Proceeds from online watch auction gotohelp protect marine ...
1
WEDNESDAY, AUGUST 28, 2013 | 5 THE GLOBAL EDITION OF THE NEW YORK TIMES . ADVERTISING SUPPLEMENT BRAZILIAN ATLANTIC ISLANDS | Fernando de Noronha and Atol das Rocas Reserves Proceeds from online watch auction go to help protect marine World Heritage in Brazil Scuba diving has changed since its origins in the mid-20th century. Technological advances have improved apparel, air tanks and other equipment, and changes are likewise evident in the diving watches of Jaeger-LeCoultre. This year, Jaeger-LeCoultre launched the Deep Sea Chronograph Cermet, tapping more than half a century of technological innovation. Janek Deleskiewicz, artistic director of Jaeger-LeCoultre, observes: ‘‘In 2013, the Jaeger-LeCoultre Deep Sea Chronograph Cermet restores the spirit of the iconic Memovox Deep Sea of 1959, the first automatic diver’s watch equipped with an alarm, with the lightness and the resistance of the reinforced cermet material and a mechanism that incorporates the latest results of the research conducted by the manufacture.’’ Cermet is a composite of ceramic and metal with a range of technological advantages. It is more resistant to shocks and pressure than pure ceramic, an asset of great value to divers. The composite’s insensitivity to extreme temperatures has fostered its use in aeronautics and Formula One racing- car engines. Its ceramic protective layer is more resistant to scratching than steel. Finally, its light weight (it weighs 34 percent less than titanium) makes it ideal for underwater exploration. On the Jaeger-LeCoultre Deep Sea Chronograph Cermet diver’s watch, a chronograph operating indicator composed of two discs (one red, one white) enhances diving safety by enabling the wearer to check instantly whether the chronograph is running, stopped or reset. This specific feature is inspired by a historical Jaeger-LeCoultre invention from the 1930s, the Chronoflight onboard chronograph. The device quickly earned its place aboard aircraft and later on sports- car dashboards. Its dials added up flight or driving times while deducting stopover durations. The Jaeger-LeCoultre Deep Sea Chronograph Cermet may finally put to rest the longstanding quarrel between ‘‘ancients ‘‘ and ‘‘moderns’’ among watch aficionados. Its cutting- edge technology is solidly rooted in the manufacture’s history and longstanding expertise, and it meets all the criteria laid down for divers’ watches in the ISO 6425 standard. A classic icon revisited by technology WORLD HERITAGE COMMITTEE | 37th session A powerful resource for the global conservation community W orld Heritage is more than a list of protected areas, and the annual session of the World Heritage Committee overseeing the World Heritage Convention is more than an opportunity to name new sites. When a natural or cultural site is named to Unesco’s World Heritage List for its unique or exceptional qualities, the impact is something like that of an actor winning an Oscar. The increased recognition and exposure increase the value of the site. But there is a huge difference. An actor is acknowledged for a specific performance in a specific year; World Heritage is an ongoing process, and the sites inscribed as such have to earn their listing every day, year after year. ‘‘Just because you are listed as World Heritage does not mean you stay there forever,’’ points out Fanny Douvere, coordi- nator of the World Heritage Marine Program. ‘‘There are benefits to being listed and there are also obligations, both local and to the world community.’’ Philippe Pypaert, Unesco’s hydrologist for Europe, emphasizes that social respon- sibility is an integral part of the World Herit- age Convention. ‘‘Sustainability is more than urgent today,’’ he says. ‘‘This is not a ques- tion of environmental education as usual. When Unesco is involved, the experience can’t be only that. We are talking about sus- tainable development, social responsibility, culture — on a global scale.’’ Evaluating the performance of World Heritage sites and their management is one of the main tasks of the World Heritage Committee, which has been meeting annu- ally since 1977. ‘‘World Heritage is the only global network of protected areas that is be- ing monitored and evaluated on a continu- ous basis,’’ says Douvere. ‘‘No other protec- ted-area network can claim over 40 years of substantial, case-by-case, expert evalu- ations that form the basis for policy and de- cision making at such scale.’’ The 37th session of the committee was held in Phnom Penh, Cambodia, in June. There were no new marine sites among the additions to the World Heritage List, but de- cisions were made about 10 of the 46 exist- ing marine sites. Three of these marine sites — the Barrier Reef of Belize, East Rennell in the Solomon Is- lands and Everglades National Park in Florida — are currently listed as being ‘‘in danger.’’ They join 41 other sites, both natural and cul- tural, where conditions exist that ‘‘threaten the very characteristics for which a property was inscribed on the World Heritage List.’’ The danger listing is meant to encourage corrective action. It is not a punishment but a red flag. ‘‘When a site is put on the list of World Heritage in danger, it raises public and polit- ical awareness of the critical needs of the site,’’ explains Douvere. These needs must be addressed in timely fashion by proposals to the World Heritage Committee submitted by the respective countries, to ensure that the site’s universal values are not irrevoc- ably damaged. ‘‘The World Heritage Committee makes recommendations every year about specific actions a site needs to take to improve its conservation status,’’ she says. ‘‘The guidelines could not be clearer.’’ She suggests that nongovernmental or- ganizations and the private sector can ben- efit from World Heritage ‘‘to help conserve the values that made the site worthy in the first place.’’ The recommendations are ‘‘a fantastic tool for third parties to get a rigor- ous, firsthand insight on what action is needed most urgently to ensure that future generations will continue to be able to enjoy these treasures,’’ she says. An example comes from Australia’s Great Barrier Reef, the first marine site to be designated as World Heritage, in 1981. Rich- ard Leck, Great Barrier Reef campaign direc- tor for the World Wide Fund for Nature in Australia, says: ‘‘The power of World Herit- age status implies a responsibility on all Australians: we have an obligation to protect the reef that goes beyond our borders and extends to all of humanity. The concern that has been expressed by the World Heritage Committee in the last few years regarding the unprecedented boom in industrial devel- opment along the reef’s coast has been in- strumental in drawing attention to an issue that was beneath the radar previously. It has resulted in our regional and national govern- ments’ beginning to regard the impacts of this development much more seriously.’’ The Everglades are a more complex case. Listed as endangered at the specific request of the United States government, the Everglades have been listed as en- dangered to call attention to their problems, since the capital investment needed for per- manent protection is enormous. Dan B. Kimball, superintendent of the Everglades and the Dry Tortugas National Parks, says: ‘‘The fact that the park is the only U.S. World Heritage site on the World Heritage in danger list brings enhanced visib- ility regarding the significantly degraded eco- systems of the park and provides additional impetus and support for ecosystem- restoration planning that focuses on it. ‘‘The World Heritage designation also en- courages scientific activities to better under- stand resource conditions in the park and to more fully monitor progress in restoring its imperiled ecosystems. These scientific activ- ities are critical in meeting the World Heritage requirement of periodically preparing a State of Conservation Report that comprehensive- ly reports on resource conditions in the park, restoration progress against agreed-upon benchmarks, and also emerging issues — such as invasive non-native wildlife and ve- getation, and climate change — that repre- sent new challenges for this site.’’ T he intelligence of dolphins is apparent to any scuba diver exploring the Brazilian Atlantic Is- lands marine World Heritage site, which includes the Fernando de Noronha and Atol das Rocas re- serves, off the northern coast of Brazil. The Baía dos Golfinhos, located on the site, has perhaps the largest population of resident Skinner dolphins in the world. These cerebral mammals may well be drawn by the beauty of the site’s exceptional marine seascapes, as are human divers from every continent. The profusion of sea life includes tuna, sea turtles and sharks. The World Heritage Committee was struck by the exceptional qualities of this site and inscribed it on the World Heritage List in 2001. The Swiss watchmaker Jaeger-LeCoultre has been equally enchanted. This year, it named the site as the beneficiary of an online auction, held in April, its fifth conducted for the benefit of World Heritage marine sites. The watch auctioned, Prototype No. 1 of the Jaeger-LeCoultre Deep Sea Chronograph Cermet, was inspired by the Memovox Deep Sea of 1959. The man- ufacture subsequently made a donation of $20,000, earmarked for the protection of Fernando de Noronha through the purchase of an inflatable boat. The acquisi- tion will facilitate implementation of a regular surveil- lance program aimed at combating illegal fishing. ‘‘Since 2008, Jaeger-LeCoultre has been a proud partner of Unesco and the World Heritage Marine Pro- gram, along with the International Herald Tribune,’’ says Isabelle Gervais, the watchmaker’s international public relations director. ‘‘Every year, Jaeger-LeCoultre contributes to the protection of one of the 46 marine sites appearing on the Unesco World Heritage List, providing direct financial help to a dedicated project, such as the purchase of a boat or radar. ‘‘This year, we decided to go further and to create a movie dedicated to a protected marine area that is lis- ted as World Heritage for its outstanding features. In close consultation with the World Heritage Centre, we selected Fernando de Noronha in Brazil, one of these exceptional places that we want to preserve.’’ In May, Jaeger-LeCoultre invited guests to Fernando de Noronha for a special event and video shoot with the objective of raising awareness about conservation efforts to keep this spectacular site worthy of World Heritage status. Ricardo Araújo, chief of the Fernando de Noronha National Marine Park, and Rodrigo Leão de Moura, a scientist with Brazil’s Marine Biology Insti- tute, were on hand to answer questions about the site, and to dive into the crystal waters as part of the video about this spectacular underwater location. ‘‘The purpose of this movie was really to highlight the uniqueness of this environment in order to raise awareness of the need to preserve natural sites such as Fernando de Noronha,’’ says Gervais. The movie may be seen on Jaeger-LeCoultre’s YouTube channel (www.youtube.com/jaegerlecoultreclub) as well as on that of Unesco (www.youtube.com/unesco). The event and video highlight the conservation is- sues at stake of sites like Fernando de Noronha, explains Fanny Douvere, coordinator of the World Her- itage Marine Program. Both day-to-day and long-term strategies must be implemented, notes Douvere, and the presence of both a site manager and a scientist underscores the dual perspective needed for sustain- able conservation of Fernando de Noronha. Araújo says that the ecosystem of the reserve functions as a magnet for many fish species, and that vigilance is necessary to keep illegal fishing from de- pleting stocks of fish that dwell in the waters and those that pass through. Illegal fishing is largely under control, he adds, so the focus now is to widen protec- tion a bit beyond the park boundaries themselves. The purchase of the boat will aid in these efforts. Leão de Moura lists some of the special values to be found at Fernando de Noronha: its volcanic geo- morphology, a large concentration of marine biodiver- sity, a major sea turtle nesting area, a home for many species that occur nowhere else on the planet — and those smart dolphins. REINVENT YOURSELF RENDEZ-VOUS NIGHT & DAY Discover the Jaeger-LeCoultre jewellery watch line at ladies.jaeger-lecoultre.com Brazilian Atlantic Islands is the 44th installment in the ‘‘Tides of Time’’ series about Unesco’s World Heritage marine sites. It was produced by the IHT Creative Solutions department and did not involve the newspaper’s reporting or editorial departments. ‘‘Tides of Time’’ is a partnership among Jaeger-LeCoultre, the Unesco World Heritage Centre and the International Herald Tribune. Text by CLAUDIA FLISI. The Brazilian Atlantic Islands, a marine site inscribed on the World Heritage List in 2001, are the subject of a new short movie produced by the Swiss watchmaker Jaeger-LeCoultre In addition to the beauty of the islands and their waters, the site features a large concentration of diverse marine life. ZÉ MARTINUSSO / GETTY IMAGES Isabelle Gervais of Jaeger-LeCoultre and Ricardo Araújo, chief of the Fernando de Noronha National Marine Park. STEFAN CIEJKA Scan the QR code to watch a film about Fernando de Noronha produced by Jaeger-LeCoultre
Transcript of Proceeds from online watch auction gotohelp protect marine ...
WEDNESDAY, AUGUST 28, 2013 | 5THE GLOBAL EDITION OF THE NEW YORK TIMES.
ADVERTISING SUPPLEMENT
BRAZILIAN ATLANTIC ISLANDS | Fernando de Noronha and Atol das Rocas Reserves
Proceeds from online watch auction go to help protect marine World Heritage in Brazil
Scuba diving has changed since itsorigins in the mid-20th century.Technological advances haveimproved apparel, air tanks andother equipment, and changes arelikewise evident in the divingwatches of Jaeger-LeCoultre.
This year, Jaeger-LeCoultrelaunched the Deep Sea ChronographCermet, tapping more than half acentury of technological innovation.Janek Deleskiewicz, artistic directorof Jaeger-LeCoultre, observes: ‘‘In2013, the Jaeger-LeCoultre DeepSea Chronograph Cermet restoresthe spirit of the iconic MemovoxDeep Sea of 1959, the firstautomatic diver’s watch equippedwith an alarm, with the lightness andthe resistance of the reinforcedcermet material and a mechanismthat incorporates the latest resultsof the research conducted by themanufacture.’’
Cermet is a composite of ceramicand metal with a range oftechnological advantages. It is moreresistant to shocks and pressurethan pure ceramic, an asset of greatvalue to divers. The composite’sinsensitivity to extremetemperatures has fostered its use inaeronautics and Formula One racing-
car engines. Its ceramic protectivelayer is more resistant to scratchingthan steel. Finally, its light weight (itweighs 34 percent less thantitanium) makes it ideal forunderwater exploration.
On the Jaeger-LeCoultre Deep SeaChronograph Cermet diver’s watch, achronograph operating indicatorcomposed of two discs (one red, onewhite) enhances diving safety byenabling the wearer to checkinstantly whether the chronograph isrunning, stopped or reset.
This specific feature is inspiredby a historical Jaeger-LeCoultreinvention from the 1930s, theChronoflight onboard chronograph.The device quickly earned its placeaboard aircraft and later on sports-car dashboards. Its dials added upflight or driving times whilededucting stopover durations.
The Jaeger-LeCoultre Deep SeaChronograph Cermet may finally putto rest the longstanding quarrelbetween ‘‘ancients ‘‘ and ‘‘moderns’’among watch aficionados. Its cutting-edge technology is solidly rooted inthe manufacture’s history andlongstanding expertise, and it meetsall the criteria laid down for divers’watches in the ISO 6425 standard.
A classic icon revisited by technology
WORLD HERITAGE COMMITTEE | 37th session
A powerful resource for the global conservation community
W orld Heritage is more than a list ofprotected areas, and the annualsession of the World Heritage
Committee overseeing the World HeritageConvention is more than an opportunity toname new sites. When a natural or culturalsite is named to Unesco’s World HeritageList for its unique or exceptional qualities,the impact is something like that of an actorwinning an Oscar. The increased recognitionand exposure increase the value of thesite.
But there is a huge difference. An actor isacknowledged for a specific performance in aspecific year; World Heritage is an ongoingprocess, and the sites inscribed as such haveto earn their listing every day, year after year.
‘‘Just because you are listed as WorldHeritage does not mean you stay thereforever,’’ points out Fanny Douvere, coordi-nator of the World Heritage Marine Program.‘‘There are benefits to being listed and thereare also obligations, both local and to theworld community.’’
Philippe Pypaert, Unesco’s hydrologistfor Europe, emphasizes that social respon-sibility is an integral part of the World Herit-age Convention. ‘‘Sustainability is more thanurgent today,’’ he says. ‘‘This is not a ques-tion of environmental education as usual.When Unesco is involved, the experiencecan’t be only that. We are talking about sus-tainable development, social responsibility,culture — on a global scale.’’
Evaluating the performance of WorldHeritage sites and their management is oneof the main tasks of the World HeritageCommittee, which has been meeting annu-ally since 1977. ‘‘World Heritage is the onlyglobal network of protected areas that is be-ing monitored and evaluated on a continu-ous basis,’’ says Douvere. ‘‘No other protec-ted-area network can claim over 40 years ofsubstantial, case-by-case, expert evalu-ations that form the basis for policy and de-cision making at such scale.’’
The 37th session of the committee washeld in Phnom Penh, Cambodia, in June.There were no new marine sites among theadditions to the World Heritage List, but de-cisions were made about 10 of the 46 exist-ing marine sites.
Three of these marine sites — the BarrierReef of Belize, East Rennell in the Solomon Is-lands and Everglades National Park in Florida— are currently listed as being ‘‘in danger.’’They join 41 other sites, both natural and cul-tural, where conditions exist that ‘‘threaten thevery characteristics for which a property wasinscribed on the World Heritage List.’’ Thedanger listing is meant to encourage correctiveaction. It is not a punishment but a red flag.
‘‘When a site is put on the list of WorldHeritage in danger, it raises public and polit-ical awareness of the critical needs of thesite,’’ explains Douvere. These needs mustbe addressed in timely fashion by proposalsto the World Heritage Committee submitted
by the respective countries, to ensure thatthe site’s universal values are not irrevoc-ably damaged.
‘‘The World Heritage Committee makesrecommendations every year about specificactions a site needs to take to improve itsconservation status,’’ she says. ‘‘Theguidelines could not be clearer.’’
She suggests that nongovernmental or-ganizations and the private sector can ben-efit from World Heritage ‘‘to help conservethe values that made the site worthy in thefirst place.’’ The recommendations are ‘‘afantastic tool for third parties to get a rigor-ous, firsthand insight on what action isneeded most urgently to ensure that futuregenerations will continue to be able to enjoythese treasures,’’ she says.
An example comes from Australia’sGreat Barrier Reef, the first marine site to bedesignated as World Heritage, in 1981. Rich-ard Leck, Great Barrier Reef campaign direc-tor for the World Wide Fund for Nature inAustralia, says: ‘‘The power of World Herit-age status implies a responsibility on allAustralians: we have an obligation to protectthe reef that goes beyond our borders andextends to all of humanity. The concern thathas been expressed by the World HeritageCommittee in the last few years regardingthe unprecedented boom in industrial devel-opment along the reef’s coast has been in-strumental in drawing attention to an issuethat was beneath the radar previously. It hasresulted in our regional and national govern-ments’ beginning to regard the impacts ofthis development much more seriously.’’
The Everglades are a more complexcase. Listed as endangered at the specificrequest of the United States government,the Everglades have been listed as en-dangered to call attention to their problems,since the capital investment needed for per-manent protection is enormous.
Dan B. Kimball, superintendent of theEverglades and the Dry Tortugas NationalParks, says: ‘‘The fact that the park is theonly U.S. World Heritage site on the WorldHeritage in danger list brings enhanced visib-ility regarding the significantly degraded eco-systems of the park and provides additionalimpetus and support for ecosystem-restoration planning that focuses on it.
‘‘The World Heritage designation also en-courages scientific activities to better under-stand resource conditions in the park and tomore fully monitor progress in restoring itsimperiled ecosystems. These scientific activ-ities are critical in meeting the World Heritagerequirement of periodically preparing a Stateof Conservation Report that comprehensive-ly reports on resource conditions in the park,restoration progress against agreed-uponbenchmarks, and also emerging issues —such as invasive non-native wildlife and ve-getation, and climate change — that repre-sent new challenges for this site.’’[
T he intelligence of dolphins is apparent to anyscuba diver exploring the Brazilian Atlantic Is-lands marine World Heritage site, which includes
the Fernando de Noronha and Atol das Rocas re-serves, off the northern coast of Brazil.
The Baía dos Golfinhos, located on the site, hasperhaps the largest population of resident Skinnerdolphins in the world. These cerebral mammals maywell be drawn by the beauty of the site’s exceptionalmarine seascapes, as are human divers from everycontinent. The profusion of sea life includes tuna, seaturtles and sharks. The World Heritage Committeewas struck by the exceptional qualities of this site andinscribed it on the World Heritage List in 2001.
The Swiss watchmaker Jaeger-LeCoultre has beenequally enchanted. This year, it named the site as thebeneficiary of an online auction, held in April, its fifthconducted for the benefit of World Heritage marinesites. The watch auctioned, Prototype No. 1 of theJaeger-LeCoultre Deep Sea Chronograph Cermet, was
inspired by the Memovox Deep Sea of 1959. The man-ufacture subsequently made a donation of $20,000,earmarked for the protection of Fernando de Noronhathrough the purchase of an inflatable boat. The acquisi-tion will facilitate implementation of a regular surveil-lance program aimed at combating illegal fishing.
‘‘Since 2008, Jaeger-LeCoultre has been a proudpartner of Unesco and the World Heritage Marine Pro-gram, along with the International Herald Tribune,’’says Isabelle Gervais, the watchmaker’s internationalpublic relations director. ‘‘Every year, Jaeger-LeCoultrecontributes to the protection of one of the 46 marinesites appearing on the Unesco World Heritage List,providing direct financial help to a dedicated project,such as the purchase of a boat or radar.
‘‘This year, we decided to go further and to create amovie dedicated to a protected marine area that is lis-ted as World Heritage for its outstanding features. Inclose consultation with the World Heritage Centre, weselected Fernando de Noronha in Brazil, one of these
exceptional places that we want to preserve.’’In May, Jaeger-LeCoultre invited guests to Fernandode Noronha for a special event and video shoot withthe objective of raising awareness about conservationefforts to keep this spectacular site worthy of WorldHeritage status. Ricardo Araújo, chief of the Fernandode Noronha National Marine Park, and Rodrigo Leãode Moura, a scientist with Brazil’s Marine Biology Insti-tute, were on hand to answer questions about thesite, and to dive into the crystal waters as part of thevideo about this spectacular underwater location.
‘‘The purpose of this movie was really to highlightthe uniqueness of this environment in order to raiseawareness of the need to preserve natural sites suchas Fernando de Noronha,’’ says Gervais. The moviemay be seen on Jaeger-LeCoultre’s YouTube channel(www.youtube.com/jaegerlecoultreclub) as well as onthat of Unesco (www.youtube.com/unesco).
The event and video highlight the conservation is-sues at stake of sites like Fernando de Noronha,
explains Fanny Douvere, coordinator of the World Her-itage Marine Program. Both day-to-day and long-termstrategies must be implemented, notes Douvere, andthe presence of both a site manager and a scientistunderscores the dual perspective needed for sustain-able conservation of Fernando de Noronha.
Araújo says that the ecosystem of the reservefunctions as a magnet for many fish species, and thatvigilance is necessary to keep illegal fishing from de-pleting stocks of fish that dwell in the waters andthose that pass through. Illegal fishing is largely undercontrol, he adds, so the focus now is to widen protec-tion a bit beyond the park boundaries themselves. Thepurchase of the boat will aid in these efforts.
Leão de Moura lists some of the special values tobe found at Fernando de Noronha: its volcanic geo-morphology, a large concentration of marine biodiver-sity, a major sea turtle nesting area, a home for manyspecies that occur nowhere else on the planet — andthose smart dolphins.[
REINVENTYOURSELF
RENDEZ-VOUSNIGHT&DAY
Discover the Jaeger-LeCoultrejewellery watch line at
ladies.jaeger-lecoultre.com
Brazilian Atlantic Islands is the 44th installment inthe ‘‘Tides of Time’’ series about Unesco’s WorldHeritage marine sites. It was produced by the IHTCreative Solutions department and did not involve thenewspaper’s reporting or editorial departments. ‘‘Tidesof Time’’ is a partnership among Jaeger-LeCoultre, theUnescoWorld Heritage Centre and the InternationalHerald Tribune. Text by CLAUDIA FLISI.
The Brazilian Atlantic Islands, a marine siteinscribed on the World Heritage List in 2001,are the subject of a new short movie producedby the Swiss watchmaker Jaeger-LeCoultre
In addition to the beauty of theislands and their waters, the sitefeatures a large concentration of
diverse marine life.
ZÉM
AR
TIN
US
SO
/G
ETT
YIM
AG
ES
Isabelle Gervais of Jaeger-LeCoultre and Ricardo Araújo,chief of the Fernando de Noronha National Marine Park.
STE
FAN
CIE
JKA
Scan the QR code to watcha film about Fernandode Noronha producedby Jaeger-LeCoultre
