1KENNETH NANEZ

KENNETH NANEZPROCESS BOOKCALIFORNIA STATE UNIVERSITY DOMINGUEZ HILLSART 344 - FALL 2015

1KENNETH NANEZ

TABLE OF CONTENTS

DESIGN PROBLEM 1

DESIGN PROBLEM 2

DESIGN PROBLEM 3

DESIGN PROBLEM 4

PROCESS BOOK2

DESIGN PROBLEM 1

Thought of love so strange

I need to fall

I nee

ded

to tr

yCan we be there

This design piece was an exercise in finding patterns in a newspaper that was not in our own language. Working on this piece was difficult due to the nature of the objective. Howeve, making the pieces work together did help with learning how to put images together into a cohesive storyline. Futura was used heavily because of the very non intruding nature of the type. Futura allows for the images to become more of the piece instead of the words. To achieve the effect, all of the newspaper images were scanned in and expanded to 200% of their size. This allowed for interesting visualizations that grated a better use when having the images in the page.

FINAL PRODUCT

3KENNETH NANEZ

DESIGN PROBLEM 1

While I try my best

I need never get oldArt 344 | California State University Dominguez Hills | Fall 2015 ()

Aesthetically, the images created rhythm and symmetry that allowed for the piece to organically grow on its own. Understand how to put the images together was challanging in itself.

FINAL PRODUCT FINAL PRODUCT

PROCESS BOOK4

DESIGN PROBLEM 1

A continuation of this process was the learning of types of visual language properties was an exercise in the use of a simple chair and text to create various forms of imagery. See image and text below.

This process was simpler however took more care to do as the works had to exhude the correct type of visual type like SYMMETRICAL, ASYMMETRICA, etc. The image was the final product.

CHAIR

A chair is a stable, raised surface used to sit on, commonly for use by one person. Chairs often have the seat raised above floor level, supported by four legs. Howev-er, a chair can have three legs (in a triangle shape) or could have a different shape depending on the criteria of the chair specifi-cations.

RESEARCH AND EXERCISE

5KENNETH NANEZ

DESIGN PROBLEM 2

PRODUCT

Creating a product and marketing it by using effective forms of graphic design was the focus of this design problem. Understanding that as graphic designers we must focus on solving visual problems.

My focus was to create a product that would solve not needing to use gas tanks or air tanks and reducing the load that divers take on their trips. Using symmetry as my design principle, I created a simple yet effective lay-out that would catch the viewers eye quickly. The idea also made me think in terms of what the actual user would be looking for and what the image on the screen would convey to the user.

The typeface that was used was futura and helvetica. Both delberately chosen because of their minimalistic design and how they convey a futuristic feel to a lot of designs. The image is black and white to give an apple product feel to the entire project.

PROCESS BOOK6

Kenneth NanezIntro to Graphic Design

Desing Problem 3

I am going to create an underwater breathing apparatus that fits around your neck and is compact with no need for a reservoire tank. This will allow scuba divers as well as rescue crews a reilef from the burden of having to carry heavy equipment out into the field.

The breathing apparatus works like the gills of a fish. The breathing apparatus would connect to the nose of the user like an IV, then use a filtration system thats has been developed to convert water into an oxygen mix that will allow the user to breathe underwater.

The target audience would be firefighters and air rescue crews that require equipment to be light due to the nature of their jobs. Surfers, divers and other outdoor recreational patrons would love to have it as well, this allows for ease of use and easy transport. Cost would be around 400-500 which is priced to compete against 500 dollar scuba kits on the market. The main competitor would be the entire scuba gear industry as this would revolutionize the market.

This would be an exam-ple of how a prototype would look.

DESIGN PROBLEM 2

RESEARCH

7KENNETH NANEZ

DESIGN PROBLEM 2

SKETCHES

My sketches were visualizations of what my final product should look like. I attempted to make the sketches as legible as possible and also helped me find other ideas on the layout of my ad. Sketching provides a good blueprint to explore different avenues from which to move forward with.

PROCESS BOOK8

DESIGN PROBLEM 2Images of the metal texture and the completed prototype

RAW MATERIALS

9KENNETH NANEZ

DESIGN PROBLEM 3

PRODUCT PACKAGING

This product packaging project was difficult to realize. The work that brought this project to life was the research on what people will do to buy the items off a shelf. The projected required a lot of work and time. The actual design process was a bit easier than the rest. The actual coloring and the ideas behind it were successful, what was not successful was the final build could have been tighter. The most challanging aspect of this project was the actual physical box, it was a new expe-rience. I would choose a different type of paper to complete the final piece. This would have helped me with a lot of the design.

This project was to create packaging that would use the title Eco Cleen to help sell eco friendly products. The product design was to be clean and targetted toward the customers that would use the products themselves. There was no specific dimen-sion given, however it had to be pertinent to the customer. It just needed to use the provided color.

PROCESS BOOK10

DESIGN PROBLEM 3

Type of design - Powder, In BoxMy design an eco friendly box that will have powder that will be non toxic to the environment.

Competitors packagingA lot of competitors use very bright colors to catch the attention of the consumer. Some had less highlights which would probably be some-thing that may count against them as the eye was bombarded by all of the bright colors. This made the other ones stand out. The other was the typography on the products was huge, you definitely would not confuse one with the other. it was definitely a larger sans serif font that would bring the consumer’s eye to the center. Overall a large typeface with bright colors would do well to compete with the products.

RESEARCH

11KENNETH NANEZ

DESIGN PROBLEM 3

FINISHED PRODUCT

PROCESS BOOK12

COMMON TYPOGRAPHIC DISEASES

Various forms of dysfunction ap-pear among populations exposed to typography for long periods of time. Listed here are a number of frequently observed afflictions.

TypophiliaAn excessive attachment to and fascination with the shape of letters, often to the exclusion of other interests and object choices. Typophiliacs usually die penniless and alone

TypophobiaThe irrational dislike of letterforms, often marked by a preference for icons, dingbats, and—in fatal cas-es—bullets and daggers. The fears of the typophobe can often be quieted (but not cured) by steady doses of Helvetica and Times Roman.

TypochondriaA persistent anxiety that one has selected the wrong typeface. This condition is often paired with okd (optical kerning disorder), the need to constantly adjust and readjust the space between letters.

TypothermiaThe promiscuous refusal to make a lifelong commitment to a single typeface—or even to five or six, as some doctors recommend. The typothermiac is constantly tempted to test drive “hot” new fonts, often without a proper license.

COMMON TYPOGRAPHIC DISEASES

Various forms of dysfunction ap-pear among populations exposed to typography for long periods of time. Listed here are a number of frequently observed afflictions.

TypophiliaAn excessive attachment to and fascination with the shape of letters, often to the exclusion of other interests and object choices. Typophiliacs usually die penniless and alone

TypophobiaThe irrational dislike of letterforms, often marked by a preference for icons, dingbats, and—in fatal cas-es—bullets and daggers. The fears of the typophobe can often be quieted (but not cured) by steady doses of Helvetica and Times Roman.

TypochondriaA persistent anxiety that one has selected the wrong typeface. This condition is often paired with okd (optical kerning disorder), the need to constantly adjust and readjust the space between letters.

TypothermiaThe promiscuous refusal to make a lifelong commitment to a single typeface—or even to five or six, as some doctors recommend. The typothermiac is constantly tempted to test drive “hot” new fonts, often without a proper license.

DESIGN PROBLEM 4The final process was the learning of the grid system. This designs had the body copy already included. Learning how to use the grid was something of an expe-rience. Understand how these designs work with each other is imperative to learning how to design for prints and web. Things must be clean and well com-posed as well.

GRID SYSTEMS

13KENNETH NANEZ

COMMON TYPOGRAPHIC DISEASESVarious forms of dysfunction appear among populations exposed to typography for long periods of time. Listed here are a number of frequently observed afflictions.

TypophiliaAn excessive attachment to and fascination with the shape of letters, often to the exclusion of other interests and object choices. Typophiliacs usually die penniless and alone

TypophiliaAn excessive attachment to and fascination with the shape of letters, often to the exclusion of other interests and object choices. Typophiliacs usually die penniless and alone

TypophobiaThe irrational dislike of letterforms, often marked by a preference for icons, dingbats, and—in fatal cas-es—bullets and daggers. The fears of the typophobe can often be quieted (but not cured) by steady doses of Helvetica and Times Roman.

TypothermiaThe promiscuous refusal to make a lifelong commitment to a single typeface—or even to five or six, as some doctors recommend. The typothermiac is constantly tempted to test drive “hot” new fonts, often without a proper license.

DESIGN PROBLEM 4

GRID SYSTEMS GRID SYSTEMS

PROCESS BOOK14