PROceni mobilne operatere - ocena nastupa na internetu

@beeshaper @prpepper Industry Report PROceni Operateri#PROoperateri

Aleksandra Vukovićanalitičarka

@cokavukovic

Dragana Đermanovićkonsultantkinja

@gagadjermanovic

Dragan Varagićstrateg i konsultant

@varagic

Slobodan Markovićsavetnik, RNIDS

@smarkovic

Danijela Lalićdocent, FTN

@danijelalalic

Industry ReportPROceni #operateri

#PROoperateri

Standardizacija, analiza i evaluacija kvalitetakomunikacije na internetu i društvenim mrežama

Galileo Galilej

Meri sve što se može meriti;ono što ne može - učini merljivim

‘‘‘‘

Cilj projekta

#PROoperateri

O autorima projekta

#PROoperateri

Jedinstvena metodologija

TITA

ransparentnost

nteraktivnost

argetiranje

utentičnost

#PROoperateri

SM Index Score formula

Merimo uopšten nastup na društvenim mrežamasa svim pojedinačnim subindikatorima tog nastupa

Facebook

Indikatori:

TwitterYoutubeOstale SMWeb site

1.2.3.4.5.

#PROoperateri

OSTALESM

WEB

2

2

2

2

2

Likes

TAT

Likes other

Response R

PPD

PQ

Tab APP

Followers

Ratio

TPD

Reply

Fave

RT

Ima/Aktivan

Br. Videa

Br. Pregleda

Subscribers

Organizacija

Ln G+ Inst Pin

Vimeo

Slideshare

Scribd …

Page Rank

Vizualije

Blog

Root Domains

URL Cust

Interaction

Indikatori Subindikatori Ukupnoponderi

10

#PROoperateri

Srbija u IKT kontekstu

#PROoperateri

Objekti analize

Političke partije NVO OPERATERI

modna industrija mediji

lokalna samouprava

državni organibankejavne ličnosti retaileri

obrazovne institucije

#PROoperateri

[Industry Report]PROceni #operateri

#PROoperateri

#PROoperateri

Benchmark

OBJEKAT ANALIZE LIKESTALKINGABOUT

THIS

LIKEOTHERS

INTERACTIONRATE

POSTSPER DAY

TABAPPS

POSTQUALITY

UKUPNO

0.2 1 1 1 1 1399.503 1,6

0

0

1

1

1

0,66

0

0

1

0

1

1

362.859

413.503

1,2

0,664

0

0

1

1

1

0,66

0

0

1

1

1

1

6.822.090

44.828

1,2

1,664

#PROoperateri

#PROoperateri

OBJEKAT ANALIZE VREME ČEKANJA NA ODGOVOR

<2h

7h 15 min

10h 38 min

1h 6 min

40 min

Benchmark

OBJEKAT ANALIZE FOLLOWERS RATIOTWEETS

PERDAY

REPLY RETWEETFAVE UKUPNO

1 1 1 0.5 0 0 0,9

1

1

1

1

1

0,5

0.5

1

0

0

0

0

0,9

0,85

1 1

1

0

1

0

0

0

0

1 0,8

0,71 0

#PROoperateri

#PROoperateri

Benchmark

OBJEKAT ANALIZE FOLLOWERS RATIOTWEETS

PERDAY

REPLY RETWEETFAVE UKUPNO

1 1 1 0 0 0,8

1

1

1

1

1

0,5 1

0

0

0

0

0,8

0,85

1 1

1

0

1

0

0

0

0

1 0,8

0,71 0

0.5

0.5

#PROoperateri

Benchmark

OBJEKAT ANALIZEIMA/

NEMAAKTIVAN/

NEBROJVIDEA

BROJPREGLEDA

ORGANIZACIJA SUBSCRIBERS UKUPNO

0,5 276 2.200.417 1.3180,5 2

0,5

0,5

250

199

1.516.905

721.178

952

622

0,5

0,5

2

2

272 2.345 20,50,5 1.098.582

670 22.127 20,50,5 34.247.432

1

1

1

1

1

#PROoperateri

#PROoperateri

Benchmark

OBJEKAT ANALIZEIMA/

NEMAAKTIVAN/

NEBROJVIDEA

BROJPREGLEDA

ORGANIZACIJA SUBSCRIBERS UKUPNO

0,5 276 2.200.417 1.3180,5 2

0,5

0,5

250

199

1.516.905

721.178

952

622

0,5

0,5

2

2

272 2.345 20,50,5 1.098.582

670 22.127 20,50,5 34.247.432

1

1

1

1

1

Benchmark

OBJEKAT ANALIZE

– – – 1

–

– – –

–

––

1

1

OSTALEDRUŠTVENE

MREŽE

–

2

– – – 1

UKUPNO

– –

–

–

–

–

#PROoperateri

#PROoperateri

Benchmark

OBJEKAT ANALIZE

– – – 1

–

– – –

–

––

1

1

OSTALEDRUŠTVENE

MREŽE

–

2

– – – 1

UKUPNO

– –

–

–

–

–

#PROoperateri

#PROoperateri

Zoran N Radović@zokss

Benchmark

OBJEKAT ANALIZEPAGERANK

USAGLAŠENOSTVIZUALIJA BLOG

LINKINGROOT

DOMAINSINTERATCION

URLCUSTOMIZATION

WEBSCORE

5/ 10 1 0 303 1 1 1,3

7/ 10 1

1

0

0

163

413

1

1

0,33

0,66

0,831

1,062

WEBSAJT

6/ 10

1 0

201

9,092

1

1

1

1

1

1,3

21

7/ 10

6/ 10

#PROoperateri

#PROoperateri

Benchmark

OBJEKAT ANALIZEPAGERANK

USAGLAŠENOSTVIZUALIJA BLOG

LINKINGROOT

DOMAINSINTERATCION

URLCUSTOMIZATION

WEBSCORE

5/ 10 1 0 303 1 1 1,3

7/ 10 1

1

0

0

163

413

1

1

0,33

0,66

0,831

1,062

WEBSAJT

6/ 10

1 0

201

9,092

1

1

1

1

1

1,3

21

7/ 10

6/ 10

#PROoperateri

Benchmark

1

2

3

OBJEKAT ANALIZERANKUkupnaIR ocena

0,664

1,6

1,2 0,9

0,9

0,85

2

2

2

1

1

1

0,831

1,3

1,062

5.931

6,8

5,576

1,664

1,2

0,7

0,8 2

2

1.3

1 7,364

7.3

WEBSAJT

OSTALEDRUŠTVENE

MREŽE

2

2

#PROoperateri

5,576

6,8

#PROoperateri

5,931

ZAKLJUČCI

#PROoperateri

1. Markets are conversations.

2. Markets , not demographic sectors.consist of human beings

3. Conversations among human beings sound human. They are conducted in a human voice.

53. There are two conversations going on. One inside the company. One with the market.

56. These two conversations want to talk to each other. They are speaking the same language. They recognize each other's voices.

You're invited, but it's our world. Take your shoes off at the door. If you want to barter with 73. us, get down off that camel!

84. We know some They're Do you have any more people from your company. pretty cool online.like that you're hiding? Can they come out and play?

boundaries93. We're both inside companies and outside them. The that separate our conversations look the today, but they're We know they're like Berlin Wall really just an annoyance.coming down. work from both sides to We're going to take them down.

Web IZAZOVI operatera

#PROoperateri

Suštinske, ne formalne promene -->korisnici "budni" 24/7 kozmetičke promeneshvataju kao kozmetiku ne kao promenu

Ljudi žele da razgovaraju sa ljudima

Konstantno unapređivanje ponude,usluga i podrške

Web PRILIKE operatera

Korporativna reorganizacija

Optimizacija vremena, procesai troškova #CRM & #CSR

Uključivanje ljudi u procese - ljudiveruju u ono što stvaraju!

#PROoperateri

@beeshaper @prpepper

#PROoperateri

Aleksandra Vukovićanalitičarka

@cokavukovic

Dragana Đermanovićkonsultantkinja

@gagadjermanovic

Dragan Varagićstrateg i konsultant

@varagic

Slobodan Markovićsavetnik, RNIDS

@smarkovic

Danijela Lalićdocent, FTN

@danijelalalic

Hvala na pažnji!

@beeshaper

@prpepper

[email protected]@beeshaper.com

proceniweb.com

@NewMediaTeam

PROceni mobilne operatere - ocena nastupa na internetu

Data & Analytics

Transcript of PROceni mobilne operatere - ocena nastupa na internetu