Product Brochure: Middle East and Africa Online Payment Methods: Full Year 2016

MIDDLE EAST & AFRICA ONLINE PAYMENT METHODS: FULL YEAR 2016 PUBLICATION DATE: MARCH 2017

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE 11-12 FREQUENTLY ASKED QUESTIONS

PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

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Covered Regions:

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Middle East & Africa Online Payment Methods: Full Year 2016

Report

Online Payment

Africa, Middle East

Egypt, Iran, Kenya, Morocco, Nigeria, Saudi Arabia, South Africa, UAE

English

PDF & PowerPoint

69

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QUESTIONS

ANSWERED

IN THIS REPORT

Which payment methods are preferred by online shoppers across the Middle East and Africa?

How large is the share of cash on delivery in E-Commerce in the MENA region?

What percentage of online shoppers in Africa pay with mobile money for their purchases?

How open are consumers in the Middle East to using mobile wallets?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

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Up-To-Date Analysis

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MIDDLE EAST & AFRICA ONLINE PAYMENT METHODS: FULL YEAR 2016

CASH ON DELIVERY DOMINATES E-COMMERCE PAYMENTS IN THE MIDDLE EAST AND AFRICA,

BUT MOBILE PAYMENTS ARE ADVANCING

Across the emerging markets of the Middle East and Africa, cash on delivery is used

by the majority of digital consumers to pay for their online purchases. Different surveys

cited in yStats.com’s report reveal that more than 50% of online shoppers in countries such

as Nigeria, Kenya and the UAE prefer cash on delivery to other payment methods. E-

Commerce companies operating in the Middle East and Northern Africa region report that

more than two-thirds of their sales are paid in cash.

South Africa is one of the few exceptions to this rule: a higher share of digital

consumers in this country pay for Internet purchases by bank card. Still, even in this country

more than half of consumers say they would be willing to buy more online if they were

offered the option to pay on delivery. A payment method that consumers can trust was the

second major driver for online shopping in South Africa, according to a recent survey cited

in yStats.com’s publication.

Nevertheless, yStats.com’s report also shows that there is hope for greater adoption

of digital payment means, especially mobile payments. A two-digit share of consumers

surveyed in the Middle East in 2016 admitted that they would opt for using payment

methods other than cash or cards, with mobile wallets being one of the top three

alternatives. Furthermore, Africa is already the leading region in mobile money usage. In

Kenya, for example, there are millions of mobile money accounts and their number

continues to grow. Along with Kenya, around one-third of online shoppers in Ghana and

Uganda say they prefer to pay for their Internet-based purchases with mobile money.


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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS

Online and Mobile Payment Trends, H2 2016

Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 & 2020f

Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015

Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August

2016

Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping, in % of Cross-Border

Online Shoppers, August 2016

Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online

Shoppers, 2016

Value of Online Payment Fraud, in USD billion, 2015 & 2020f

Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f

Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online

Purchases in the Next 12 Months, in %, November 2016

Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016

Top 10 Merchant Acquirers, by Volume, in USD billion, 2015

Mobile Payments Share of Total Consumer Card Payments, in %, 2016e & 2021f

Mobile Proximity Payment Transaction Value, in USD billion, 2014 & 2019f

Number of Proximity Mobile Payment Users, in millions, 2014 – 2019f

Mobile P2P Money Transfer Transaction Value, in USD billion, 2014 & 2019f

Number of Mobile P2P Money Transfer Users, in millions, 2014 – 2019f

Mobile and Wearable Contactless Payments, in USD billion, 2015 & 2018f

Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015

Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015

Contactless Payment User Penetration, in % of Banked Population, July 2016

Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016

Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016

Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016

Number of Mobile Money Accounts, by Registered and Active, by Selected Regions, in millions, December 2015

Breakdown of Types of Payments Made with Mobile Money, by Number of Transactions and Value of Transactions,

in %, December 2015

MIDDLE EAST

3.1. REGIONAL

Share of Online Shoppers in MENA Who Prefer to Pay with Cash on Delivery, in %, March 2016

Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers in MENA, June 2016

Breakdown of Share of Cash On Delivery, in % of E-Commerce Companies in MENA, October 2016

Share of Cash On Delivery in Total Online Shopping in the Middle East, in %, 2015

Share of Consumers Who Would Opt for Alternative Payment Methods, in %, and Selected Alternative Payment

Methods They Would Opt for, incl. “Mobile Wallet”, in %, May 2016

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MIDDLE EAST & AFRICA ONLINE PAYMENT METHODS: FULL YEAR 2016 TABLE OF CONTENTS (1 OF 3)

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MIDDLE EAST (CONT.)

3.1. REGIONAL (CONT.)

Devices Preferred for Mobile Payment in the Middle East and Africa, in % of Internet Users with Bank Accounts,

Summer 2016

Breakdown of Attitude to Mobile Payment and Mobile Shopping-Related Activities, in % of Online Shoppers in MENA,

March 2016

3.2. UAE

Breakdown of Online Shoppers by Shoppers Who Prefer to Pay Online and Who Prefer to Pay On Delivery, in %,

November 2016

Share of Online Shoppers Paying by Credit Card, in %, June 2016

Share of Payment Card Users Who Experienced Online Credit Card Fraud, in %, and Type of Online Credit Card Fraud

Experienced, in % of Fraud Victims, June 2016

Share of Millennial Online Shoppers Preferring to Pay by Credit Card, in %, by Selected Product Categories, 2015

3.3. SAUDI ARABIA

Top Payment Method Preferred in Online Shopping, by Selected Product Categories, in % of Millennial Online

Shoppers, 2015

3.4. IRAN

Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016

AFRICA

4.1. REGIONAL

Payment Methods Most Used in Online Shopping, in % of Online Shoppers, by Ghana, Kenya, South Africa, Uganda,

December

4.2. SOUTH AFRICA

Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, March 2016

Share of Online Shoppers Who Would be Motivated to Shop Online More by Availability of the “On Delivery” Payment

Method, in % of Online Shoppers, March 2016

Top Improvements That Would Make Online Shoppers Buy Online More, in % of Online Shoppers, March 2016

4.3. NIGERIA

Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, August 2016

Number and Value of Internet and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2015


TABLE OF CONTENTS (2 OF 3)

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AFRICA (CONT.)

4.4. EGYPT

Share of Online Shoppers Paying by Cash on Delivery, in %, June 2016

4.5. MOROCCO

Payment Methods Used in Online Shopping, in % of Online Shoppers, February 2016

Breakdown of Main Criteria Considered When Shopping Online, incl. “Payment Security”, in % of Online Shoppers,

February 2016

Number of Online Payment Transactions Made with Credit Cards, in millions, and Value, in MAD million, by

Domestic Credit Cards and Domestic and Foreign Credit Cards, 2012 – 2015

4.6. KENYA

Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of

Customers, in millions, and Number of Agents, in thousands, 2008 – 2015 & First Nine Months of 2016

Purposes of Using Mobile Money Services, in % of Mobile Money Users, October 2016

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MIDDLE EAST & AFRICA ONLINE PAYMENT METHODS: FULL YEAR 2016 TABLE OF CONTENTS (3 OF 3)

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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR MIDDLE EAST & AFRICA ONLINE PAYMENT METHODS: FULL YEAR 2016

Report Coverage

This report covers the online payment market in the Middle

East and Africa. It takes into account a wide definition of online payment,

including payment methods used in online shopping and mobile payment,

such as remote and proximity payments.

Major countries in the region are covered, while data availability

varied across the markets.

The report includes data mostly published in 2016. The exact

date of publication of the source is stated on each chart. The time period

which the data refers to differs by source.

Report Structure

The global chapter opens the report, featuring an overview of

global online and mobile payment developments.

The rest of the report contains country-specific and regional

information. Countries are grouped by the two regions covered: the Middle

East and Africa. Within each group, regional information is presented first,

while the countries are included in the descending order of B2C E-

Commerce sales.

Depending on data availability, the following types of market

information are included: payment methods most used by online shoppers,

breakdown of E-Commerce sales by payment methods, number and value

of online/mobile payment transactions, mobile payment usage and

consumer awareness of mobile payment providers, payment-related

factors important to online shoppers. Not all the mentioned types of

information are available for each of the covered countries.


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Global Online Payment Methods: Full Year 2016

Global Alternative Online Payment Methods: Full Year 2016

Europe Online Payment Methods: Full Year 2016

Asia-Pacific Online Payment Methods: Full Year 2016

North America Online Payment Methods: Full Year 2016

Latin America Online Payment Methods: Full Year 2016

Global Mobile Wallets 2017: Competitors and Market Opportunities Methods

March 2017

March 2017

March 2017

March 2017

March 2017

March 2017

January 2017

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€ 1,950

€ 1,950

€ 1,950

€ 950

€ 950

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Fraud and Security in Global Online Payment 2016

Middle East B2C E-Commerce Market 2016

UAE B2C E-Commerce Market 2016

Saudi Arabia B2C E-Commerce Market 2016

Iran B2C E-Commerce Market 2016

South Africa B2C E-Commerce Market 2016

Africa B2C E-Commerce Market 2016

MENA B2C E-Commerce Market 2015

Global Cross-Border B2C E-Commerce 2017

Global E-Commerce Marketplaces 2016

Trends in Worldwide Internet Retail 2016

Global B2C E-Commerce Market 2016

Online Retail in Emerging Markets 2016

Top Players in Global B2C E-Commerce Market 2016

October 2016

May 2016

April 2016

April 2016

May 2016

May 2016

May 2016

June 2016

February 2017

November 2016

July 2016

June 2016

June 2016

July 2016

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Latin America B2C E-Commerce Market 2016

Europe B2C E-Commerce Market 2016

North America B2C E-Commerce Market 2015

Asia-Pacific B2C E-Commerce Market 2015

March 2016

February 2016

November 2015

October 2015

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Global Mobile Payment Methods: Full Year 2016

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Product Brochure: Middle East and Africa Online Payment Methods: Full Year 2016

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Transcript of Product Brochure: Middle East and Africa Online Payment Methods: Full Year 2016