Welcome to the

Global Schools

Portfolio:

On-boarding

Guide

Support available to you from the

International Schools Team

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1Global Schools On-boarding Guide: Version 2

Produced by the International Schools Marketing Team

Contents

1. Your Support Toolkit

2. The International School Market

3. The Global Schools Portfolio

4. Portfolio Training and Support

5. Marketing

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Global Schools On-boarding Guide: Version 2

Your Support Toolkit

3Global Schools On-boarding Guide: Version 2

Introduction

The International Schools Team are here to

support you with product information about the

Global Schools Portfolio.

There are a number of product support channels

that are available to you, our video gives to a

walk through our 3 key websites.

4

Watch this video

Global Schools On-boarding Guide: Version 2

Internal marketing

communications

Your Support Toolkit:

What to bookmark and sign-up to

Internal sales support

site for the Global

Schools Portfolio and

should be your first

port of call for product

information.*

Click here

Sign-up

Internal updates and

conversation around the

Global Schools Portfolio

and the International

Schools Business.

Click here

External customer face

website, presenting the

Global Schools Portfolio

to the world and a great

source of information.

Click here

Receive our weekly, and

quarterly updates, and

also see all our customer

facing email campaigns,

and the communications

we send to our partners

and distributors.

Click here

5

If you are unable to find the answer to your query, after exploring the support above, please email your questions to:

globalschools@pearson.com

*Important Note: You need to be connected to the VPN – Pearson Network, to access Playbook. If you have any technical issues in doing

this, please contact your local IT Support Team.

Partner Playbook

A new sales support site

for the Global Schools

Portfolio built to support

our Partners with product

information.

Coming Soon!

Global Schools On-boarding Guide: Version 2

Global Schools Playbookwww.pearsonglobalschools.com/playbook

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• Your first port of call for product information

• Make sure you bookmark this site

• Easy to navigate

• Simplified subject homepages, and you can easily

access all products within a subject.

• Create your own sales tool sheet, using the create

PDF tool.

• You must be connected to the VPN to access

Playbook.

Top links:

• Helpful Documents

• Playbook Quick Start Guide

• Catalogue User Guide

• SharePoint Access Instructions

Watch the Overview

Video

Global Schools On-boarding Guide: Version 2

International Schools Team NeoAssessment > School > Subspaces > IST Neo Space

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• Neo is your space for further product support and

discussion.

• Make sure you bookmark this site and click to follow

it, for updates straight to your inbox.

• You can ask questions, share useful information with

sales colleagues.

• You can keep up to date with our publication

schedule, marketing activities, and be directed to

many other useful resources from here.

Top links:

• International Schools Publication Plan

• Digital Sampling Accounts Updates

• Our Portfolio: More focussed with improved support

• What to do when you have a product query

Watch the Overview

Video

Global Schools On-boarding Guide: Version 2

Global Schools Websitewww.pearsonglobalschools.com

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The main portal for all products and services that can be sold globally, plus

links to online catalogues, product evaluation, events and latest portfolio

news.

• Contains our full portfolio with highlighted programmes on each subject

page.

• Mobile responsive so can be viewed anywhere and everywhere on

tablets, mobile phones and PCs/Macs.

• Generates leads for reps from online sampling, request more

information forms, free trial requests, free resources registrations.

Top links:

Online Textbook Samples

Request a 60-Day Free Trial

Catalogues and Price Lists

Watch the Overview

Video

400k visits a year

£1.5m sales in 2015

Global Schools On-boarding Guide: Version 2

Catalogues, Price Lists and App

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The Global Schools Catalogues our a customer facing sales tool, packed with product

information. You can download these from our Website, or Playbook.

Our Price Lists are available to download too, as Excel spreadsheets, here.

The Global Schools Catalogue App has been created so that you can download and

keep all our resources catalogues in one place. You can flick through them, bookmark,

share and make notes on them, but from the comfort of your own device, here.

Global Schools On-boarding Guide: Version 1

The International

School Market

Global Schools On-boarding Guide: Version 2

The International

Schools Market

Private SchoolsRapid growth

Lead in educational practice

Integrating technology

Well funded

Often large schools

Sell resources: “off the page”

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Private / International

Private / Local -international

Public – Some internationalization

Public – pure local curriculum and practice

International School: Key Characteristics

Private schools offering access to the

home curriculum.

International Schools existed originally to

serve the expat population within a

country.

Increasingly, also serve local students

looking for a high-quality, global

education.

Proportion has flipped – more local

students.

Enrolments between 200-3000.

High performing and rigorous.

Track to top universities in US, UK, AUS,

SG.

School fees are high, between USD 15-

25K / year.

High turn over for administration and

faculty.

Members of associations like ECIS,

AISA, EARCOS, IBO

Global Schools On-boarding Guide: Version 2

The International

Schools Market

12

Public SchoolsDevelopment Opportunity

More impact

Government initiatives

Sell resources: “as suitable for

or best matched to local

curriculum.”

Private / International

Private / Local -international

Public – Some internationalization

Public – pure local curriculum and practice

Global Schools On-boarding Guide: Version 2

The International

Schools Market

13

Statistics

2016: 8k International Schools

80 % are local students

5.7 million students at 10k

Schools by 2021

US curriculum schools

29%

UK curriculum schools

39%

IB curriculum schools

32%

School Year and Sales Cycle

August and ongoing: PD Days, Teacher Training

October – February: Key Promotion

February – June: Purchase

May – June: Sometimes Teacher Training

The US, UK, and Au schools tend to follow the school year

at home so semesters vary slightly.

Could offer two international tracks or local / international

tracks. Increasingly common to offer dual tracks.

Global Schools On-boarding Guide: Version 2

Decision Makers and

Gatekeepers

14

US Schools

Curriculum Director, often working

with lead teachers

Technology head

Annual purchase, one subject area,

budget is pre-allocated

Keep a program 5-7 years

UK Schools

Curriculum Directors, Subject Area

Heads

Teacher budgets for supplemental

purchase

Librarian – can be a gatekeeper

Change programmes every 1-3

years

IB Schools

IB Coordinator; PYP Coordinator,

MYP Coordinator, DP Coordinator

and/or Subject Area Heads

These Schools follow changes to the

IB curriculum, from the IB

Organisation.

All – Purchasers are sometimes gatekeepers.

Teachers change resources on

average every two cohorts

which is 3 years but in the US

they tend to wait for a

curriculum cycle which is every

7 years

Global Schools On-boarding Guide: Version 2

The Global Schools

Portfolio

15Global Schools On-boarding Guide: Version 2

The Global Schools

PortfolioThe Global Schools portfolio brings together

primary and secondary school resources from

around Pearson with global selling rights. It is

comprised of US, UK, International Baccalaureate

and international curricula resources for 4- 18

year olds.

The portfolio offers printed, digital and blended

resources for teaching and learning. One of our

USPs over our competitors is the breadth and

depth of the portfolio, as it covers multiple

curricula, and all stages of school learning. The

following four slides just lists the top-selling

resources, which is where we offer support on.

16Global Schools Starter Pack: Version 1

16Global Schools On-boarding Guide: Version 2

- 1 key product per segment where product is a full program or 1 way to teach

- Bilingual school and ELL offering shown in italics

- New products/editions highlighted in green

Literacy Math Science & Social Studies

Pre K Learning Journeys Pre K

Grades K/1-5/6Elementary

Reading Street CC 2016Cornerstone and Learning

JourneysEnvisionMath 2.0

Interactive ScienceMyWorld Social Studies

Grades 6-8Middle School

Reader’s JourneyWriting Coach

KeyStone/LC/RC

EnvisionMath 2.0CMP3

Interactive ScienceMyWorld Hist/Geog

Grades 9-12High School

Writing CoachKeystone

PM:Alg1/Geo/Alg2 (traditional pathway)

Pearson Integrated Maths (integrated pathway)

Miller & Levine BiologyPearson Chemistry

Walker PhysicsWorld History

US List

17Global Schools On-boarding Guide: Version 2

- 1 key product per segment where product is a full program or 1 way to teach

- Bilingual school and ELL offering shown in italics

- New products/editions highlighted in green

Reception-KS2

Literacy/Languages Maths Science

Bug Club FamilyWordsmith

Rapid Series

AbacusRapid Maths

Science Bug

KS3New Windmills

Skills for WritingKS3 Maths Progress

KS3 Exploring Science: Working Scientifically

GCSE/IGCSE

GCSE Edexcel EngGerman, French,

Spanish

New Windmills: Literature and

Collections, A Level English

Edexcel GCSE MathsEdexcel GCSE Science

A Level Maths A Level Science

A Levels

UK List

18Global Schools On-boarding Guide: Version 2

Ages 3-11

English Maths Science Languages

Jamboree Storytime

Heinemann Explore Science

Int Ed (CIE)

Ages 11-14

Ages 14-16

Edexcel IGCSE (9-1 starting sept 16 and existing)

Edexcel International A Level (2017)Ages 16-18

International Curricula: Other

19Global Schools On-boarding Guide: Version 2

Ages 3-11

Sciences Maths Languages Humanities

PYP Readers & Companions

Ages 11-16

New MYP (2017) New MYP (2017) New MYP (2017)

Ages 16-18

Diploma and Essentials *Theory of Knowledge*

Biology *

Physics

Chemistry

MathematicsMathematical Studies

English A, English B, Francais B, Espanol B

History x 4 titles ESS *

Psychology *Economics *

Global Politics *

IB List

20Global Schools On-boarding Guide: Version 2

Primary Top 20 Sellers

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Product Total Sales last 4 Years

Reading Street ©2011 $23,884,188.50

Learning Journeys $19,221,740

enVisionMATH Common

Core inc FocusMAth$8,420,527.98

Bug Club $6,195,732.17

Scott Foresman Science

(Diamond Edition and

2011)

$5,501,871.03

Cornerstone © 2013 $4,724,859.11

Scott Foresman Addison

Wesley Mathematics ©

2011

$4,077,541.88

Interactive Science ©

2011$3,986,101.20

New Heinemann Maths $3,700,523.98

Heinemann Explore

Science$2,873,006.55

Product Total Sales last 4 Years

Feel the Music $2,616,868.30

Abacus Evolve $2,496,759.46

MCP Plaid Phonics ©

2011

$2,219,012.26

Pearson Language

Central K-5 (ELD) © 2013$2,078,372.30

New Star Science $2,043,637.93

Abacus (Framework

Edition 2007)

$1,862,396.36

New Reading 360 $1,422,430.97

Sing, Spell, Read & Write

© 2004

$1,156,010.72

Investigations in Number,

Data and Space © 2012

$1,041,017.36

Scott Foresman Everyday

Spelling © 2011

$1,012,799.70

Global Schools On-boarding Guide: Version 2

Secondary Top 20 Sellers – Coming Soon

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Product Total Sales last 4 Years Product Total Sales last 4 Years

Global Schools On-boarding Guide: Version 2

Portfolio Training and

Support

23Global Schools On-boarding Guide: Version 2

Global Schools

Portfolio Training for

Employees

This Global Schools Portfolio Overview Guide

Summer Virtual Training - every July we arrange

for 2 weeks of recorded video conference training

sessions on key portfolio.

Key Product Virtual Training - throughout the year,

employees will be invited to attend individual product

training sessions linked to product launches.

Product Guides coming soon:

• International Baccalaureate

• Connected Mathematics Project 3

(CMP3)

• US ELL

• Science Bug

Product Guides are available

now for:

• Reading Street 2016 Common

Core Edition

• EnVisionmath2.0

• Interactive Science K-8

• Bug Club

• Abacus

• Edexcel International GCSE

(9-1)

24Global Schools On-boarding Guide: Version 2

Other Training Support

25

Produced by the International Schools Marketing Team

PASS: Pearson Applied Selling

Skills

PASS: Manual

Understanding Qualifications:

Sales Scout

MyPearsonTraining.com

US Product Training: Udemy

Where you can find:

• New FAQ documents for our

key products

Where you can find:

• Training Videos

• Product conversation

Global Schools On-boarding Guide: Version 2

Useful Documents

26

Produced by the International Schools Marketing Team

Year Grade Correlation Table

UK: How to order a digital

product

US: How to order a digital

product – coming soon

Platforms

UK Curriculum

Common Core

Global Schools On-boarding Guide: Version 2

Marketing

27Global Schools On-boarding Guide: Version 1

Marketing key statistics

28Global Schools Starter Pack

Website

• 400,000 visits to our website

www.pearsonglobalschools.com every

year

Leads

5000 leads a year sent to reps

Emails

10,000 emails on our subscriber list

eCommerce

£1.5m spent on our eCommerce in

2015

Campaigns

80 campaigns sent to subscribers last

year

1. Bookmark our customer

website

www.pearsonglobalschools.com

2. Sign your customers up to

emails here

3. Download the latest

catalogues and app here

4. Tell customers about our 60-

day free trials for UK products

here

5. Tell customers about our 30-

day online samples for IB and

US programs here

5 key

takeaways

28Global Schools On-boarding Guide: Version 2

There’s so much

more to learn

Find out more about us at

Playbook

Neo

GS Website

Partner Playbook – Coming Soon