What is P&G?Proctor & Gamble co., also known as P&G, is an American multinational fast moving consumer goods company headquartered in downtown Cincinnati, Ohio, United States.

P & G was founded on 31st October, 1837 by William Procter, a candle maker and James Gamble, a soap maker.

THE P&G STORY

P&G was the first company who advertised directly to its consumers back in 1880s.

P&G has pursued international expansion as

early as 1930s, and from 1945 to 1980 it began to enter markets in Latin America,

Western Europe and Japan.

In 1980s, P&G ramped up its global expansion and developed its first

global brands, including

Always(Whisper), Pringles and Pantene.

P&G TODAY

P&G is the Global Leader of

consumer goods with a revenue of

76.27 billion USD(2015).

Distribution of Net Earnings

HOW?

After the net sales growth reduced to 2.6% P&G reorganized itself.

P&G established 7 Global Business Units (GBUs) based on product categories which replaced the company’s 4 geographic business units.

50% of the innovation came from the P&G’s labs and the other 50% came through lab

partnerships and connections with non P&G scientists. This was called

“Connect and Develop strategy.”

P&G is the global leading brand in marketing.

P&G SPONSORSHIPS

INNOVATIVE SOCIAL CAMPAIGNS

DIGITAL AND SOCAL MEDIA MARKETING

FUTURE FOR P&G• P&G should push towards

reaching 5 billion customers.• P&G should continue to

evolve and innovate.• P&G should focus more on

digital media marketing and on interactive advertising as social media is gaining accessibility across generations and geography.

SUMMERY• Proctor and Gamble touches people’s

lives over 2 billion times everyday.• P&G operates in more than 180

countries.• P&G is the global leading brand in

marketing.

Created by Olimita Roy, Jadavpur University during a Marketing Internship under Professor Sameer Mathur, IIM Lucknow.

DISCLAIMER