

DSLR with discount

Definition

bull Sell one SKU and give one extra item at 100 discount

bull Include free gift in product with low views and no sales

Definition

Free Gift

Benefits

bull Able to utilize this particular sales promotion technique to increase sales

bull Giving a free gift with the item increases conversion rates

Examples

Buy a phone and get a

case for free

Example Combo BundleWhat is Combo bundle

Sell different SKUs together as a set with one (or more) itemwith

a discount We limit of 1 bundle promotion for each item

purchased

Customers can customize the combo bundle by removing

some items

Add to cart to get all

items

8

Sell one SKU and give one extra item at 100 discount

Example Free Gift BundleWhat is buy free gift bundle

We limit of 1 bundle promotion for each item

purchased

9

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

10

Agenda

Increase your sales by driving a better overall customer experience

Cater to what customers want

Differentiate your deals from competitors especially in highly price competitive categories

Bring new lower item price assortment to Lazada as part of a bundle

Clear out your inventory for select products of your choice

11

Why must I create a bundle

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 6: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Buy 1 get 1 free bundle is a form of promotion that sell twoitems by price of 1

We limit of 1 bundle promotion for each item

purchased

6

Example Buy 1 Get 1 FreeWhat is buy 1 get 1 free bundle

Product Bundling with Different SKUs

Combo

7

bull Increase profit margins for low pricedlow viewsno sales items through bundling

bull Increase in assortment variety sales volume and conversion rates

bull You get to bundle more items (same category) together and enjoy more sales with every order

bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)

bull Sell different SKUs together as a set with one (or more) item with a discount

bull Product with high views amp conversion rate mix with product low view amp no sales

Benefits

Buy 3 toothbrushes with extra 5 discount

Examples

Buy a drone camera bag amp

DSLR with discount

Definition

bull Sell one SKU and give one extra item at 100 discount

bull Include free gift in product with low views and no sales

Definition

Free Gift

Benefits

bull Able to utilize this particular sales promotion technique to increase sales

bull Giving a free gift with the item increases conversion rates

Examples

Buy a phone and get a

case for free

Example Combo BundleWhat is Combo bundle

Sell different SKUs together as a set with one (or more) itemwith

a discount We limit of 1 bundle promotion for each item

purchased

Customers can customize the combo bundle by removing

some items

Add to cart to get all

items

8

Sell one SKU and give one extra item at 100 discount

Example Free Gift BundleWhat is buy free gift bundle

We limit of 1 bundle promotion for each item

purchased

9

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

10

Agenda

Increase your sales by driving a better overall customer experience

Cater to what customers want

Differentiate your deals from competitors especially in highly price competitive categories

Bring new lower item price assortment to Lazada as part of a bundle

Clear out your inventory for select products of your choice

11

Why must I create a bundle

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 7: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Product Bundling with Different SKUs

Combo

7

bull Increase profit margins for low pricedlow viewsno sales items through bundling

bull Increase in assortment variety sales volume and conversion rates

bull You get to bundle more items (same category) together and enjoy more sales with every order

bull Sell supplementary products to your main products as well (eg Mobiles + Powerbank + Charging cable)

bull Sell different SKUs together as a set with one (or more) item with a discount

bull Product with high views amp conversion rate mix with product low view amp no sales

Benefits

Buy 3 toothbrushes with extra 5 discount

Examples

Buy a drone camera bag amp

DSLR with discount

Definition

bull Sell one SKU and give one extra item at 100 discount

bull Include free gift in product with low views and no sales

Definition

Free Gift

Benefits

bull Able to utilize this particular sales promotion technique to increase sales

bull Giving a free gift with the item increases conversion rates

Examples

Buy a phone and get a

case for free

Example Combo BundleWhat is Combo bundle

Sell different SKUs together as a set with one (or more) itemwith

a discount We limit of 1 bundle promotion for each item

purchased

Customers can customize the combo bundle by removing

some items

Add to cart to get all

items

8

Sell one SKU and give one extra item at 100 discount

Example Free Gift BundleWhat is buy free gift bundle

We limit of 1 bundle promotion for each item

purchased

9

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

10

Agenda

Increase your sales by driving a better overall customer experience

Cater to what customers want

Differentiate your deals from competitors especially in highly price competitive categories

Bring new lower item price assortment to Lazada as part of a bundle

Clear out your inventory for select products of your choice

11

Why must I create a bundle

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 8: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Example Combo BundleWhat is Combo bundle

Sell different SKUs together as a set with one (or more) itemwith

a discount We limit of 1 bundle promotion for each item

purchased

Customers can customize the combo bundle by removing

some items

Add to cart to get all

items

8

Sell one SKU and give one extra item at 100 discount

Example Free Gift BundleWhat is buy free gift bundle

We limit of 1 bundle promotion for each item

purchased

9

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

10

Agenda

Increase your sales by driving a better overall customer experience

Cater to what customers want

Differentiate your deals from competitors especially in highly price competitive categories

Bring new lower item price assortment to Lazada as part of a bundle

Clear out your inventory for select products of your choice

11

Why must I create a bundle

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 9: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Sell one SKU and give one extra item at 100 discount

Example Free Gift BundleWhat is buy free gift bundle

We limit of 1 bundle promotion for each item

purchased

9

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

10

Agenda

Increase your sales by driving a better overall customer experience

Cater to what customers want

Differentiate your deals from competitors especially in highly price competitive categories

Bring new lower item price assortment to Lazada as part of a bundle

Clear out your inventory for select products of your choice

11

Why must I create a bundle

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 10: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

10

Agenda

Increase your sales by driving a better overall customer experience

Cater to what customers want

Differentiate your deals from competitors especially in highly price competitive categories

Bring new lower item price assortment to Lazada as part of a bundle

Clear out your inventory for select products of your choice

11

Why must I create a bundle

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 11: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Increase your sales by driving a better overall customer experience

Cater to what customers want

Differentiate your deals from competitors especially in highly price competitive categories

Bring new lower item price assortment to Lazada as part of a bundle

Clear out your inventory for select products of your choice

11

Why must I create a bundle

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 12: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

12

Agenda

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 13: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

13

Sales uplift after bundling1111 OR Sales Uplift

19 times

0

10000

20000

30000

40000

50000

60000

6-Nov 7-Nov 8-Nov 9-Nov 10-Nov 11-Nov 12-Nov

Pageviews of Lazada Bundle Page

10 times

Top 10 Categories

Health amp Beauty

Motors

Fashion

Watches Sunglasses Jewelry

Bags and Travel

TV Audio Video Gaming amp Wearables

Tools DIY amp Outdoor

Mobiles amp Tablets

Sports amp Outdoors

Bedding amp Bath

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 14: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

14

Agenda

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 15: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

15

HomeTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wood Legs Chair Air Conditioner + Installation Service Noise Insulation Door Stripe Sofa + Walk Sticker

Memory Card Vacuum Cleaner + Dust Mite Filter Toothpaste Dispenser amp Toothbrush Holder

Robot Floor Cleaner + Card Holder Case

Garment Rack Fridge + 1 Year Extended Warranty Anti-Scratched Car Door Sticker Floor Mattress + Chair Cushion

Pillow Easy Mop + Mop Cloth Refill Sleeping Pillow Sofa + Pillow

Shower Soap Dispenser

3 Seater Sofa + TV Cabinet Coffee Table Holder Socket Mattress + Pillow

Digital Air Fryer Coffee Machine + Coffee Grinder Wall Art Sticker Waffle Maker + Pancake Maker

Sandwich Maker Mattress + Bed Frame Mosquito Repellent Clip Humidifier Purifier + USB Adapter

Drawing Pen Crafting Sofa + Bean Bag Slipcover Case Crystal Soil Water Beads Mud Keyboard + Keyboard Cover

Knee Guard Rainfall Shower + Washing Machine Tap Water Hose Pipe

Water Bottle Bladeless Fan + Garbage Bag

Metal Bar Chair Gasoline Generator + Microfiber Towel Sofa Pillow Food Weighting Scale + Food Sealing Bag

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 16: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

16

Home Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 17: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

17

Electronics Top 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Wireless Bluetooth Desktop +1Yr Local Accidental Damage amp Theft

Camera Lens Cap Desktop + Backpack

Headphones Smart TV + Installation Service SmartBand Camera + Memory Card

USB Cable Camera + Memory Card Extra Battery

Adapter Phone + Phone Casing

Blended Food Processor Sport Action Camera + Monopod Memory Card

Monopod Charger Stand + USB Cable

Sandwich Maker Car DVR Recorder + Memory Card Mobile Phone Ring Holder Action Camera + Tripod Stand

Fruit Slow Juicer Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

USB Cable Speaker Headset + USB LED Light

Pressure Cooker Laptop + Laptop Bag External Hard Disk

Headphones Earphone + Earphone Case Bag

Bracelet Smart Watch Camera + Car Charger Car Charger Camera Tripod + Phone Tripod

Night Motion Camera Smart TV Box + High Speed Cable HDMI to AV Converter

Phone Casing Printer + Earphone

Network Cable Smart Watch + USB Pen Drive USB Pen Drive Phone + USB Cable

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 18: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

18

Electronics Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 19: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

19

FashionTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Lingerie Luggage + Travel Cover USB AdapterLuggage Cover

Panties Watch + Phone Ring Holder

Panties Luggage + Travel Pillow Laptop Bag Earrings Luggage + Neck Pillow

Socks Full Body Shapewear + Shapewear Panty Necklace Handbag + Organizer Kit

LED Light Watch Laptop Bag + Travel Organizer Socks Long Dress + BangleBackpack Wallet + Gift Box Watch Purse + Necklace

Haze Mask Handbag + Wallet Organizer Kit Full Bodyshaper + SlimmingBelt

Organizer Kit Purse + Earrings Wallet Backpack + NecklaceScarf Handbag + Key Pouch Luggage Cover Bag + Sport Arm Band Cover

Nubra Wallet + Belt Bracelet Sunglasses + Packaging BoxHairband Watch + Bangle Belt Shoes + Sock

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 20: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

20

Fashion Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 21: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

21

FMCGTop 10 SKUs

Quantity Combo Buy1Free1 Free Gift

Blood Glucose Test Strips Make Up Concealer Palette + MakeUp Hair Brush

Nivea Lotion Wooden Cat Comfy Tree Scratcher + Pet Supplement

Slimming Supplement Baby Stroller + Baby Carrier Car Seat CatFood Blackhead Vacuum RemovalSuction + Mask

Baby Quilt Baby Cot + Mattress + Mosquito Net Aloe Vera Gel Shoulder Massage + Slim Face Belt

Baby Thermometer Baby Carrier Car Seat + Baby WalkerTravel Potty Seat

Make Up Hair Brush Set Mole Warts Freckle Removal Pen + Skin Care

Make Up ConcealerPalette

Kitchen Fun Playset + Number TrainBlocks Full Kitchen Utensils

Kids Mask Toy Cinnamon Powder + Pink Salt

Milk Powder Electric Gyro Stabilizer for Mobile Phone + 3-pin Adapter

Breast Pump Feeding BottleMilk Collector

Foot Massager + Eye Massager

Breast Pump New Born Starter Kit + Soft SiliconeSoft Spoon

Hair Removal Kit Thermometer + DigitalThermometer Sensitive Pocket

Baby Towel Chia Seed + Raisin Turmeric Powder Pet Toy Make Up Palette + Make Up HairBrush

Diapers Breast Pump + Breastmilk StorageBags

Facial Mask Cat Food + Cat Toy

Washing Detergent Luxury Candy Cart + Children WalkerBike

Baby Towel Napkin Breast Pump + Breastmilk StorageBags

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 22: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

22

FMCG Selling vs Not SellingP

erf

orm

ing

No

n-

Pe

rfo

rmin

g

Quantity Combo Buy 1 Get 1 Free Gift

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 23: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

23

Summary tips

Cluster Quantity Combo Buy 1Free1 Free Gift

Homebull Quantity bundle on

products that customers will need more than ONE unit

bull Drop down list sequences from 1unit 2 units 3 units4 units

bull CONTENT is key to make sure the bundle sales

bull Allows you to bundle up to four different items from different categories

bull Bundle relevant products from same categories clusters occasions event or purposes

bull Give the exact same item when a customer buys a product

bull List out up to five items where customers can choose only one item as a free gift when they buy your main product

Electronics

Fashion

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 24: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

24

Agenda

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 25: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

25

How to save your shipping fee

Home

Fashion

Electronics

FMCG

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 26: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Bundling Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

26

Agenda

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 27: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

27

Lazada Bundle Highlight PagePricing Strategy amp Stocks Allocation

Cluster Pricing Criteria (Quantity)

Home lt RM100

Fashion lt RM20

Electronics lt RM100

FMCG lt RM80

Recommended Discount

Quantity Combo Buy1 Free1 Free Gift Stock Allocation

Home 5 3090-95

(2 item x2 with 5-10

off)

No mark up price on main

product

20

Electronic 2-5 10 30

FMCG 4-5 10-15 40

Fashion 10 8 50

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 28: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

28

Agenda

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 29: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

29

Next Steps Lazada Bundle Highlight PageIncentive

bull Highlight Banner will link directly to your shopbull The top 4 sellers with highest SKUs will be featured

weekly

Exclusive on Lazada Bundle tagging

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 30: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

30

Agenda

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 31: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

31

Bundle Return Policy

Customer purchases bundle

items

Seller packs the items in the bundle

together Itrsquos not mandatory to pack

bundled items together

Customer receives the bundle items

together

Customer is satisfied with the bundle items

Customer is not satisfied with the

bundle items

Returns claims will be return to Seller

Our return policy is that all bundled items must be returned

together

Customer must return ALL bundled products Returns claims will not be

accepted for incomplete returns

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 32: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

32

Agenda

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 33: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Differentiate your store amp drive sales by

creating bundles for your customers

How do I create a bundleAnalytics Portal amp Live Demo

33

Bundle Type FAQ page Training Materials

Quantity Click HereTraining Deck

Video Tutorial

Combo Click Here

Buy1 Free1 Click Here

Free Gift Click Here

Steps Process Flow

Step 1 Go to Seller Center ldquoAnalyticsrdquo ldquoAnalytics Portalrdquo

Step 2 Go to ldquoMy SKUsrdquo Click ldquoSelect your SKUsrdquo based onthe criteria to bundle (Refer to the chart below)

Step 3 Click ldquo Exportrdquo to download your report

Remember the MORE products you bundlethe HIGHER your visibility will be

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 34: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

bull Bundle types

bull Why must I create a bundle

bull Sales uplift

bull Top 10 Bundled SKUs by clusters

bull How to save your shipping fee

bull Pricing Strategy

bull Products Exposure Lazada Highlight Page

bull Return Policy

bull How do I create a bundle ndash LIVE DEMO

bull Frequently asked questions

34

Agenda

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 35: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Question Answer

1In my promotions list what does ldquostatusrdquo

mean

Started Bundle is currently live

Ended Bundle promotion period has ended

Pending Bundle promotion period has not yet started

Inactive Bundle promotion has been deactivated

2 Will my bundle go live instantlyYour bundle will go live during the promotion period you have selected

If your bundle does not show up during the period selected please contact MY PSC

3 Why canrsquot I find my bundle on thewebsitePlease check that you have set your promotion period to includetoday

If your bundle does not show up during the period selected please contact MY PSC

4What happens when my SKU goes out of

stock

Your bundle will be automatically deactivated

To reactivate please add stock and go to Seller Promotions to reactivatethe

promotion

5 Help I accidentally created a bundle Visit Promotions gt Seller Promotions and deactivate thebundle

35

Bundle creation FAQrsquos

Frequently Asked Questions

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 36: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

36

Question Answer

1 How will I be billed for the bundle discount Bundle discount will be directly debited from your financial invoice

2 Do I pay payment fee on the retail price No ndash Payment fee is charged based on the price after bundlediscount

3 Do I pay commission on the retail price No ndash Commission is charged based on the price after bundlediscount

Question Answer

1Am I required to pack all the items in the

bundle together

It is not mandatory However we recommend that pack bundled items together for

good customer experience and to reduce returns

2 What is the return policyCustomers must return all bundled products in order for the return to be processed

Returns claims will not be accepted for incompletereturns

3What if customers return only part of the

bundle

We will not accept the return Our return policy is that all bundled items must be

returned together

Frequently Asked Questions

Fulfillment + Returns FAQ

Finance FAQ

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 37: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Questions Answers

1 Can customers buy more than one bundle

Customers are limited to one bundle per item per order

We will automatically give you the best deal possible based on the number of items you

would like to purchase

2Can customers use a voucher code to buy

bundlesYes vouchers can be used on bundles

37

Customer related FAQrsquos

Frequently Asked Questions

Thank you

Page 38: Product Bundling Guide - lazada - Product Bundling Guide.pdf · ... Lazada Highlight Page •Return Policy ... Sell one SKU and give one extra item at100% ... lower item price assortment

Thank you