Prodano! is the team responsible · audience More than 13 million unique Web visitors More than 100...
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Transcript of Prodano! is the team responsible · audience More than 13 million unique Web visitors More than 100...
Prodano! is the team responsible for all advertising at Meduza
In five years, we’ve launched more than 1,500 promoted
content packages(and we’re just getting started!)
• Five years in the business
• We publish everything from investigative reports to podcasts
• On all platforms in every format
• We’ve made native advertising the industry standard in Russia
• Each day, we’re transforming the country’s media market
Meduza is young Russians’ top media source
69% of readers are younger than 45
Meduza has an enormous audience More than 13 million unique Web visitors
More than 100 million Web views
400,000 active app users(they open our apps 29 times on average)
33% of our traffic is direct
* monthly averages in the fourth quarter of 2019
2014 2015 2016 2017 2018 2019
1,900,000
3,410,000
5,400,000
8,700,000
11,100,000
13,900,000Audience growthMeduza’s readership expansion is the fastest in the Russian media
0%
15%
30%
45%
60%
Lenta.ru Kommersant RBC A&F Motor Meduza
Direct visits
Social networks
Data: LiveInternet/Google Analytics, October 2019
A high-quality audienceMeduza’s main traffic sources are direct visits and social networks
0%
20%
40%
60%
80%
Lenta.ru Kommersant RBC A&F Motor Meduza
Embedded Android apps and Google Discover
Yandex Zen
Yandex News
Google News
Data: LiveInternet/Google Analytics, October 2019
Certified organicMeduza doesn’t rely on “bulk” traffic from aggregators or recommendations services
64% men 36% women
PREDOMINANTLY MEN
YOUNG ADULTS
73% Russia 27% everywhere else
30% in and around Moscow
10% in and around St. Petersburg
60% other regions of Russia
RESIDENTS OF RUSSIA
FROM THE BIG CITIES
Data: Google Analytics (fourth quarter, 2019)
A bit more about our readers
5% 18-24
24% 35-44
40% 25-34
13% 45-54
10% 55-64
8% 65+
Meduza’s coverage of major events in Russia and around the world makes reading the news interesting again
And Meduza also does its share of civic outreach
YouTube
Spotify
Apple Podcasts
Google Podcasts
513 222Instagram
679 794
307 783Telegram
1 242 775Twitter
406 727Facebook
Vkontakte
We’re everywhere. You can find Meduza on all major platforms
Yandex.Music
Meduza’s Instagram is the most popular account in the entire Russian mediaWe know what Instagram users love and we deliver the stories, photos, videos, texts, quizzes, and even games they demand
Meduza’s YouTube channelNews, explanatory videos, documentary films, fun streaming content, and promoted clips that get everyone talking
Our Telegram channel, “Meduza Live,” is Russia’s fastest and highest quality information sourceFaster than push notifications, run by a dedicated newsroom, and closer than anyone to the readers
Meduza is Russia’s top podcast creator
In 2019, our podcasts were played nearly 2 million times. We discussed books, films, food, parenting, health, money, science, the future, and much more
Meduza’s evening newsletter is Russia’s briefest, most non-annoying newspaper
Prodano! creates and places the ads on all of Meduza’s platforms. Here’s how it works
Want to experience Meduza’s success?
Lightweight, clever, and created quickly
Short formats
Stories that evoke emotions
Long-reads
ExplainersBullet points, instructions, and other explanatory formats pioneered by Meduza
Video explainersWe ask the burning questions
QuizzesA format perfected by Meduza
And games, of course!It’s impossible not to get sucked in
Less Meduza and more of your brand!
Promos
Learn more about podcasts
PodcastsSmart people talking about absorbing things (and promoting you!)
To guarantee that your audience stays hooked
And we offer additional promotional materials for podcasts
Instagram You can be sure that readers will stay for the end of your stories on our feed
Meduza’s evening newsletterShare your brand with our most loyal readers
Promoted content is published alongside Meduza’s own reporting on all platforms
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Track your ads’ performanceEvery advertiser gets access to our “Insight” system, which collects real-time data
Don’t want native ads for some reason? We’ve got banners, too!
300px × 600px300px × 250px100% × 250pxaverage CTR — 0.12%average CTR — 0.1%
Desktop
average CTR — 0.27%
100% × 250px 300px × 250pxaverage CTR — 0.4% average CTR — 0.3%
Mobile
InFeed 640px × 320px
Our apps
average CTR — 0.71% average CTR — 0.67%
Still not sure what you want? Let’s think of something together!
SUBMIT A DESIGN BRIEF
+7 906 704-50-24 Prodano! commercial director
Maxim Novikov
