Producing B2B Video Marketing on a Shoestring

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    09-Jan-2017
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Transcript of Producing B2B Video Marketing on a Shoestring

  • Producing B2B Video Marketing On A Shoestring Charity Newsome Director of Corporate Marketing, Elemica

  • Producing B2B Video Marketing On A Shoestring Charity Newsome - Director, Corporate Marketing - Elemica

  • 74% of all Internet Traffic in 2017 will be VIDEO

    Source: Invodo

  • 100M+ Smartphone Users WATCH VIDEOS on their

    Devices MONTHLY

    Source: Invodo

  • OUR CHALLENGES TO GET STARTED

    Legacy WEBSITE

    Budget 22%of BENCHMARK

    Industry Full of CONVENTIONS

    TWO PHOT

    O SLIDE

    sampleemail@domain.com

    Enter text here

    YOUR TITLE GOES HERE

  • NO CHALLENGE TOO BIG

    TWO PHOT

    O SLIDE

    sampleemail@domain.com

    Enter text here

    YOUR TITLE GOES HERE

    Total Videos

    7

    343

    2013 Today

    10% of Total Content Mix

  • ELEMICA RESULTS

    COST per MQL

    DOWN 57%

    Velocity UP

    ~250%

    2X More Likely to CONVERT into

    Opportunity $$$

  • THE INTANGIBLES

    YOU BRING YOU

  • SUPER POWERS

    A Dreamer and a Storyteller

    GeVng Meaningful Things Done No Excuses

    CreaZng Highly DifferenZated

    Experiences

  • THE STORY

    Storytellings EssenZal Blend for B2B MarkeZng Performance

    Narrative Visuals

    Data

    Eng

    age

    CHANGE

  • TECHNOLOGIES MAKING

    EVERY DAY PEOPLE STARS

  • THEN

    St. Peter's Square 2005

  • NOW

    St. Peter's Square 2013

  • THEN

  • NOW

  • 7 ESSENTIALS FOR

    QUICK SUCCESS

  • AUDIENCE Iden4fying

    the Viewer(s)

  • Focus on a Specific Target

    Centers of Excellence

    TechnologistsFuncZonal Leads

  • STORY Ge>ng Your

    Message Across

  • Check Yourself Against a Good Story

  • ATTENTION Write Great Titles, Labels

    & Descrip4ons

  • Be Catchy, Clear, Concise

  • EYE CANDY Capturing

    Great Footage

  • Be Visually InteresZng

  • Be Visually InteresZng

  • CriZcs Consensus: Fast paced, with a sense of humor and experZse about markeZng

    HELP GOOGLE HELP YOU

    Using Effec4ve Tags/SEO

  • Be Sure People Can Find You

  • GOING BEYOND YOUTUBE Video Rich Capabili4es Everywhere

  • Embed Videos Whenever Possible

  • Embed Videos Whenever Possible

  • GET RIGHT TO THE POINT Length is Cri4cal

  • Short and Sweet Quick Wins

    Inspired By True Events

  • Short and Sweet Quick Wins

    Inspired By True Events

  • BONUS TIP

    The Art School Intern

  • HACKS TO HELP YOU GET STARTED

  • HIRE AN ACTOR

  • Our First Big ProducZon

  • Our First Big ProducZon

  • TIME FOR SOME FACETIME

    FACE TIME TYPE

    YOUR TEXT This is a sample text. You can replace this text. Enter your text here.

    YOUR TEXT This is a sample text. You can replace this text. Enter your text here.

    YOUR TEXT This is a sample text. You can replace this text. Enter your text here.

  • FaceZme Comfort Levels High

  • FaceZme Comfort Levels High

  • DO AN INTERVIEW

  • Blue Crew Interviews

  • Blue Crew Interviews

  • CHANGE LOCATIONS

  • Its Good To Leave the Office

  • Its Good To Leave the Office

  • DO HOW TO

    VIDEOS VS

  • How To is a Top Search

    HOW TO Test a

    ConnecZon

  • How To is a Top Search

    HOW TO Test a

    ConnecZon

  • ANSWER A QUESTION

  • Answer Pervasive QuesZons

    HOW DO the Savings Stack Up?

  • Answer Pervasive QuesZons

    HOW DO the Savings Stack Up?

  • OPPORTUNITIES EVERYWHERE

  • THANK YOU!

  • Charity Newsome Director of Corporate Marketing, Elemica

    @charitynewsome