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June 3: Supplier performance management and measuring

marketing ROI

June 4-5: Collaborative and innovative marketing procurement

solutions from Europe’s top marketing spendersVenue: Jumeirah Carlton Tower, London

www.procurecon-marketing.com

ProcureCon M A R K E T I N G

Benchmark against best-in-class, collaborative practices on strategy, execution, ROI and

optimisation of marketing and digital spend

REGISTER NOW: www.procurecon-marketing.com +44 (0) 207 368 9465 procurecon@wbr.co.uk

150+ Attendees 50 Top Industry Speakers

19+ In-depth Case Studies

13+ Hours of Pure Networking Time

3 Days Full of Unique Content

1 Unmissable Learning and Networking Opportunity

50+ top advertisers include:

Keynote Speaker:

Organised by:Media Partner:Premium Partner: Sponsors:

Marketing Director Perspectives From: Gerry D’Angelo, European Media Director, Kraft Foods

Martin King, Director Media, Digital & Marketing Operations, EMEA, Kellogg Company

Ian Gallois, Senior Director - Global Media, Wrigley Company

Clare McDermott, Head of Marketing, RNLI

Sophia Battle, European Marketing Procurement Director, Nike

Renaud Réau, Category Sourcing Director Marketing Spend, Danone

Michael Pues-Tillkamp, Head of Marketing Procurement, Adidas Group

Jodie Beers, Global Marketing Procurement Manager, BP

Vladimir Komanicky, Director, Global Category Leader, Creative Agencies, GSK

Brenda Hofmann, Procurement Director Europe, Coca Cola

CPO Perspectives: Thibaut Eissautier, CPO, Diageo

Thierry Bellon, CPO, Air France

Keynote Speaker: Sir Martin Sorrell, Group Chief Executive, WPP

Keynote Speaker:Keynote Speaker:

REGISTER NOW: www.procurecon-marketing.com +44 (0) 207 368 9465 procurecon@wbr.co.uk2

Dear Collea gue,

Like you, we value high-

quality advic e and lesso

ns-learned w hen it come

s to leading a team to:

• Manage cost, harnes

s innovation and maximi

se collabora tion across a

strong agen cy and supp

lier

base to bala nce value fo

r service and impact both

the top and bottom line

• Measure and steer m

arketing com munications

towards tan gible results

– strategies to realise

ROI on the m arketing bud

get

• Enhance capabilities

and effi cien cies by deliv

ering both o n tactical, sh

ort term proj ects and

long term st rategic trans

formation an d globalisati

on

• Gain inte rnal buy-in fr

om our mark eting stakeh

olders to col laborate and

create a com petitive edge

• Find the right talent t

o ensure ma rketing categ

ory manage ment succes

s

... which is w hy we recom

mend you a ttend Procur

eCon Marke ting this yea

r.

On offer are 45+ perspe

ctives from Marketing P

rocurement leaders rep

resenting th e world’s

most succe ssful brands

, to help you to benchma

rk against b est-in-class,

collaborativ e practices

on strategy, execution,

ROI and op timisation o

f marketing and digital s

pend. Nowh ere else will

you meet an d learn from

so many ex perienced m

arketing pro curement le

aders doing exactly

what you do , better than

anyone els e!

ProcureCon Marketing i

s a who’s w ho of cross-

industry ma rketing proc

urement exp erts in

the Europea n communit

y, take a loo k at the qua

lity of some of the key s

peakers this year:

• Thibaut Eissautier, C

PO, Diageo , Thierry Bell

on, CPO, Air France and

Kevin Parke ,

Director of In direct Procu

rement, Coc a Cola will b

e interviewed on-stage on

using

constructive collaboratio

n as a cataly st for meetin

g business g oals and how

marketing

procuremen t fi ts into the

mix

• AGENCY FOCUS: Qu

estion Sir Ma rtin Sorrell, G

roup Chief E xecutive, WP

P, Paul Fram pton,

CEO, Havas Media UK

and Neil Chr istie, Manag

ing Director, Wieden +

Kennedy on

the mindset of an agenc

y - on how th ey work and

can work be tter with you

to create a

true partners hip

• Hear a c ase study on

selling proc urement inte

rnally with So pan Shah, G

lobal Leader

of Advertisin g & Marketin

g Procureme nt, Nestlé o

n how to ma rket your suc

cess to

internal stak eholders

With a new Focus Day d

esigned spe cifi cally arou

nd Supplier Performanc

e Managem ent

and Measur ing Marketin

g ROI on Ju ne 3rd plus

new session s on optimis

ing return fr om BTL hig

h spend,

understandi ng new digi

tal marketin g, asset ma

nagement a nd digital as

set manage ment and ta

ming the

challenges of marketing

procureme nt globalisa

tion, no ston e will be left

unturned th is year!

And don’t m iss the stake

holder input with Marke

ting Directo rs from Kraf

t Foods, Ke llogg Comp

any, RNLI

and Wrigley Company a

ddressing th e big questi

on of what’s the best wa

y of working with the ma

rketing

function and how procur

ement can h elp.

We look forw ard to seein

g you onsite .

Yours since rely,

ProcureCon Marketing A

dvisory Boa rd

Sophia Weir, Head of Media & Advertising, Sainsbury’s

Steve Lightfoot, Global Communications Procurement Manager, World Federation of Advertisers

Debbie Morrison, Director of Consultancy and Best Practice, ISBA

Tina Fegent, Director, Tina Fegent Procurement Consultancy

Stephanie Harper-Jones, Director Sales and Marketing Sourcing, Nokia

Michael Connett, Global Strategic Sourcing Manager, Intel

Nick Manning, President, International, Ebiquity

ProcureCon Marketing 2014 Advisory Board:

What You Receive • 8 in-depth sessions with strategies being deployed by your peers – benefi t

from their lessons learned and develop a robust strategy of your own to move forward with

• 2 synergy workshops expertly led by world renowned expert Dr. Robert Shaw and Jason Heller, CEO of Agiliti, which will turn theory into practice on ‘best practice in marketing accountability – marketing automation, effi ciency and measurements to maximise opportunities’ and ‘developing effective compensation and agency performance measurements in digital – get top tips on combining hard and soft benchmarks to measure marketing activities in the digital space’

• Keynote presentations from GSK and P&G’s former Global Director of Marketing and Media Procurement on ‘developing open relationships with creative agencies for a win-win mindset and value creation for both organisations’ and ‘why and how the marketing space truly is unique and the implications for procurement’

• 1 panel discussions on what’s new in agency compensation - sharing best practice on global agency compensation/remuneration methods and practices

FOCUS DAY Supplier Performance Management & Measuring Marketing ROI

June 3: Supplier performance management and measuring marketing ROI

June 4-5: Collaborative and innovative marketing procurement solutions from Europe’s top marketing spenders

P.S. Find out how th e Supplier Performa

nce

Management and M easuring Marketing

ROI

Focus Day will bene fi t your business be

low!

Why Attend? At a time when advertisers are cutting back on marketing budget, it’s even more imperative to identify where the best return on spend is being seen and maximising these opportunities in a fast moving sector. A good matrix for measuring ROI is not easy to fi nd, especially in mature businesses, which is why many advertisers are still struggling with this.

This highly interactive Focus Day will consist of case studies on supplier performance management from practitioners and experts who are measuring and steering marketing communications towards tangible results as well as econometricians who can provide best practice in marketing accountability, effi ciency and measurements to maximise opportunities.

Hear Speakers From:

ProcureCon M A R K E T I N G

REGISTER NOW: www.procurecon-marketing.com +44 (0) 207 368 9465 procurecon@wbr.co.uk REGISTER NOW: www.procurecon-marketing.com +44 (0) 207 368 9465 procurecon@wbr.co.uk

Hotter topics over 20 hours of content giving you all you need to develop your strategic marketing procurement offering

16+ countries represented, from throughout Europe and across the world

13+ hours of structured and unstructured networking spread across icebreaker networking sessions, drinks receptions, matchmaking meetings, conference lunches and dinners

15 years heritage: From