PROCTER AND GAMBLE INDIA : GAP IN THE PRODUCT PORTFOLIO

Marketing case study

SUMMARY

This case is about 2 MNC company which deals same segment with rivalry and competionProcter and gambler the world largest consumer product company wanted to be as big as rival Unilever was in India .

P&G earned lot of its income from India mainly they want to capture for rural marketing.

They have less outlets than HUL.They classified Indians as 1.affluent market 2.Urban market 3.rural market.

On the other hand, HUL earned from India , Brazil , Indonesia ,China. And deal with goods in hair care and detergents

HUL

They launched “sunlight” and “lifeboy” first time in india.they introduced surf brand due to the traditional method of indians .Then launched “nirma” for afforability of poor segments in india

Sale of nirma was increased drastically. Distribution channel of both rural and urban areDifferent .They started project called “shakti”for self help groupfor illterate person

With high penetration in the urban market ,future growth was would be drawn by rural markets ,majority of whom were in the bottom of the pyramid(Bop)

PROBLEM

1. P&G should go for the new another brand with wheel and fill the void at the bottom of the pyramid.

2. Should P&G should do more expense on advertisement budget

3. Percapita income spending on its product has decreased