PROCESS & MANAGEMENT · An event management is an early methodological and procedural process...

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PROCESS & MANAGEMENT

Transcript of PROCESS & MANAGEMENT · An event management is an early methodological and procedural process...

Page 1: PROCESS & MANAGEMENT · An event management is an early methodological and procedural process involving coordination, follow-up, set-up and various activities for the successful execution

PROCESS & MANAGEMENT

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INTRODUCTION & OVERVIEW

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An event management is an early methodological and procedural process involving coordination, follow-up, set-up and various activities for the successful execution of a project, program or any occasion at a particular scheduled time. An event is managed by a highly experienced and trained group of people under different responsibilities from the beginning till the execution of the event.

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Event Categories (1)

Sport & Entertainment

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Sport & Entertainment

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Event Categories (2)

Sport & Entertainment

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Academic & MICE

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Event Categories (3)

Business

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Business

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PROCESS & MANAGEMENT

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Step By Step

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Step (1) Research/Concept

Ideas Generation/Brainstorm

Research / Environment scan

Feasibility studies / Cost-benefit

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Step (2) Planning , Budget & Control

Structure/ Contents

Budget/ Financial Planning

Risk Management

Performance Management/ Control Plan

Project Management Approach

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Step (3) Resources & Alliances

Sponsors

Manpower Management

3rd Party Management

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Step (4) Production of Collaterals

Copywriting/ Design/ Production of Collaterals

Marketing

Activities

Press Relations/Media Management/Branding

Performance

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Step (5) Marketing & Promotions

Marketing/ Promotion Activities

Press Relations/Media Management/Branding

Performance/ Results Tracking

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Step (6) Sales & Registrations

How to Sell

Registration management

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Step (7) Logistics/Administrations

Pre-event Logistics

Administration

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Step (8) On-site Management

Setup, On-site

Events Proper & Shut-Down

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Step (9) Post-event & Review

Post-event Activities

Review

Reports

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Example …

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Thailand International Sport Expo 2013 is under the concept of the creativity and the integration of every organizations involved in sports industry. The main objective of the project is to show the potential of sports industry in Thailand as Thailand will join the ASEAN Economic Community in 2015. Siam Sport Syndicate Public Company Limited (Siam Sport) is the main organization integrating many important sports organizations in Thailand in order to make this project happens.

Sports Expo 2013

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Sports Expo 2013

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Sports Expo 2013

Challenger Hall 3,

Muangthong Thani

Area : 20,000 Sq.m.

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Sports Expo 2013

FLOOR PLAN

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LOGO

SLOGAN

CONCEPT

Sports Expo 2013

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Sports Expo 2013

CONCEPT A/W FOR PR.

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Sports Expo 2013

MEDIA PR.

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Sports Expo 2013

MEDIA PR.

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Sports Expo 2013

Pre – Event

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Sports Expo 2013

GRAND OPENING

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Sports Expo 2013

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Sports Expo 2013

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Sports Expo 2013

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Sports Expo 2013

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Sports Expo 2013

Event Day

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Sports Expo 2013

Event Day

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Sports Expo 2013

Post Event

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EVENT SUCCES

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THANK YOU


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