PRODUCT SERVICE

THIS PRESENTATION USES KEY TERMINOLOGY AND QUICK FACTS TO GIVE A GENERAL UNDERSTANDING OF WHAT A PRODUCT AND SERVICE ACTUALLY IS

A good, service,

idea, or combination exchanged

to satisfy customer needs

PRODUCT

An

intangible or experience based product

SERVICE

Most important thing to remember is that products are tangible

And services are intangible

P R O D U C T L AY E R S

CORE PRODUCTbasic features of the product

P R O D U C T L AY E R S

ACTUAL PRODUCTBrandPackageAppearanceFeatures and benefitQuality

BRAND

Pa cka g i ng

PACKAGING

APPEARANCE

FEATURES AND BENEFITS

QUALITY

P R O D U C T L AY E R S

AUGMENTED PRODUCTWarrantyServiceRepairsInstallationDeliveryCredit