PROCTER AND GAMBLE CASE STUDY

COMPANY OVERVIEW

Procter and Gamble (P&G) are a large manufacturing company offering a wide range of products to many different target markets.

Its products include cleaning agents, pet products and personal care products.

FOUNDERS

William Procter, a candlemaker and James Gamble, a soapmaker both from United Kingdom.

HEADQUARTERES

The company is headquartered in downtown Cincinnati, Ohio, United States.

HISTORY

Their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners.

On October 31, 1837 Procter & Gamble was created.

PRINCIPLES

We show respect for all individuals. The Interests of Company and

Individual are Inseparable. We are Strategically focused in Our

Work. We seek to be the best. We are Externally focused. We value Personal Mastery.

Global

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands.

With operations in about Eighty Countries, P&G brands are available in about 180 countries around the world.

P&G LOGO

Operations

The company structure is categorized into two “Global Business units” with each one categorized into “Business Segments”.

Their Global Business Units includes: 1. Beauty & Grooming 2. Household Care Global Business Units focus solely on

consumers, brands and competitors around the world.

COMPETITORS

In October 2008 P&G was named one of “Canada ‘s Top 100 Employers” by Mediacorp Canada Inc. and was featured in Maclean ‘s newsmagazine.

Late that month , P&G was also named one of Greater Toronto’s Top Employers, which was announced by the Toronto Star Newspaper.

BRANDS

As of 2015,the company stated that it owned the following brands with net annual sales of more than $1 billon. These are some of brands:

1. Ariel laundry detergent 2. Bounty Paper Towels 3. Charmin bathroom tissue and moist towlettes 4. Crest Toothpastes

5. Dawn dishwashing 6. Downy fabric Softener and dryer

sheets 7. Febreze odor elminator 8. Gain laundry detergents 9. Gillette razors and shaving soaps. 10. Head and Shoulders shampoo 11. Olay personal and beauty

products 12. Oral-B inter dental products

PRODUCT DIFFERENTATION

BRAND LOYALTY DISTRIBUTION CHANNEL INNOVATION PRICING STRATEGY QUALITY OF THE PRODUCT

DISTRIBUTION STRATEGY

Marketing Channels are set of independent organizations involved in the process of making a product or service available for use and consumption.

The distribution is of three types which is followed:

1. Intensive Distribution 2. Extensive Distribution 3. Specialty Distribution

PROMOTION STRATEGY

P&G insists on pull strategy Heavy advertising and media pioneer Advertising creativity P&G- A click mortar company Coupon

PRICING STRATEGIES

To find the set of prices that maximizes the profits from the total product mix

Learn how companies adjust their prices to take into account different types of customers and situations.

Know the key issues relating to initiating and responding to price changes.

CONCLUSION

As we know there are my competitors in this time in the market so P&G are focused to target the middle class people for increasing sales as well as market shares.

Some products like Gillette to target the higher segment of the market.

In India Hindustan Unilever is the biggest competitor in the FMCG market.