Product Barter Marketplace

04/14/2023 Product Barter Marketplace

Product Barter Marketplace

by Prashanth Madhavan Narasimhan


The 4 Decisions

Problem Value Proposition

Users Social Media Usage


ProblemWhy do people buy products?

Problem(Happiness)


Why do people buy products?• There are times that people really want a

specific product like exchanging ladders and tool sets.

• Today, they buy items when they want them and after that they don’t have a use for them at all.

• They typically ask their neighbors for things they need.


Why do people buy products?• Solution:

• The marketplace provides a platform for users to search for a product and barter it with something that they have.

• This is easy and they don’t have to pay for something that they could barter for.


Neighborhood

Why do people buy products?

Users

In the past

Currently

E-commerce site

Borrow products

Too many products purchased

Only purchase needed products

Product barter marketplace

Purchase or barter products

Proposal


Why do people buy products?• Why Now:

• They don’t borrow from neighbors. As people move more, they stay in less familiar neighborhoods. They

• They run out of space buying lots of things they need occasionally.

• Current Marketplaces don’t solve the problem of getting an everyday item at a specific time and in a specific place.

• With location sharing on mobile devices, Users find out products that people share or barter for in their locality


The 4 Decisions




Value PropositionWhat value does the market place add?

Value Prop


What value does the market place add?• Key Value Proposition

• Works within a specific location• Allows the user to either lend or barter the article for a specific time and for a

specific article

Examples• You could barter a tool set for a ladder for a one week period• You could barter a tool set for permission to use your parking lot• You could barter your ladder for the service of helping fix your plumbing at the

garden

The discovery of every day stuff that you do not want to buy in your locality is the value proposition


Hidden

What value does the market place add?

Products I need

Users

Out of the geo-fence

Barter products

Products I have

Other Users in my locale

Products that people need

Products that people have

Other Users not in my locale

Products

In the geo-fence


What value does the market place add?

• Would this be disruptive?• Users discover the product quickly and near

their location – No transaction costs and market friction

• No competition with e-commerce channels, hence avoiding channel conflicts.

• Focuses on the job to be done - helping users get an every day product as soon as possible


The 4 Decisions




UsersWho are the users?

Users


Who are the users?• Primary set of users

• Residents who would need a specific every day use product and are ready to barter it for another similar product that they can spare.

• Secondary set of users • Product companies that can lend companies products in return for

feedback

As more primary set of users join, it helps secondary users to segment and provide users in a specific location a product sample for feedback.


Who are the users?• Network Or a Platform

• With more users that start using, they are going to add more products.

• As more products are added, more people would start using the market place

• Platform• As the market place matures, this would also become a platform• The market place becomes a 2-sided market with a secondary set of

users being product or service companies that could target a campaign for a specific set of users

• In return, they could get feedback for the product that was included in the campaign


Who are the users?

Promotion

Users

Product Barter Marketplace

Barter products

Other Users in my locale Product / Service providers

ProductsProducts Services Geo-location

DataPlatform


Who are the users?• Platform

• When the marketplace turns a platform, we can expect this to be a local exchange for every day products and services

• People could visit this platform before they decide to buy• The virtual platform would ensure a real world exchange

of products and services• This could ensure the marketplace knows about the

products and services in demand in a specific location and could be used for other players in the market as well


The 4 Decisions




Social Media UsageHow do we use Social Media?

Social


How do we use Social Media?• Product Features

• Access to this market place is through any of your regular social media

• Any products that you post is going to be easy to share on your favorite social media

• If you friends are already present in the market place, it is visible to them.

• The matching algorithm gives preference to your social media friends who have the products that you need so that it is easy for you to get it from them.


How do we use Social Media?• Product Marketing:

• Using location settings in popular messaging applications, The marketplace can message users of products that are available and match your need when you are near the location. During launch, this could help market the service


Why do people buy products?• Why Now:

• They don’t borrow from neighbors. As people move more, they stay in less familiar neighborhoods. They

• They run out of space buying lots of things they need occasionally.

• Current Marketplaces don’t solve the problem of getting an everyday item at a specific time and in a specific place.

• With location sharing on mobile devices, Users find out products that people share or barter for in their locality


A New product discoveryDo you think this

would be a hit?

Product Barter Marketplace

Technology

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